{"id":9889,"date":"2026-03-23T01:23:58","date_gmt":"2026-03-23T01:23:58","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=9889"},"modified":"2026-03-23T08:59:59","modified_gmt":"2026-03-23T08:59:59","slug":"how-to-create-digital-brand-book","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/vi\/how-to-create-digital-brand-book\/9889\/","title":{"rendered":"C\u00e1ch t\u1ea1o s\u1ed5 tay th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap c\u1ee7ng c\u1ed1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 m\u1ed9t c\u1ea9m nang h\u01b0\u1edbng d\u1eabn gi\u00fap duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac \u2013 t\u1eeb danh thi\u1ebfp v\u00e0 bao b\u00ec \u0111\u1ebfn trang web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. C\u1ea9m nang \u0111\u00f3 ch\u00ednh l\u00e0 cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu kh\u00f4ng c\u00f3 n\u00f3, nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i \u0111o\u00e1n xem n\u00ean d\u00f9ng s\u1eafc xanh n\u00e0o, logo s\u1ebd b\u1ecb k\u00e9o gi\u00e3n theo nh\u1eefng c\u00e1ch k\u1ef3 l\u1ea1, v\u00e0 th\u00f4ng \u0111i\u1ec7p s\u1ebd nghe kh\u00e1c \u0111i m\u1ed7i khi ai \u0111\u00f3 vi\u1ebft n\u1ed9i dung.<\/p>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd ch\u1ec9 cho b\u1ea1n c\u00e1ch t\u1ea1o m\u1ed9t cu\u1ed1n c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 t\u1eeb \u0111\u1ea7u \u2013 m\u1ed9t cu\u1ed1n c\u1ea9m nang t\u01b0\u01a1ng t\u00e1c, d\u1ec5 chia s\u1ebb v\u00e0 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>What Is a Brand Book?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/02\/Flip-PDF-Plus-Corporate-PDF-Catalogue-Maker.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/02\/Flip-PDF-Plus-Corporate-PDF-Catalogue-Maker.jpg\" alt=\"T\u1ea1o s\u1ed5 tay th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi FlipBuilder\" class=\"wp-image-9034\" width=\"2048\" height=\"1070\"\/><\/a><\/figure>\n\n\n\n<p>S\u1ed5 tay th\u01b0\u01a1ng hi\u1ec7u (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u, c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u1ea9m nang phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u x\u00e1c \u0111\u1ecbnh nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh, gi\u1ecdng \u0111i\u1ec7u v\u00e0 c\u00e1c quy t\u1eafc s\u1eed d\u1ee5ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\u2014nh\u00e0 thi\u1ebft k\u1ebf, nh\u00e0 ti\u1ebfp th\u1ecb, \u0111\u1ea1i l\u00fd, \u0111\u1ed1i t\u00e1c\u2014\u0111\u1ec1u th\u1ed1ng nh\u1ea5t quan \u0111i\u1ec3m.<\/p>\n\n\n\n<p>M\u1ed9t cu\u1ed1n c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3n h\u00ecnh bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1ch s\u1eed d\u1ee5ng v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a logo<\/li>\n\n\n\n<li>B\u1ea3ng m\u00e0u v\u1edbi m\u00e3 m\u00e0u ch\u00ednh x\u00e1c<\/li>\n\n\n\n<li>Ki\u1ec3u ch\u1eef v\u00e0 th\u1ee9 b\u1eadc ph\u00f4ng ch\u1eef<\/li>\n\n\n\n<li>H\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch nhi\u1ebfp \u1ea3nh<\/li>\n\n\n\n<li>H\u01b0\u1edbng d\u1eabn v\u1ec1 gi\u1ecdng \u0111i\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p<\/li>\n\n\n\n<li>Nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m \u0111\u1ed1i v\u1edbi t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c chuy\u1ec3n sang k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 ngh\u0129a l\u00e0 b\u1ed9 t\u00e0i li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean t\u01b0\u01a1ng t\u00e1c, c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp t\u1ee9c th\u00ec \u2014 kh\u00f4ng c\u00f2n ph\u1ea3i g\u1eedi email c\u00e1c t\u1ec7p PDF l\u1ed7i th\u1eddi n\u1eefa. \u0110\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng, h\u00e3y xem nh\u1eefng m\u1eabu n\u00e0y. <a href=\"https:\/\/blog.flipbuilder.com\/vi\/10-pdf-brand-book-examples\/7291\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 v\u00ed d\u1ee5 v\u1ec1 s\u00e1ch h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u d\u1ea1ng PDF<\/a> Nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Why Your Brand Book Should Be Digital<\/strong><\/h2>\n\n\n\n<p>S\u00e1ch gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u d\u1ea1ng in ho\u1eb7c PDF t\u0129nh v\u1eabn c\u00f3 ch\u1ed7 \u0111\u1ee9ng ri\u00eang, nh\u01b0ng phi\u00ean b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf th\u1ef1c s\u1ef1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lu\u00f4n lu\u00f4n c\u1eadp nh\u1eadt<\/strong> \u2013 C\u1eadp nh\u1eadt m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef ho\u1eb7c h\u01b0\u1edbng d\u1eabn ngay l\u1eadp t\u1ee9c. Kh\u00f4ng c\u1ea7n in l\u1ea1i ho\u1eb7c ph\u00e2n ph\u1ed1i l\u1ea1i.<\/li>\n\n\n\n<li><strong>\u0110i\u1ec1u h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c<\/strong> \u2013 M\u1ee5c l\u1ee5c c\u00f3 th\u1ec3 nh\u1ea5p chu\u1ed9t, v\u0103n b\u1ea3n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c ph\u1ea7n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y nh\u1eefng g\u00ec m\u00ecnh c\u1ea7n.<\/li>\n\n\n\n<li><strong>y\u1ebfu t\u1ed1 \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong> \u2013 Nh\u00fang c\u00e1c video h\u01b0\u1edbng d\u1eabn ho\u1ea1t \u1ea3nh logo, \u00e2m thanh h\u01b0\u1edbng d\u1eabn ph\u00e1t \u00e2m th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c b\u1ea3ng m\u00e0u t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n<li><strong>Chia s\u1ebb d\u1ec5 d\u00e0ng<\/strong> \u2013 Chia s\u1ebb qua li\u00ean k\u1ebft v\u1edbi b\u1ea5t k\u1ef3 ai \u2014 nh\u00e2n vi\u00ean m\u1edbi, c\u00e1c c\u00f4ng ty, ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1ef1 do \u2014 kh\u00f4ng c\u1ea7n \u0111\u00ednh k\u00e8m t\u1ec7p.<\/li>\n\n\n\n<li><strong>ph\u00e2n t\u00edch<\/strong> \u2013 Theo d\u00f5i ai \u0111ang xem t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 ph\u1ea7n n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd nh\u1ea5t.<\/li>\n\n\n\n<li><strong>B\u00e0i thuy\u1ebft tr\u00ecnh chuy\u00ean nghi\u1ec7p<\/strong> \u2013 Hi\u1ec7u \u1ee9ng l\u1eadt trang v\u00e0 thi\u1ebft k\u1ebf trau chu\u1ed1t th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb l\u1ea7n t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Step 1: Define Your Brand Foundation<\/strong><\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i t\u1ea1o n\u00ean b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Brand Mission and Values<\/h3>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi l\u00fd do t\u1ea1i sao. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec? S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec? Vi\u1ebft 2-3 c\u00e2u t\u00f3m g\u1ecdn m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho to\u00e0n b\u1ed9 n\u1ed9i dung c\u00f2n l\u1ea1i trong cu\u1ed1n s\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Brand Personality<\/h3>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi, h\u1ecd s\u1ebd n\u00f3i chuy\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd trang tr\u1ecdng hay th\u00e2n m\u1eadt? M\u1ea1nh m\u1ebd hay k\u00edn \u0111\u00e1o? H\u00e3y x\u00e1c \u0111\u1ecbnh 3-5 \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch (v\u00ed d\u1ee5: \u201cs\u00e1ng t\u1ea1o, d\u1ec5 g\u1ea7n, t\u1ef1 tin\u201d) \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh v\u00e0 ng\u00f4n t\u1eeb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Target Audience<\/h3>\n\n\n\n<p>B\u1ea1n \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi ai? H\u00e3y m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 ch\u00ednh c\u1ee7a b\u1ea1n. B\u1ed1i c\u1ea3nh n\u00e0y gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u00f5 h\u01a1n. <em>T\u1ea1i sao<\/em> C\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 t\u00f4ng m\u00e0u \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Step 2: Build Your Visual Identity System<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-style-guide.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-style-guide.jpg\" alt=\"H\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u k\u00e8m theo c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh.\" class=\"wp-image-7349\" width=\"770\" height=\"513\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-style-guide.jpg 770w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-style-guide-300x200.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-style-guide-768x512.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-style-guide-18x12.jpg 18w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y ghi ch\u00e9p l\u1ea1i t\u1eebng y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Logo Guidelines<\/h3>\n\n\n\n<p>Bao qu\u00e1t m\u1ecdi t\u00ecnh hu\u1ed1ng m\u00e0 logo c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo ch\u00ednh<\/strong> \u2013 Phi\u00ean b\u1ea3n m\u1eb7c \u0111\u1ecbnh cho h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng<\/li>\n\n\n\n<li><strong>\u0110i\u1ec3m ph\u1ee5<\/strong> \u2013 C\u00e1c bi\u1ebfn th\u1ec3 ch\u1ec9 c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng, n\u1eb1m ngang, x\u1ebfp ch\u1ed3ng l\u00ean nhau<\/li>\n\n\n\n<li><strong>D\u1ecdn d\u1eb9p kh\u00f4ng gian<\/strong> \u2013 Kho\u1ea3ng \u0111\u1ec7m t\u1ed1i thi\u1ec3u xung quanh logo<\/li>\n\n\n\n<li><strong>K\u00edch th\u01b0\u1edbc t\u1ed1i thi\u1ec3u<\/strong> \u2013 K\u00edch th\u01b0\u1edbc sao ch\u00e9p nh\u1ecf nh\u1ea5t c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li><strong>Phi\u00ean b\u1ea3n m\u00e0u<\/strong> \u2013 M\u00e0u \u0111\u1ea7y \u0111\u1ee7, m\u1ed9t m\u00e0u, \u0111\u1ea3o ng\u01b0\u1ee3c (tr\u1eafng), thang \u0111\u1ed9 x\u00e1m<\/li>\n\n\n\n<li><strong>V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng sai m\u1ee5c \u0111\u00edch<\/strong> \u2013 Ch\u1ec9 r\u00f5 nh\u1eefng \u0111i\u1ec1u KH\u00d4NG n\u00ean l\u00e0m (k\u00e9o gi\u00e3n, t\u00f4 m\u00e0u l\u1ea1i, th\u00eam hi\u1ec7u \u1ee9ng)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Color Palette<\/h3>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u00e0u s\u1eafc c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb ch\u00ednh x\u00e1c cho t\u1eebng ng\u1eef c\u1ea3nh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e0u c\u01a1 b\u1ea3n (1\u20133 m\u00e0u)<\/li>\n\n\n\n<li>m\u00e0u ph\u1ee5\/m\u00e0u nh\u1ea5n<\/li>\n\n\n\n<li>M\u00e3 HEX, RGB, CMYK v\u00e0 Pantone cho m\u1ed7i<\/li>\n\n\n\n<li>Th\u1ee9 t\u1ef1 \u01b0u ti\u00ean m\u00e0u s\u1eafc \u2014 m\u00e0u n\u00e0o chi\u1ebfm \u01b0u th\u1ebf, m\u00e0u n\u00e0o l\u00e0m n\u1ed5i b\u1eadt<\/li>\n\n\n\n<li>Ph\u1ed1i m\u00e0u n\u1ec1n v\u00e0 m\u00e0u ch\u1eef \u0111\u1ec3 d\u1ec5 ti\u1ebfp c\u1eadn<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Typography<\/h3>\n\n\n\n<p>H\u00e3y ch\u1ec9 \u0111\u1ecbnh r\u00f5 t\u1eebng l\u1ef1a ch\u1ecdn ph\u00f4ng ch\u1eef:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u1ec3u ch\u1eef ch\u00ednh d\u00f9ng cho ti\u00eau \u0111\u1ec1<\/li>\n\n\n\n<li>Ki\u1ec3u ch\u1eef ch\u00ednh cho \u0111o\u1ea1n v\u0103n<\/li>\n\n\n\n<li>Ph\u00f4ng ch\u1eef d\u1ef1 ph\u00f2ng an to\u00e0n cho web<\/li>\n\n\n\n<li>K\u00edch th\u01b0\u1edbc ph\u00f4ng ch\u1eef, \u0111\u1ed9 \u0111\u1eadm v\u00e0 kho\u1ea3ng c\u00e1ch d\u00f2ng cho c\u00e1c th\u1ebb H1, H2, H3, n\u1ed9i dung ch\u00ednh v\u00e0 ch\u00fa th\u00edch.<\/li>\n\n\n\n<li>N\u00ean s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef n\u00e0o khi ph\u00f4ng ch\u1eef ch\u00ednh c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 s\u1eb5n?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Photography and Imagery<\/h3>\n\n\n\n<p>H\u00e3y m\u00f4 t\u1ea3 phong c\u00e1ch h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phong c\u00e1ch ch\u1ee5p \u1ea3nh (s\u00e1ng s\u1ee7a v\u00e0 tho\u00e1ng \u0111\u00e3ng? T\u1ed1i t\u0103m v\u00e0 u \u00e1m? T\u1ef1 nhi\u00ean hay d\u00e0n d\u1ef1ng?)<\/li>\n\n\n\n<li>X\u1eed l\u00fd \u1ea3nh (b\u1ed9 l\u1ecdc, l\u1edbp ph\u1ee7, \u0111\u01b0\u1eddng vi\u1ec1n)<\/li>\n\n\n\n<li>Phong c\u00e1ch minh h\u1ecda (n\u1ebfu c\u00f3)<\/li>\n\n\n\n<li>Phong c\u00e1ch v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1ec1 bi\u1ec3u t\u01b0\u1ee3ng<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm ngu\u1ed3n c\u1ea3m h\u1ee9ng th\u1ecb gi\u00e1c? Nh\u1eefng \u0111i\u1ec1u n\u00e0y <a href=\"https:\/\/blog.flipbuilder.com\/vi\/9-interactive-brand-guideline-examples\/7321\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 v\u00ed d\u1ee5 v\u1ec1 h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c<\/a> Tr\u00ecnh b\u00e0y c\u00e1ch c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ec3 hi\u1ec7n h\u1ec7 th\u1ed1ng h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Step 3: Define Your Brand Voice<\/strong><\/h2>\n\n\n\n<p>Nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda v\u1ea5n \u0111\u1ec1. \u00c2m thanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Tone of Voice<\/h3>\n\n\n\n<p>T\u1ea1o b\u1ea3ng m\u00e0u \u00e2m thanh cho c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u1ea3n sao ti\u1ebfp th\u1ecb<\/strong> \u2013 N\u0103ng \u0111\u1ed9ng v\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch<\/li>\n\n\n\n<li><strong>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/strong> \u2013 \u0110\u1ed3ng c\u1ea3m v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i ph\u00e1p<\/li>\n\n\n\n<li><strong>M\u1ea1ng x\u00e3 h\u1ed9i<\/strong> \u2013 D\u1ec5 tr\u00f2 chuy\u1ec7n v\u00e0 g\u1ea7n g\u0169i<\/li>\n\n\n\n<li><strong>Ph\u00e1p l\u00fd\/ch\u00ednh th\u1ee9c<\/strong> \u2013 R\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Writing Do\u2019s and Don\u2019ts<\/h3>\n\n\n\n<p>H\u00e3y \u0111\u01b0a ra nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3. Thay v\u00ec ch\u1ec9 n\u00f3i &quot;h\u00e3y chuy\u00ean nghi\u1ec7p&quot;, h\u00e3y cho th\u1ea5y h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714\ufe0f \u201cCh\u00fang t\u00f4i gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eefng th\u1ee9 \u0111\u00e1ng \u0111\u1ec3 chia s\u1ebb\u201d<\/li>\n\n\n\n<li>\u274c \u201cC\u00f4ng ty ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ph\u1ed1i h\u1ee3p\u201d<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf gi\u00fap cho h\u01b0\u1edbng d\u1eabn v\u1ec1 gi\u1ecdng \u0111i\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean d\u1ec5 \u00e1p d\u1ee5ng h\u01a1n thay v\u00ec ch\u1ec9 mang t\u00ednh tr\u1eebu t\u01b0\u1ee3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Step 4: Create Your Brand Book<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-template.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-template.jpg\" alt=\"M\u1eabu thi\u1ebft k\u1ebf h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7343\" width=\"770\" height=\"513\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-template.jpg 770w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-template-300x200.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-template-768x512.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-template-18x12.jpg 18w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<p>Gi\u1edd l\u00e0 l\u00fac t\u1eadp h\u1ee3p m\u1ecdi th\u1ee9 l\u1ea1i th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u ho\u00e0n ch\u1ec9nh, d\u1ec5 chia s\u1ebb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Option A: Design in a Layout Tool<\/h3>\n\n\n\n<p>H\u00e3y s\u1eed d\u1ee5ng Adobe InDesign, Canva ho\u1eb7c Figma \u0111\u1ec3 thi\u1ebft k\u1ebf c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng PDF. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ho\u00e0n to\u00e0n ki\u1ec3m so\u00e1t b\u1ed1 c\u1ee5c s\u00e1ng t\u1ea1o. Sau khi c\u00f3 file PDF, h\u00e3y chuy\u1ec3n \u0111\u1ed5i n\u00f3 th\u00e0nh c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Option B: Use a Digital Publishing Platform<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.flipbuilder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FlipBuilder<\/strong><\/a> Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i di\u1ec5n ra li\u1ec1n m\u1ea1ch. Ch\u1ec9 c\u1ea7n t\u1ea3i l\u00ean t\u1eadp tin th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh d\u1ea1ng PDF v\u00e0 n\u00f3 s\u1ebd ngay l\u1eadp t\u1ee9c tr\u1edf th\u00e0nh m\u1ed9t cu\u1ed1n s\u00e1ch l\u1eadt t\u01b0\u01a1ng t\u00e1c v\u1edbi hi\u1ec7u \u1ee9ng l\u1eadt trang, \u0111i\u1ec1u h\u01b0\u1edbng b\u1eb1ng c\u00e1ch nh\u1ea5p chu\u1ed9t v\u00e0 h\u1ed7 tr\u1ee3 \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n\n\n\n<p>V\u1edbi <a href=\"https:\/\/vi.flipbuilder.com\/flip-pdf-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flip PDF Pro<\/a>B\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng logo \u0111\u01b0\u1ee3c nh\u00fang k\u00e8m theo.<\/li>\n\n\n\n<li>C\u00e1c \u00f4 m\u00e0u c\u00f3 th\u1ec3 nh\u1ea5p chu\u1ed9t \u0111\u1ec3 sao ch\u00e9p m\u00e3 HEX.<\/li>\n\n\n\n<li>C\u00e1c \u0111o\u1ea1n \u00e2m thanh minh h\u1ecda c\u00e1ch ph\u00e1t \u00e2m t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Hi\u1ec7u \u1ee9ng chuy\u1ec3n c\u1ea3nh \u0111\u1ed9ng gi\u1eefa c\u00e1c ph\u1ea7n<\/li>\n\n\n\n<li>B\u1ea3o v\u1ec7 m\u1eadt kh\u1ea9u cho c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u b\u00ed m\u1eadt.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 quy tr\u00ecnh l\u00e0m vi\u1ec7c ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, <a href=\"https:\/\/fliphtml5.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FlipHTML5<\/a> Cho ph\u00e9p b\u1ea1n t\u1ea1o, l\u01b0u tr\u1eef v\u00e0 chia s\u1ebb s\u1ed5 tay th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn\u2014kh\u00f4ng c\u1ea7n c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m. Duy\u1ec7t qua <a href=\"https:\/\/fliphtml5.com\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0 vi\u1ec7n m\u1eabu<\/a> d\u00f9ng l\u00e0m \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho thi\u1ebft k\u1ebf.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n m\u1ed9t m\u1eabu \u0111\u1ec3 b\u1eaft \u0111\u1ea7u? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eabu. <a href=\"https:\/\/blog.flipbuilder.com\/vi\/8-brand-guideline-template-websites\/7329\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 m\u1eabu website h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> V\u1edbi c\u00e1c t\u00f9y ch\u1ecdn mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Recommended Page Structure<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Trang b\u00eca<\/strong> \u2013 T\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, ti\u00eau \u0111\u1ec1 \u201cH\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u\u201d<\/li>\n\n\n\n<li><strong>M\u1ee5c l\u1ee5c<\/strong> \u2013 \u0110i\u1ec1u h\u01b0\u1edbng b\u1eb1ng c\u00e1ch nh\u1ea5p chu\u1ed9t<\/li>\n\n\n\n<li><strong>T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u2013 S\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb, c\u00e1 t\u00ednh (2-3 trang)<\/li>\n\n\n\n<li><strong>H\u01b0\u1edbng d\u1eabn v\u1ec1 logo<\/strong> \u2013 T\u1ea5t c\u1ea3 c\u00e1c bi\u1ebfn th\u1ec3, kho\u1ea3ng c\u00e1ch, c\u00e1ch d\u00f9ng sai (4\u20136 trang)<\/li>\n\n\n\n<li><strong>H\u1ec7 th\u1ed1ng m\u00e0u s\u1eafc<\/strong> \u2013 M\u00e3 s\u1ed1 ch\u00ednh, m\u00e3 s\u1ed1 ph\u1ee5, c\u00e1c c\u1eb7p s\u1ed1 (2-3 trang)<\/li>\n\n\n\n<li><strong>Ki\u1ec3u ch\u1eef<\/strong> \u2013 Ph\u00f4ng ch\u1eef, th\u1ee9 t\u1ef1 \u01b0u ti\u00ean, v\u00ed d\u1ee5 (2-3 trang)<\/li>\n\n\n\n<li><strong>H\u00ecnh \u1ea3nh<\/strong> \u2013 Phong c\u00e1ch nhi\u1ebfp \u1ea3nh, h\u00ecnh minh h\u1ecda, bi\u1ec3u t\u01b0\u1ee3ng (2-4 trang)<\/li>\n\n\n\n<li><strong>Gi\u1ecdng n\u00f3i v\u00e0 \u00e2m \u0111i\u1ec7u<\/strong> \u2013 Phong c\u00e1ch vi\u1ebft, v\u00ed d\u1ee5 (2-3 trang)<\/li>\n\n\n\n<li><strong>V\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng<\/strong> \u2013 Danh thi\u1ebfp, m\u1ea1ng x\u00e3 h\u1ed9i, bao b\u00ec (3-5 trang)<\/li>\n\n\n\n<li><strong>Ti\u1ebfp x\u00fac<\/strong> \u2013 N\u00ean li\u00ean h\u1ec7 v\u1edbi ai \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Step 5: Share and Maintain Your Brand Book<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u01b0\u1ee3c chia s\u1ebb\" class=\"wp-image-7325\" width=\"770\" height=\"539\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example.jpg 770w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-300x210.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-768x538.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-18x12.jpg 18w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<p>M\u1ed9t cu\u1ed1n c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng ai \u0111\u1ecdc th\u00ec v\u00f4 d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cu\u1ed1n c\u1ea9m nang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Distribution<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chia s\u1ebb li\u00ean k\u1ebft<\/strong> \u2013 H\u00e3y \u0111\u0103ng t\u1ea3i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00ean m\u1ea1ng v\u00e0 chia s\u1ebb m\u1ed9t URL duy nh\u1ea5t. Khi b\u1ea1n c\u1eadp nh\u1eadt, m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1ef1 \u0111\u1ed9ng th\u1ea5y phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t.<\/li>\n\n\n\n<li><strong>Nh\u00fang v\u00e0o m\u1ea1ng n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n<\/strong> \u2013 Cho ph\u00e9p truy c\u1eadp t\u1eeb c\u1ed5ng th\u00f4ng tin n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/li>\n\n\n\n<li><strong>Bao g\u1ed3m trong quy tr\u00ecnh gi\u1edbi thi\u1ec7u nh\u00e2n vi\u00ean m\u1edbi.<\/strong> \u2013 M\u1ed7i nh\u00e2n vi\u00ean m\u1edbi n\u00ean xem l\u1ea1i cu\u1ed1n c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u trong tu\u1ea7n \u0111\u1ea7u ti\u00ean l\u00e0m vi\u1ec7c.<\/li>\n\n\n\n<li><strong>G\u1eedi cho c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i<\/strong> \u2013 C\u00e1c c\u00f4ng ty, ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1ef1 do v\u00e0 c\u1ed9ng t\u00e1c vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n truy c\u1eadp tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n n\u00e0o.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">Keeping It Current<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00ean l\u1ecbch r\u00e0 so\u00e1t h\u00e0ng qu\u00fd \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c ph\u1ea7n \u0111\u00e3 l\u1ed7i th\u1eddi.<\/li>\n\n\n\n<li>\u0110\u00e1nh s\u1ed1 phi\u00ean b\u1ea3n cho s\u1ed5 tay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (v1.0, v1.1, v2.0)<\/li>\n\n\n\n<li>Th\u00eam ng\u00e0y \u201cC\u1eadp nh\u1eadt l\u1ea7n cu\u1ed1i\u201d v\u00e0o b\u00eca ho\u1eb7c m\u1ee5c l\u1ee5c.<\/li>\n\n\n\n<li>Ch\u1ec9 \u0111\u1ecbnh m\u1ed9t ng\u01b0\u1eddi b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u\u2014ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00ea duy\u1ec7t c\u00e1c thay \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<p>H\u00e3y xem c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o: <a href=\"https:\/\/blog.flipbuilder.com\/vi\/7-interactive-brand-identity-pdfs\/7352\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 file PDF t\u01b0\u01a1ng t\u00e1c v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> nh\u1eefng ng\u01b0\u1eddi duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Common Brand Book Mistakes to Avoid<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Qu\u00e1 m\u01a1 h\u1ed3.<\/strong> C\u00e2u n\u00f3i \u201cH\u00e3y s\u1eed d\u1ee5ng m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i\u201d m\u00e0 kh\u00f4ng k\u00e8m m\u00e3 m\u00e0u c\u1ee5 th\u1ec3 th\u00ec kh\u00f4ng h\u1eefu \u00edch. H\u00e3y n\u00eau r\u00f5 r\u00e0ng.<\/li>\n\n\n\n<li><strong>Qu\u00e1 c\u1ee9ng nh\u1eafc.<\/strong> H\u00e3y ch\u1eeba ch\u1ed7 cho s\u1ef1 di\u1ec5n gi\u1ea3i s\u00e1ng t\u1ea1o. C\u00e1c h\u01b0\u1edbng d\u1eabn n\u00ean mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng r\u00e0ng bu\u1ed9c.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng c\u00f3 v\u00ed d\u1ee5 n\u00e0o.<\/strong> H\u00e3y tr\u00ecnh b\u00e0y c\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf\u2014c\u00e1c b\u1ea3n m\u00f4 ph\u1ecfng b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ti\u00eau \u0111\u1ec1 email, bao b\u00ec s\u1ea3n ph\u1ea9m. C\u00e1c quy t\u1eafc tr\u1eebu t\u01b0\u1ee3ng s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>C\u00e0i \u0111\u1eb7t xong l\u00e0 qu\u00ean \u0111i.<\/strong> Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u00e1t tri\u1ec3n. M\u1ed9t cu\u1ed1n c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u t\u1eeb n\u0103m 2019 c\u00f3 l\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/li>\n\n\n\n<li><strong>Kh\u00f3 ti\u1ebfp c\u1eadn.<\/strong> N\u1ebfu m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i l\u1ee5c tung c\u00e1c \u1ed5 \u0111\u0129a d\u00f9ng chung \u0111\u1ec3 t\u00ecm n\u00f3, h\u1ecd s\u1ebd kh\u00f4ng l\u00e0m v\u1eady. H\u00e3y l\u00e0m cho n\u00f3 d\u1ec5 d\u00e0ng ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng sai m\u1ee5c \u0111\u00edch.<\/strong> Vi\u1ec7c ch\u1ec9 ra nh\u1eefng \u0111i\u1ec1u KH\u00d4NG n\u00ean l\u00e0m th\u01b0\u1eddng h\u1eefu \u00edch h\u01a1n vi\u1ec7c ch\u1ec9 ra nh\u1eefng \u0111i\u1ec1u n\u00ean l\u00e0m.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Brand Book Examples Worth Studying<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-book-examples.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-book-examples.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng\" class=\"wp-image-7318\" width=\"770\" height=\"512\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-book-examples.jpg 770w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-book-examples-300x199.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-book-examples-768x511.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-book-examples-18x12.jpg 18w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<p>Tr\u01b0\u1edbc khi t\u1ef1 t\u1ea1o chi\u1ebfn d\u1ecbch c\u1ee7a ri\u00eang m\u00ecnh, h\u00e3y nghi\u00ean c\u1ee9u nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1ng ch\u00fa \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ed1i gi\u1ea3n v\u00e0 s\u1ea1ch s\u1ebd<\/strong> \u2013 Phong c\u00e1ch Apple: nhi\u1ec1u kho\u1ea3ng tr\u1eafng, quy t\u1eafc \u0111\u01a1n gi\u1ea3n, h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd<\/li>\n\n\n\n<li><strong>Vui t\u01b0\u01a1i v\u00e0 chi ti\u1ebft<\/strong> \u2013 Phong c\u00e1ch Slack ho\u1eb7c Mailchimp: c\u00e1 t\u00ednh ri\u00eang, h\u00e0i h\u01b0\u1edbc v\u00e0 c\u00f3 h\u00ecnh minh h\u1ecda.<\/li>\n\n\n\n<li><strong>To\u00e0n di\u1ec7n v\u00e0 doanh nghi\u1ec7p<\/strong> \u2013 Theo ki\u1ec3u Nike ho\u1eb7c Google: t\u00e0i li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 bao qu\u00e1t m\u1ecdi tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u00eam c\u00e1c v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n, h\u00e3y kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u n\u00e0y. <a href=\"https:\/\/blog.flipbuilder.com\/vi\/9-free-company-portfolio-templates-download-for-digital-business-portfolio-design\/9561\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u1eabu danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u00f4ng ty<\/a> \u0110\u1ec3 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng b\u1ed1 c\u1ee5c ph\u00f9 h\u1ee3p v\u1edbi s\u00e1ch h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\"><strong>Wrapping Up<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t b\u1ed9 quy t\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00f4ng chuy\u00ean nghi\u1ec7p \u1edf m\u1ecdi n\u01a1i v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00f4ng kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o ng\u01b0\u1eddi thuy\u1ebft tr\u00ecnh l\u1ea7n cu\u1ed1i. B\u1eb1ng c\u00e1ch chuy\u1ec3n sang h\u00ecnh th\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n l\u00e0m cho c\u00e1c h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u00ecnh tr\u1edf n\u00ean t\u01b0\u01a1ng t\u00e1c, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 kh\u00f4ng th\u1ec3 b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n\u2014logo, m\u00e0u s\u1eafc, ki\u1ec3u ch\u1eef, gi\u1ecdng v\u0103n\u2014sau \u0111\u00f3 m\u1edf r\u1ed9ng ra b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra t\u00e0i li\u1ec7u d\u00e0i nh\u1ea5t c\u00f3 th\u1ec3; m\u00e0 l\u00e0 t\u1ea1o ra t\u00e0i li\u1ec7u h\u1eefu \u00edch nh\u1ea5t.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/www.flipbuilder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FlipBuilder<\/strong><\/a> Gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng bi\u1ebfn cu\u1ed1n c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u d\u1ea1ng PDF c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m chuy\u00ean nghi\u1ec7p, t\u01b0\u01a1ng t\u00e1c v\u1edbi hi\u1ec7u \u1ee9ng l\u1eadt trang, n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u00fang v\u00e0 chia s\u1ebb ch\u1ec9 b\u1eb1ng m\u1ed9t li\u00ean k\u1ebft. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed t\u1ed1t h\u01a1n l\u00e0 m\u1ed9t t\u1eadp tin PDF b\u1ecb l\u00e3ng qu\u00ean trong th\u01b0 m\u1ee5c t\u1ea3i xu\u1ed1ng c\u1ee7a ai \u0111\u00f3.<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng t\u1ea1o ra s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh ch\u01b0a? <a href=\"https:\/\/fliphtml5.com\/login.php?register&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta&amp;utm_content=how-to-create-digital-brand-book\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u0103ng k\u00fd mi\u1ec5n ph\u00ed<\/strong><\/a> H\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n ngay h\u00f4m nay.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e3y t\u00ecm hi\u1ec3u c\u00e1ch t\u1ea1o s\u1ed5 tay th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 t\u1eebng b\u01b0\u1edbc m\u1ed9t. H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 n\u00e0y bao g\u1ed3m n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh, h\u01b0\u1edbng d\u1eabn v\u1ec1 gi\u1ecdng \u0111i\u1ec7u v\u00e0 c\u00e1ch l\u00e0m cho s\u1ed5 tay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean t\u01b0\u01a1ng t\u00e1c v\u00e0 d\u1ec5 chia s\u1ebb.<\/p>","protected":false},"author":15,"featured_media":9034,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1070,1079,1086,1],"tags":[],"class_list":["post-9889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-book","category-brand-guideline","category-brand-guideline-example","category-digital-publishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Digital Brand Book That Strengthens Your Identity - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/vi\/how-to-create-digital-brand-book\/9889\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Digital Brand Book That Strengthens Your Identity - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a digital brand book step by step. This complete guide covers brand foundation, visual identity, voice guidelines, and how to make your brand book interactive and shareable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/vi\/how-to-create-digital-brand-book\/9889\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T01:23:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T08:59:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2025\/02\/Flip-PDF-Plus-Corporate-PDF-Catalogue-Maker.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1070\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kikko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kikko\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-digital-brand-book\/9889\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-digital-brand-book\/9889\/\"},\"author\":{\"name\":\"Kikko\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/f13e62df766ad996637c5909c0add5a7\"},\"headline\":\"How to Create a Digital Brand Book That Strengthens Your Identity\",\"datePublished\":\"2026-03-23T01:23:58+00:00\",\"dateModified\":\"2026-03-23T08:59:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-digital-brand-book\/9889\/\"},\"wordCount\":1442,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-digital-brand-book\/9889\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2025\/02\/Flip-PDF-Plus-Corporate-PDF-Catalogue-Maker.jpg\",\"articleSection\":[\"brand book\",\"Brand Guideline\",\"Brand Guideline Example\",\"Digital Publishing\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/how-to-create-digital-brand-book\/9889\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/how-to-create-digital-brand-book\/9889\/\",\"name\":\"How to Create a Digital Brand Book That Strengthens Your Identity - 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