{"id":7346,"date":"2024-03-15T02:19:30","date_gmt":"2024-03-15T02:19:30","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=7346"},"modified":"2024-03-20T09:36:06","modified_gmt":"2024-03-20T09:36:06","slug":"brand-playbook","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/vi\/brand-playbook\/7346\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn v\u1ec1 Phong c\u00e1ch: Playbook c\u1ee7a Th\u01b0\u01a1ng hi\u1ec7u Gi\u1ea3i th\u00edch cho Dummy"},"content":{"rendered":"<p>Playbook l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn ph\u00e1c th\u1ea3o c\u00e1c l\u1ed1i ch\u01a1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t \u0111\u1ed9i b\u00f3ng \u0111\u00e1 \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng trong m\u1ed9t tr\u1eadn \u0111\u1ea5u. Khi n\u00f3i \u0111\u1ebfn chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u1ea9m nang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t b\u1ed9 quy t\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. N\u00f3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u1eef cho nh\u00f3m c\u1ee7a b\u1ea1n lu\u00f4n th\u1ed1ng nh\u1ea5t v\u00e0 chia nh\u1ecf chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c b\u01b0\u1edbc c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd xem x\u00e9t c\u1ea9n th\u1eadn c\u00e1c <a href=\"https:\/\/blog.flipbuilder.com\/vi\/brand-playbook\/7346\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u<\/a>, cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">What is a brand style guide?<\/h2>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u mang t\u00ednh thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i, ch\u1ec9 ra m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf chi ti\u1ebft, n\u00f3 \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac. C\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u g\u00f3i g\u1ecdn c\u00e2u chuy\u1ec7n, tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb, ti\u1ebfng n\u00f3i v\u00e0 nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u. Gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ed5 tay tham kh\u1ea3o v\u00e0 l\u1ed9 tr\u00ecnh, n\u00f3 trang b\u1ecb cho nh\u00f3m c\u1ee7a b\u1ea1n nh\u1eefng ch\u1ec9 d\u1eabn ch\u00ednh x\u00e1c v\u1ec1 c\u00e1ch duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea3o t\u1ed3n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/lmji\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\" style=\"margin-top:35px;margin-bottom:35px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\" style=\"background:linear-gradient(90deg,rgb(76,196,82) 0%,rgb(53,187,153) 100%)\"><strong>T\u1ea3i xu\u1ed1ng cho<\/strong> <strong>Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--c65d4663930f6b941455f951dbe9e0bd\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\"><strong>T\u1ea3i xu\u1ed1ng cho Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Why do you need a brand style guide?<\/h2>\n\n\n\n<p>B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c gi\u1eef m\u1ecdi ng\u01b0\u1eddi trong ho\u1eb7c ngo\u00e0i nh\u00f3m c\u1ee7a m\u00ecnh li\u00ean k\u1ebft v\u1edbi nhau? \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 duy tr\u00ec c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ecdc c\u00f9ng m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u00e0 truy c\u1eadp c\u00f9ng m\u1ed9t th\u00f4ng tin, vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3 trong c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a nh\u00f3m \u0111\u1ec3 m\u1ecdi th\u1ee9 \u0111\u1ec1u ngang b\u1eb1ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u. N\u00f3 kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00f4 song m\u00e0 c\u00f2n mang l\u1ea1i l\u1ee3i \u00edch cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo nhi\u1ec1u c\u00e1ch h\u01a1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3u:<\/strong> H\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn t\u00f3m t\u1eaft n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch n\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ebf gi\u1edbi. B\u1eb1ng c\u00e1ch c\u00f3 m\u1ed9t danh s\u00e1ch r\u00f5 r\u00e0ng c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 quy t\u1eafc c\u1ea7n tu\u00e2n theo, c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m kh\u1ea3 n\u0103ng nh\u1ea7m l\u1eabn v\u00e0 hi\u1ec3u l\u1ea7m trong nh\u00f3m c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>H\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c:<\/strong> Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 li\u00ean k\u1ebft trong th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp n\u1ed9i b\u1ed9 v\u00e0 t\u0103ng t\u1ed1c quy tr\u00ecnh l\u00e0m vi\u1ec7c, t\u1eeb \u0111\u00f3 n\u00e2ng cao n\u0103ng su\u1ea5t t\u1ed5ng th\u1ec3.<\/li>\n\n\n\n<li><strong>T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean d\u1ec5 nh\u1eadn bi\u1ebft h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed n\u1ed5i b\u1eadt trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y, \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3, th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e0nh c\u00f4ng kinh doanh l\u00e2u d\u00e0i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">What should a brand style guide include?<\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y th\u00f4ng tin, b\u1ea1n n\u00ean t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u1ec1 nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh v\u00e0 v\u0103n b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t. N\u00f3 b\u1eaft \u0111\u1ea7u b\u1eb1ng tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp t\u1ee5c k\u1ebft h\u1ee3p c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh giao di\u1ec7n chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u00e1ch h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng ch\u1ee9a c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Logo<\/h3>\n\n\n\n<p>Logo m\u1edf \u0111\u01b0\u1eddng cho nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Th\u1ec3 hi\u1ec7n \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf logo \u0111\u1ec3 th\u1ec3 hi\u1ec7n phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 t\u00e1ch bi\u1ec7t n\u00f3 kh\u1ecfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 c\u00e1c bi\u1ebfn th\u1ec3 logo kh\u00e1c nhau, \u0111\u1eebng qu\u00ean \u0111\u01b0a ch\u00fang v\u00e0o c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t xu\u1ea5t hi\u1ec7n trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng kh\u00e1c nhau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Color Palette<\/h3>\n\n\n\n<p>M\u00e0u s\u1eafc l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111\u00e1ng nh\u1edb nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec3n th\u1ecb b\u1ea3ng m\u00e0u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng h\u00ecnh \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao v\u00e0 m\u00e3 m\u00e0u ch\u00ednh x\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e3 m\u00e0u Hex, RGB, HSL v\u00e0 Pantone. M\u00f4 t\u1ea3 s\u1ed1ng \u0111\u1ed9ng n\u00e0y th\u1ec3 hi\u1ec7n t\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng li\u00ean t\u01b0\u1edfng c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. Typography<\/h3>\n\n\n\n<p>Ki\u1ec3u ch\u1eef kh\u00f4ng ch\u1ec9 l\u00e0 ph\u00f4ng ch\u1eef; \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c s\u1eafp x\u1ebfp ki\u1ec3u ch\u1eef \u0111\u1ec3 l\u00e0m cho t\u1eeb vi\u1ebft tr\u1edf n\u00ean d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 nh\u00ecn h\u01a1n. \u0110\u01b0a ra l\u1eddi gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ki\u1ec3u ch\u1eef, k\u00edch th\u01b0\u1edbc \u0111i\u1ec3m, v\u1ecb tr\u00ed ch\u1eef c\u00e1i v\u00e0 kho\u1ea3ng tr\u1eafng trong c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u00ecnh b\u00e0y thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. Imagery and Iconography<\/h3>\n\n\n\n<p>M\u00f4\u0323t b\u01b0c tranh \u0111ang gia ngan l\u01a1i noi. N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n, h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c cung c\u1ea5p th\u01b0 vi\u1ec7n h\u00ecnh \u1ea3nh, k\u00fd hi\u1ec7u v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u00ea duy\u1ec7t \u0111\u1ec3 nh\u00f3m c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng tr\u00ean trang web v\u00e0 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. Nh\u1eefng y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n trong giao ti\u1ebfp tr\u1ef1c quan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">5. Usage examples<\/h3>\n\n\n\n<p>V\u1ea1ch ra danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u n\u00ean l\u00e0m v\u00e0 kh\u00f4ng n\u00ean l\u00e0m \u0111\u1ec3 \u0111\u01b0a ra h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch x\u1eed l\u00fd c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ch\u1ee9ng minh c\u1ea3 v\u00ed d\u1ee5 s\u1eed d\u1ee5ng \u0111\u00fang v\u00e0 sai, k\u00e8m theo h\u00ecnh \u1ea3nh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao h\u01a1n n\u1eefa s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 nh\u1eafc nh\u1edf c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m tu\u00e2n th\u1ee7 c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, tr\u00e1nh l\u1ea1m d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 l\u00e0m lo\u00e3ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">6. Brand voice<\/h3>\n\n\n\n<p>Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch ng\u01b0\u1eddi kh\u00e1c nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 t\u00edch c\u1ef1c, h\u00e0i h\u01b0\u1edbc hay chuy\u00ean nghi\u1ec7p kh\u00f4ng? X\u00e1c \u0111\u1ecbnh ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, n\u00f3 ph\u1ea3i ch\u1ea1y nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, bao g\u1ed3m c\u1ea3 c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/umez\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">How to create a brand style guide in 4 steps?<\/h2>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3? Nh\u01b0 m\u1ecdi khi, ch\u00fang t\u00f4i lu\u00f4n h\u1ed7 tr\u1ee3 b\u1ea1n. Ch\u1ec9 c\u1ea7n l\u00e0m theo h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc c\u1ee7a ch\u00fang t\u00f4i v\u00e0 b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Define the brand<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 t\u00ecm ra m\u1ee5c \u0111\u00edch, gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho vi\u1ec7c t\u1ea1o c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 b\u1eb1ng c\u00e1ch hi\u1ec3u s\u00e2u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u00f3. H\u01a1n n\u1eefa, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 l\u00f2ng trung th\u00e0nh s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Write a brand overview<\/h3>\n\n\n\n<p>T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ch\u1ee9a t\u1ea5t c\u1ea3 th\u00f4ng tin quan tr\u1ecdng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 g\u00ec. N\u00f3 ph\u00e1c th\u1ea3o tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb, c\u00e2u chuy\u1ec7n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ebft t\u1ed5ng quan ng\u1eafn g\u1ecdn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. Integrate brand assets<\/h3>\n\n\n\n<p>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap d\u1ec5 d\u00e0ng truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft v\u00e0 th\u1ed1ng nh\u1ea5t t\u1edbi c\u00f4ng ch\u00fang. Bao g\u1ed3m logo, b\u1ea3ng m\u00e0u, ki\u1ec3u ch\u1eef, gi\u1ecdng n\u00f3i, h\u00ecnh \u1ea3nh, bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c trong h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. Choose a format<\/h3>\n\n\n\n<p>C\u00f3 3 \u0111\u1ecbnh d\u1ea1ng ch\u00ednh \u0111\u1ec3 th\u1ec3 hi\u1ec7n h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ch\u1ecdn m\u1ed9t trong s\u1ed1 h\u1ecd theo s\u1edf th\u00edch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In<\/strong> <strong>\u0111\u1ecbnh d\u1ea1ng<\/strong>: H\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c in l\u00e0 \u0111\u1ecbnh d\u1ea1ng c\u1ed5 \u0111i\u1ec3n \u0111\u1ec3 kh\u00e1n gi\u1ea3 \u0111\u1ecdc. Nh\u01b0ng n\u00f3 kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 d\u1ec5 chia s\u1ebb. <\/li>\n\n\n\n<li><strong>file PDF<\/strong>: \u0110\u1ecbnh d\u1ea1ng n\u00e0y ph\u1ed5 bi\u1ebfn v\u00ec kh\u1ea3 n\u0103ng truy c\u1eadp d\u1ec5 d\u00e0ng. Chia s\u1ebb t\u00e0i li\u1ec7u PDF v\u1edbi ng\u01b0\u1eddi kh\u00e1c th\u1eadt d\u1ec5 d\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c ch\u1ec9nh s\u1eeda v\u00e0 c\u1eadp nh\u1eadt n\u00f3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. \u0110\u1ecbnh d\u1ea1ng PDF kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u1ea3n ch\u1ea5t t\u0129nh c\u1ee7a n\u00f3 khi\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n\n\n\n<li><strong>H\u01b0\u1edbng d\u1eabn phong c\u00e1ch k\u1ef9 thu\u1eadt s\u1ed1<\/strong>: Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng t\u00e1c n\u0103ng \u0111\u1ed9ng v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng n\u00e0y. Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u1eadp nh\u1eadt h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch k\u1ef9 thu\u1eadt s\u1ed1 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o b\u1ea1n mu\u1ed1n. H\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec3n th\u1ecb ho\u00e0n h\u1ea3o tr\u00ean nhi\u1ec1u lo\u1ea1i thi\u1ebft b\u1ecb, nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 m\u00e1y t\u00ednh.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">How to use your brand style guide?<\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u sau khi t\u1ea1o ra n\u00f3, b\u1ea1n s\u1ebd l\u00e0m suy y\u1ebfu ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. H\u00e3y coi n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 n\u0103ng \u0111\u1ed9ng ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Make it accessible<\/h3>\n\n\n\n<p>Cho ph\u00e9p nh\u00f3m c\u1ee7a b\u1ea1n truy c\u1eadp c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 tham gia c\u1ee7a h\u1ecd, th\u1eadt kh\u00f3 \u0111\u1ec3 gi\u1eef h\u1ecd c\u00f9ng quan \u0111i\u1ec3m v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau, duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Update it strategically<\/h3>\n\n\n\n<p>Khi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n theo th\u1eddi gian, c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. \u0110\u00f3 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u1ea3n \u00e1nh b\u1ea5t k\u1ef3 s\u1ef1 l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. S\u1eeda \u0111\u1ed5i c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh, ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">5 Inspiring brand style guide examples<\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 chung m\u1ed9t m\u1ee5c ti\u00eau: truy\u1ec1n t\u1ea3i b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd theo c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 ti\u1ebfp thu. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u00e1m ph\u00e1 \u0111i\u1ec1u g\u00ec g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. <a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Walmart<\/a><\/h3>\n\n\n\n<p>L\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Walmart \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n, th\u00e2n thi\u1ec7n v\u00e0 h\u1ea5p d\u1eabn. H\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3 c\u1ef1c k\u1ef3 k\u1ef9 l\u01b0\u1ee1ng, bao g\u1ed3m m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf c\u1ed1t l\u00f5i v\u00e0 nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch x\u1eed l\u00fd ki\u1ec3u ch\u1eef. Logo v\u00e0 b\u1ea3ng m\u00e0u c\u1ee7a Walmart khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/znqv\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. <a href=\"https:\/\/www.iwgplc.com\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IWG<\/a><\/h3>\n\n\n\n<p>IWG (International Workplace Group) l\u00e0 nh\u00e0 cung c\u1ea5p kh\u00f4ng gian l\u00e0m vi\u1ec7c h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, chuy\u00ean h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c tuy\u1ec7t v\u1eddi v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. C\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3 bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch quy t\u1eafc \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00f4ng ty th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o logo th\u01b0\u01a1ng hi\u1ec7u, m\u00e0u s\u1eafc v\u00e0 ki\u1ec3u ch\u1eef.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/vfqp\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. <a href=\"https:\/\/www.spacesworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spaces<\/a><\/h3>\n\n\n\n<p>Spaces l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi IWG, chuy\u00ean x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 kh\u00f4ng gian l\u00e0m vi\u1ec7c chung th\u1ecbnh v\u01b0\u1ee3ng cho c\u00e1c doanh nghi\u1ec7p. C\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u tr\u00ecnh b\u00e0y chi ti\u1ebft c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a Spaces t\u1ea1o n\u00ean nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng, b\u1ea3ng m\u00e0u, ki\u1ec3u ch\u1eef v\u00e0 h\u00ecnh \u1ea3nh. N\u00f3 c\u0169ng t\u00edch h\u1ee3p c\u00e1c v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c l\u1ea1m d\u1ee5ng logo \u0111\u1ec3 ng\u0103n ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng sai logo c\u1ee7a n\u00f3. Spaces cung c\u1ea5p b\u1ed9 s\u01b0u t\u1eadp h\u00ecnh \u1ea3nh \u0111\u1ec3 gi\u1edbi thi\u1ec7u kh\u00f4ng gian l\u00e0m vi\u1ec7c \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 th\u1ec3 hi\u1ec7n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/vteo\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. <a href=\"https:\/\/www.lenovo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lenovo<\/a><\/h3>\n\n\n\n<p>C\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Tho\u00e1t kh\u1ecfi h\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u ph\u1ee9c t\u1ea1p tr\u01b0\u1edbc \u0111\u00e2y, n\u00f3 gi\u1edbi thi\u1ec7u c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft ngay l\u1eadp t\u1ee9c. Logo l\u00e0 t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi Lenovo l\u00e0m n\u1ed5i b\u1eadt m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a logo.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/fnpg\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">5. <a href=\"https:\/\/www.zara.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zara<\/a><\/h3>\n\n\n\n<p>Zara l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh qu\u1ed1c t\u1ebf l\u1edbn nh\u1ea5t \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi. S\u00e1ch h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3 th\u1ec3 hi\u1ec7n c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ed1i c\u1ea3nh \u0111\u1eb7t t\u00ean, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb. Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh, h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f2n bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, nh\u01b0 trang web ch\u00ednh th\u1ee9c, n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 nh\u00e3n hi\u1ec7u qu\u1ea7n \u00e1o. \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 th\u01b0 vi\u1ec7n h\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n c\u00e1ch gi\u1ea3i th\u00edch c\u1ee7a Zara v\u1ec1 th\u1eddi trang v\u00e0 phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u00e3ng.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/jyml\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Create an interactive style guide for your brand<\/h2>\n\n\n\n<p>S\u00e1ch h\u01b0\u1edbng d\u1eabn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u0103ng n\u0103ng su\u1ea5t cho nh\u00f3m c\u1ee7a b\u1ea1n. T\u1ea1o m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u nghe c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c t\u1ed1n th\u1eddi gian, nh\u01b0ng v\u1edbi c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u01b0\u1edbng d\u1eabn chuy\u00ean nghi\u1ec7p. <a href=\"https:\/\/www.flipbuilder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flip PDF Plus Pro<\/a> l\u00e0 ph\u1ea7n m\u1ec1m h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 chuy\u1ec3n PDF th\u00e0nh s\u00e1ch h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 t\u01b0\u01a1ng t\u00e1c. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n c\u1eadp nh\u1eadt h\u01b0\u1edbng d\u1eabn phong c\u00e1ch b\u1ea5t c\u1ee9 khi n\u00e0o c\u1ea7n thi\u1ebft v\u00e0 nh\u00fang n\u00f3 v\u00e0o trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng truy c\u1eadp. H\u00e3y th\u1eed v\u00e0 xem n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n!<\/p>\n\n\n\n<div class=\"wp-block-columns dash-block-pro is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group pro has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<br>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.86), 24px);font-style:normal;font-weight:700\">Chuy\u1ec3n \u0111\u1ed5i PDF c\u1ee7a b\u1ea1n th\u00e0nh Flipbook m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\"><strong>T\u1ea3i xu\u1ed1ng cho Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\"><strong>T\u1ea3i xu\u1ed1ng cho Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<br>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Playbook l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn ph\u00e1c th\u1ea3o c\u00e1c l\u1ed1i ch\u01a1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t \u0111\u1ed9i b\u00f3ng \u0111\u00e1 \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng trong m\u1ed9t tr\u1eadn \u0111\u1ea5u. Khi n\u00f3i \u0111\u1ebfn chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u1ea9m nang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t b\u1ed9 quy t\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. N\u00f3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng [\u2026]<\/p>","protected":false},"author":17,"featured_media":7349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1070,1079,1095,1094],"tags":[],"class_list":["post-7346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-book","category-brand-guideline","category-brand-playbook","category-brand-style-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Style Guide: Brand&#039;s Playbook Explain for Dummy<\/title>\n<meta name=\"description\" content=\"Drive your brand success with an interactive brand playbook. 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