{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/vi\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"S\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb s\u00e1ch \u0111i\u1ec7n t\u1eed \u0111\u1ec3 qu\u1ea3ng b\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi trong n\u0103m m\u1edbi"},"content":{"rendered":"

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, m\u1ed9t nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n? Ho\u1eb7c b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty l\u1edbn h\u01a1n, th\u00ec \u0111\u1ea7u th\u00e1ng Gi\u00eang l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ph\u1ea3n \u00e1nh. \u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n xem l\u1ea1i nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 trong n\u0103m ngo\u00e1i. \u0110\u00e3 \u0111\u1ebfn l\u00fac Steve Covey th\u00edch n\u00f3i, "m\u00e0i c\u01b0a"<\/p>\n

Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 li\u00ean quan g\u00ec \u0111\u1ebfn vi\u1ec7c xu\u1ea5t b\u1ea3n n\u1ed9i dung?<\/p>\n

B\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed1t n\u00e0o c\u0169ng n\u00ean ph\u00e1t tri\u1ec3n xung quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 trung t\u00e2m. N\u1ed9i dung \u0111\u1ea7u ti\u00ean b\u1ea1n \u0111\u01b0a ra trong m\u1ed9t n\u0103m m\u1edbi ph\u1ea3i l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. Nh\u01b0ng \u0111i theo m\u1ed9t h\u01b0\u1edbng duy nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t r\u1ee7i ro.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec s\u1ebd l\u00e0m vi\u1ec7c?<\/p>\n

Khi t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m ti\u1ebfp theo, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u00ecn l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 kh\u1ee9. Theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u00e1i ch\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n v\u00e0 ch\u1ea1y l\u1ea1i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u1ef1. M\u1eb7c d\u00f9 c\u00e1ch t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0 ti\u1ebfp t\u1ee5c tr\u00ean con \u0111\u01b0\u1eddng mang l\u1ea1i kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng doanh thu, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ee9c tr\u1ea7n khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng \u1ed5n \u0111\u1ecbnh. Nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a n\u0103m tr\u01b0\u1edbc nh\u01b0 sau:<\/p>\n

    \n
  1. \u0110i\u1ec1u g\u00ec g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang? T\u00ecm c\u00e1c ch\u1ee7 \u0111\u1ec1 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p thu h\u00fat t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 khi\u1ebfn h\u1ecd mua h\u00e0ng.<\/li>\n
  2. C\u00e1i g\u00ec kh\u00f4ng c\u01a1? H\u00e3y xem nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0o \u0111\u00e3 th\u1ea5t b\u1ea1i. Nh\u00ecn v\u00e0o b\u1ea3n sao ti\u1ebfp th\u1ecb v\u00e0 n\u1ed9i dung kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang.<\/li>\n
  3. B\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i n\u00e0o v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh? B\u00ean trong, b\u00ean ngo\u00e0i, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb.<\/li>\n<\/ol>\n

    Khi b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi cho N\u0103m m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang trong qu\u00e1 kh\u1ee9, \u0111\u1ed3ng th\u1eddi tr\u00e1nh nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00f4ng th\u00e0nh c\u00f4ng. T\u1ef1 tin \u0111\u01b0a ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u1edbi s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u n\u1ebfu b\u1ea1n qu\u1ea3n l\u00fd tr\u01b0\u1edbc t\u1eeb qu\u00e1 kh\u1ee9.<\/p>\n

    M\u1ed9t suy ngh\u0129 cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u v\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n n\u1ed9i dung:<\/p>\n

    H\u00e3y th\u1eed v\u00e0 l\u00e0m cho n\u1ed9i dung v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n hi\u1ec7n t\u1ea1i. S\u00e1ch \u0111i\u1ec7n t\u1eed g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c ch\u01a1i ngay l\u1eadp t\u1ee9c nhi\u1ec1u h\u01a1n, sau \u0111\u00f3 l\u00e0 nh\u1eefng s\u00e1ch c\u1ea3m th\u1ea5y c\u0169 k\u1ef9 ho\u1eb7c thu h\u00fat qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi. Bi\u1ebft \u0111i\u1ec1u g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u g\u00ec t\u1ea1o ti\u1ebfng vang. M\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 theo d\u00f5i h\u1ecd tr\u00ean twitter ho\u1eb7c k\u1ebft n\u1ed1i v\u1edbi h\u1ecd tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c v\u00e0 xem nh\u1eefng g\u00ec h\u1ecd \u0111ang chia s\u1ebb v\u00e0 b\u00ecnh lu\u1eadn.<\/p>\n

    Ch\u00fac may m\u1eafn v\u00e0 m\u1ed9t N\u0103m M\u1edbi H\u1ea1nh Ph\u00fac v\u00e0 Hi\u1ec7u Qu\u1ea3 t\u1eeb Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, m\u1ed9t nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n? Ho\u1eb7c b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty l\u1edbn h\u01a1n, th\u00ec \u0111\u1ea7u th\u00e1ng Gi\u00eang l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ph\u1ea3n \u00e1nh. \u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n xem l\u1ea1i nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 trong n\u0103m ngo\u00e1i. \u0110\u00e3 \u0111\u1ebfn l\u00fac Steve Covey th\u00edch n\u00f3i, \u201cm\u00e0i c\u01b0a\u201d, nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u00e0m \u0111\u01b0\u1ee3c g\u00ec [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/vi\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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