{"id":39,"date":"2012-12-18T20:28:33","date_gmt":"2012-12-18T20:28:33","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=39"},"modified":"2022-07-25T01:33:11","modified_gmt":"2022-07-25T01:33:11","slug":"building-a-following-through-content-strategic-ebook-marketing","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/vi\/building-a-following-through-content-strategic-ebook-marketing\/39\/","title":{"rendered":"X\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i th\u00f4ng qua n\u1ed9i dung - chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u00e1ch \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"

V\u1ebb \u0111\u1eb9p c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n n\u1ed9i dung t\u1ed1t v\u00e0 \u0111\u00f3ng g\u00f3i n\u00f3 theo c\u00e1ch thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 twitter v\u00e0 LinkedIn. Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1eb1ng c\u00e1ch \u0111\u01b0a ra th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c b\u1ea1n c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c h\u1ecd cung c\u1ea5p gi\u00e1 tr\u1ecb. V\u00ec v\u1eady, khi c\u1ed1 g\u1eafng t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n cho n\u0103m 2013, s\u1ebd l\u00e0 kh\u00f4n ngoan n\u1ebfu b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch chia s\u1ebb \u00edt nh\u1ea5t m\u1ed9t v\u00e0i cu\u1ed1n s\u00e1ch \u0111i\u1ec7n t\u1eed.<\/p>\n

Nh\u01b0ng thu th\u1eadp m\u1ed9t s\u1ed1 n\u1ed9i dung v\u00e0 chia s\u1ebb n\u00f3 v\u1edbi c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 vi\u1ebft, g\u00f3i v\u00e0 chuy\u1ec3n t\u1ea3i. N\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o ra m\u1ed9t ti\u1ebfng vang l\u1edbn \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn. B\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u1edbi ch\u1ee7 \u0111\u1ec1 hi\u1ec7n t\u1ea1i v\u00e0 h\u1ea5p d\u1eabn s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng v\u1edbi b\u1ea1n. Sau \u0111\u00f3, b\u1ea1n ph\u1ea3i cung c\u1ea5p n\u00f3 m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi l\u1eadt c\u00e1c trang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 l\u00e0m cho s\u00e1ch \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t hit:<\/p>\n

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  1. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang chia s\u1ebb \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb. Gi\u00e1o d\u1ee5c m\u1ecdi ng\u01b0\u1eddi v\u1ec1 c\u00e1ch l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ea1i g\u00ec \u0111\u1ec3 theo d\u00f5i. B\u1eb1ng c\u00e1ch cung c\u1ea5p th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n th\u00eam t\u00e0i nguy\u00ean \u0111\u1ec3 \u00e1p d\u1ee5ng, b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng l\u00f2ng tin. M\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111\u00e1nh gi\u00e1 cao nh\u1eefng g\u00ec b\u1ea1n chia s\u1ebb v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb n\u00f3 s\u1ebd tr\u1edf n\u00ean c\u1edfi m\u1edf v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edf r\u1ed9ng c\u1ee7a b\u1ea1n.<\/li>\n
  2. K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. C\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng v\u00e0 v\u00ed d\u1ee5 c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn. Tr\u00edch d\u1eabn t\u1eeb nh\u1eefng ng\u01b0\u1eddi li\u00ean quan l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u00f3. M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n nghe v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 li\u00ean quan. B\u1ea1n c\u00e0ng chia s\u1ebb nhi\u1ec1u v\u1ec1 c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf trong cu\u1ed9c s\u1ed1ng th\u00ec th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng vang xa.<\/li>\n
  3. \u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn. Trong x\u00e3 h\u1ed9i th\u1ecfa m\u00e3n t\u1ee9c th\u00ec c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n kh\u00f4ng th\u1ec3 chia s\u1ebb n\u1ed9i dung tuy\u1ec7t v\u1eddi m\u00e0 kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 tr\u1ef1c quan. H\u00ecnh \u1ea3nh, video, bi\u1ec3u \u0111\u1ed3, quy tr\u00ecnh l\u00e0m vi\u1ec7c. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i tr\u00ecnh b\u00e0y ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ngon l\u00e0nh.<\/li>\n<\/ol>\n

     <\/p>\n

    Khi n\u00f3i \u0111\u1ebfn s\u1ed1 3, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1. S\u1eed d\u1ee5ng Flip PDF chuy\u00ean nghi\u1ec7p \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u00e1ch \u0111i\u1ec7n t\u1eed PDF sang s\u00e1ch l\u1eadt sang tr\u1ecdng<\/a>, b\u1ea1n c\u00f3 th\u1ec3 nh\u00fang video, th\u01b0 vi\u1ec7n \u1ea3nh v\u00e0 h\u01a1n th\u1ebf n\u1eefa v\u00e0o nh\u1eefng cu\u1ed1n s\u00e1ch l\u1eadt c\u00f3 h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 \u0111\u1ecdc. Khi ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c chia s\u1ebb nh\u1eefng m\u1eb9o hay v\u1ec1 c\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n trong n\u0103m 2013, ch\u00fang t\u00f4i c\u0169ng mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a nh\u1eefng g\u00ec Flipbuilder mang l\u1ea1i. B\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111i\u1ec1u g\u00ec trong n\u0103m 2013? B\u00ecnh lu\u1eadn \u1edf \u0111\u00e2y v\u00e0 ch\u00fang t\u00f4i s\u1ebd c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 gi\u00fap \u0111\u1ee1.<\/p>\n\n\n\n

    \n
    \n
    \n
    \n
    \n
    T\u1ea3i xu\u1ed1ng cho Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n
    T\u1ea3i xu\u1ed1ng cho H\u0110H Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    V\u1ebb \u0111\u1eb9p c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n n\u1ed9i dung t\u1ed1t v\u00e0 \u0111\u00f3ng g\u00f3i n\u00f3 theo c\u00e1ch thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 twitter v\u00e0 LinkedIn. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c ng\u01b0\u1eddi theo d\u00f5i d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u b\u1eb1ng [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nBuilding a following through content - strategic eBook marketing - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/vi\/building-a-following-through-content-strategic-ebook-marketing\/39\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a following through content - strategic eBook marketing - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"The beauty of developing good content and packaging it in a way that is appealing to readers is it becomes a valuable asset in building a brand. Especially if you are trying to build a following across social networks like twitter and LinkedIn. 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