{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/vi\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 s\u00e1ch \u0111i\u1ec7n t\u1eed d\u00e0nh cho doanh nghi\u1ec7p, kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 kh\u00e1m ph\u00e1"},"content":{"rendered":"

Khi b\u1ea1n th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u00ean Google, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 m\u1eb9o c\u01a1 b\u1ea3n v\u1ec1 nh\u1eefng \u0111i\u1ec1u t\u1ed1t m\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi vi\u1ebft n\u00e0o c\u0169ng n\u00ean bi\u1ebft. C\u00e1c b\u00e0i b\u00e1o h\u00e0ng \u0111\u1ea7u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y g\u1ee3i \u00fd b\u1ea1n ch\u1ecdn m\u1ed9t ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn (duh), vi\u1ebft r\u00f5 r\u00e0ng (th\u1ef1c s\u1ef1 ch\u1ee9?) V\u00e0 b\u1ea1n \u0111\u1ea3m b\u1ea3o thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a m\u00ecnh (ok!). M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1ed1t n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eddi khuy\u00ean r\u00f5 r\u00e0ng c\u1ea9n th\u1eadn cho b\u1ea5t k\u1ef3 \u0111\u1ed9c gi\u1ea3 n\u00e0o, n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 bao h\u00e0m ba nguy\u00ean l\u00fd c\u01a1 b\u1ea3n v\u1ec1 l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i xu\u1ea5t b\u1ea3n s\u00e1ch \u0111i\u1ec7n t\u1eed ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

    \n
  1. T\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/li>\n
  2. N\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  3. Th\u00fac \u0111\u1ea9y c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi.<\/li>\n<\/ol>\n

    B\u00e2y gi\u1edd h\u00e3y \u0111\u1ec3 t\u00f4i \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng. Theo \u00fd ki\u1ebfn c\u1ee7a t\u00f4i, v\u00e0 v\u00e2ng, \u0111\u00f3 ch\u1ec9 l\u00e0 \u00fd ki\u1ebfn c\u1ee7a t\u00f4i, s\u00e1ch \u0111i\u1ec7n t\u1eed kh\u00f4ng ph\u1ea3i l\u00e0 phi\u00ean b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a s\u00e1ch in. S\u00e1ch \u0111i\u1ec7n t\u1eed th\u00ec kh\u00f4ng? T\u1ea1i sao ch\u00fang t\u00f4i s\u1eed d\u1ee5ng Kindles c\u1ee7a m\u00ecnh, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch ti\u1ec7n d\u1ee5ng \u0111\u1ec3 xem ch\u00fang. Kh\u00f4ng, s\u00e1ch \u0111i\u1ec7n t\u1eed, \u1edf d\u1ea1ng ban \u0111\u1ea7u l\u00e0 c\u00e1ch h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed ho\u1eb7c g\u1ea7n nh\u01b0 mi\u1ec5n ph\u00ed gi\u00fap ai \u0111\u00f3 t\u00ecm hi\u1ec3u ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 m\u1ed9t nhi\u1ec7m v\u1ee5 \/ d\u1ef1 \u00e1n ho\u1eb7c hi\u1ec3u v\u1ec1 m\u1ed9t c\u00e1ch suy ngh\u0129 m\u1edbi n\u1ed5i. \u0110\u00e2y c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh suy ngh\u0129 h\u1ea1n h\u1eb9p, nh\u01b0ng th\u1ef1c s\u1ef1 n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng? \u0110\u1ed9c gi\u1ea3 ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh, b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c n\u00e0y hay c\u00e1ch kh\u00e1c n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ea3 hai.<\/p>\n

    V\u00ec v\u1eady, b\u00e2y gi\u1edd t\u00f4i \u0111\u00e3 ph\u00e0n n\u00e0n v\u1ec1 c\u00e1ch nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, t\u1ed1t nh\u1ea5t l\u00e0 hai trang k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u c\u1ee7a Google, \u0111\u00e3 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1i ni\u1ec7m \u0111\u1eb1ng sau vi\u1ec7c chia s\u1ebb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t, h\u00e3y cho ph\u00e9p t\u00f4i n\u00e9m l\u1eddi khuy\u00ean c\u1ee7a m\u00ecnh v\u00e0o v\u00f2ng trong. Theo t\u00f4i, c\u00f3 b\u1ed1n \u0111i\u1ec1u m\u00e0 m\u1ed9t s\u00e1ch \u0111i\u1ec7n t\u1eed tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. N\u1ebfu b\u1ea1n giao h\u00e0ng th\u00e0nh c\u00f4ng \u1edf nh\u1eefng \u0111i\u1ec3m n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh v\u00f4 c\u00f9ng b\u1eadn r\u1ed9n v\u1edbi c\u00e1c y\u00eau c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

      \n
    1. ? V\u1ea5n \u0111\u1ec1 - S\u00e1ch \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n ph\u1ea3i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu b\u1ea1n qu\u00e1 suy ngh\u0129 v\u1ec1 ph\u00eda tr\u01b0\u1edbc ho\u1eb7c l\u1eb7p l\u1ea1i ki\u1ebfn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh ph\u1ee7i b\u1ee5i \u1ea3o cho n\u1ed7 l\u1ef1c kh\u00f4ng qu\u00e1 t\u1ea3i c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi \u0111\u1ec3 chia s\u1ebb v\u1edbi m\u1ecdi ng\u01b0\u1eddi, h\u00e3y \u0111\u1ec3 vi\u1ec7c vi\u1ebft l\u00e1ch cho \u0111\u1ebfn khi b\u1ea1n th\u1ef1c hi\u1ec7n. N\u1ebfu b\u1ea1n l\u00e0m v\u1eady, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n chia s\u1ebb n\u00f3 theo c\u00e1ch d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 d\u1ec5 hi\u1ec3u. L\u01b0u nh\u1eefng suy ngh\u0129 th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng cho l\u1edbp h\u1ecdc ti\u00ean ti\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 trong ph\u1ea7n gi\u1edbi thi\u1ec7u \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n, ch\u1ec9 c\u1ea7n v\u1ebd m\u1ed9t b\u1ee9c tranh khi\u1ebfn h\u1ecd mu\u1ed1n nhi\u1ec1u h\u01a1n n\u1eefa. H\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh ph\u00ed cho c\u00e1c l\u1edbp h\u1ecdc n\u00e2ng cao \u0111\u00f3.<\/li>\n
    2. S\u1ef1 r\u00f5 r\u00e0ng - B\u00e2y gi\u1edd t\u00f4i bi\u1ebft r\u1eb1ng \u0111\u00e3 \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 tr\u01b0\u1edbc \u0111\u00e2y, c\u0169ng \u0111\u01b0\u1ee3c tr\u00eau ch\u1ecdc, r\u1eb1ng v\u0103n b\u1ea3n r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t cho tr\u01b0\u1edbc. S\u1ef1 r\u00f5 r\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ebft r\u00f5 r\u00e0ng, n\u00f3 \u0111ang truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n theo c\u00e1ch gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m m\u1edbi c\u1ee7a m\u00ecnh. V\u1ea5n \u0111\u1ec1 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ea5c thang t\u1eeb ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap h\u1ecd v\u01b0\u1ee3t qua h\u1ed1 s\u00e2u m\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft.<\/li>\n
    3. Th\u1eddi gian - M\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 l\u00e0 bi\u1ebft khi n\u00e0o n\u00ean thu h\u00fat h\u1ecd. Th\u1eddi gian li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ed1 th\u1ee9; ng\u00e0y ph\u00e1t h\u00e0nh s\u00e1ch \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n, c\u00e1ch b\u1ea1n qu\u1ea3ng b\u00e1 n\u00f3 v\u00e0 h\u01a1n h\u1ebft l\u00e0 th\u1eddi gian c\u1ee7a c\u00e1c ch\u1ee7 \u0111\u1ec1 b\u1ea1n \u0111ang gi\u1edbi thi\u1ec7u. H\u00e3y th\u1ef1c s\u1ef1 c\u1ed1 g\u1eafng v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n khi b\u1ea1n ngh\u0129 v\u1ec1 nh\u1eefng \u0111i\u1ec1u n\u00e0y. \u0110\u1eebng ph\u00e1t h\u00e0nh m\u1ed9t t\u00e1c ph\u1ea9m khi h\u1ecd \u0111ang qu\u00e1 b\u1eadn r\u1ed9n ho\u1eb7c t\u1eadp trung v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1c.<\/li>\n
    4. Phong c\u00e1ch - M\u1ecdi ng\u01b0\u1eddi b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng th\u1ee9 h\u1ea5p d\u1eabn c\u00e1c gi\u00e1c quan c\u1ee7a h\u1ecd. M\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t trong m\u1ed9t chi\u1ebfc \u00e1o kho\u00e1c tr\u1eafng tr\u01a1n c\u0169ng nh\u01b0 qu\u00e1 nhi\u1ec1u trang ph\u1ee5c. H\u00e3y c\u1ea9n th\u1eadn \u0111\u1ec3 l\u00e0m cho s\u00e1ch \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh v\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111\u1ecdc n\u00f3 tr\u01b0\u1edbc ti\u00ean v\u00e0 sau \u0111\u00f3 gi\u1edbi thi\u1ec7u n\u00f3.<\/li>\n<\/ol>\n

      ?<\/p>\n

      \u0110\u00f3 l\u00e0 n\u00f3. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3 b\u1ed1n p\u00edt-t\u00f4ng n\u00e0y, s\u00e1ch \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ch\u00e0o m\u1eebng trong b\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i mong mu\u1ed1n gi\u00fap b\u1ea1n v\u1ec1 ph\u1ea7n phong c\u00e1ch v\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

      \n
      \n
      \n
      \n
      \n
      T\u1ea3i xu\u1ed1ng cho Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
      \n
      \n
      T\u1ea3i xu\u1ed1ng cho H\u0110H Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Khi b\u1ea1n th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u00ean Google, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 m\u1eb9o c\u01a1 b\u1ea3n v\u1ec1 nh\u1eefng \u0111i\u1ec1u t\u1ed1t m\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi vi\u1ebft n\u00e0o c\u0169ng n\u00ean bi\u1ebft. C\u00e1c b\u00e0i b\u00e1o h\u00e0ng \u0111\u1ea7u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y g\u1ee3i \u00fd b\u1ea1n ch\u1ecdn m\u1ed9t ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn (duh), vi\u1ebft r\u00f5 r\u00e0ng (th\u1ef1c s\u1ef1 ch\u1ee9?) V\u00e0 b\u1ea1n \u0111\u1ea3m b\u1ea3o thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a m\u00ecnh (ok!). M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1ed1t n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eddi khuy\u00ean r\u00f5 r\u00e0ng c\u1ea9n th\u1eadn [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nBusiness eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/vi\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. The top articles on the subject suggest you pick a compelling topic (duh), write clearly (really?) and that you make sure to engage your readers (ok!). 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