{"id":169,"date":"2013-04-18T22:28:52","date_gmt":"2013-04-18T22:28:52","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=169"},"modified":"2018-10-29T06:24:51","modified_gmt":"2018-10-29T06:24:51","slug":"social-broadcasting-building-a-following-with-content","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/vi\/social-broadcasting-building-a-following-with-content\/169\/","title":{"rendered":"Ph\u00e1t s\u00f3ng x\u00e3 h\u1ed9i, x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i b\u1eb1ng n\u1ed9i dung"},"content":{"rendered":"<p>\u0110\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb ng\u00e0y nay c\u00f3 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n m\u1edbi c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t b\u1ed9 quy t\u1eafc ho\u00e0n to\u00e0n m\u1edbi khi c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u00e3n c\u1ea7u. M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd cho n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ph\u00e1t thanh truy\u1ec1n h\u00ecnh x\u00e3 h\u1ed9i l\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o. C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u1ec3 khi\u1ebfn m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 lan truy\u1ec1n v\u00e0 lan truy\u1ec1n m\u1ea1nh m\u1ebd tr\u00ean web. M\u1ed9t s\u1ed1 trong s\u1ed1 ch\u00fang n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n. C\u00f3 ba \u0111i\u1ec1u m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec1u c\u00f3 th\u1ec3 xem nh\u1eefng g\u00ec b\u1ea1n \u0111ang chia s\u1ebb.<\/p>\n<p><strong>T\u00ecm gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea3y v\u00e0o tr\u00f2 ch\u01a1i vi\u1ebft blog ho\u1eb7c s\u00e1ng t\u1ea1o n\u1ed9i dung v\u1edbi t\u1ea7m nh\u00ecn vi\u1ebft m\u1ed9t s\u1ed1 b\u00e0i \u0111\u0103ng th\u00fa v\u1ecb v\u00e0 khi\u1ebfn n\u00f3 lan truy\u1ec1n m\u1ed9t c\u00e1ch \u0111\u00e1ng kinh ng\u1ea1c v\u00ec h\u1ecd tu\u00e2n theo m\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng. H\u1ecd \u0111\u1eb7t t\u1eeb kh\u00f3a v\u00e0o \u0111\u00fang v\u1ecb tr\u00ed, \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi h\u1ea5p d\u1eabn v\u00e0 m\u01b0\u1ee3n n\u1ed9i dung t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00e0nh c\u00f4ng. V\u00e0 sau \u0111\u00f3 h\u1ecd b\u1ecb s\u1ed1c khi h\u1ea7u nh\u01b0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 th\u1eadm ch\u00ed \u00edt \u0111\u01b0\u1ee3c chia s\u1ebb n\u1ed9i dung c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch kh\u00f4ng mong mu\u1ed1n.<\/p>\n<p>Nh\u01b0ng t\u1ea1i sao? H\u1ecd h\u1ecfi. T\u00f4i \u0111\u00e3 l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u00f4i \u0111\u01b0\u1ee3c b\u1ea3o. V\u1ea5n \u0111\u1ec1 l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ph\u1ea3i l\u00e0 m\u00e1y m\u00f3c. B\u1ea1n kh\u00f4ng th\u1ec3 l\u1eadp tr\u00ecnh m\u1ed9t b\u00e0i b\u00e1o, b\u00e0i \u0111\u0103ng ho\u1eb7c s\u00e1ch l\u1eadt v\u00e0 mong \u0111\u1ee3i h\u00e0nh vi nh\u1ea5t qu\u00e1n. Ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y m\u1ed9t tr\u00f2 gian l\u1eadn v\u00e0 n\u1ebfu b\u1ea1n vi\u1ebft m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 v\u1edbi m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng, b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i. Thay v\u00e0o \u0111\u00f3, h\u00e3y vi\u1ebft t\u1eeb tr\u00e1i tim c\u1ee7a b\u1ea1n v\u1ec1 nh\u1eefng g\u00ec quan tr\u1ecdng. Vi\u1ebft v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n bi\u1ebft v\u00e0 n\u00f3 li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Vi\u1ebft b\u1eb1ng ch\u00ednh gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng t\u1eeb ng\u1eef c\u1ee7a ch\u00ednh b\u1ea1n v\u00e0 t\u00e1c ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n<p><strong>T\u00ecm th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c c\u1ea5t gi\u1eef gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n v\u00e0 truy\u1ec1n \u0111i gi\u1ecdng n\u00f3i. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 bi\u1ebft b\u1ea1n l\u00e0 ai, m\u00e0 nhi\u1ec1u h\u01a1n l\u00e0 bi\u1ebft n\u01a1i nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n ch\u00fa \u00fd \u0111\u1ebfn b\u1ea1n \u0111ang \u0111i ch\u01a1i. Lo\u1ea1i ng\u01b0\u1eddi n\u00e0o s\u1ebd th\u00edch \u0111\u1ecdc nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 c\u1ea3m th\u1ea5y b\u1ecb th\u00f4i th\u00fac ph\u1ea3i chia s\u1ebb n\u00f3. T\u00ecm ki\u1ebfm c\u00e1c di\u1ec5n \u0111\u00e0n, nh\u00f3m, trang v\u00e0 c\u1ed9ng \u0111\u1ed3ng v\u00e0 chia s\u1ebb li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u1eebng b\u1eafn ph\u00e1 ch\u00fang, nh\u01b0ng ch\u1ec9 c\u1ea7n th\u00eam m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t ph\u1ea7n n\u1ed9i dung tuy\u1ec7t v\u1eddi. Sau \u0111\u00f3, nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 xem ngu\u1ed3n n\u00e0o \u0111\u00e3 mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n quay l\u1ea1i v\u00e0 xem li\u1ec7u c\u00f3 b\u1ea5t k\u1ef3 cu\u1ed9c th\u1ea3o lu\u1eadn n\u00e0o xung quanh n\u1ed9i dung c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<p>Khi b\u1ea1n t\u00ecm th\u1ea5y nh\u1eefng n\u01a1i b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i nh\u1ea5t, h\u00e3y b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3. Th\u00eam n\u1ed9i dung, chia s\u1ebb n\u1ed9i dung th\u00fa v\u1ecb kh\u00e1c m\u00e0 b\u1ea1n t\u00ecm th\u1ea5y tr\u00ean m\u1ea1ng V\u00c0 tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 th\u00eam suy ngh\u0129 v\u00e0o n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p><strong>T\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n b\u00e1 ph\u00fac \u00e2m<\/strong><\/p>\n<p>Cu\u1ed1i c\u00f9ng, c\u00e1ch \u0111\u1ec3 th\u1ef1c s\u1ef1 lan truy\u1ec1n v\u00e0 thu h\u00fat nhi\u1ec1u nh\u00e3n quan h\u01a1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u00ecnh l\u00e0 li\u00ean k\u1ebft v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi m\u00e0 ng\u01b0\u1eddi kh\u00e1c l\u1eafng nghe. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00f3 quy\u1ec1n l\u1ef1c l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd c\u00f3 nh\u1eefng nh\u00f3m l\u1edbn ng\u01b0\u1eddi theo d\u00f5i s\u1ebd \u0111\u0103ng l\u1ea1i m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u1ec1 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec h\u1ecd chia s\u1ebb. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t retweet trong v\u00e0i gi\u1edd. T\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 ti\u1ebfng n\u00f3i v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 b\u1ea1n \u0111\u00e3 kh\u00e1m ph\u00e1 c\u1ed9ng h\u01b0\u1edfng. Li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd v\u00e0 n\u1ebfu c\u00f3 th\u1ec3 m\u1ed9t c\u00e1ch ri\u00eang t\u01b0. Chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi h\u1ecd, nh\u01b0ng c\u0169ng c\u1ed1 g\u1eafng v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7. C\u00f3 nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u1edf b\u00ean b\u1ea1n v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n b\u00e1 ph\u00fac \u00e2m c\u1ee7a b\u1ea1n s\u1ebd th\u00fac \u0111\u1ea9y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n<p>H\u00e3y t\u1eadp trung v\u00e0o ba n\u1ed7 l\u1ef1c n\u00e0y v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung c\u1ee7a m\u00ecnh h\u01a1n bao gi\u1edd h\u1ebft.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb ng\u00e0y nay c\u00f3 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n m\u1edbi c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t b\u1ed9 quy t\u1eafc ho\u00e0n to\u00e0n m\u1edbi khi c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u00e3n c\u1ea7u. M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd cho n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ph\u00e1t thanh truy\u1ec1n h\u00ecnh x\u00e3 h\u1ed9i l\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o. C\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ec3 [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social broadcasting, building a following with content - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/vi\/social-broadcasting-building-a-following-with-content\/169\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social broadcasting, building a following with content - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Today&#8217;s marketing team has a whole new set of tools that mean a whole new set of rules when trying to gain eyeballs. One of the most effective and inexpensive ways to gain eyeballs for your content is social media.?Social broadcasting is leveraging social networks to get the word out. 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