{"id":10119,"date":"2026-07-21T04:17:56","date_gmt":"2026-07-21T04:17:56","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/content-refresh-playbook-fighting-content-decay-in-publisher-archives\/10119\/"},"modified":"2026-07-21T04:20:07","modified_gmt":"2026-07-21T04:20:07","slug":"content-refresh-playbook-fighting-content-decay-in-publisher-archives","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/vi\/content-refresh-playbook-fighting-content-decay-in-publisher-archives\/10119\/","title":{"rendered":"C\u1ea9m nang l\u00e0m m\u1edbi n\u1ed9i dung: Ch\u1ed1ng l\u1ea1i s\u1ef1 l\u1ed7i th\u1eddi c\u1ee7a n\u1ed9i dung trong kho l\u01b0u tr\u1eef c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n"},"content":{"rendered":"
\"C\u1ea9m<\/figure>\n

\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9i so s\u00e1nh N\u1ec1n t\u1ea3ng xu\u1ea5t b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1<\/a> ho\u1eb7c N\u1ec1n t\u1ea3ng xu\u1ea5t b\u1ea3n n\u1ed9i dung<\/a>FlipHTML5 l\u00e0 m\u1ed9t \u0111i\u1ec3m tham chi\u1ebfu h\u1eefu \u00edch \u0111\u1ec3 k\u1ebft n\u1ed1i. Xu\u1ea5t b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1<\/a> Quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u00ecnh b\u00e0y d\u1ec5 \u0111\u1ecdc.<\/p>\n

<\/p>\n

Ngay c\u1ea3 kho l\u01b0u tr\u1eef c\u1ee7a nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ed1t nh\u1ea5t c\u0169ng xu\u1ed1ng c\u1ea5p theo th\u1eddi gian. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm thay \u0111\u1ed5i, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1eadp nh\u1eadt trang c\u1ee7a h\u1ecd, s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc c\u0169ng ph\u00e1t tri\u1ec3n. K\u1ebft qu\u1ea3 r\u1ea5t quen thu\u1ed9c: m\u1ed9t b\u00e0i vi\u1ebft t\u1eebng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 gi\u1edd \u0111\u00e2y t\u1ee5t h\u1ea1ng tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, m\u1ea5t l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u00e0 kh\u00f4ng c\u00f2n thu h\u00fat \u0111\u01b0\u1ee3c li\u00ean k\u1ebft n\u1eefa.<\/p>\n

Gi\u1ea3i ph\u00e1p kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ebft l\u1ea1i m\u1ecdi th\u1ee9. M\u00e0 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng m\u1edbi. s\u1ed5 tay l\u00e0m m\u1edbi l\u1eb7p l\u1ea1i<\/strong> \u0110i\u1ec1u n\u00e0y bi\u1ebfn vi\u1ec7c c\u1eadp nh\u1eadt n\u1ed9i dung th\u00e0nh m\u1ed9t th\u00f3i quen v\u1eadn h\u00e0nh c\u00f3 th\u1ec3 l\u00ean l\u1ecbch, d\u1ec5 th\u1ef1c hi\u1ec7n v\u00e0 an to\u00e0n cho c\u00e1c nh\u00f3m bi\u00ean t\u1eadp.<\/p>\n

Hi\u1ec7n t\u01b0\u1ee3ng "ph\u00e2n r\u00e3 l\u1ec1u" tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong xu\u1ea5t b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1?<\/h2>\n

Hi\u1ec7n t\u01b0\u1ee3ng n\u1ed9i dung l\u1ed7i th\u1eddi l\u00e0 s\u1ef1 suy gi\u1ea3m hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t trang web tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. C\u00e1c d\u1ea5u hi\u1ec7u ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

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  • L\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u1eabn \u1ed5n \u0111\u1ecbnh nh\u01b0ng l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t gi\u1ea3m (v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t: ti\u00eau \u0111\u1ec1\/th\u1ebb meta kh\u00f4ng kh\u1edbp, t\u00ednh n\u0103ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, l\u1eddi h\u1ee9a kh\u00f4ng r\u00f5 r\u00e0ng).<\/li>\n
  • S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t gi\u1ea3m khi s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb gi\u1ea3m (v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ednh ph\u00f9 h\u1ee3p: \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 c\u1ea3i thi\u1ec7n; n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00e3 l\u1ed7i th\u1eddi).<\/li>\n
  • Th\u1ee9 h\u1ea1ng v\u1eabn gi\u1eef nguy\u00ean nh\u01b0ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c gi\u1ea3m s\u00fat (v\u1ea5n \u0111\u1ec1 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: trang ch\u1eadm, kh\u1ea3 n\u0103ng qu\u00e9t th\u00f4ng tin k\u00e9m, n\u1ed9i dung hi\u1ec3n th\u1ecb ban \u0111\u1ea7u g\u00e2y kh\u00f3 hi\u1ec3u).<\/li>\n
  • r-miss?T\u1eeb kh\u00f3a ng\u00e0y c\u00e0ng nhi\u1ec1u, nh\u01b0ng trang kh\u00f4ng hi\u1ec3n th\u1ecb h\u1ebft (v\u1ea5n \u0111\u1ec1 v\u1ec1 ph\u1ea1m vi bao ph\u1ee7: thi\u1ebfu c\u00e1c ph\u1ea7n, c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, so s\u00e1nh).<\/li>\n<\/ul>\n

    Quy tr\u00ecnh l\u00e0m m\u1edbi 5 b\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed7i tu\u1ea7n<\/h2>\n

    H\u00e3y ch\u1ea1y quy tr\u00ecnh n\u00e0y theo t\u1eebng \u0111\u1ee3t (5-0 URL m\u1ed7i tu\u1ea7n) \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp \u0111\u1ed9 l\u00e0m vi\u1ec7c c\u1ee7a t\u00f2a so\u1ea1n.<\/p>\n

    B\u01b0\u1edbc 1: Ch\u1ecdn \u1ee9ng vi\u00ean d\u1ef1a tr\u00ean m\u1ed9t quy t\u1eafc \u0111\u01a1n gi\u1ea3n.<\/h3>\n

    H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng trang v\u1eeba c\u00f3 gi\u00e1 tr\u1ecb v\u1eeba c\u00f3 th\u1ec3 kh\u00f4i ph\u1ee5c \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5:<\/p>\n

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    • Nh\u1eefng c\u1ed5 phi\u1ebfu t\u1eebng c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u01b0ng \u0111\u00e3 gi\u1ea3m s\u00fat trong 60-80 ng\u00e0y g\u1ea7n \u0111\u00e2y.<\/li>\n
    • C\u00e1c trang c\u00f3 th\u1ee9 h\u1ea1ng t\u1eeb 5 \u0111\u1ebfn 0 cho c\u00e1c truy v\u1ea5n c\u00f3 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm cao (g\u1ea7n trang \u0111\u1ea7u ti\u00ean l\u00e0 th\u1eafng).<\/li>\n
    • C\u00e1c h\u01b0\u1edbng d\u1eabn th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1edbi s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u1ed5n \u0111\u1ecbnh nh\u01b0ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t th\u1ea5p.<\/li>\n<\/ul>\n

      M\u1eb9o v\u1eadn h\u00e0nh:<\/strong> T\u1ea1o m\u1ed9t b\u1ea3ng t\u00ednh v\u1edbi URL, truy v\u1ea5n ch\u00ednh, v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i, s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u00e0 ng\u00e0y c\u1eadp nh\u1eadt cu\u1ed1i c\u00f9ng. C\u00e1i nh\u00ecn t\u1ed5ng quan \u0111\u00f3 gi\u00fap vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

      B\u01b0\u1edbc 2: X\u00e1c nh\u1eadn l\u1ea1i \u00fd \u0111\u1ecbnh tr\u01b0\u1edbc khi ch\u1ec9nh s\u1eeda<\/h3>\n

      M\u1edf c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u hi\u1ec7n t\u1ea1i v\u00e0 tr\u1ea3 l\u1eddi ba c\u00e2u h\u1ecfi:<\/p>\n

        \n
      • M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft l\u00e0 g\u00ec (h\u01b0\u1edbng d\u1eabn, so s\u00e1nh, \u0111\u1ecbnh ngh\u0129a, danh s\u00e1ch c\u00f4ng c\u1ee5, m\u1eabu, gi\u00e1 c\u1ea3, tin t\u1ee9c)?<\/li>\n
      • Nh\u1eefng ph\u1ea7n n\u00e0o xu\u1ea5t hi\u1ec7n l\u1eb7p \u0111i l\u1eb7p l\u1ea1i trong c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi chi\u1ebfn th\u1eafng (m\u1ed9t manh m\u1ed1i v\u1ec1 ph\u1ea1m vi bao ph\u1ee7 c\u1ea7n thi\u1ebft)?<\/li>\n
      • C\u00e2u h\u1ecfi c\u1ea7n truy v\u1ea5n \u1edf \u0111\u1ecbnh d\u1ea1ng n\u00e0o (c\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn, c\u00e1c b\u01b0\u1edbc, b\u1ea3ng, danh s\u00e1ch ki\u1ec3m tra, v\u00ed d\u1ee5)?<\/li>\n<\/ul>\n

        N\u1ebfu trang c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng ng cho truy v\u1ea5n, th\u00ec d\u00f9 c\u00f3 ch\u1ec9nh s\u1eeda nh\u1ecf \u0111\u1ebfn \u0111\u00e2u c\u0169ng kh\u00f4ng th\u1ec3 kh\u1eafc ph\u1ee5c ho\u00e0n to\u00e0n v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch l\u00e0m m\u1edbi c\u1ea5u tr\u00fac.<\/p>\n

        B\u01b0\u1edbc 3: C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u00e9t v\u00e0 t\u1ed1c \u0111\u1ed9 qu\u00e9t?<\/p>\n

        Vi\u1ec7c l\u00e0m m\u1edbi trang th\u01b0\u1eddng nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ti\u1ebfp thu n\u1ed9i dung h\u01a1n:<\/p>\n

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        • Th\u00eam m\u1ed9t \u0111o\u1ea1n ng\u1eafn T\u00f3m l\u1ea1i<\/strong> ph\u1ea7n g\u1ea7n \u0111\u1ea7u trang (2 c\u00e2u?).<\/li>\n
        • Vi\u1ebft l\u1ea1i ti\u00eau \u0111\u1ec1 H2 sao cho c\u1ee5 th\u1ec3 h\u01a1n (s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi v\u00e0 k\u1ebft qu\u1ea3, thay v\u00ec c\u00e1c nh\u00e3n chung chung).<\/li>\n
        • Chia nh\u1ecf c\u00e1c \u0111o\u1ea1n v\u0103n d\u00e0i, th\u00eam danh s\u00e1ch g\u1ea1ch \u0111\u1ea7u d\u00f2ng v\u00e0 t\u00f3m t\u1eaft c\u00e1c ph\u1ea7n ph\u1ee9c t\u1ea1p.<\/li>\n
        • H\u00e3y \u0111\u1ea3m b\u1ea3o m\u1ed7i ph\u1ea7n ch\u1ec9 c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng \u00fd t\u01b0\u1edfng tr\u00f9ng l\u1eb7p.<\/li>\n<\/ul>\n

          B\u01b0\u1edbc 4: C\u1eadp nh\u1eadt th\u00f4ng tin, v\u00ed d\u1ee5 v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/h3>\n

          T\u00ednh c\u1eadp nh\u1eadt r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00ec \u0111\u1ed9c gi\u1ea3 mong \u0111\u1ee3i s\u1ef1 ch\u00ednh x\u00e1c. H\u00e3y t\u1eadp trung v\u00e0o:<\/p>\n

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          • \u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh l\u1ed7i th\u1eddi, t\u00ean s\u1ea3n ph\u1ea9m b\u1ecb sai, t\u00ednh n\u0103ng \u0111\u00e3 b\u1ecb lo\u1ea1i b\u1ecf ho\u1eb7c gi\u00e1 c\u0169.<\/li>\n
          • Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n n\u1eefa.<\/li>\n
          • Li\u00ean k\u1ebft n\u1ed9i b\u1ed9: th\u00eam 3 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 b\u00e0i vi\u1ebft h\u1eefu \u00edch, c\u1eadp nh\u1eadt b\u00e0i vi\u1ebft c\u0169 \u0111\u1ec3 li\u00ean k\u1ebft ng\u01b0\u1ee3c l\u1ea1i.<\/li>\n
          • L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng: h\u00e3y ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n tin, \u0111\u0103ng k\u00fd ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

            Nguy\u00ean t\u1eafc chung v\u1ec1 li\u00ean k\u1ebft n\u1ed9i b\u1ed9:<\/strong> M\u1ed7i trang \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi ph\u1ea3i tr\u1ecf \u0111\u1ebfn \u00edt nh\u1ea5t m\u1ed9t trang trung t\u00e2m v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t m\u1ed9t li\u00ean k\u1ebft m\u1edbi t\u1eeb m\u1ed9t trang c\u00f3 li\u00ean quan.<\/p>\n

            B\u01b0\u1edbc 5: L\u1eafp \u0111\u1eb7t lan can b\u1ea3o v\u1ec7 khi v\u1eadn chuy\u1ec3n<\/h3>\n

            Vi\u1ec7c c\u1eadp nh\u1eadt kh\u00f4ng n\u00ean t\u1ea1o ra c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1edbi. Tr\u01b0\u1edbc khi xu\u1ea5t b\u1ea3n, h\u00e3y x\u00e1c minh:<\/p>\n

              \n
            • URL v\u1eabn gi\u1eef nguy\u00ean (tr\u00e1nh nh\u1eefng thay \u0111\u1ed5i kh\u00f4ng c\u1ea7n thi\u1ebft l\u00e0m m\u1ea5t l\u1ecbch s\u1eed).<\/li>\n
            • Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 meta ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi cam k\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt (v\u00e0 c\u00e1c r\u00e0ng bu\u1ed9c v\u1ec1 \u0111\u1ed9 d\u00e0i).<\/li>\n
            • H\u00ecnh \u1ea3nh c\u00f3 v\u0103n b\u1ea3n thay th\u1ebf (alt text) v\u00e0 ch\u00fa th\u00edch khi c\u1ea7n thi\u1ebft.<\/li>\n
            • Vi\u1ec7c x\u00f3a b\u1ecf b\u1ea5t k\u1ef3 ph\u1ea7n n\u00e0o c\u0169ng kh\u00f4ng l\u00e0m h\u1ecfng c\u00e1c li\u00ean k\u1ebft ho\u1eb7c tham chi\u1ebfu n\u1ed9i b\u1ed9.<\/li>\n<\/ul>\n

              L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng xem vi\u1ec7c l\u00e0m m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng?<\/h2>\n

              \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 trong v\u00f2ng 2 tu\u1ea7n, t\u00f9y thu\u1ed9c v\u00e0o t\u1ea7n su\u1ea5t thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. Theo d\u00f5i:<\/p>\n

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              • X\u1ebfp h\u1ea1ng truy v\u1ea5n ch\u00ednh v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a r-miss? \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/li>\n
              • Thay \u0111\u1ed5i CTR (hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u00eau \u0111\u1ec1\/meta).<\/li>\n
              • M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c: th\u1eddi gian tr\u00ean trang, \u0111\u1ed9 s\u00e2u cu\u1ed9n trang v\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u1ec3 chuy\u1ec3n sang trang ti\u1ebfp theo.<\/li>\n
              • L\u01b0\u1ee3t nh\u1ea5p v\u00e0o li\u00ean k\u1ebft n\u1ed9i b\u1ed9 d\u1eabn \u0111\u1ebfn c\u00e1c trang trung t\u00e2m ho\u1eb7c trang chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

                T\u00f3m l\u1ea1i<\/h2>\n

                \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00f3m xu\u1ea5t b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1, nh\u1eefng chi\u1ebfn th\u1eafng SEO nhanh nh\u1ea5t th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb kho n\u1ed9i dung c\u0169, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi. H\u00e3y x\u00e2y d\u1ef1ng th\u00f3i quen l\u00e0m m\u1edbi n\u1ed9i dung h\u00e0ng tu\u1ea7n, t\u1eadp trung v\u00e0o \u00fd \u0111\u1ecbnh, c\u1ea5u tr\u00fac v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9, v\u00e0 hi\u1ec7u qu\u1ea3 n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n d\u1ea7n m\u00e0 kh\u00f4ng g\u00e2y qu\u00e1 t\u1ea3i cho t\u00f2a so\u1ea1n.<\/p>\n

                \"Quy<\/figure>\n
                \"Danh<\/figure>","protected":false},"excerpt":{"rendered":"

                S\u1ef1 l\u1ed7i th\u1eddi c\u1ee7a n\u1ed9i dung l\u00e0 c\u00f3 th\u1eadt, nh\u01b0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c. C\u1ea9m nang n\u00e0y h\u01b0\u1edbng d\u1eabn c\u00e1ch c\u00e1c nh\u00f3m xu\u1ea5t b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c b\u00e0i \u0111\u0103ng c\u0169, l\u00e0m m\u1edbi ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u00edch l\u0169y k\u1ebft qu\u1ea3 SEO theo th\u1eddi gian.<\/p>","protected":false},"author":24,"featured_media":10118,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-publishing"],"yoast_head":"\nContent Refresh Playbook: Fighting Content Decay in Publisher Archives - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/vi\/content-refresh-playbook-fighting-content-decay-in-publisher-archives\/10119\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Refresh Playbook: Fighting Content Decay in Publisher Archives - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Content decay is real, but it is fixable. 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