{"id":7346,"date":"2024-03-15T02:19:30","date_gmt":"2024-03-15T02:19:30","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=7346"},"modified":"2024-03-20T09:36:06","modified_gmt":"2024-03-20T09:36:06","slug":"brand-playbook","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/tw\/brand-playbook\/7346\/","title":{"rendered":"\u98a8\u683c\u6307\u5357\uff1a\u70ba\u50bb\u74dc\u89e3\u91cb\u54c1\u724c\u5287\u672c"},"content":{"rendered":"<p>\u6230\u8853\u624b\u518a\u662f\u6982\u8ff0\u8db3\u7403\u968a\u8d0f\u5f97\u6bd4\u8cfd\u7684\u6230\u8853\u548c\u7b56\u7565\u7684\u624b\u518a\u3002\u5728\u54c1\u724c\u5ba3\u50b3\u6d3b\u52d5\u4e2d\uff0c\u54c1\u724c\u98a8\u683c\u6307\u5357\u53ef\u4ee5\u4f5c\u70ba\u54c1\u724c\u7684\u5287\u672c\uff0c\u5b9a\u7fa9\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u4e26\u5efa\u7acb\u4e00\u5957\u898f\u5247\u4f86\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u5f62\u8c61\u3002\u5b83\u5728\u8b93\u60a8\u7684\u5718\u968a\u4fdd\u6301\u4e00\u81f4\u4e26\u5c07\u60a8\u7684\u54c1\u724c\u7b56\u7565\u5206\u89e3\u70ba\u53ef\u64cd\u4f5c\u7684\u6b65\u9a5f\u65b9\u9762\u767c\u63ee\u95dc\u9375\u4f5c\u7528\u3002\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u4ed4\u7d30\u7814\u7a76 <a href=\"https:\/\/blog.flipbuilder.com\/tw\/brand-playbook\/7346\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u54c1\u724c\u5287\u672c<\/a>\uff0c\u70ba\u60a8\u63d0\u4f9b\u555f\u52d5\u60a8\u7684\u98a8\u683c\u6307\u5357\u4e4b\u65c5\u7684\u5fc5\u9700\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">What is a brand style guide?<\/h2>\n\n\n\n<p>\u54c1\u724c\u98a8\u683c\u6307\u5357\u662f\u4e00\u4efd\u6539\u8b8a\u904a\u6232\u898f\u5247\u7684\u6587\u4ef6\uff0c\u5b83\u986f\u793a\u4e86\u60a8\u54c1\u724c\u7684\u5404\u500b\u65b9\u9762\u3002\u4f5c\u70ba\u85cd\u5716\uff0c\u5b83\u78ba\u4fdd\u4e86\u6240\u6709\u63a5\u89f8\u9ede\u7684\u7d71\u4e00\u54c1\u724c\u5f62\u8c61\u548c\u7d71\u4e00\u7684\u54c1\u724c\u8a0a\u606f\u3002\u54c1\u724c\u5287\u672c\u6982\u62ec\u4e86\u54c1\u724c\u7684\u6545\u4e8b\u3001\u4f7f\u547d\u5ba3\u8a00\u3001\u50f9\u503c\u89c0\u3001\u8072\u97f3\u548c\u8996\u89ba\u8b58\u5225\uff0c\u4ee5\u53ca\u54c1\u724c\u61c9\u7528\u7684\u7bc4\u4f8b\u3002\u5c31\u50cf\u53c3\u8003\u624b\u518a\u548c\u8def\u7dda\u5716\u4e00\u6a23\uff0c\u5b83\u70ba\u60a8\u7684\u5718\u968a\u63d0\u4f9b\u77ad\u5982\u4f55\u4fdd\u6301\u54c1\u724c\u4e00\u81f4\u6027\u548c\u4fdd\u6301\u54c1\u724c\u5f62\u8c61\u7684\u7cbe\u78ba\u6307\u793a\u3002<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/lmji\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\" style=\"margin-top:35px;margin-bottom:35px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\" style=\"background:linear-gradient(90deg,rgb(76,196,82) 0%,rgb(53,187,153) 100%)\"><strong>\u4e0b\u8f09\u7528\u65bc<\/strong> <strong>Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--c65d4663930f6b941455f951dbe9e0bd\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\"><strong>\u4e0b\u8f09 Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Why do you need a brand style guide?<\/h2>\n\n\n\n<p>\u60a8\u662f\u5426\u6b63\u5728\u52aa\u529b\u8b93\u5718\u968a\u5167\u90e8\u6216\u5916\u90e8\u7684\u6bcf\u500b\u4eba\u4fdd\u6301\u4e00\u81f4\uff1f\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u6709\u5fc5\u8981\u5275\u5efa\u54c1\u724c\u98a8\u683c\u6307\u5357\u3002\u5b83\u65e8\u5728\u5f62\u6210\u548c\u7dad\u8b77\u53ef\u4ee5\u95e1\u660e\u60a8\u7684\u54c1\u724c\u7684\u516c\u53f8\u7684\u57fa\u672c\u8981\u7d20\u3002\u7576\u60a8\u7684\u5718\u968a\u6210\u54e1\u95b1\u8b80\u76f8\u540c\u7684\u6307\u5357\u4e26\u5b58\u53d6\u76f8\u540c\u7684\u8cc7\u8a0a\u6642\uff0c\u66f4\u5bb9\u6613\u78ba\u4fdd\u5718\u968a\u904b\u4f5c\u65b9\u5f0f\u7684\u4e00\u81f4\u6027\u548c\u6548\u7387\uff0c\u5f9e\u800c\u4f7f\u4e00\u5207\u90fd\u9054\u5230\u6a19\u6e96\u3002\u5b83\u4e0d\u50c5\u63d0\u4f9b\u7121\u8207\u502b\u6bd4\u7684\u4fbf\u5229\uff0c\u9084\u80fd\u4ee5\u66f4\u591a\u65b9\u5f0f\u8b93\u60a8\u7684\u54c1\u724c\u53d7\u76ca\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f37\u7406\u89e3\u529b\uff1a<\/strong> \u54c1\u724c\u98a8\u683c\u6307\u5357\u7528\u4f5c\u6307\u5c0e\u66f8\uff0c\u7e3d\u7d50\u4e86\u60a8\u7684\u54c1\u724c\u7684\u5168\u90e8\u5167\u5bb9\u4ee5\u53ca\u5b83\u5982\u4f55\u5728\u4e16\u754c\u4e0a\u51fa\u73fe\u3002\u900f\u904e\u5236\u5b9a\u6e05\u6670\u7684\u6a19\u6e96\u548c\u898f\u5247\u6e05\u55ae\uff0c\u54c1\u724c\u624b\u518a\u53ef\u4ee5\u6709\u6548\u6e1b\u5c11\u5718\u968a\u4e4b\u9593\u6df7\u4e82\u548c\u6e9d\u901a\u4e0d\u826f\u7684\u53ef\u80fd\u6027\u3002<\/li>\n\n\n\n<li><strong>\u7c21\u5316\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/strong> \u6b63\u5982\u60a8\u6240\u770b\u5230\u7684\uff0c\u54c1\u724c\u5287\u672c\u53ef\u4ee5\u4fc3\u9032\u54c1\u724c\u8a0a\u606f\u7684\u4e00\u81f4\u6027\u4e26\u5f37\u5316\u516c\u53f8\u7684\u6838\u5fc3\u50f9\u503c\u89c0\uff0c\u5f9e\u800c\u7c21\u5316\u5167\u90e8\u6e9d\u901a\u4e26\u52a0\u5feb\u5de5\u4f5c\u6d41\u7a0b\uff0c\u5f9e\u800c\u63d0\u9ad8\u6574\u9ad4\u751f\u7522\u529b\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u54c1\u724c\u8a8d\u77e5\u5ea6\uff1a<\/strong> \u900f\u904e\u5448\u73fe\u4e00\u81f4\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u60a8\u7684\u54c1\u724c\u5c07\u8b8a\u5f97\u9ad8\u5ea6\u8a8d\u53ef\uff0c\u4e26\u5728\u5ba2\u6236\u5fc3\u4e2d\u4f54\u64da\u986f\u8457\u5730\u4f4d\u3002\u9019\u53cd\u904e\u4f86\u53c8\u6709\u6548\u5730\u63a8\u52d5\u4e86\u9577\u671f\u7684\u696d\u52d9\u6210\u529f\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">What should a brand style guide include?<\/h2>\n\n\n\n<p>\u8981\u5275\u5efa\u5167\u5bb9\u8c50\u5bcc\u7684\u54c1\u724c\u624b\u518a\uff0c\u60a8\u61c9\u8a72\u5c07\u54c1\u724c\u8996\u89ba\u548c\u66f8\u9762\u6a19\u8a8c\u7684\u91cd\u8981\u5143\u7d20\u6574\u5408\u5230\u4e00\u500b\u54c1\u724c\u98a8\u683c\u6307\u5357\u4e2d\u3002\u5b83\u5f9e\u54c1\u724c\u7684\u4f7f\u547d\u5ba3\u8a00\u3001\u50f9\u503c\u89c0\u548c\u6545\u4e8b\u958b\u59cb\uff0c\u7136\u5f8c\u6574\u5408\u54c1\u724c\u8cc7\u7522\u4f86\u5b9a\u7fa9\u54c1\u724c\u7684\u6574\u9ad4\u5916\u89c0\u548c\u611f\u89ba\u3002\u54c1\u724c\u5287\u672c\u901a\u5e38\u5305\u542b\u4ee5\u4e0b\u5143\u7d20\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Logo<\/h3>\n\n\n\n<p>\u5fbd\u6a19\u70ba\u60a8\u7684\u54c1\u724c\u5f62\u8c61\u92ea\u5e73\u9053\u8def\uff0c\u662f\u7d66\u5ba2\u6236\u7559\u4e0b\u5f37\u70c8\u7b2c\u4e00\u5370\u8c61\u7684\u57fa\u672c\u5143\u7d20\u3002\u5c55\u73fe\u6a19\u8a8c\u8a2d\u8a08\u7406\u5ff5\uff0c\u5c55\u73fe\u60a8\u54c1\u724c\u7684\u7368\u7279\u98a8\u683c\uff0c\u4f7f\u5176\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u5982\u679c\u60a8\u7684\u54c1\u724c\u6709\u4e0d\u540c\u7684\u6a19\u8a8c\u8b8a\u9ad4\uff0c\u8acb\u4e0d\u8981\u5fd8\u8a18\u5c07\u5b83\u5011\u5305\u542b\u5728\u54c1\u724c\u624b\u518a\u4e2d\uff0c\u4ee5\u4f7f\u60a8\u7684\u54c1\u724c\u80fd\u5920\u9748\u6d3b\u5730\u986f\u793a\u5728\u5404\u7a2e\u7528\u4f8b\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Color Palette<\/h3>\n\n\n\n<p>\u984f\u8272\u662f\u54c1\u724c\u6700\u7368\u7279\u3001\u6700\u4ee4\u4eba\u96e3\u5fd8\u7684\u65b9\u9762\u4e4b\u4e00\u3002\u4f7f\u7528\u9ad8\u89e3\u6790\u5ea6\u5f71\u50cf\u548c\u7cbe\u78ba\u7684\u984f\u8272\u4ee3\u78bc\uff08\u4f8b\u5982 Hex\u3001RGB\u3001HSL \u548c Pantone \u984f\u8272\u4ee3\u78bc\uff09\u986f\u793a\u60a8\u54c1\u724c\u7684\u8abf\u8272\u677f\u3002\u9019\u7a2e\u751f\u52d5\u7684\u63cf\u8ff0\u5c55\u793a\u4e86\u60a8\u7684\u54c1\u724c\u7f8e\u611f\uff0c\u4e26\u8207\u89c0\u773e\u5efa\u7acb\u4e86\u91cd\u8981\u7684\u806f\u7e6b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. Typography<\/h3>\n\n\n\n<p>\u7248\u5f0f\u4e0d\u50c5\u50c5\u662f\u5b57\u9ad4\uff1b\u5b83\u9084\u5305\u62ec\u5b57\u9ad4\u3002\u5b83\u662f\u95dc\u65bc\u5b57\u9ad4\u7684\u6392\u5217\uff0c\u4f7f\u66f8\u5beb\u6587\u5b57\u66f4\u52a0\u6e05\u6670\u548c\u8996\u89ba\u4e0a\u4ee4\u4eba\u6109\u6085\u3002\u5c0d\u54c1\u724c\u624b\u518a\u4e2d\u7684\u5b57\u9ad4\u3001\u78c5\u503c\u3001\u5b57\u6bcd\u4f4d\u7f6e\u548c\u7a7a\u683c\u9032\u884c\u5b8c\u6574\u8aaa\u660e\uff0c\u4ee5\u76e1\u53ef\u80fd\u6e05\u6670\u5730\u5c55\u793a\u60a8\u7684\u8a2d\u8a08\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. Imagery and Iconography<\/h3>\n\n\n\n<p>\u4e00\u5f35\u5716\u7247\u52dd\u904e\u5343\u8a00\u842c\u8a9e\u3002\u5982\u679c\u60a8\u60f3\u5efa\u7acb\u5168\u9762\u7684\u54c1\u724c\u98a8\u683c\u6307\u5357\uff0c\u8acb\u8003\u616e\u63d0\u4f9b\u54c1\u724c\u8a8d\u53ef\u7684\u5716\u50cf\u3001\u7b26\u865f\u548c\u5716\u793a\u5eab\uff0c\u4f9b\u60a8\u7684\u5718\u968a\u5728\u7db2\u7ad9\u548c\u884c\u92b7\u8cc7\u6599\u4e0a\u4f7f\u7528\u3002\u9019\u4e9b\u8996\u89ba\u5143\u7d20\u662f\u4ee3\u8868\u54c1\u724c\u500b\u6027\u7684\u597d\u65b9\u6cd5\uff0c\u4e5f\u662f\u54c1\u724c\u8996\u89ba\u50b3\u9054\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">5. Usage examples<\/h3>\n\n\n\n<p>\u5217\u51fa\u4e00\u4efd\u8a72\u505a\u8207\u4e0d\u8a72\u505a\u7684\u6e05\u55ae\uff0c\u70ba\u8655\u7406\u54c1\u724c\u8996\u89ba\u5143\u7d20\u63d0\u4f9b\u660e\u78ba\u7684\u6307\u5c0e\u3002\u5c55\u793a\u6b63\u78ba\u548c\u932f\u8aa4\u7684\u7528\u6cd5\u7bc4\u4f8b\u4e26\u9644\u4e0a\u5716\u50cf\u81f3\u95dc\u91cd\u8981\u3002\u9019\u53ef\u4ee5\u9032\u4e00\u6b65\u589e\u5f37\u7406\u89e3\u4e26\u4fc3\u4f7f\u5718\u968a\u6210\u54e1\u9075\u5b88\u60a8\u7684\u54c1\u724c\u5287\u672c\uff0c\u907f\u514d\u6feb\u7528\u5143\u7d20\u4e26\u6de1\u5316\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">6. Brand voice<\/h3>\n\n\n\n<p>\u54c1\u724c\u8072\u97f3\u662f\u95dc\u65bc\u5176\u4ed6\u4eba\u5982\u4f55\u770b\u5f85\u60a8\u7684\u54c1\u724c\u3002\u60a8\u7684\u54c1\u724c\u8072\u97f3\u662f\u7a4d\u6975\u7684\u3001\u5e7d\u9ed8\u7684\u9084\u662f\u5c08\u696d\u7684\uff1f\u5b9a\u7fa9\u60a8\u7684\u54c1\u724c\u8072\u97f3\u53d6\u6c7a\u65bc\u60a8\u7684\u54c1\u724c\u8207\u5ba2\u6236\u7684\u6e9d\u901a\u65b9\u5f0f\u3002\u6b64\u5916\uff0c\u5b83\u5fc5\u9808\u5728\u6240\u6709\u7ba1\u9053\uff08\u5305\u62ec\u60a8\u7684\u54c1\u724c\u5287\u672c\uff09\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/umez\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">How to create a brand style guide in 4 steps?<\/h2>\n\n\n\n<p>\u90a3\u9ebc\u5982\u4f55\u6709\u6548\u7387\u5730\u7522\u751f\u54c1\u724c\u5287\u672c\u5462\uff1f\u4e00\u5982\u65e2\u5f80\uff0c\u6211\u5011\u70ba\u60a8\u63d0\u4f9b\u652f\u63f4\u3002\u53ea\u9700\u6309\u7167\u6211\u5011\u7684\u9010\u6b65\u6307\u5357\u9032\u884c\u64cd\u4f5c\uff0c\u60a8\u5c31\u53ef\u4ee5\u88fd\u4f5c\u9069\u5408\u60a8\u54c1\u724c\u7684\u5c08\u696d\u54c1\u724c\u98a8\u683c\u6307\u5357\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Define the brand<\/h3>\n\n\n\n<p>\u7b2c\u4e00\u6b65\u662f\u5f04\u6e05\u695a\u54c1\u724c\u7684\u76ee\u7684\u3001\u50f9\u503c\u89c0\u548c\u5b9a\u4f4d\uff0c\u70ba\u5275\u5efa\u54c1\u724c\u5287\u672c\u5960\u5b9a\u57fa\u790e\u3002\u53ea\u6709\u6df1\u5165\u4e86\u89e3\u54c1\u724c\uff0c\u624d\u80fd\u78ba\u7acb\u5176\u7368\u7279\u7684\u8eab\u4efd\u3002\u6b64\u5916\uff0c\u660e\u78ba\u7684\u54c1\u724c\u53ef\u4ee5\u6709\u6548\u5730\u8207\u5ba2\u6236\u7522\u751f\u5171\u9cf4\uff0c\u4e26\u4fc3\u9032\u66f4\u6df1\u5c64\u7684\u806f\u7e6b\u548c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Write a brand overview<\/h3>\n\n\n\n<p>\u54c1\u724c\u6982\u8ff0\u5305\u542b\u6709\u95dc\u60a8\u7684\u54c1\u724c\u662f\u4ec0\u9ebc\u548c\u4e0d\u662f\u4ec0\u9ebc\u7684\u6240\u6709\u91cd\u8981\u8cc7\u8a0a\u3002\u5b83\u6982\u8ff0\u4e86\u4f7f\u547d\u5ba3\u8a00\u3001\u50f9\u503c\u89c0\u3001\u6545\u4e8b\u548c\u54c1\u724c\u7b56\u7565\u3002\u64b0\u5beb\u7c21\u77ed\u7684\u54c1\u724c\u6982\u8ff0\uff0c\u7d66\u89c0\u773e\u7559\u4e0b\u6301\u4e45\u7684\u5370\u8c61\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. Integrate brand assets<\/h3>\n\n\n\n<p>\u54c1\u724c\u8cc7\u7522\u662f\u54c1\u724c\u5287\u672c\u7684\u4e00\u500b\u7d44\u6210\u90e8\u5206\uff0c\u5b83\u9ad4\u73fe\u4e86\u54c1\u724c\u7684\u8eab\u4efd\uff0c\u53ef\u4ee5\u8f15\u9b06\u5730\u5411\u516c\u773e\u50b3\u905e\u6709\u51dd\u805a\u529b\u548c\u7d71\u4e00\u7684\u54c1\u724c\u5f62\u8c61\u3002\u5728\u60a8\u7684\u54c1\u724c\u98a8\u683c\u6307\u5357\u4e2d\u5305\u542b\u6a19\u8a8c\u3001\u8abf\u8272\u677f\u3001\u7248\u5f0f\u3001\u8072\u97f3\u3001\u5716\u50cf\u3001\u5716\u50cf\u548c\u66f4\u591a\u5143\u7d20\uff0c\u4f7f\u60a8\u7684\u54c1\u724c\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. Choose a format<\/h3>\n\n\n\n<p>\u6709 3 \u7a2e\u4e3b\u8981\u683c\u5f0f\u4f86\u5c55\u793a\u60a8\u7684\u54c1\u724c\u98a8\u683c\u6307\u5357\u3002\u6839\u64da\u60a8\u7684\u559c\u597d\u9078\u64c7\u5176\u4e2d\u4e00\u500b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5217\u5370<\/strong> <strong>\u683c\u5f0f<\/strong>\uff1a\u5370\u5237\u7248\u54c1\u724c\u98a8\u683c\u6307\u5357\u662f\u4f9b\u89c0\u773e\u95b1\u8b80\u7684\u7d93\u5178\u683c\u5f0f\u3002\u4f46\u5b83\u4e0d\u74b0\u4fdd\u4e14\u4e0d\u6613\u5171\u4eab\u3002 <\/li>\n\n\n\n<li><strong>PDF\u6587\u4ef6<\/strong>\uff1a\u9019\u7a2e\u683c\u5f0f\u5f88\u53d7\u6b61\u8fce\uff0c\u56e0\u70ba\u5b83\u5f88\u5bb9\u6613\u8a2a\u554f\u3002\u8207\u4ed6\u4eba\u5206\u4eab PDF \u6587\u4ef6\u6beb\u4e0d\u8cbb\u529b\u3002\u7136\u800c\uff0c\u7de8\u8f2f\u548c\u66f4\u65b0\u5b83\u662f\u5177\u6709\u6311\u6230\u6027\u7684\u3002 PDF \u683c\u5f0f\u4e0d\u9069\u5408\u884c\u52d5\u88dd\u7f6e\u3002\u5b83\u7684\u975c\u614b\u6027\u8cea\u4f7f\u5176\u5f88\u96e3\u4fdd\u6301\u89c0\u773e\u7684\u53c3\u8207\u3002<\/li>\n\n\n\n<li><strong>\u6578\u4f4d\u98a8\u683c\u6307\u5357<\/strong>\uff1a\u8d8a\u4f86\u8d8a\u591a\u7684\u54c1\u724c\u5718\u968a\u9078\u64c7\u9019\u7a2e\u52d5\u614b\u4e14\u6613\u65bc\u5c0e\u822a\u7684\u4e92\u52d5\u683c\u5f0f\u3002\u60a8\u53ef\u4ee5\u96a8\u6642\u8f15\u9b06\u66f4\u65b0\u6578\u4f4d\u98a8\u683c\u6307\u5357\u3002\u6578\u4f4d\u98a8\u683c\u6307\u5357\u53ef\u4ee5\u5728\u5404\u7a2e\u88dd\u7f6e\u4e0a\u5b8c\u7f8e\u986f\u793a\uff0c\u4f8b\u5982\u624b\u6a5f\u3001\u5e73\u677f\u96fb\u8166\u548c\u96fb\u8166\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">How to use your brand style guide?<\/h2>\n\n\n\n<p>\u5982\u679c\u54c1\u724c\u5275\u5efa\u5f8c\u4e0d\u5145\u5206\u5229\u7528\u54c1\u724c\u98a8\u683c\uff0c\u5c31\u6703\u524a\u5f31\u5efa\u7acb\u5f37\u5927\u54c1\u724c\u7684\u6f5b\u529b\u3002\u5c07\u5176\u8996\u70ba\u8207\u60a8\u7684\u54c1\u724c\u4e00\u8d77\u767c\u5c55\u7684\u52d5\u614b\u5de5\u5177\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. Make it accessible<\/h3>\n\n\n\n<p>\u8b93\u60a8\u7684\u5718\u968a\u80fd\u5920\u8f15\u9b06\u5b58\u53d6\u54c1\u724c\u624b\u518a\u3002\u5982\u679c\u6c92\u6709\u4ed6\u5011\u7684\u53c3\u8207\uff0c\u5c31\u5f88\u96e3\u8b93\u4ed6\u5011\u4fdd\u6301\u4e00\u81f4\u4e26\u78ba\u4fdd\u4ed6\u5011\u671d\u8457\u76f8\u540c\u7684\u76ee\u6a19\u52aa\u529b\uff0c\u5f9e\u800c\u4fdd\u6301\u54c1\u724c\u7684\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. Update it strategically<\/h3>\n\n\n\n<p>\u96a8\u8457\u60a8\u7684\u54c1\u724c\u7b56\u7565\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u800c\u767c\u5c55\uff0c\u60a8\u7684\u54c1\u724c\u5287\u672c\u4e5f\u61c9\u8a72\u96a8\u4e4b\u767c\u5c55\u3002\u9019\u662f\u4e00\u4efd\u52d5\u614b\u6587\u6a94\uff0c\u9700\u8981\u66f4\u65b0\u4ee5\u53cd\u6620\u4efb\u4f55\u54c1\u724c\u66f4\u65b0\u3002\u76f8\u61c9\u5730\u4fee\u6539\u8996\u89ba\u5143\u7d20\u3001\u54c1\u724c\u8072\u97f3\u548c\u8a0a\u606f\u50b3\u905e\uff0c\u4ee5\u4fdd\u6301\u54c1\u724c\u98a8\u683c\u6307\u5357\u6700\u65b0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">5 Inspiring brand style guide examples<\/h2>\n\n\n\n<p>\u5118\u7ba1\u6bcf\u500b\u54c1\u724c\u7684\u98a8\u683c\u6307\u5357\u5404\u4e0d\u76f8\u540c\uff0c\u4f46\u5b83\u5011\u90fd\u6709\u4e00\u500b\u5171\u540c\u7684\u76ee\u6a19\uff1a\u4ee5\u6613\u65bc\u7406\u89e3\u548c\u6d88\u5316\u7684\u65b9\u5f0f\u50b3\u9054\u54c1\u724c\u7684\u7cbe\u9ad3\u3002\u8b93\u6211\u5011\u63a2\u8a0e\u4e00\u4e9b\u54c1\u724c\u98a8\u683c\u6307\u5357\u7bc4\u4f8b\uff0c\u4ee5\u63ed\u793a\u54ea\u4e9b\u56e0\u7d20\u6709\u52a9\u65bc\u6253\u9020\u6709\u6548\u7684\u54c1\u724c\u98a8\u683c\u6307\u5357\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">1. <a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Walmart<\/a><\/h3>\n\n\n\n<p>\u4f5c\u70ba\u4e16\u754c\u4e0a\u6700\u5927\u7684\u96f6\u552e\u516c\u53f8\u4e4b\u4e00\uff0c\u6c83\u723e\u746a\u81f4\u529b\u65bc\u6253\u9020\u4e00\u8cab\u7684\u71b1\u60c5\u597d\u5ba2\u3001\u5f15\u4eba\u5165\u52dd\u7684\u5f62\u8c61\u3002\u5176\u54c1\u724c\u98a8\u683c\u6307\u5357\u6975\u70ba\u8a73\u76e1\uff0c\u5305\u62ec\u516c\u53f8\u5b97\u65e8\u3001\u54c1\u724c\u5b9a\u4f4d\u3001\u6838\u5fc3\u8a2d\u8a08\u5143\u7d20\u4ee5\u53ca\u591a\u7a2e\u985e\u578b\u8655\u7406\u7bc4\u4f8b\u3002\u6c83\u723e\u746a\u7684\u6a19\u8a8c\u548c\u8abf\u8272\u677f\u4f7f\u5176\u6210\u70ba\u4e00\u500b\u77e5\u540d\u54c1\u724c\u3002<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/znqv\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">2. <a href=\"https:\/\/www.iwgplc.com\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IWG<\/a><\/h3>\n\n\n\n<p>IWG\uff08\u570b\u969b\u5de5\u4f5c\u5834\u6240\u96c6\u5718\uff09\u662f\u5168\u7403\u9818\u5148\u7684\u5de5\u4f5c\u7a7a\u9593\u4f9b\u61c9\u5546\uff0c\u81f4\u529b\u65bc\u5354\u52a9\u4f01\u696d\u5275\u9020\u7d55\u4f73\u7684\u5de5\u4f5c\u74b0\u5883\u4e26\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u3002\u5176\u54c1\u724c\u5287\u672c\u6db5\u84cb\u4e86\u6240\u6709\u95dc\u9375\u54c1\u724c\u8a0a\u606f\uff0c\u4e26\u5145\u7576\u4e86\u6307\u5c0e\u516c\u53f8\u5b8c\u6210\u54c1\u724c\u6240\u6709\u4e92\u52d5\u7684\u898f\u5247\u624b\u518a\u3002\u5b83\u4e3b\u8981\u5c08\u6ce8\u65bc\u54c1\u724c\u6a19\u8a8c\u3001\u984f\u8272\u548c\u5b57\u9ad4\u3002<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/vfqp\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">3. <a href=\"https:\/\/www.spacesworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spaces<\/a><\/h3>\n\n\n\n<p>Spaces \u662f IWG \u7db2\u8def\u7684\u4e00\u90e8\u5206\uff0c\u5c08\u9580\u70ba\u4f01\u696d\u6253\u9020\u7e41\u69ae\u7684\u793e\u5340\u548c\u5171\u540c\u5de5\u4f5c\u7a7a\u9593\u3002\u54c1\u724c\u624b\u518a\u8a73\u7d30\u4ecb\u7d39\u4e86 Spaces \u69cb\u6210\u5176\u54c1\u724c\u5f62\u8c61\u7684\u8996\u89ba\u5143\u7d20\uff0c\u4f8b\u5982\u6a19\u8a8c\u3001\u8abf\u8272\u677f\u3001\u5b57\u9ad4\u548c\u5716\u50cf\u3002\u5b83\u9084\u6574\u5408\u4e86\u5fbd\u6a19\u6feb\u7528\u7bc4\u4f8b\uff0c\u4ee5\u9632\u6b62\u5176\u4ed6\u4eba\u4ee5\u932f\u8aa4\u7684\u65b9\u5f0f\u4f7f\u7528\u5176\u5fbd\u6a19\u3002 Spaces \u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u5716\u50cf\u4f86\u5c55\u793a\u9f13\u821e\u4eba\u5fc3\u7684\u5de5\u4f5c\u7a7a\u9593\u4e26\u4ee3\u8868\u5176\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/vteo\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">4. <a href=\"https:\/\/www.lenovo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lenovo<\/a><\/h3>\n\n\n\n<p>\u8a72\u54c1\u724c\u624b\u518a\u65e8\u5728\u70ba\u5982\u4f55\u5728\u65b0\u54c1\u724c\u6d3b\u52d5\u4e2d\u5efa\u7acb\u54c1\u724c\u4e00\u81f4\u6027\u63d0\u4f9b\u6307\u5c0e\u3002\u5b83\u64fa\u812b\u4e86\u4ee5\u524d\u8907\u96dc\u7684\u54c1\u724c\u8a2d\u8a08\u7cfb\u7d71\uff0c\u5f15\u5165\u4e86\u7c21\u5316\u4e14\u6613\u65bc\u8b58\u5225\u7684\u65b0\u54c1\u724c\u8a2d\u8a08\u5143\u7d20\u3002\u6a19\u8a8c\u662f\u54c1\u724c\u6700\u53d7\u8a8d\u53ef\u7684\u8cc7\u7522\uff0c\u56e0\u6b64\u806f\u60f3\u5f37\u8abf\u5176\u6a19\u8a8c\u7684\u5404\u500b\u65b9\u9762\u4e5f\u5c31\u4e0d\u8db3\u70ba\u5947\u4e86\u3002<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/fnpg\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">5. <a href=\"https:\/\/www.zara.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zara<\/a><\/h3>\n\n\n\n<p>Zara \u662f\u6700\u5927\u7684\u570b\u969b\u5feb\u6642\u5c1a\u96f6\u552e\u5546\u4e4b\u4e00\uff0c\u53d7\u5230\u6578\u767e\u842c\u4eba\u7684\u9752\u775e\u3002\u5176\u54c1\u724c\u5287\u672c\u5c55\u793a\u4e86\u54c1\u724c\u6545\u4e8b\u3001\u547d\u540d\u80cc\u666f\u3001\u9858\u666f\u548c\u50f9\u503c\u3002\u9664\u4e86\u8996\u89ba\u8b58\u5225\u5143\u7d20\u5916\uff0c\u54c1\u724c\u98a8\u683c\u6307\u5357\u9084\u5305\u62ec\u5176\u5728\u4e0d\u540c\u7ba1\u9053\u7684\u61c9\u7528\u7bc4\u4f8b\uff0c\u4f8b\u5982\u5b98\u65b9\u7db2\u7ad9\u3001\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u548c\u670d\u88dd\u6a19\u7c64\u3002\u8a72\u54c1\u724c\u98a8\u683c\u6307\u5357\u7684\u4e00\u500b\u7a81\u51fa\u7279\u9ede\u662f\u4e00\u500b\u5716\u50cf\u5eab\uff0c\u5c55\u793a\u4e86Zara\u5c0d\u6642\u5c1a\u7684\u8a6e\u91cb\u53ca\u5176\u7368\u7279\u7684\u98a8\u683c\u3002<\/p>\n\n\n\n<style>.embed-container { position: relative; 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