{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/tr\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Yeni Y\u0131lda yeni fikirleri tan\u0131tmak i\u00e7in e-Kitap pazarlamas\u0131n\u0131 kullanma"},"content":{"rendered":"

K\u00fc\u00e7\u00fck bir i\u015fletme sahibiyseniz, tek bir ki\u015fiyseniz?dan\u0131\u015fmanl\u0131k?ya da daha b\u00fcy\u00fck bir \u015firketin pazarlama koluysan\u0131z, Ocak ay\u0131n\u0131n ba\u015flar\u0131nda d\u00fc\u015f\u00fcnmenin zaman\u0131 geldi. Ge\u00e7en y\u0131l neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 g\u00f6zden ge\u00e7irmenin zaman\u0131 geldi. Steve Covey'in "testereyi bilemek" demeyi sevdi\u011fi zamanlar.<\/p>\n

Ancak bunun i\u00e7erik yay\u0131nlamayla ne ilgisi var?<\/p>\n

Herhangi bir iyi pazarlama stratejisi, merkezi bir tema etraf\u0131nda geli\u015fmelidir. Yeni y\u0131lda ortaya koyaca\u011f\u0131n\u0131z ilk i\u00e7erik, t\u00fcm mesajla\u015fmalar\u0131n\u0131z\u0131n odak noktas\u0131 olmal\u0131d\u0131r. Ancak tek bir y\u00f6ne gitmek bir risk olabilir.<\/p>\n

Neyin i\u015fe yarayaca\u011f\u0131n\u0131 nereden biliyorsun?<\/p>\n

Bundan sonra ne yap\u0131laca\u011f\u0131na ili\u015fkin cevaplar\u0131 ararken, ge\u00e7mi\u015fte nelerin i\u015fe yarad\u0131\u011f\u0131na bakmak \u00f6nemlidir. Bu, hi\u00e7bir \u015fekilde ba\u015far\u0131l\u0131 kampanyalar\u0131n\u0131z\u0131 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fcn ve benzer bir \u015feyi tekrar yay\u0131nlay\u0131n anlam\u0131na gelmez. En iyi yol, yeni m\u00fc\u015fteriler kazand\u0131ran ve geliri art\u0131ran bir yolda devam etmek olsa da, i\u015finizin d\u00fczl\u00fc\u011fe \u00e7\u0131kmas\u0131na neden olan tavan da olabilir. Bir \u00f6nceki y\u0131l\u0131n kampanyalar\u0131nda aramak istedikleriniz \u015fu \u015fekilde:<\/p>\n

    \n
  1. Ne yank\u0131land\u0131? Potansiyel m\u00fc\u015fterilerle etkile\u015fime ge\u00e7en ve onlar\u0131 da sat\u0131n almaya y\u00f6nlendiren temalar\u0131 veya mesajlar\u0131 aray\u0131n.<\/li>\n
  2. Ne olmad\u0131? Hangi kampanyalar\u0131n d\u00fc\u015ft\u00fc\u011f\u00fcne bak\u0131n. Rezonansa girmeyen pazarlama metnine ve i\u00e7eri\u011fine bak\u0131n.<\/li>\n
  3. Kampanyalar\u0131n\u0131z hakk\u0131nda ne gibi geri bildirimler ald\u0131n\u0131z? \u0130\u00e7, d\u0131\u015f, hepsi de\u011ferlidir.<\/li>\n<\/ol>\n

    Bu verileri toplad\u0131ktan sonra, Yeni Y\u0131l i\u00e7in yeni bir fikir aramaya ba\u015flayabilirsiniz. Ge\u00e7mi\u015fte yank\u0131lanan fikirlere yaslan\u0131rken, d\u00fcz d\u00fc\u015fen fikirlerden ka\u00e7\u0131nabilirsiniz. Ge\u00e7mi\u015ften ilk \u00f6nce y\u00f6netirseniz, yeni bir temay\u0131 g\u00fcvenle bir araya getirmek \u00e7ok daha kolay olacakt\u0131r.<\/p>\n

    Ko\u015fmadan ve i\u00e7erik geli\u015ftirmeye ba\u015flamadan \u00f6nce son bir d\u00fc\u015f\u00fcnce:<\/p>\n

    \u0130\u00e7eri\u011finizi ve fikirlerinizi g\u00fcncel hale getirmeye \u00e7al\u0131\u015f\u0131n. \u015eu anda yank\u0131 uyand\u0131ran e-Kitaplar, bayat hisseden veya \u00e7ok geni\u015f bir kitleye hitap eden kitaplardan daha h\u0131zl\u0131 oynama e\u011filimindedir. Kitleniz i\u00e7in neyin \u00f6nemli oldu\u011funu ve neyin yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 bilin. Bunu yapman\u0131n kolay bir yolu, onlar\u0131 twitter'da takip etmek veya di\u011fer sosyal a\u011flarda onlarla ba\u011flant\u0131 kurmak ve ne payla\u015ft\u0131klar\u0131n\u0131 ve yorum yapt\u0131klar\u0131n\u0131 izlemektir.<\/p>\n

    Flipbuilder'dan iyi \u015fanslar ve Mutlu ve Verimli bir Yeni Y\u0131l.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    K\u00fc\u00e7\u00fck bir i\u015fletme sahibiyseniz, tek bir ki\u015fiyseniz?dan\u0131\u015fmanl\u0131k?ya da daha b\u00fcy\u00fck bir \u015firketin pazarlama koluysan\u0131z, Ocak ay\u0131n\u0131n ba\u015flar\u0131nda d\u00fc\u015f\u00fcnmenin zaman\u0131 geldi. Ge\u00e7en y\u0131l neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 g\u00f6zden ge\u00e7irmenin zaman\u0131 geldi. Steve Covey'in "testereyi bilemek" demeyi sevdi\u011fi zaman, Ama bu ne [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/tr\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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