{"id":73,"date":"2013-01-23T17:36:09","date_gmt":"2013-01-23T17:36:09","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=73"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"guest-post-should-each-franchise-have-its-own-social-media-strategy","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","title":{"rendered":"G\u00e4stinl\u00e4gg: Ska varje franchise ha sin egen sociala mediestrategi?"},"content":{"rendered":"<p><b>B\u00f6r varje franchisef\u00f6retag ha sin egen sociala mediestrategi?<\/b><\/p>\n<p>Att \u00e4ga franchiseavtal kan vara knepigt eftersom du har olika platser att hantera, flera olika team av arbetare att tr\u00e4na och beh\u00e5lla<a href=\"https:\/\/blog.flipbuilder.com\/sv\/2013\/01\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/guestpost1image1\/\" rel=\"attachment wp-att-74\"><img decoding=\"async\" class=\"alignright size-full wp-image-74\" alt=\"G\u00e4stinl\u00e4gg1bild1\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" width=\"232\" height=\"192\" \/><\/a>? fart och m\u00e5nga chefer som alla f\u00f6rs\u00f6ker arbeta tillsammans och f\u00f6rb\u00e4ttra f\u00f6retaget. Sociala medier har dock lagt till en ny niv\u00e5 av kontemplation f\u00f6r dem som \u00e4ger ett f\u00f6retag med flera olika grenar. Du kan inte l\u00e5ta bli att fr\u00e5ga dig sj\u00e4lv: Ska jag skapa en strategi f\u00f6r sociala medier och hantera sociala medier f\u00f6r alla franchisef\u00f6retag, eller ska jag l\u00e4gga detta i h\u00e4nderna p\u00e5 varje lokalt f\u00f6retag?<!--more--><\/p>\n<p>Fr\u00e5gan \u00e4r sv\u00e5r eftersom marknadsf\u00f6ring p\u00e5 sociala medier g\u00e5r l\u00e5ngt ut\u00f6ver att bara twittra ut inneh\u00e5ll. N\u00e4r du arbetar med flera olika franchisetagare m\u00e5ste du best\u00e4mma vem som ska utveckla inl\u00e4ggen p\u00e5 sociala medier, vem som ska designa sidorna, vem som ska l\u00e4gga upp inneh\u00e5llet och vem som ska m\u00e4ta framg\u00e5ngen och analysera data som samlats in fr\u00e5n marknadsf\u00f6ring i sociala medier. I slut\u00e4ndan beror det verkligen p\u00e5 vilken typ av franchise du \u00e4ger.<\/p>\n<p><b>N\u00e4r ett centraliserat tillv\u00e4gag\u00e5ngss\u00e4tt \u00e4r b\u00e4st<\/b><\/p>\n<p>Ett centraliserat tillv\u00e4gag\u00e5ngss\u00e4tt inneb\u00e4r helt enkelt att du kommer att ha ett socialt konto p\u00e5 varje social kanal\u2014Facebook, Twitter, Google+, LinkedIn\u2014f\u00f6r hela franchisen. Det inneb\u00e4r att den nationella kontorschefen ansvarar f\u00f6r att antingen hantera eller anst\u00e4lla n\u00e5gon f\u00f6r att hantera dessa konton. Detta hj\u00e4lper till att h\u00e5lla saker konsekventa och uppr\u00e4tth\u00e5lla varum\u00e4rkets rykte. N\u00e5gra f\u00e5 fall d\u00e4r detta \u00e4r den b\u00e4sta strategin inkluderar:<\/p>\n<ul>\n<li><b>Kunder anv\u00e4nder inte sociala medier. <\/b>Du kommer att vilja analysera var dina konsumenter hittar information. Det b\u00e4sta s\u00e4ttet att f\u00e5 detta att h\u00e4nda \u00e4r att fr\u00e5ga. L\u00e5t alla dina platser fr\u00e5ga kunderna om de anv\u00e4nder sociala medier f\u00f6r att hitta information (all information, inte n\u00f6dv\u00e4ndigtvis om ditt f\u00f6retag). Om dina kunder inte verkar bry sig \u00e4r det f\u00f6rmodligen enklast och mest kostnadseffektivt att ha ett enhetligt tillv\u00e4gag\u00e5ngss\u00e4tt snarare \u00e4n att rikta in sig p\u00e5 specifika kunder inom specifika omr\u00e5den som inte anv\u00e4nder sociala medier i f\u00f6rsta hand.<\/li>\n<li><b>Om ditt f\u00f6retag hanterar konfidentiell information.<\/b> Det \u00e4r viktigt att t\u00e4nka p\u00e5 vad det \u00e4r ditt f\u00f6retag faktiskt g\u00f6r. Branscher som h\u00e4lsoindustrin m\u00e5ste vara otroligt f\u00f6rsiktiga n\u00e4r det g\u00e4ller att dela information med allm\u00e4nheten. Sociala medier \u00e4r en typ av marknadsf\u00f6ring som kommer ut till allm\u00e4nheten omedelbart och ses av tusentals innan du har en chans att inse att du har gjort ett misstag. Om det finns n\u00e5gon chans att du kan hamna i juridiska problem p\u00e5 grund av n\u00e5got du s\u00e4ger, \u00e4r det viktigt att inte l\u00e4gga sociala medier i h\u00e4nderna p\u00e5 dina lokala avdelningar.<\/li>\n<li><b>Om du vill ha n\u00e5got mer kostnadseffektivt. <\/b>En del av att ge franchisechefer kontroll \u00f6ver sociala medier \u00e4r tr\u00e4ning, och det kan kosta tid och pengar. Det \u00e4r viktigt att du skapar en utbildningsmanual f\u00f6r att se till att ditt varum\u00e4rke representeras p\u00e5 r\u00e4tt s\u00e4tt, och i m\u00e5nga fall \u00e4r det vettigt att anlita n\u00e5gon f\u00f6r att l\u00e4ra din personal hur man analyserar sociala mediers data och f\u00f6rb\u00e4ttrar r\u00e4ckvidden. Allt detta kostar en ganska slant, s\u00e5 om du vill spara pengar kan det vara b\u00e4st att ha ett centraliserat tillv\u00e4gag\u00e5ngss\u00e4tt (\u00e5tminstone till en b\u00f6rjan).<\/li>\n<\/ul>\n<p>Det \u00e4r viktigt att inse att att ta sociala medier i h\u00e4nderna p\u00e5 den nationella avdelningen inte betyder att saker och ting blir l\u00e4ttare att hantera. Det kan vara ett s\u00e4krare alternativ, men du kan fortfarande beh\u00f6va anst\u00e4lla ett team f\u00f6r att h\u00e5lla ordning p\u00e5 saker och ting.<\/p>\n<p><b>N\u00e4r sociala medier b\u00f6r l\u00e4mnas i h\u00e4nderna p\u00e5 lokala filialer<\/b><\/p>\n<p>Det h\u00e4r tillv\u00e4gag\u00e5ngss\u00e4ttet kan vara lite mer riskabelt till en b\u00f6rjan, men n\u00e4r du v\u00e4l pratar med alla dina platser och ser till att alla \u00e4r p\u00e5 samma sida, b\u00f6r ett system b\u00f6rja bildas och saker och ting ska fungera smidigt. N\u00e5gra fall d\u00e4r ett decentraliserat tillv\u00e4gag\u00e5ngss\u00e4tt fungerar b\u00e4st inkluderar:<\/p>\n<ul>\n<li><b>Betydande plats-till-plats-skillnader<\/b>. Du kommer att vilja analysera hur olika dina kunder \u00e4r fr\u00e5n plats till plats. Detta inneb\u00e4r att analysera allt fr\u00e5n den faktiska platsen f\u00f6r franchisen (p\u00e5 landsbygden, i st\u00e4der, f\u00f6rorter, etc.) till kundernas demografi. Om dessa skillnader r\u00e4cker f\u00f6r att dina produkter och andra marknadsf\u00f6ringstaktiker varierar fr\u00e5n plats till plats, b\u00f6r din sociala mediestrategi ocks\u00e5 g\u00f6ra det.<\/li>\n<li><b>Franchisekontroll med andra marknadsf\u00f6ringsinitiativ<\/b>. Chansen \u00e4r stor att sociala medier \u00e4r den sista formen av marknadsf\u00f6ring som verkligen kommer p\u00e5 plats. D\u00e4rf\u00f6r \u00e4r det viktigt att titta p\u00e5 vilka marknadsf\u00f6ringsansvar du har gett alla dina franchiseplatser hittills. Om du har k\u00e4nt dig bekv\u00e4m med att ge dina filialchefer kontroll \u00f6ver varum\u00e4rkets rykte tidigare, kanske sociala medier inte beh\u00f6ver vara annorlunda.<\/li>\n<\/ul>\n<p>\u00c4ger du flera franchisef\u00f6retag och har best\u00e4mt att ett tillv\u00e4gag\u00e5ngss\u00e4tt \u00e4r b\u00e4ttre \u00e4n ett annat? Ber\u00e4tta f\u00f6r oss din historia och vad som har fungerat f\u00f6r dig i kommentarerna nedan.<\/p>\n<p><i>Fotokredit: blog.hubspot.com<\/i><\/p>\n<p><i>Amanda DiSilvestro \u00e4r en examen fr\u00e5n Illinois State University. Trots att hon tog examen med en examen i Engelsk utbildning, fann hon sig sj\u00e4lv arbeta som heltidsbloggare p\u00e5 SEO\/sociala medier-avdelningen p\u00e5 <\/i><a href=\"http:\/\/www.highervisibility.com\/\"><i>H\u00f6gre synlighet<\/i><\/a><i>.com<\/i><i>, en ledande <\/i><a href=\"http:\/\/www.highervisibility.com\/franchise-seo-services\/\"><i>SEO f\u00f6r franchisetagare<\/i><\/a><i>.<\/i><\/p>\n<p><i>?<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u00f6r varje franchisef\u00f6retag ha sin egen sociala mediestrategi? Att \u00e4ga franchiseavtal kan vara knepigt eftersom du har olika platser att hantera, flera olika team av arbetare att tr\u00e4na och beh\u00e5lla? fart och m\u00e5nga chefer som alla f\u00f6rs\u00f6ker arbeta tillsammans och f\u00f6rb\u00e4ttra f\u00f6retaget. Sociala medier har dock lagt till en ny niv\u00e5 av [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. Social media, however, has added a new level of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-23T17:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/45.56.103.83:8080\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"},\"author\":{\"name\":\"karl\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\"},\"headline\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy?\",\"datePublished\":\"2013-01-23T17:36:09+00:00\",\"dateModified\":\"2018-10-29T06:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"name\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\",\"datePublished\":\"2013-01-23T17:36:09+00:00\",\"dateModified\":\"2018-10-29T06:24:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\",\"name\":\"karl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"caption\":\"karl\"},\"url\":\"https:\/\/blog.flipbuilder.com\/sv\/author\/karl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","og_locale":"sv_SE","og_type":"article","og_title":"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog","og_description":"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. Social media, however, has added a new level of [&hellip;]","og_url":"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","og_site_name":"FlipBuilder Blog","article_published_time":"2013-01-23T17:36:09+00:00","article_modified_time":"2018-10-29T06:24:52+00:00","og_image":[{"url":"http:\/\/45.56.103.83:8080\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg"}],"author":"karl","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"karl","Ber\u00e4knad l\u00e4stid":"4 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/"},"author":{"name":"karl","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9"},"headline":"Guest post: Should Each Franchise Have Its Own Social Media Strategy?","datePublished":"2013-01-23T17:36:09+00:00","dateModified":"2018-10-29T06:24:52+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/"},"wordCount":852,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg","articleSection":["Marketing"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","url":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","name":"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg","datePublished":"2013-01-23T17:36:09+00:00","dateModified":"2018-10-29T06:24:52+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Guest post: Should Each Franchise Have Its Own Social Media Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9","name":"karl","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","caption":"karl"},"url":"https:\/\/blog.flipbuilder.com\/sv\/author\/karl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/posts\/73"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":5,"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"predecessor-version":[{"id":433,"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/posts\/73\/revisions\/433"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sv\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}