{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sv\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Anv\u00e4nda e-bokmarknadsf\u00f6ring f\u00f6r att fr\u00e4mja nya id\u00e9er under det nya \u00e5ret"},"content":{"rendered":"

Om du \u00e4r en sm\u00e5f\u00f6retagare, en enmanskonsult eller marknadsf\u00f6ringsgren i ett st\u00f6rre f\u00f6retag, \u00e4r b\u00f6rjan av januari dags att reflektera. Det \u00e4r dags att se \u00f6ver vad som fungerade och inte fungerade f\u00f6rra \u00e5ret. Tid som Steve Covey \u00e4lskade att s\u00e4ga, "att slipa s\u00e5gen"<\/p>\n

Men vad har detta med inneh\u00e5llspublicering att g\u00f6ra?<\/p>\n

Varje bra marknadsf\u00f6ringsstrategi b\u00f6r utvecklas kring ett centralt tema. Det f\u00f6rsta inneh\u00e5llet du l\u00e4gger fram under ett nytt \u00e5r b\u00f6r vara i fokus f\u00f6r alla dina meddelanden. Men att g\u00e5 \u00e5t ett h\u00e5ll kan vara en risk.<\/p>\n

Hur vet du vad som kommer att fungera?<\/p>\n

N\u00e4r man letar efter svaren p\u00e5 vad man ska g\u00f6ra h\u00e4rn\u00e4st \u00e4r det viktigt att titta p\u00e5 vad som har fungerat tidigare. Detta betyder inte p\u00e5 n\u00e5got s\u00e4tt att \u00e5tervinna dina framg\u00e5ngsrika kampanjer och k\u00f6ra n\u00e5got liknande igen. \u00c4ven om den b\u00e4sta kursen kan vara att forts\u00e4tta p\u00e5 en v\u00e4g som har gett in nya kunder och \u00f6kade int\u00e4kter, kan det ocks\u00e5 vara taket som f\u00e5r ditt f\u00f6retag att hamna p\u00e5 en plat\u00e5. Det du vill titta efter i kampanjerna fr\u00e5n f\u00f6reg\u00e5ende \u00e5r \u00e4r f\u00f6ljande:<\/p>\n

    \n
  1. Vad gav resonans? Leta efter teman eller meddelanden som lockade till interaktioner med potentiella kunder och fick dem att k\u00f6pa.<\/li>\n
  2. Vad gjorde inte? Titta p\u00e5 vilka kampanjer som f\u00f6ll platt. Titta p\u00e5 marknadsf\u00f6ringstext och inneh\u00e5ll som inte gav resonans.<\/li>\n
  3. Vilken feedback fick du p\u00e5 dina kampanjer? Internt, externt, allt \u00e4r av v\u00e4rde.<\/li>\n<\/ol>\n

    N\u00e4r du har samlat in dessa uppgifter kan du b\u00f6rja leta efter en ny id\u00e9 f\u00f6r det nya \u00e5ret. Du kan luta dig mot de id\u00e9er som gav eko i det f\u00f6rflutna, samtidigt som du undviker de som f\u00f6ll platt. Att s\u00e4tta ihop ett nytt tema med sj\u00e4lvf\u00f6rtroende borde vara mycket l\u00e4ttare om du f\u00f6rst hanterar det f\u00f6rflutna.<\/p>\n

    En sista tanke innan du springer iv\u00e4g och b\u00f6rjar utveckla inneh\u00e5ll:<\/p>\n

    F\u00f6rs\u00f6k att g\u00f6ra ditt inneh\u00e5ll och dina id\u00e9er aktuella. e-b\u00f6cker som ger resonans i nutiden tenderar att spelas mer omedelbart \u00e4n de som k\u00e4nns inaktuella eller tilltalar ett f\u00f6r stort antal m\u00e4nniskor. Vet vad som \u00e4r viktigt f\u00f6r din publik och vad som resonerar. Ett enkelt s\u00e4tt att g\u00f6ra detta \u00e4r att f\u00f6lja dem p\u00e5 twitter eller ansluta till dem p\u00e5 andra sociala n\u00e4tverk och titta p\u00e5 vad de delar och kommenterar.<\/p>\n

    Lycka till och ett gott och fruktbart nytt \u00e5r fr\u00e5n Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Om du \u00e4r en sm\u00e5f\u00f6retagare, en enmanskonsult eller marknadsf\u00f6ringsgren i ett st\u00f6rre f\u00f6retag, \u00e4r b\u00f6rjan av januari dags att reflektera. Det \u00e4r dags att se \u00f6ver vad som fungerade och inte fungerade f\u00f6rra \u00e5ret. Tid som Steve Covey \u00e4lskade att s\u00e4ga, "att slipa s\u00e5gen," Men vad betyder detta [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sv\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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