{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sv\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"B\u00e4sta tillv\u00e4gag\u00e5ngss\u00e4tt f\u00f6r e-b\u00f6cker f\u00f6r f\u00f6retag, inte det l\u00e4ttaste att uppt\u00e4cka"},"content":{"rendered":"

N\u00e4r du g\u00f6r en Google-s\u00f6kning f\u00e5r du n\u00e5gra grundl\u00e4ggande tips om bra saker som alla f\u00f6rfattare borde veta. De b\u00e4sta artiklarna om \u00e4mnet f\u00f6resl\u00e5r att du v\u00e4ljer ett \u00f6vertygande \u00e4mne (duh), skriver tydligt (p\u00e5 riktigt?) och att du ser till att engagera dina l\u00e4sare (ok!). \u00c4ven om detta \u00e4r bra om inte m\u00f6dosamt uppenbart r\u00e5d till alla l\u00e4sare, t\u00e4cker det inte riktigt de tre grundl\u00e4ggande principerna om varf\u00f6r m\u00e4nniskor publicerar en e-bok i f\u00f6rsta hand.<\/p>\n

    \n
  1. \u00d6ka r\u00e4ckvidden.<\/li>\n
  2. F\u00f6rb\u00e4ttra varum\u00e4rket.<\/li>\n
  3. Drive nya aff\u00e4rer.<\/li>\n<\/ol>\n

    L\u00e5t mig nu vara tydlig. Enligt min \u00e5sikt, och ja det \u00e4r bara min \u00e5sikt, \u00e4r en e-bok inte en digital version av en tryckt bok. En e-bok \u00e4r inte varf\u00f6r vi anv\u00e4nder v\u00e5ra Kindles, \u00e4ven om det \u00e4r ett praktiskt s\u00e4tt att se dem. Nej, en e-bok i sin ursprungliga form \u00e4r en gratis eller n\u00e4stan gratis v\u00e4gledning som hj\u00e4lper n\u00e5gon att l\u00e4ra sig grunderna i en uppgift\/projekt eller f\u00e5 en k\u00e4nsla av ett framv\u00e4xande s\u00e4tt att t\u00e4nka. Detta kan verka som en sn\u00e4v tankeprocess, men om du f\u00f6rs\u00f6ker ge v\u00e4rdefullt inneh\u00e5ll till dina potentiella kunders l\u00e4sare, g\u00f6r du det ena eller det andra om inte b\u00e5da.<\/p>\n

    S\u00e5 nu n\u00e4r jag har klagat p\u00e5 hur andra, ja de tv\u00e5 \u00f6versta sidorna med Googles resultat, har n\u00e4rmat sig koncepten bakom att dela b\u00e4sta praxis, l\u00e5t mig kasta mitt r\u00e5d som ger hatten i ringen. Enligt min \u00e5sikt finns det fyra saker som en bra e-bok lyckas \u00e5stadkomma. Om du lyckas leverera p\u00e5 dessa punkter kommer du att vara extremt upptagen med f\u00f6rfr\u00e5gningar om dina tj\u00e4nster.<\/p>\n

      \n
    1. Matter \u2013 Din e-bok m\u00e5ste vara viktig f\u00f6r andra. Om du t\u00e4nker f\u00f6r fram\u00e5t eller upprepar andras kunskaper kommer du att finna att du borstar bort det virtuella dammet till din inte s\u00e5 nedladdade anstr\u00e4ngning. Om du inte har n\u00e5got nytt att dela med v\u00e4rlden, l\u00e4mna skrivningen till n\u00e4r du har det. Om du g\u00f6r det, se till att du delar den p\u00e5 ett s\u00e4tt som \u00e4r tillg\u00e4ngligt och l\u00e4ttsm\u00e4lt. Spara de riktigt imponerande tankarna till din avancerade klass och i introduktionen till dina id\u00e9er, m\u00e5la bara en bild som f\u00e5r dem att vilja ha mer. Kom ih\u00e5g att du kan ta betalt f\u00f6r dessa avancerade klasser.<\/li>\n
    2. Tydlighet \u2013 Nu vet jag att tidigare sagt, v\u00e4l retat, att skrivande klart \u00e4r givet. Tydlighet \u00e4r inte att skriva tydligt, det \u00e4r att leverera ditt budskap p\u00e5 ett s\u00e4tt som g\u00f6r det l\u00e4tt att sm\u00e4lta ditt nya koncept. Det handlar om att bygga en stege fr\u00e5n din kunskap till dina l\u00e4sare och hj\u00e4lpa dem \u00f6ver avgrunden av att de inte vet.<\/li>\n
    3. Tajming \u2013 En del av att resonera med din publik \u00e4r att veta n\u00e4r du ska engagera dem. Tajming h\u00e4nf\u00f6r sig till flera saker; e-bokens utgivningsdatum, hur du marknadsf\u00f6r den och framf\u00f6r allt tidpunkten f\u00f6r de \u00e4mnen du introducerar. F\u00f6rs\u00f6k verkligen spela rollen som din avsedda l\u00e4sare n\u00e4r du t\u00e4nker p\u00e5 dessa saker. Sl\u00e4pp inte ett verk n\u00e4r de \u00e4r f\u00f6r upptagna eller fokuserade p\u00e5 andra saker.<\/li>\n
    4. Stil \u2013 M\u00e4nniskor dras till saker som tilltalar deras sinnen. En v\u00e4lskriven bok kan g\u00e5 f\u00f6rlorad i en vanlig vit jacka s\u00e5v\u00e4l som f\u00f6r mycket p\u00e5kl\u00e4dning. Se till att g\u00f6ra din e-bok visuellt tilltalande s\u00e5 kommer folk f\u00f6rst att l\u00e4sa den och sedan rekommendera den.<\/li>\n<\/ol>\n

      ?<\/p>\n

      Det \u00e4r det. Om du kan f\u00e5 alla dessa fyra kolvar att avfyra kommer din e-bok att bli ett v\u00e4lkomstverktyg i din prospekterings- och blyodlingssats. Vi ser fram emot att hj\u00e4lpa dig med stildelen och allt annat som kan hj\u00e4lpa dig att f\u00e5 framg\u00e5ng.<\/p>\n\n\n\n

      \n
      \n
      \n
      \n
      \n
      Ladda ner f\u00f6r Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
      \n
      \n
      Ladda ner f\u00f6r Mac OS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      N\u00e4r du g\u00f6r en s\u00f6kning p\u00e5 Google f\u00e5r du n\u00e5gra grundl\u00e4ggande tips om bra saker som alla f\u00f6rfattare borde veta. De b\u00e4sta artiklarna om \u00e4mnet f\u00f6resl\u00e5r att du v\u00e4ljer ett \u00f6vertygande \u00e4mne (duh), skriver tydligt (p\u00e5 riktigt?) och att du ser till att engagera dina l\u00e4sare (ok!). \u00c4ven om detta \u00e4r bra om inte m\u00f6dosamt uppenbara r\u00e5d [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nBusiness eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sv\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. 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