{"id":169,"date":"2013-04-18T22:28:52","date_gmt":"2013-04-18T22:28:52","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=169"},"modified":"2018-10-29T06:24:51","modified_gmt":"2018-10-29T06:24:51","slug":"social-broadcasting-building-a-following-with-content","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sv\/social-broadcasting-building-a-following-with-content\/169\/","title":{"rendered":"Social broadcasting, bygga en f\u00f6ljare med inneh\u00e5ll"},"content":{"rendered":"<p>Dagens marknadsf\u00f6ringsteam har en helt ny upps\u00e4ttning verktyg som inneb\u00e4r en helt ny upps\u00e4ttning regler n\u00e4r man f\u00f6rs\u00f6ker f\u00e5 \u00f6gonglober. Ett av de mest effektiva och billigaste s\u00e4tten att f\u00e5 \u00f6gonglober f\u00f6r ditt inneh\u00e5ll \u00e4r sociala medier. Sociala s\u00e4ndningar utnyttjar sociala n\u00e4tverk f\u00f6r att f\u00e5 ut ordet. Det finns m\u00e5nga variabler f\u00f6r att f\u00e5 n\u00e5got att bli viralt och sprida sig \u00f6ver webben. Vissa av dem \u00e4r utom din kontroll. Det finns tre saker vem som helst kan g\u00f6ra f\u00f6r att se till att flest m\u00e4nniskor \u00f6ver hela v\u00e4rlden f\u00e5r se vad du delar.<\/p>\n<p><strong>Att hitta din r\u00f6st<\/strong><\/p>\n<p>M\u00e4nniskor hoppar ofta in i bloggande eller inneh\u00e5llsskapande spel med en vision om att skriva ett coolt inl\u00e4gg och f\u00e5 det att bli otroligt viralt eftersom de f\u00f6ljt n\u00e5got system. De placerade nyckelord p\u00e5 r\u00e4tt plats, st\u00e4llde \u00f6vertygande fr\u00e5gor och l\u00e5nade inneh\u00e5ll fr\u00e5n personer som har varit framg\u00e5ngsrika. Och s\u00e5 blir de chockade n\u00e4r de n\u00e4stan inte f\u00e5r trafik och \u00e4nnu mindre o\u00f6nskad delning av sitt inneh\u00e5ll.<\/p>\n<p>Men varf\u00f6r? De fr\u00e5gar. Jag gjorde allt jag blev tillsagd. Problemet \u00e4r att l\u00e4sare inte \u00e4r maskiner. Du kan inte programmera en artikel, inl\u00e4gg eller bl\u00e4dderbok och f\u00f6rv\u00e4nta dig konsekvent beteende. L\u00e4sare k\u00e4nner av ett bedr\u00e4geri och om du skriver n\u00e5got med m\u00e5let att f\u00e5 s\u00e4ndning kommer du att misslyckas. Skriv ist\u00e4llet fr\u00e5n ditt hj\u00e4rta om vad som \u00e4r viktigt. Skriv om vad du vet och hur det relaterar till ditt f\u00f6retag. Skriv med din egen r\u00f6st med dina egna ord och ditt arbete kommer att uppskattas.<\/p>\n<p><strong>Att hitta din nisch<\/strong><\/p>\n<p>Detta \u00e4r det f\u00f6rsta steget i att ta din r\u00f6st och f\u00e5 den att s\u00e4ndas. Det handlar inte om att veta vem du \u00e4r, utan mer att veta var de m\u00e4nniskor som vill uppm\u00e4rksamma vem du \u00e4r umg\u00e5s. Vilken typ av m\u00e4nniskor b\u00e5de kommer att njuta av att l\u00e4sa dina anstr\u00e4ngningar och sedan k\u00e4nna sig tvungna att dela med sig av den. Leta efter forum, grupper, sidor och gemenskaper och dela l\u00e4nkar till ditt inneh\u00e5ll. Bombardera dem inte, utan l\u00e4gg bara till en l\u00e4nk till ett fantastiskt inneh\u00e5ll. Studera sedan dina analyser f\u00f6r att se vilken k\u00e4lla som skickade dig mest trafik. Du kanske ocks\u00e5 vill g\u00e5 tillbaka och se om det fanns n\u00e5gra diskussioner kring ditt inneh\u00e5ll.<\/p>\n<p>N\u00e4r du har hittat de platser d\u00e4r du f\u00e5r flest svar, b\u00f6rja bli en del av den gemenskapen. L\u00e4gg till inneh\u00e5ll, dela annat intressant inneh\u00e5ll som du hittar p\u00e5 n\u00e4tet OCH hoppa in i konversationer och l\u00e4gg tankar till andras inneh\u00e5ll.<\/p>\n<p><strong>S\u00f6k upp evangelister<\/strong><\/p>\n<p>Slutligen, s\u00e4ttet att verkligen bli viralt och f\u00e5 fler \u00f6gonglober som du kan f\u00f6rest\u00e4lla dig f\u00f6r att b\u00f6rja l\u00e4sa ditt inneh\u00e5ll \u00e4r att anpassa sig till vissa m\u00e4nniskor som andra m\u00e4nniskor lyssnar p\u00e5. Dessa m\u00e4nniskor \u00e4r influencers och har enorm makt p\u00e5 sociala n\u00e4tverk. De har stora grupper av f\u00f6ljare som automatiskt kommer att reposta n\u00e4stan allt de delar. Vissa av dessa m\u00e4nniskor kan f\u00e5 tusentals retweets p\u00e5 n\u00e5gra timmar. S\u00f6k upp influencers f\u00f6r vilka r\u00f6sten och nisch du har avsl\u00f6jat resonerar. Kontakta dem direkt och om m\u00f6jligt privat. Dela ditt inneh\u00e5ll med dem, men f\u00f6rs\u00f6k ocks\u00e5 skapa en relation. Att ha dessa m\u00e4nniskor p\u00e5 din sida och omvandla dem till dina evangelister kommer att st\u00e4rka dina sociala s\u00e4ndningar.<\/p>\n<p>Fokusera p\u00e5 dessa tre anstr\u00e4ngningar och du kommer att f\u00e5 mer och mer \u00f6gonglober p\u00e5 ditt inneh\u00e5ll \u00e4n n\u00e5gonsin tidigare.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dagens marknadsf\u00f6ringsteam har en helt ny upps\u00e4ttning verktyg som inneb\u00e4r en helt ny upps\u00e4ttning regler n\u00e4r man f\u00f6rs\u00f6ker f\u00e5 \u00f6gonglober. Ett av de mest effektiva och billigaste s\u00e4tten att f\u00e5 \u00f6gonglober f\u00f6r ditt inneh\u00e5ll \u00e4r sociala medier. Sociala s\u00e4ndningar utnyttjar sociala n\u00e4tverk f\u00f6r att f\u00e5 ut ordet. Det finns m\u00e5nga variabler f\u00f6r [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social broadcasting, building a following with content - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sv\/social-broadcasting-building-a-following-with-content\/169\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social broadcasting, building a following with content - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Today&#8217;s marketing team has a whole new set of tools that mean a whole new set of rules when trying to gain eyeballs. 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