![\"Guestpost1image1\"](\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\")
<\/a>? a mnoho mana\u017e\u00e9rov, ktor\u00ed sa sna\u017eia spolupracova\u0165 a zlep\u0161ova\u0165 spolo\u010dnos\u0165. Soci\u00e1lne m\u00e9di\u00e1 v\u0161ak pridali nov\u00fa \u00farove\u0148 kontempl\u00e1cie pre t\u00fdch, ktor\u00ed vlastnia spolo\u010dnos\u0165 s nieko\u013ek\u00fdmi r\u00f4znymi pobo\u010dkami. Nem\u00f4\u017eete si nepolo\u017ei\u0165 ot\u00e1zku: M\u00e1m vytvori\u0165 strat\u00e9giu soci\u00e1lnych m\u00e9di\u00ed a spravova\u0165 soci\u00e1lne m\u00e9di\u00e1 pre v\u0161etky fran\u0161\u00edzy, alebo to m\u00e1m zveri\u0165 do r\u00fak ka\u017edej miestnej spolo\u010dnosti?<\/p>\nOt\u00e1zka je \u0165a\u017ek\u00e1, preto\u017ee propag\u00e1cia soci\u00e1lnych m\u00e9di\u00ed \u010faleko presahuje len tweetovanie obsahu. Ke\u010f pracujete s nieko\u013ek\u00fdmi r\u00f4znymi fran\u0161\u00edzami, mus\u00edte ur\u010di\u0165, kto bude vytv\u00e1ra\u0165 pr\u00edspevky na soci\u00e1lnych m\u00e9di\u00e1ch, kto navrhne str\u00e1nky, kto uverejn\u00ed obsah a kto bude mera\u0165 \u00faspech a analyzova\u0165 \u00fadaje z\u00edskan\u00e9 z propag\u00e1cie soci\u00e1lnych m\u00e9di\u00ed. V kone\u010dnom d\u00f4sledku to skuto\u010dne z\u00e1vis\u00ed od typu fran\u0161\u00edzy, ktor\u00fa vlastn\u00edte.<\/p>\n
Kedy je najlep\u0161\u00ed centralizovan\u00fd pr\u00edstup<\/b><\/p>\n
Centralizovan\u00fd pr\u00edstup jednoducho znamen\u00e1, \u017ee budete ma\u0165 jeden soci\u00e1lny \u00fa\u010det na ka\u017edom soci\u00e1lnom kan\u00e1li \u2013 Facebook, Twitter, Google+, LinkedIn \u2013 pre cel\u00fa fran\u0161\u00edzu. To znamen\u00e1, \u017ee mana\u017e\u00e9r n\u00e1rodnej pobo\u010dky je zodpovedn\u00fd za spr\u00e1vu alebo naj\u00edmanie niekoho na spr\u00e1vu t\u00fdchto \u00fa\u010dtov. To pom\u00e1ha udr\u017eiava\u0165 veci konzistentn\u00e9 a udr\u017eiava\u0165 poves\u0165 zna\u010dky. Nieko\u013eko pr\u00edpadov, ke\u010f je to najlep\u0161ia strat\u00e9gia, zah\u0155\u0148a:<\/p>\n
- \n
- Z\u00e1kazn\u00edci nepou\u017e\u00edvaj\u00fa soci\u00e1lne siete. <\/b>Budete chcie\u0165 analyzova\u0165, kde va\u0161i spotrebitelia nach\u00e1dzaj\u00fa inform\u00e1cie. Najlep\u0161\u00ed sp\u00f4sob, ako to dosiahnu\u0165, je po\u017eiada\u0165. Po\u017eiadajte v\u0161etky svoje pobo\u010dky, aby sa z\u00e1kazn\u00edkov op\u00fdtali, \u010di pou\u017e\u00edvaj\u00fa soci\u00e1lne m\u00e9di\u00e1 na vyh\u013ead\u00e1vanie inform\u00e1ci\u00ed (ak\u00fdchko\u013evek inform\u00e1ci\u00ed, nie nevyhnutne o va\u0161ej spolo\u010dnosti). Ak sa zd\u00e1, \u017ee sa to va\u0161ich z\u00e1kazn\u00edkov nezauj\u00edma, je pravdepodobne najjednoduch\u0161ie a najefekt\u00edvnej\u0161ie z h\u013eadiska n\u00e1kladov ma\u0165 jednotn\u00fd pr\u00edstup, a nie cieli\u0165 na konkr\u00e9tnych z\u00e1kazn\u00edkov v konkr\u00e9tnych oblastiach, ktor\u00ed soci\u00e1lne m\u00e9di\u00e1 v prvom rade nepou\u017e\u00edvaj\u00fa.<\/li>\n
- Ak sa va\u0161a firma zaober\u00e1 d\u00f4vern\u00fdmi inform\u00e1ciami.<\/b> Je d\u00f4le\u017eit\u00e9 zv\u00e1\u017ei\u0165, \u010do vlastne va\u0161a firma rob\u00ed. Odvetvia ako zdravotn\u00edctvo musia by\u0165 neuverite\u013ene opatrn\u00e9, pokia\u013e ide o zdie\u013eanie inform\u00e1ci\u00ed s verejnos\u0165ou. Soci\u00e1lne m\u00e9di\u00e1 s\u00fa typ marketingu, ktor\u00fd sa okam\u017eite dostane na verejnos\u0165 a uvidia ho tis\u00edce \u013eud\u00ed sk\u00f4r, ne\u017e si stihnete uvedomi\u0165, \u017ee ste urobili chybu. Ak existuje nejak\u00e1 \u0161anca, \u017ee by ste sa mohli dosta\u0165 do pr\u00e1vnych probl\u00e9mov kv\u00f4li nie\u010domu, \u010do hovor\u00edte, je d\u00f4le\u017eit\u00e9, aby ste nezverili soci\u00e1lne m\u00e9di\u00e1 do r\u00fak miestnych pobo\u010diek.<\/li>\n
- Ak chcete nie\u010do cenovo v\u00fdhodnej\u0161ie. <\/b>S\u00fa\u010das\u0165ou poskytovania kontroly nad soci\u00e1lnymi m\u00e9diami mana\u017e\u00e9rom fran\u0161\u00edzy je \u0161kolenie, ktor\u00e9 m\u00f4\u017ee st\u00e1\u0165 \u010das a peniaze. Je d\u00f4le\u017eit\u00e9, aby ste vytvorili \u0161koliaci manu\u00e1l, aby ste sa uistili, \u017ee va\u0161a zna\u010dka je reprezentovan\u00e1 spr\u00e1vne, a v mnoh\u00fdch pr\u00edpadoch m\u00e1 zmysel naja\u0165 niekoho, kto v\u00e1s nau\u010d\u00ed, ako analyzova\u0165 \u00fadaje soci\u00e1lnych m\u00e9di\u00ed a zlep\u0161i\u0165 dosah. To v\u0161etko stoj\u00ed pekn\u00fd cent, tak\u017ee ak chcete u\u0161etri\u0165 peniaze, m\u00f4\u017ee by\u0165 najlep\u0161ie ma\u0165 centralizovan\u00fd pr\u00edstup (aspo\u0148 na za\u010diatku).<\/li>\n<\/ul>\n
Je d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee prevzatie soci\u00e1lnych m\u00e9di\u00ed do r\u00fak n\u00e1rodnej pobo\u010dky neznamen\u00e1, \u017ee sa veci bud\u00fa \u013eah\u0161ie spravova\u0165. M\u00f4\u017ee to by\u0165 bezpe\u010dnej\u0161ia mo\u017enos\u0165, ale st\u00e1le si mo\u017eno budete musie\u0165 naja\u0165 t\u00edm, ktor\u00fd bude udr\u017eiava\u0165 veci v poriadku.<\/p>\n
Kedy by mali by\u0165 soci\u00e1lne m\u00e9di\u00e1 ponechan\u00e9 v ruk\u00e1ch miestnych pobo\u010diek<\/b><\/p>\n
Tento pr\u00edstup m\u00f4\u017ee by\u0165 zo za\u010diatku trochu riskantnej\u0161\u00ed, ale akon\u00e1hle sa porozpr\u00e1vate so v\u0161etk\u00fdmi svojimi miestami a uist\u00edte sa, \u017ee s\u00fa v\u0161etci na rovnakej str\u00e1nke, mal by sa za\u010da\u0165 vytv\u00e1ra\u0165 syst\u00e9m a veci by mali be\u017ea\u0165 hladko. Nieko\u013eko pr\u00edpadov, ke\u010f decentralizovan\u00fd pr\u00edstup funguje najlep\u0161ie, zah\u0155\u0148a:<\/p>\n
- \n
- V\u00fdznamn\u00e9 rozdiely medzi lokalitami<\/b>. Budete chcie\u0165 analyzova\u0165, nako\u013eko sa va\u0161i z\u00e1kazn\u00edci l\u00ed\u0161ia v z\u00e1vislosti od miesta. To znamen\u00e1 analyzova\u0165 v\u0161etko od skuto\u010dn\u00e9ho umiestnenia fran\u0161\u00edzy (vidiecka, mestsk\u00e1, pr\u00edmestsk\u00e1 at\u010f.) a\u017e po demografiu z\u00e1kazn\u00edkov. Ak s\u00fa tieto rozdiely dostato\u010dn\u00e9 na to, aby sa va\u0161e produkty a in\u00e9 marketingov\u00e9 taktiky l\u00ed\u0161ili od miesta k miestu, pravdepodobne by sa mala l\u00ed\u0161i\u0165 aj va\u0161a strat\u00e9gia soci\u00e1lnych m\u00e9di\u00ed.<\/li>\n
- Kontrola fran\u0161\u00edzy s in\u00fdmi marketingov\u00fdmi iniciat\u00edvami<\/b>. Je pravdepodobn\u00e9, \u017ee soci\u00e1lne m\u00e9di\u00e1 s\u00fa poslednou formou marketingu, ktor\u00e1 sa m\u00e1 skuto\u010dne zavies\u0165. Preto je d\u00f4le\u017eit\u00e9 pozrie\u0165 sa na to, ak\u00e9 marketingov\u00e9 povinnosti ste doteraz pridelili v\u0161etk\u00fdm svojim fran\u0161\u00edzov\u00fdm miestam. Ak ste sa v minulosti c\u00edtili dobre, \u017ee ste svojim mana\u017e\u00e9rom pobo\u010diek dali kontrolu nad reput\u00e1ciou zna\u010dky, soci\u00e1lne m\u00e9di\u00e1 nemusia by\u0165 in\u00e9.<\/li>\n<\/ul>\n
Vlastn\u00edte nieko\u013eko fran\u0161\u00edz a rozhodli ste sa, \u017ee jeden pr\u00edstup je lep\u0161\u00ed ako druh\u00fd? Povedzte n\u00e1m svoj pr\u00edbeh a \u010do sa v\u00e1m osved\u010dilo v koment\u00e1roch ni\u017e\u0161ie.<\/p>\n
Fotografick\u00fd kredit: blog.hubspot.com<\/i><\/p>\n
Amanda DiSilvestro je absolventkou Illinois State University. Hoci vy\u0161tudovala anglick\u00e9 vzdelanie, zistila, \u017ee pracuje ako blogerka na pln\u00fd \u00fav\u00e4zok na oddelen\u00ed SEO\/soci\u00e1lnych m\u00e9di\u00ed v <\/i>Vy\u0161\u0161ia vidite\u013enos\u0165<\/i><\/a>.com<\/i>, ved\u00faci <\/i>SEO pre fran\u0161\u00edzy<\/i><\/a>.<\/i><\/p>\n
?<\/i><\/p>","protected":false},"excerpt":{"rendered":"
Mala by ma\u0165 ka\u017ed\u00e1 fran\u0161\u00edza svoju vlastn\u00fa strat\u00e9giu soci\u00e1lnych m\u00e9di\u00ed? Vlastni\u0165 fran\u0161\u00edzy m\u00f4\u017ee by\u0165 zlo\u017eit\u00e9, preto\u017ee mus\u00edte spravova\u0165 r\u00f4zne miesta, nieko\u013eko r\u00f4znych t\u00edmov pracovn\u00edkov, ktor\u00e9 mus\u00edte vy\u0161koli\u0165 a udr\u017ea\u0165? a mnoho mana\u017e\u00e9rov, ktor\u00ed sa sna\u017eia spolupracova\u0165 a zlep\u0161ova\u0165 spolo\u010dnos\u0165. Soci\u00e1lne m\u00e9di\u00e1 v\u0161ak pridali nov\u00fa \u00farove\u0148 [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"\n
Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sk\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. Social media, however, has added a new level of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/sk\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-23T17:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"name\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/#website\"},\"datePublished\":\"2013-01-23T17:36:09+00:00\",\"dateModified\":\"2018-10-29T06:24:52+00:00\",\"author\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8\",\"name\":\"karl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"caption\":\"karl\"},\"url\":\"https:\/\/blog.flipbuilder.com\/sk\/author\/karl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/sk\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","og_locale":"sk_SK","og_type":"article","og_title":"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog","og_description":"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. Social media, however, has added a new level of […]","og_url":"https:\/\/blog.flipbuilder.com\/sk\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","og_site_name":"FlipBuilder Blog","article_published_time":"2013-01-23T17:36:09+00:00","article_modified_time":"2018-10-29T06:24:52+00:00","og_image":[{"url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg"}],"author":"karl","twitter_card":"summary_large_image","twitter_misc":{"Autor":"karl","Predpokladan\u00fd \u010das \u010d\u00edtania":"4 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","url":"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","name":"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/#website"},"datePublished":"2013-01-23T17:36:09+00:00","dateModified":"2018-10-29T06:24:52+00:00","author":{"@id":"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8"},"breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/sv\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Guest post: Should Each Franchise Have Its Own Social Media Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/#website","url":"https:\/\/blog.flipbuilder.com\/","name":"FlipBuilder Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/89e42bd82f895e7fd231b29104a08ff8","name":"karl","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/blog.flipbuilder.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","caption":"karl"},"url":"https:\/\/blog.flipbuilder.com\/sk\/author\/karl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/posts\/73"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":5,"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"predecessor-version":[{"id":433,"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/posts\/73\/revisions\/433"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/sk\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} - Kontrola fran\u0161\u00edzy s in\u00fdmi marketingov\u00fdmi iniciat\u00edvami<\/b>. Je pravdepodobn\u00e9, \u017ee soci\u00e1lne m\u00e9di\u00e1 s\u00fa poslednou formou marketingu, ktor\u00e1 sa m\u00e1 skuto\u010dne zavies\u0165. Preto je d\u00f4le\u017eit\u00e9 pozrie\u0165 sa na to, ak\u00e9 marketingov\u00e9 povinnosti ste doteraz pridelili v\u0161etk\u00fdm svojim fran\u0161\u00edzov\u00fdm miestam. Ak ste sa v minulosti c\u00edtili dobre, \u017ee ste svojim mana\u017e\u00e9rom pobo\u010diek dali kontrolu nad reput\u00e1ciou zna\u010dky, soci\u00e1lne m\u00e9di\u00e1 nemusia by\u0165 in\u00e9.<\/li>\n<\/ul>\n
- Ak sa va\u0161a firma zaober\u00e1 d\u00f4vern\u00fdmi inform\u00e1ciami.<\/b> Je d\u00f4le\u017eit\u00e9 zv\u00e1\u017ei\u0165, \u010do vlastne va\u0161a firma rob\u00ed. Odvetvia ako zdravotn\u00edctvo musia by\u0165 neuverite\u013ene opatrn\u00e9, pokia\u013e ide o zdie\u013eanie inform\u00e1ci\u00ed s verejnos\u0165ou. Soci\u00e1lne m\u00e9di\u00e1 s\u00fa typ marketingu, ktor\u00fd sa okam\u017eite dostane na verejnos\u0165 a uvidia ho tis\u00edce \u013eud\u00ed sk\u00f4r, ne\u017e si stihnete uvedomi\u0165, \u017ee ste urobili chybu. Ak existuje nejak\u00e1 \u0161anca, \u017ee by ste sa mohli dosta\u0165 do pr\u00e1vnych probl\u00e9mov kv\u00f4li nie\u010domu, \u010do hovor\u00edte, je d\u00f4le\u017eit\u00e9, aby ste nezverili soci\u00e1lne m\u00e9di\u00e1 do r\u00fak miestnych pobo\u010diek.<\/li>\n