{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sk\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Pou\u017e\u00edvanie marketingu elektronick\u00fdch kn\u00edh na podporu nov\u00fdch n\u00e1padov v novom roku"},"content":{"rendered":"

Ak ste vlastn\u00edkom mal\u00e9ho podniku, poradcom pre jednu osobu alebo marketingov\u00fdm oddelen\u00edm v\u00e4\u010d\u0161ej spolo\u010dnosti, za\u010diatok janu\u00e1ra je \u010das na zamyslenie. Je \u010das zhodnoti\u0165, \u010do fungovalo a \u010do nefungovalo minul\u00fd rok. \u010cas, ako r\u00e1d hovorieval Steve Covey, \u201enaostri\u0165 p\u00edlu\u201c,<\/p>\n

\u010co to v\u0161ak m\u00e1 spolo\u010dn\u00e9 so zverej\u0148ovan\u00edm obsahu?<\/p>\n

Ka\u017ed\u00e1 dobr\u00e1 marketingov\u00e1 strat\u00e9gia by sa mala vyv\u00edja\u0165 okolo \u00fastrednej t\u00e9my. Prv\u00fd obsah, ktor\u00fd uverejn\u00edte v novom roku, by mal by\u0165 stredobodom v\u0161etk\u00fdch va\u0161ich spr\u00e1v. Ale \u00eds\u0165 jedn\u00fdm smerom m\u00f4\u017ee by\u0165 riziko.<\/p>\n

Ako viete, \u010do bude fungova\u0165?<\/p>\n

Pri h\u013eadan\u00ed odpoved\u00ed na to, \u010do robi\u0165 \u010falej, je d\u00f4le\u017eit\u00e9 pozrie\u0165 sa na to, \u010do fungovalo v minulosti. To v \u017eiadnom pr\u00edpade neznamen\u00e1 recyklova\u0165 va\u0161e \u00faspe\u0161n\u00e9 kampane a spusti\u0165 nie\u010do podobn\u00e9 znova. Zatia\u013e \u010do najlep\u0161\u00edm rie\u0161en\u00edm m\u00f4\u017ee by\u0165 pokra\u010dova\u0165 na ceste, ktor\u00e1 priviedla nov\u00fdch klientov a zv\u00fd\u0161ili pr\u00edjmy, m\u00f4\u017ee to by\u0165 aj strop, ktor\u00fd sp\u00f4sob\u00ed, \u017ee va\u0161e podnikanie sa zn\u00ed\u017ei na \u00farove\u0148. \u010co chcete h\u013eada\u0165 v kampaniach predch\u00e1dzaj\u00faceho roka, je nasledovn\u00e9:<\/p>\n

    \n
  1. \u010co zarezonovalo? H\u013eadajte t\u00e9my alebo spr\u00e1vy, ktor\u00e9 l\u00e1kali k interakci\u00e1m s potenci\u00e1lnymi z\u00e1kazn\u00edkmi a viedli ich k n\u00e1kupu.<\/li>\n
  2. \u010do nie? Pozrite sa, ak\u00e9 kampane nevy\u0161li. Pozrite sa na marketingov\u00fa k\u00f3piu a obsah, ktor\u00fd nezarezonoval.<\/li>\n
  3. Ak\u00fa sp\u00e4tn\u00fa v\u00e4zbu ste dostali na svoje kampane? Vn\u00fatorn\u00e9, vonkaj\u0161ie, to v\u0161etko m\u00e1 hodnotu.<\/li>\n<\/ol>\n

    Po zhroma\u017eden\u00ed t\u00fdchto \u00fadajov m\u00f4\u017eete za\u010da\u0165 h\u013eada\u0165 nov\u00fd n\u00e1pad na Nov\u00fd rok. M\u00f4\u017eete sa oprie\u0165 o my\u0161lienky, ktor\u00e9 rezonovali v minulosti, a z\u00e1rove\u0148 sa vyhn\u00fa\u0165 t\u00fdm, ktor\u00e9 zapadli. Sebavedom\u00e9 zostavenie novej t\u00e9my by malo by\u0165 ove\u013ea jednoduch\u0161ie, ak to zvl\u00e1dnete ako prv\u00e9 z minulosti.<\/p>\n

    Jedna posledn\u00e1 my\u0161lienka predt\u00fdm, ako ute\u010diete a za\u010dnete vytv\u00e1ra\u0165 obsah:<\/p>\n

    Pok\u00faste sa aktualizova\u0165 svoj obsah a n\u00e1pady. Elektronick\u00e9 knihy, ktor\u00e9 rezonuj\u00fa v s\u00fa\u010dasnosti, maj\u00fa tendenciu hra\u0165 sa okam\u017eitej\u0161ie ako tie, ktor\u00e9 s\u00fa zastaran\u00e9 alebo oslovuj\u00fa pr\u00edli\u0161 ve\u013ek\u00fd okruh \u013eud\u00ed. Zistite, \u010do je pre va\u0161e publikum d\u00f4le\u017eit\u00e9 a \u010do rezonuje. Jednoduch\u00fd sp\u00f4sob, ako to urobi\u0165, je sledova\u0165 ich na twitteri alebo sa s nimi spoji\u0165 na in\u00fdch soci\u00e1lnych sie\u0165ach a sledova\u0165, \u010do zdie\u013eaj\u00fa a komentuj\u00fa.<\/p>\n

    Ve\u013ea \u0161\u0165astia a \u0161\u0165astn\u00fd a plodn\u00fd nov\u00fd rok od Flipbuildera.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Ak ste vlastn\u00edkom mal\u00e9ho podniku, poradcom pre jednu osobu alebo marketingov\u00fdm oddelen\u00edm v\u00e4\u010d\u0161ej spolo\u010dnosti, za\u010diatok janu\u00e1ra je \u010das na zamyslenie. Je \u010das zhodnoti\u0165, \u010do fungovalo a \u010do nefungovalo minul\u00fd rok. \u010cas, ako s ob\u013eubou hovoril Steve Covey, \u201enaostri\u0165 p\u00edlu\u201c, ale \u010do to [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sk\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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