{"id":252,"date":"2019-06-06T13:00:00","date_gmt":"2019-06-06T13:00:00","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=252"},"modified":"2025-06-16T01:34:58","modified_gmt":"2025-06-16T01:34:58","slug":"using-time-relevant-holiday-content-in-your-e-catalog","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sk\/using-time-relevant-holiday-content-in-your-e-catalog\/252\/","title":{"rendered":"Pou\u017eitie \u010dasovo relevantn\u00e9ho dovolenkov\u00e9ho obsahu vo va\u0161om e-katal\u00f3gu"},"content":{"rendered":"

Pod\u013ea spr\u00e1vy (4 najlep\u0161ie trendy digit\u00e1lneho marketingu na rok 2013<\/a>), 4 najd\u00f4le\u017eitej\u0161ie trendy digit\u00e1lneho marketingu pre rok 2013 s\u00fa mobiln\u00fd marketing, soci\u00e1lne m\u00e9di\u00e1, obsahov\u00fd marketing a autorsk\u00e9 hodnotenie. Nie je prekvapuj\u00face, \u017ee obsahov\u00fd marketing je ozna\u010den\u00fd za najv\u00fdznamnej\u0161\u00ed. Ak sa chcete odl\u00ed\u0161i\u0165 od davu, je ve\u013emi d\u00f4le\u017eit\u00e9 zamera\u0165 sa na svoj obsah.<\/p>\n

\"4430_\u0161\u0165astn\u00e9<\/a><\/p>\n

Digit\u00e1lni marketingov\u00ed pracovn\u00edci u\u017e dlh\u00fa dobu propaguj\u00fa svoje zna\u010dky a produkty pomocou otvoren\u00e9ho predaja. Pre ve\u013ek\u00e9 spolo\u010dnosti to m\u00f4\u017ee by\u0165 efekt\u00edvny sp\u00f4sob, preto\u017ee s\u00fa dobre zn\u00e1me, \u013eudia dokonca t\u00fa\u017eia po ich pripravovan\u00fdch produktoch. Drobn\u00ed podnikatelia to v\u0161ak takto prelo\u017eia len \u0165a\u017eko. Na\u0161\u0165astie to nie je jedin\u00fd sp\u00f4sob, ako sa stretn\u00fa\u0165 s \u00faspechom. Skvel\u00e9 mozgy ako vy sp\u00e1jaj\u00fa va\u0161e zna\u010dky s nesmrte\u013enou t\u00e9mou: Pr\u00e1zdniny. Sviatky s\u00fa v\u0161eobecne zn\u00e1me a oslavovan\u00e9 a ke\u010f sa bl\u00ed\u017eia, st\u00e1vaj\u00fa sa t\u00e9mami z\u00e1ujmu. Marketing s dobre navrhnut\u00fdm e-katal\u00f3gom s vyu\u017eit\u00edm \u010dasovo relevantn\u00e9ho dovolenkov\u00e9ho obsahu m\u00f4\u017ee maximalizova\u0165 va\u0161e \u00fasilie oslovi\u0165 v\u00e4\u010d\u0161ie publikum a zv\u00fd\u0161i\u0165 predaj.<\/p>\n

Ako m\u00f4\u017eete navrhn\u00fa\u0165 \u00fa\u017easn\u00fd a atrakt\u00edvny e-katal\u00f3g s efekt\u00edvnym a n\u00e1padn\u00fdm obsahom? Tu je nieko\u013eko tipov, ktor\u00e9 v\u00e1m s t\u00fdm pom\u00f4\u017eu:<\/p>\n

1. Spojte svoje produkty so sviatkami<\/p>\n

Pre\u010do \u013eudia kupuj\u00fa va\u0161e produkty? Mus\u00edte ich presved\u010di\u0165. Nes\u00fastre\u010fte sa len na prezentovanie svojich produktov, napr\u00edklad na to, ak\u00e9 skvel\u00e9 s\u00fa va\u0161e produkty alebo ak\u00e9 funkcie obsahuj\u00fa va\u0161e produkty. Namiesto toho, ak im uk\u00e1\u017eete, \u010do m\u00f4\u017eu vyu\u017ei\u0165 va\u0161e produkty, z\u00edskate dvojn\u00e1sobn\u00fd v\u00fdsledok s polovi\u010dn\u00fdm \u00fasil\u00edm. Povedzte im napr\u00edklad, \u017ee v\u00e1\u0161 produkt je dobrou vo\u013ebou ako dar\u010dek na De\u0148 matiek. \u013dudia bud\u00fa presmerovan\u00ed na v\u00e1\u0161 katal\u00f3g, aj ke\u010f nikdy nevyh\u013ead\u00e1vaj\u00fa v\u00e1\u0161 produkt, ale prezentuj\u00fa sa ku D\u0148u matiek na Googli.<\/p>\n

2. Napl\u0148te to sl\u00e1vnostnou atmosf\u00e9rou<\/p>\n

\"Vesel\u00e9<\/a><\/p>\n

Pridanie odpor\u00fa\u010dan\u00fdch dovolenkov\u00fdch materi\u00e1lov do v\u00e1\u0161ho elektronick\u00e9ho katal\u00f3gu m\u00f4\u017ee posilni\u0165 atmosf\u00e9ru dovolenky a poskytn\u00fa\u0165 va\u0161im \u010ditate\u013eom svie\u017ei a tepl\u00fd z\u00e1\u017eitok. Do katal\u00f3gu m\u00f4\u017eete vlo\u017ei\u0165 video, audio, flash alebo obr\u00e1zok. Predstavte si, \u017ee akon\u00e1hle va\u0161i \u010ditatelia otvoria v\u00e1\u0161 katal\u00f3g, m\u00f4\u017eu po\u010d\u00fava\u0165 \u201eJingle Bell\u201c. Predstavte si, ako sa c\u00edtia, ke\u010f vo va\u0161om katal\u00f3gu uvidia pl\u00e1va\u0165 snehov\u00e9 vlo\u010dky. To im pripom\u00edna bl\u00ed\u017eiace sa Vianoce.<\/p>\n

3. Poskytnite svojim \u010ditate\u013eom z\u013eavu<\/p>\n

Dovolenka je skvel\u00fd \u010das na propag\u00e1ciu. Ponuka z\u013eavy v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 vzbudi\u0165 pozornos\u0165 v\u00e1\u0161ho publika, ktor\u00e9 bude pravdepodobne va\u0161imi spotrebite\u013emi. Ke\u010f navrhujete katal\u00f3g, pridajte odkazy na svoje webov\u00e9 str\u00e1nky, aby sa va\u0161i \u010ditatelia mohli \u013eahko dosta\u0165 k z\u013eavnen\u00fdm polo\u017ek\u00e1m. A uistite sa, \u017ee ste aktualizovali svoj web o dovolenkov\u00e9 prvky. Okrem toho m\u00f4\u017eete nastavi\u0165 sekciu pre tla\u010d, ktor\u00fa je mo\u017en\u00e9 vytla\u010di\u0165 ako kup\u00f3n.<\/p>\n

Ak v\u00e1s zauj\u00edma, ako vytvori\u0165 vizu\u00e1lne ohromuj\u00faci a interakt\u00edvny elektronick\u00fd katal\u00f3g bez profesion\u00e1lnych dizajn\u00e9rskych zru\u010dnost\u00ed, FlipHTML5<\/a> je u\u017e\u00edvate\u013esky pr\u00edvetiv\u00fd n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee za\u010da\u0165. Pon\u00faka \u0161irok\u00fa \u0161k\u00e1lu \u0161abl\u00f3ny katal\u00f3gov<\/a>, \u010do u\u013eah\u010duje vytv\u00e1ranie p\u00fatav\u00fdch elektronick\u00fdch katal\u00f3gov. FlipHTML5 Excel do katalogu<\/a> funkcia umo\u017e\u0148uje jednoducho konvertova\u0165 s\u00fabory Excel alebo CSV do interakt\u00edvnych form\u00e1tov <\/span>online katal\u00f3gy<\/span><\/a>V\u010faka vstavanej multimedi\u00e1lnej podpore m\u00f4\u017eete obohati\u0165 svoj katal\u00f3g pridan\u00edm zvuku, videa, anim\u00e1ci\u00ed a odkazov. Navy\u0161e m\u00f4\u017eete pou\u017ei\u0165 aj FlipHTML5. <\/span>Tvorca katal\u00f3gov s umelou inteligenciou<\/span><\/a> zefekt\u00edvni\u0165 tvorbu katal\u00f3gu. Jednoducho zadajte pokyny a n\u00e1stroj umelej inteligencie automaticky vygeneruje dobre navrhnut\u00e9 katal\u00f3gy v priebehu nieko\u013ek\u00fdch min\u00fat.<\/span><\/p>\n

\u0160ialenstvo okolo D\u0148a matiek pr\u00e1ve pominulo, no De\u0148 otcov sa bl\u00ed\u017ei. Ak\u00fd m\u00e1te pl\u00e1n na najbli\u017e\u0161ie pr\u00e1zdniny?<\/p>","protected":false},"excerpt":{"rendered":"

Pod\u013ea spr\u00e1vy (Top 4 digit\u00e1lne marketingov\u00e9 trendy pre rok 2013) s\u00fa 4 najd\u00f4le\u017eitej\u0161\u00edmi trendmi digit\u00e1lneho marketingu pre rok 2013 mobiln\u00fd marketing, soci\u00e1lne m\u00e9di\u00e1, obsahov\u00fd marketing a autorsk\u00e9 poradie. Nie je prekvapuj\u00face, \u017ee obsahov\u00fd marketing je ozna\u010den\u00fd za najv\u00fdznamnej\u0161\u00ed. Ak sa chcete odl\u00ed\u0161i\u0165 od davu, je ve\u013emi d\u00f4le\u017eit\u00e9 [\u2026]<\/p>","protected":false},"author":4,"featured_media":9723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,6,19,7,14],"tags":[],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-ebooks","category-flipbooks","category-marketing","category-website-marketing"],"yoast_head":"\nUsing time relevant holiday content in your e-Catalog - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sk\/using-time-relevant-holiday-content-in-your-e-catalog\/252\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using time relevant holiday content in your e-Catalog - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"According to a report (Top 4 Digital Marketing Trends for 2013), the top 4 digital marketing trends for 2013 are mobile marketing, social media, content marketing, and author rank. Not surprisingly, content marketing is marked as the most significant one. 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