{"id":228,"date":"2013-05-22T21:00:16","date_gmt":"2013-05-22T21:00:16","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=228"},"modified":"2018-10-29T06:24:50","modified_gmt":"2018-10-29T06:24:50","slug":"using-youtube-to-drive-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sk\/using-youtube-to-drive-traffic-to-your-website\/228\/","title":{"rendered":"Pou\u017e\u00edvanie slu\u017eby YouTube na zv\u00fd\u0161enie n\u00e1v\u0161tevnosti va\u0161ich webov\u00fdch str\u00e1nok"},"content":{"rendered":"

Hovor\u00ed sa, \u017ee obr\u00e1zok vyd\u00e1 za tis\u00edc slov, tak\u017ee si len predstavte pr\u00edbeh, ktor\u00fd rozpr\u00e1va video? Namiesto fragmentu, osamoten\u00e9ho k\u00fasku \u017eivota, video prezentuje cel\u00fd pr\u00edbeh. Pokia\u013e ide o marketing, vide\u00e1 s\u00fa \u00fa\u010dinn\u00fdm sp\u00f4sobom, ako intuit\u00edvnym a \u017eiv\u00fdm sp\u00f4sobom zobrazi\u0165 va\u0161e produkty.<\/p>\n

Glob\u00e1lne akceptovanie slu\u017eby YouTube a jej prechod z roztomil\u00fdch ma\u010diek do sveta podnikania d\u00e1va spolo\u010dnostiam mo\u017enos\u0165 pou\u017e\u00edva\u0165 vide\u00e1 na ozna\u010dovanie svojho podnikania a propagova\u0165 produkty jednoducho. YouTube je druh\u00e1 najnav\u0161tevovanej\u0161ia webov\u00e1 str\u00e1nka na svete; to je glob\u00e1lne publikum, ktor\u00e9 m\u00f4\u017eete oslovi\u0165 efekt\u00edvne a efekt\u00edvne. Na rozdiel od online reklamy, ktor\u00e1 m\u00f4\u017ee by\u0165 drah\u00e1, slu\u017eba YouTube predstavuje neuverite\u013ene lacn\u00fd sp\u00f4sob propag\u00e1cie va\u0161ich n\u00e1padov, preto\u017ee v\u00e1m umo\u017e\u0148uje bezplatne odovzd\u00e1va\u0165 neobmedzen\u00e9 mno\u017estvo vide\u00ed. Uk\u00e1za\u0165 svoju reklamu verejnosti v\u00e1s nestoj\u00ed ni\u010d, len trochu \u010dasu.<\/p>\n

Ako v\u0161ak m\u00f4\u017eete naplno vyu\u017ei\u0165 t\u00fato v\u00fdkonn\u00fa, no bezplatn\u00fa platformu?\"flip_builder_blog_youtube\"<\/a><\/p>\n

Ako m\u00f4\u017ee YouTube zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu?<\/p>\n

Tu je nieko\u013eko tipov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 va\u0161ich webov\u00fdch str\u00e1nok pomocou slu\u017eby YouTube:<\/p>\n

    \n
  1. Vytv\u00e1rajte vysoko kvalitn\u00e9 video<\/li>\n<\/ol>\n

    Vysok\u00e1 kvalita neznamen\u00e1 v\u017edy vysok\u00e9 rozl\u00ed\u0161enie, ale vz\u0165ahuje sa aj na kvalitu v\u00e1\u0161ho obsahu. Mus\u00edte ma\u0165 jasn\u00fa predstavu o tom, \u010do budete publiku prezentova\u0165 a ako to budete prezentova\u0165. Len sa uistite, \u017ee va\u0161e vide\u00e1 s\u00fa \u010derstv\u00e9, atrakt\u00edvne a zauj\u00edmav\u00e9. Existuj\u00fa etapy efekt\u00edvneho vytv\u00e1rania videa, a ak sa dodr\u017eiavaj\u00fa, ved\u00fa k lep\u0161iemu obsahu.<\/p>\n

      \n
    • *Nap\u00ed\u0161te si n\u00e1stenku pr\u00edbehu a nap\u00ed\u0161te scen\u00e1r \u010do najviac.<\/li>\n
    • *Nahrajte si video nieko\u013ekokr\u00e1t na precvi\u010denie.<\/li>\n
    • *Zaznamenajte kone\u010dn\u00fd hrub\u00fd rez.<\/li>\n
    • *Upravte video, najsk\u00f4r sa zamerajte na vizu\u00e1l a potom tam, kde je to potrebn\u00e9, vlo\u017ete anim\u00e1cie, hlasov\u00fd dabing alebo hudbu na pozad\u00ed.<\/li>\n
    • *V\u017edy pridajte svoju zna\u010dku s odkazom na webov\u00fa str\u00e1nku a vodoznakom at\u010f.<\/li>\n
    • *Po \u00faprave by ste mali ma\u0165 v\u00fdstup videa vo form\u00e1te HD (1280\u00d7720), ktor\u00fd sa perfektne zobrazuje na YouTube.<\/li>\n<\/ul>\n

       <\/p>\n

      2. ? Vytvorte si \u00fa\u010det YouTube pre svoju firmu namiesto pou\u017eitia osobn\u00e9ho \u00fa\u010dtu<\/p>\n

      Pri pou\u017e\u00edvan\u00ed slu\u017eby YouTube by ste mali ma\u0165 na pam\u00e4ti, \u017ee v\u00e1\u0161 \u00fa\u010det predstavuje va\u0161u firmu a nie v\u00e1s a v\u0161etko, \u010do uverejn\u00edte, m\u00e1 vplyv na va\u0161e podnikanie. Toto je ofici\u00e1lna platforma va\u0161ej spolo\u010dnosti, tak\u017ee ju urobte ofici\u00e1lnou: Pou\u017eite n\u00e1zov va\u0161ej spolo\u010dnosti! Pam\u00e4tajte, \u017ee n\u00e1zov \u00fa\u010dtu m\u00f4\u017eete zmeni\u0165 iba raz. Okrem toho by ste mali vyplni\u0165 \u010do najviac zo svojho firemn\u00e9ho profilu vr\u00e1tane profilu, obr\u00e1zka a grafiky kan\u00e1la. Pou\u017e\u00edvate\u013eom to pom\u00f4\u017ee n\u00e1js\u0165 v\u00e1s na YouTube.<\/p>\n

      3. Definujte kateg\u00f3rie a zoznamy vide\u00ed pre vide\u00e1<\/p>\n

      Vide\u00e1 je dobr\u00e9 rozdeli\u0165 do r\u00f4znych kateg\u00f3ri\u00ed pod\u013ea obsahu vide\u00ed, najm\u00e4 ak m\u00e1te ve\u013ea vide\u00ed. Ak svoje vide\u00e1 umiestnite do r\u00f4znych zoznamov vide\u00ed, umo\u017en\u00edte svojim n\u00e1v\u0161tevn\u00edkom prech\u00e1dza\u0165 videami jednoduch\u0161ie. Pom\u00e1ha to zlep\u0161i\u0165 z\u00e1\u017eitok a zv\u00fd\u0161i\u0165 pr\u00edle\u017eitos\u0165 pril\u00e1ka\u0165 n\u00e1v\u0161tevn\u00edkov sp\u00e4\u0165.<\/p>\n

      4. ?Bu\u010fte akt\u00edvni na YouTube<\/p>\n

      Soci\u00e1lne m\u00e9di\u00e1 si vy\u017eaduj\u00fa \u00fasilie a pre YouTube neexistuje \u017eiadna v\u00fdnimka. Je m\u00fadre udr\u017eiava\u0165 svoj \u00fa\u010det YouTube aktualizovan\u00fd, aby va\u0161i n\u00e1v\u0161tevn\u00edci mali neust\u00e1le preh\u013ead o aktu\u00e1lnom obsahu, inak na v\u00e1s vo videu plnom mo\u017enost\u00ed zabudn\u00fa. Nahr\u00e1vajte svoje vide\u00e1 na YouTube pravidelne, napr\u00edklad raz t\u00fd\u017edenne. A ak nem\u00e1te vide\u00e1, ktor\u00e9 by ste mohli zdie\u013ea\u0165, st\u00e1le m\u00e1te \u010fal\u0161ie sp\u00f4soby, ako zosta\u0165 akt\u00edvnymi na YouTube: prihl\u00e1si\u0165 sa na odber vide\u00ed z in\u00fdch kan\u00e1lov; sledujte, komentujte a zdie\u013eajte ich vide\u00e1.<\/p>\n

      5. ?Optimalizujte pre svoje video<\/p>\n

      Po dokon\u010den\u00ed nahr\u00e1vania videa m\u00f4\u017eete k videu \u013eah\u0161ie pristupova\u0165. Nastavte z\u00e1kladn\u00e9 inform\u00e1cie, ako je n\u00e1zov, popis a zna\u010dky pre video; v\u010faka tomu je vyh\u013ead\u00e1vanie vide\u00ed priate\u013esk\u00e9. Pridajte odkaz na svoj web do po\u013ea s popisom, aby ste nasmerovali n\u00e1v\u0161tevnos\u0165 na svoj web. A \u010do viac, svoj \u00fa\u010det YouTube m\u00f4\u017eete prepoji\u0165 s in\u00fdmi soci\u00e1lnymi sie\u0165ami, ako s\u00fa Facebook a Twitter. T\u00e1to multiplatformov\u00e1 marketingov\u00e1 strat\u00e9gia pom\u00e1ha oslovi\u0165 v\u00e4\u010d\u0161ie publikum a zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu.<\/p>\n

      Nakoniec nezabudnite propagova\u0165 svoje vide\u00e1 v\u0161ade. Pravidelne na svojej webovej str\u00e1nke, na svojich \u00fa\u010dtoch na soci\u00e1lnych sie\u0165ach a v slu\u017ebe YouTube. Nie ka\u017ed\u00fd si v\u0161imne, ke\u010f prv\u00fdkr\u00e1t uverejn\u00edte pr\u00edspevok, a na zdie\u013eanie v\u00e1\u0161ho videa sta\u010d\u00ed jedna vplyvn\u00e1 osoba, aby ste z\u00edskali z\u00e1plavu n\u00e1v\u0161tevnosti. Vydr\u017ete a sk\u00f4r \u010di nesk\u00f4r z v\u00e1s bude oby\u010dajn\u00fd Rob Reiner.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Hovor\u00ed sa, \u017ee obr\u00e1zok vyd\u00e1 za tis\u00edc slov, tak\u017ee si len predstavte pr\u00edbeh, ktor\u00fd rozpr\u00e1va video? Namiesto fragmentu, osamoten\u00e9ho k\u00fasku \u017eivota, video prezentuje cel\u00fd pr\u00edbeh. Pokia\u013e ide o marketing, vide\u00e1 s\u00fa \u00fa\u010dinn\u00fdm sp\u00f4sobom, ako intuit\u00edvnym a \u017eiv\u00fdm sp\u00f4sobom zobrazi\u0165 va\u0161e produkty. Glob\u00e1lna akcept\u00e1cia [\u2026]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,15,14],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media","category-video","category-website-marketing"],"yoast_head":"\nUsing YouTube to drive traffic to your website - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sk\/using-youtube-to-drive-traffic-to-your-website\/228\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using YouTube to drive traffic to your website - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"They say an image is worth a thousand words, so just imagine the story a video tells? Instead of a fragment, a solitary slice of life, a video presents the whole story. When it comes to marketing, videos are a powerful way to display your products in an intuitive and lively way. The global acceptance […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/sk\/using-youtube-to-drive-traffic-to-your-website\/228\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-22T21:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/05\/flip_builder_blog_youtube-300x156.jpg\" \/>\n<meta name=\"author\" content=\"Jake Tse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Glennkan\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Tse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\"},\"author\":{\"name\":\"Jake Tse\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/9684ad0a7d651c318a8052199ad64514\"},\"headline\":\"Using YouTube to drive traffic to your website\",\"datePublished\":\"2013-05-22T21:00:16+00:00\",\"dateModified\":\"2018-10-29T06:24:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/05\/flip_builder_blog_youtube-300x156.jpg\",\"articleSection\":[\"Marketing\",\"Social MEdia\",\"Video\",\"Website marketing\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/using-youtube-to-drive-traffic-to-your-website\/228\/\",\"name\":\"Using YouTube to drive traffic to your website - 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