{"id":206,"date":"2013-05-16T13:00:30","date_gmt":"2013-05-16T13:00:30","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=206"},"modified":"2018-10-29T06:24:50","modified_gmt":"2018-10-29T06:24:50","slug":"easy-ways-to-deliver-your-content-on-mobile-devices","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sk\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/","title":{"rendered":"Jednoduch\u00e9 sp\u00f4soby doru\u010denia obsahu na mobiln\u00e9 zariadenia"},"content":{"rendered":"

\u010co v\u00e1m ako prv\u00e9 napadne, ke\u010f uvid\u00edte slovn\u00e9 spojenie \u201emobiln\u00fd svet\u201c? Mo\u017eno u\u017e nemysl\u00edte na plan\u00e9tu, na ktorej \u017eijeme, a namiesto toho mysl\u00edte na svet inform\u00e1ci\u00ed pr\u00edstupn\u00fdch mobiln\u00fdmi zariadeniami. Na\u0161a technol\u00f3gia sa st\u00e1va na\u0161\u00edm svetom.<\/p>\n

\u201eSvet bude mobiln\u00fdm svetom\u201c u\u017e nie je len pr\u00edslovie av skuto\u010dnosti bol svet mobiln\u00fdm svetom a st\u00e1va sa \u010doraz mobilnej\u0161\u00edm. Preh\u013eady (Webin\u00e1r Google Mobile Optimization<\/a>)? ukazuj\u00fa, \u017ee do konca roka 2013 bude viac \u013eud\u00ed pou\u017e\u00edva\u0165 mobiln\u00e9 zariadenia ako po\u010d\u00edta\u010de na pripojenie k internetu.<\/p>\n

Vid\u00edte obchodn\u00fa pr\u00edle\u017eitos\u0165 pre t\u00fdch, ktor\u00ed s\u00fa v popred\u00ed mobiln\u00e9ho marketingu?<\/p>\n

\"doru\u010di\u0165<\/a><\/p>\n

Rozumn\u00e9 a predv\u00eddav\u00e9 spolo\u010dnosti spustili mobiln\u00e9 marketingov\u00e9 kampane s cie\u013eom zmeni\u0165 pou\u017e\u00edvate\u013eov mobiln\u00fdch zariaden\u00ed na z\u00e1kazn\u00edkov. Spolo\u010dnos\u0165 Google ned\u00e1vno vytvorila nov\u00e9 zoznamy vyh\u013ead\u00e1vania s n\u00e1zvom mserps a zabudovala mobiln\u00e9 prvky do slu\u017eby Google Analytics na monitorovanie t\u00fdchto nov\u00fdch vzorcov vyh\u013ead\u00e1vania. Ak ste iniciovali strat\u00e9giu digit\u00e1lneho marketingu, aby ste oslovili svojich potenci\u00e1lnych z\u00e1kazn\u00edkov, no nezamerali ste sa na mobiln\u00fdch pou\u017e\u00edvate\u013eov, nech\u00e1te na stole ve\u013ea pr\u00edle\u017eitost\u00ed.<\/p>\n

Ako teda doru\u010dujete svoj obsah do mobiln\u00fdch zariaden\u00ed?<\/p>\n

Tu je nieko\u013eko sp\u00f4sobov:<\/p>\n

1. Upravte svoj web tak, aby bol vhodn\u00fd pre mobiln\u00e9 zariadenia<\/p>\n

Str\u00e1vite nespo\u010detn\u00e9 mno\u017estvo hod\u00edn optimaliz\u00e1ciou obsahu svojich webov\u00fdch str\u00e1nok, aby ste z\u00edskali najvy\u0161\u0161ie hodnotenie na str\u00e1nkach Google, ale viete, \u010di je obsah va\u0161ich webov\u00fdch str\u00e1nok dostato\u010dne vhodn\u00fd pre mobiln\u00e9 zariadenia?<\/p>\n

Google po\u017eaduje, aby webmasteri zlep\u0161ili mobiln\u00fd z\u00e1\u017eitok zo svojich str\u00e1nok, aby n\u00e1v\u0161tevn\u00edci mohli \u013eahko pristupova\u0165 k obsahu webov\u00fdch str\u00e1nok na svojich mobiln\u00fdch zariadeniach.<\/p>\n

2. Doru\u010dte svoj obsah prostredn\u00edctvom mobiln\u00fdch \u010d\u00edta\u010diek elektronick\u00fdch kn\u00edh<\/p>\n

Ak m\u00e1te na zdie\u013eanie ve\u013ea obsahu, elektronick\u00e9 knihy pon\u00fakaj\u00fa \u010dist\u00fd sp\u00f4sob, ako prenies\u0165 \u00fadaje do mobiln\u00fdch zariaden\u00ed. Mnoh\u00ed \u013eudia, najm\u00e4 spisovatelia a vydavatelia, radi zverej\u0148uj\u00fa svoj obsah v elektronick\u00fdch knih\u00e1ch kv\u00f4li v\u00fdhod\u00e1m, ktor\u00e9 pon\u00fakaj\u00fa: mal\u00e9 n\u00e1roky na \u00falo\u017eisko, jednoduch\u00e9 ulo\u017eenie, \u013eahk\u00fd pr\u00edstup\u2026. A ke\u010f vygenerujete eKnihu, m\u00f4\u017eete jej povoli\u0165 \u010d\u00edtanie na mobiln\u00fdch zariadeniach prostredn\u00edctvom \u010d\u00edta\u010diek elektronick\u00fdch kn\u00edh, ako s\u00fa Kindle, Anyview, GGbook.<\/p>\n

3. V\u00fdstup APP pre mobiln\u00e9 zariadenia<\/p>\n

Aj ke\u010f s\u00fa eKnihy dobrou met\u00f3dou doru\u010dovania obsahu, je e\u0161te pohodlnej\u0161ie doru\u010dova\u0165 obsah na mobiln\u00e9 zariadenia bez toho, aby va\u0161i \u010ditatelia museli pou\u017e\u00edva\u0165 aplik\u00e1ciu tretej strany. Namiesto toho m\u00f4\u017eete svoj obsah doru\u010di\u0165 ako aplik\u00e1ciu. Napr\u00edklad m\u00f4\u017eete svoj obsah vytla\u010di\u0165 ako s\u00fabor APK, \u010do je aplik\u00e1cia pre OS Android. \u010citatelia si m\u00f4\u017eu stiahnu\u0165 aplik\u00e1ciu a potom ju spusti\u0165 priamo na svojich mobiln\u00fdch zariadeniach.<\/p>\n

4. Zverejnite flip book pre mobiln\u00fa verziu<\/p>\n

Prekl\u00e1pacia kniha je elektronick\u00e1 kniha, ktor\u00e1 sa objav\u00ed a je atrakt\u00edvnej\u0161ia a interakt\u00edvnej\u0161ia v\u010faka efektu virtu\u00e1lneho prekl\u00e1pania str\u00e1n. A tu, v FlipBuilder, v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165 publikova\u0165 \u00fa\u017easn\u00e9 flipov\u00e9 knihy, ktor\u00e9 si m\u00f4\u017eete prezera\u0165 nielen na PC, ale aj na mobiln\u00fdch zariadeniach, ako s\u00fa iPad, iPhone a telef\u00f3ny s Androidom. Flip book m\u00f4\u017ee navy\u0161e obsahova\u0165 funkcie zdie\u013eania na soci\u00e1lnych sie\u0165ach, ktor\u00e9 v\u00e1m a va\u0161im \u010ditate\u013eom umo\u017enia zdie\u013ea\u0165 v\u00e1\u0161 obsah prostredn\u00edctvom soci\u00e1lnych siet\u00ed na mobiln\u00fdch zariadeniach.<\/p>\n

Nie je najvy\u0161\u0161\u00ed \u010das spusti\u0165 mobiln\u00fa marketingov\u00fa kampa\u0148, aby ste mohli oslovi\u0165 pou\u017e\u00edvate\u013eov mobiln\u00fdch zariaden\u00ed?<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u010co v\u00e1m ako prv\u00e9 napadne, ke\u010f uvid\u00edte slovn\u00e9 spojenie \u201emobiln\u00fd svet\u201c? Mo\u017eno u\u017e nemysl\u00edte na plan\u00e9tu, na ktorej \u017eijeme, a namiesto toho mysl\u00edte na svet inform\u00e1ci\u00ed pr\u00edstupn\u00fdch mobiln\u00fdmi zariadeniami. Na\u0161a technol\u00f3gia sa st\u00e1va na\u0161\u00edm svetom. \u201eSvet bude mobiln\u00fdm svetom\u201c nie je len pr\u00edslovie ak\u00e9hoko\u013evek [\u2026]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,6,19,7],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-content","category-ebooks","category-flipbooks","category-marketing"],"yoast_head":"\nEasy ways to deliver your content on mobile devices - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sk\/easy-ways-to-deliver-your-content-on-mobile-devices\/206\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Easy ways to deliver your content on mobile devices - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"What’s your first thought when you see the phrase “mobile world”? 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