{"id":169,"date":"2013-04-18T22:28:52","date_gmt":"2013-04-18T22:28:52","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=169"},"modified":"2018-10-29T06:24:51","modified_gmt":"2018-10-29T06:24:51","slug":"social-broadcasting-building-a-following-with-content","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/sk\/social-broadcasting-building-a-following-with-content\/169\/","title":{"rendered":"Soci\u00e1lne vysielanie, budovanie nasledovn\u00edkov s obsahom"},"content":{"rendered":"<p>Dne\u0161n\u00fd marketingov\u00fd t\u00edm m\u00e1 \u00faplne nov\u00fd s\u00fabor n\u00e1strojov, ktor\u00e9 znamenaj\u00fa \u00faplne nov\u00fd s\u00fabor pravidiel pri pokuse z\u00edska\u0165 o\u010dn\u00e9 bu\u013evy. Jedn\u00fdm z najefekt\u00edvnej\u0161\u00edch a najlacnej\u0161\u00edch sp\u00f4sobov, ako z\u00edska\u0165 pozornos\u0165 pre v\u00e1\u0161 obsah, s\u00fa soci\u00e1lne m\u00e9di\u00e1. Soci\u00e1lne vysielanie vyu\u017e\u00edva soci\u00e1lne siete, aby sa dostali k slovu. Aby sa nie\u010do stalo vir\u00e1lnym a nekontrolovate\u013ene sa \u0161\u00edrilo po webe, existuje ve\u013ea premenn\u00fdch. Niektor\u00e9 z nich s\u00fa mimo va\u0161ej kontroly. Existuj\u00fa tri veci, ktor\u00e9 m\u00f4\u017ee ka\u017ed\u00fd urobi\u0165, aby zabezpe\u010dil, \u017ee to, \u010do zdie\u013eate, uvid\u00ed v\u00e4\u010d\u0161ina \u013eud\u00ed na celom svete.<\/p>\n<p><strong>N\u00e1jdenie svojho hlasu<\/strong><\/p>\n<p>\u013dudia sa \u010dasto vrhn\u00fa do hry s blogovan\u00edm alebo tvorbou obsahu s v\u00edziou nap\u00edsa\u0165 nejak\u00fd skvel\u00fd pr\u00edspevok, ktor\u00fd sa stane \u00fa\u017easne vir\u00e1lnym, preto\u017ee sa riadili nejak\u00fdm syst\u00e9mom. Umiestnili k\u013e\u00fa\u010dov\u00e9 slov\u00e1 na spr\u00e1vne miesto, kl\u00e1dli p\u00fatav\u00e9 ot\u00e1zky a po\u017ei\u010dali si obsah od \u013eud\u00ed, ktor\u00ed boli \u00faspe\u0161n\u00ed. A potom s\u00fa \u0161okovan\u00ed, ke\u010f nemaj\u00fa takmer \u017eiadnu n\u00e1v\u0161tevnos\u0165 a e\u0161te menej nevy\u017eiadan\u00e9 zdie\u013eanie ich obsahu.<\/p>\n<p>Ale pre\u010do? P\u00fdtaj\u00fa sa. Urobil som v\u0161etko, \u010do mi bolo povedan\u00e9. Probl\u00e9m je, \u017ee \u010d\u00edta\u010dky nie s\u00fa stroje. Nem\u00f4\u017eete naprogramova\u0165 \u010dl\u00e1nok, pr\u00edspevok alebo flipbook a o\u010dak\u00e1va\u0165 konzistentn\u00e9 spr\u00e1vanie. \u010citatelia vyc\u00edtia podvod a ak nap\u00ed\u0161ete nie\u010do s cie\u013eom dosta\u0165 sa do vysielania, neuspejete. Namiesto toho p\u00ed\u0161te zo srdca o tom, \u010do je d\u00f4le\u017eit\u00e9. P\u00ed\u0161te o tom, \u010do viete a ako to s\u00favis\u00ed s va\u0161\u00edm podnikan\u00edm. Nap\u00ed\u0161te vlastn\u00fdm hlasom vlastn\u00fdmi slovami a va\u0161a pr\u00e1ca bude ocenen\u00e1.<\/p>\n<p><strong>N\u00e1jdite si svoje miesto<\/strong><\/p>\n<p>Toto je prv\u00fd krok k z\u00edskaniu v\u00e1\u0161ho hlasu a jeho vysielaniu. Nejde o to vedie\u0165, kto ste, ale sk\u00f4r vedie\u0165, kde sa stret\u00e1vaj\u00fa \u013eudia, ktor\u00ed chc\u00fa venova\u0165 pozornos\u0165 tomu, kto ste. Ak\u00fdm \u013eu\u010fom sa bude p\u00e1\u010di\u0165 \u010d\u00edtanie v\u00e1\u0161ho \u00fasilia a potom bud\u00fa ma\u0165 nutkanie sa o to podeli\u0165. H\u013eadajte f\u00f3ra, skupiny, str\u00e1nky a komunity a zdie\u013eajte odkazy na svoj obsah. Nebombardujte ich, ale len pridajte odkaz na jeden \u00fa\u017easn\u00fd obsah. Potom si pre\u0161tudujte svoje anal\u00fdzy a zistite, ktor\u00fd zdroj v\u00e1m priniesol najv\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165. M\u00f4\u017eete sa tie\u017e vr\u00e1ti\u0165 a zisti\u0165, \u010di sa okolo v\u00e1\u0161ho obsahu diskutovalo.<\/p>\n<p>Ke\u010f n\u00e1jdete miesta, kde dost\u00e1vate najviac odpoved\u00ed, za\u010dnite sa st\u00e1va\u0165 s\u00fa\u010das\u0165ou tejto komunity. Pridajte obsah, zdie\u013eajte \u010fal\u0161\u00ed zauj\u00edmav\u00fd obsah, ktor\u00fd n\u00e1jdete na internete, A sko\u010dte do konverz\u00e1ci\u00ed a prid\u00e1vajte my\u0161lienky k obsahu in\u00fdch \u013eud\u00ed.<\/p>\n<p><strong>H\u013eadajte evanjelistov<\/strong><\/p>\n<p>Nakoniec, sp\u00f4sob, ako sa skuto\u010dne sta\u0165 vir\u00e1lnym a z\u00edska\u0165 viac o\u010d\u00ed, ktor\u00e9 si viete predstavi\u0165, aby ste za\u010dali \u010d\u00edta\u0165 svoj obsah, je spoji\u0165 sa s niektor\u00fdmi \u013eu\u010fmi, ktor\u00fdch in\u00ed \u013eudia po\u010d\u00favaj\u00fa. T\u00edto \u013eudia s\u00fa influenceri a maj\u00fa obrovsk\u00fa moc na soci\u00e1lnych sie\u0165ach. Maj\u00fa ve\u013ek\u00e9 skupiny sledovate\u013eov, ktor\u00ed roboticky preposielaj\u00fa \u010doko\u013evek, \u010do zdie\u013eaj\u00fa. Niektor\u00ed z t\u00fdchto \u013eud\u00ed m\u00f4\u017eu z\u00edska\u0165 tis\u00edce retweetov v priebehu nieko\u013ek\u00fdch hod\u00edn. H\u013eadajte influencerov, pre ktor\u00fdch hlas a miesto, ktor\u00e9 ste odhalili, rezonuj\u00fa. Oslovte ich priamo a ak je to mo\u017en\u00e9, s\u00fakromne. Zdie\u013eajte s nimi svoj obsah, ale tie\u017e sa sna\u017ete rozv\u00edja\u0165 vz\u0165ah. Ma\u0165 t\u00fdchto \u013eud\u00ed na svojej strane a premeni\u0165 ich na svojich evanjelistov posiln\u00ed va\u0161e soci\u00e1lne vysielanie.<\/p>\n<p>Zamerajte sa na tieto tri snahy a zist\u00edte, \u017ee v\u00e1\u0161 obsah sleduje \u010doraz viac ako kedyko\u013evek predt\u00fdm.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dne\u0161n\u00fd marketingov\u00fd t\u00edm m\u00e1 \u00faplne nov\u00fd s\u00fabor n\u00e1strojov, ktor\u00e9 znamenaj\u00fa \u00faplne nov\u00fd s\u00fabor pravidiel pri pokuse z\u00edska\u0165 o\u010dn\u00e9 bu\u013evy. Jedn\u00fdm z najefekt\u00edvnej\u0161\u00edch a najlacnej\u0161\u00edch sp\u00f4sobov, ako z\u00edska\u0165 pozornos\u0165 pre svoj obsah, s\u00fa soci\u00e1lne m\u00e9di\u00e1. Soci\u00e1lne vysielanie vyu\u017e\u00edva soci\u00e1lne siete, aby sa dostali k slovu. Existuje ve\u013ea premenn\u00fdch [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social broadcasting, building a following with content - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/sk\/social-broadcasting-building-a-following-with-content\/169\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social broadcasting, building a following with content - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Today&#8217;s marketing team has a whole new set of tools that mean a whole new set of rules when trying to gain eyeballs. 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