{"id":9983,"date":"2026-05-27T02:12:16","date_gmt":"2026-05-27T02:12:16","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/"},"modified":"2026-05-27T02:12:16","modified_gmt":"2026-05-27T02:12:16","slug":"zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/ru\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/","title":{"rendered":"\u041e\u0431\u0437\u043e\u0440 \u043f\u043e\u0438\u0441\u043a\u0430 \u0431\u0435\u0437 \u043a\u043b\u0438\u043a\u043e\u0432 \u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430: \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u0434\u043e\u0445\u043e\u0434\u043e\u0432."},"content":{"rendered":"
\"\u041e\u0431\u0437\u043e\u0440<\/figure>\n

\u0414\u043b\u044f \u043a\u043e\u043c\u0430\u043d\u0434, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438<\/a> \u0438\u043b\u0438 \u0436\u0435 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/a>FlipHTML5 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0439 \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u043e\u0439 \u0442\u043e\u0447\u043a\u043e\u0439 \u0434\u043b\u044f \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f. \u0426\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f<\/a> \u0440\u0430\u0431\u043e\u0447\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0441 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435\u043c \u0438 \u0443\u0434\u043e\u0431\u043d\u044b\u043c \u0434\u043b\u044f \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/p>\n

<\/p>\n

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\u0412 \u044d\u0442\u043e\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u043c: \u043a\u0430\u043a \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u0438 \u0434\u043b\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430, \u043a\u0430\u043a \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u0431\u0435\u0433\u043b\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0432 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0438 \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0443\u0441\u043f\u0435\u0445, \u043a\u043e\u0433\u0434\u0430 \u043a\u043b\u0438\u043a \u0443\u0436\u0435 \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d.<\/p>\n

\u0427\u0442\u043e \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u00ab\u043d\u0443\u043b\u0435\u0432\u043e\u0439 \u043a\u043b\u0438\u043a\u00bb \u0434\u043b\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439<\/h2>\n

\u041f\u043e\u0438\u0441\u043a \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0431\u0435\u0437 \u043a\u043b\u0438\u043a\u043e\u0432 \u043e\u0431\u044b\u0447\u043d\u043e \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432:<\/p>\n

    \n
  • \u041a\u0440\u0430\u0442\u043a\u0438\u0435 \u043e\u0431\u0437\u043e\u0440\u044b\/\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0431\u0437\u043e\u0440\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0418\u0418:<\/strong> \u0421\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u043e\u0442\u0432\u0435\u0442\u044b, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438, \u043d\u043e \u0441 \u043c\u0435\u043d\u044c\u0448\u0438\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u0432 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0430\u043c.<\/li>\n
  • \u0418\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b:<\/strong> \u0410\u0431\u0437\u0430\u0446, \u0441\u043f\u0438\u0441\u043e\u043a \u0438\u043b\u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u0430, \u0432\u0437\u044f\u0442\u044b\u0435 \u0441\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u044b\u0435 \u0432\u0432\u0435\u0440\u0445\u0443.<\/li>\n
  • \u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u0430\u043d\u0435\u043b\u0438:<\/strong> \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c\u044b\u0435 \u0441\u0443\u0449\u043d\u043e\u0441\u0442\u044f\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u044f\u044e\u0442 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0431\u0435\u0437 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430.<\/li>\n
  • \u041b\u044e\u0434\u0438 \u0442\u0430\u043a\u0436\u0435 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u044e\u0442:<\/strong> \u0420\u0430\u0437\u0432\u043e\u0440\u0430\u0447\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u043e\u0442\u0432\u0435\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0443\u0432\u043b\u0435\u0447\u044c \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430 \u0441\u0435\u0441\u0441\u0438\u0438.<\/li>\n<\/ul>\n

    \u0428\u0430\u0433 1: \u041f\u0438\u0448\u0438\u0442\u0435 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0442\u0435\u043a\u0441\u0442 \u0431\u044b\u043b \u043f\u043e\u043d\u044f\u0442\u0435\u043d \u0438 \u043b\u0435\u0433\u043a\u043e \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u043b\u0441\u044f (\u043d\u0435 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u044f \u0432\u0441\u0435\u0445 \u0441\u0435\u043a\u0440\u0435\u0442\u043e\u0432).<\/h2>\n

    \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043e\u0442\u0434\u0430\u044e\u0442 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043b\u0435\u0433\u043a\u043e \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f. \u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0439, \u0447\u0442\u043e\u0431\u044b \u0432\u0430\u0448\u0438 \u043b\u0443\u0447\u0448\u0438\u0435 \u0438\u0434\u0435\u0438 \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u0443\u0441\u0432\u043e\u0438\u0442\u044c, \u043d\u043e \u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043c\u0435\u0441\u0442\u043e \u0434\u043b\u044f \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0433\u043e \u0438\u0437\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0435\u0441\u043b\u0438 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e.<\/p>\n

      \n
    • \u041e\u0442\u0432\u0435\u0442\u044c\u0442\u0435 \u0437\u0430\u0440\u0430\u043d\u0435\u0435:<\/strong> \u041f\u043e\u0441\u043b\u0435 \u0432\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u043e\u0435 \u0438\u0437\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 2-3 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0431\u0443\u0434\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435.<\/li>\n
    • \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u0435\u0433\u043a\u043e \u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f:<\/strong> H2-\u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c.<\/li>\n
    • \u041f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0438\u0442\u0435\u043b\u044c\u043d\u0435\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u043f\u0438\u0441\u043a\u0438 \u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u044b:<\/strong> \u041f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0435 \u0441\u043f\u0438\u0441\u043a\u0438, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u043b\u0435\u0433\u043a\u043e \u0432\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0432 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043e\u0434\u0430.<\/li>\n
    • \u0414\u0430\u0439\u0442\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u0430\u043c:<\/strong> \u041a\u0440\u0430\u0442\u043a\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u044e\u0442 \u043d\u0435\u043e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u0434\u043b\u044f \u0441\u0438\u0441\u0442\u0435\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u043b\u044e\u0434\u0435\u0439.<\/li>\n<\/ul>\n

      \u0428\u0430\u0433 2: \u041f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0446\u0438\u043a\u043b\u043e\u0432 \u00ab\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433\u00bb.<\/h2>\n

      \u0415\u0441\u043b\u0438 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0442\u0430\u043a \u0438 \u043d\u0435 \u043f\u0435\u0440\u0435\u0439\u0434\u0443\u0442 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435, \u0432\u0430\u0448\u0438\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u0435\u043c \u0443\u0441\u043f\u0435\u0445\u0430 \u0441\u0442\u0430\u043d\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u0442 \u0442\u0435\u0445, \u043a\u0442\u043e \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0435\u0442. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0435 \u0446\u0438\u043a\u043b\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u044c \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043d\u0430 \u0434\u0440\u0443\u0433\u0443\u044e \u0438 \u043d\u0430 \u0432\u0430\u0448\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b.<\/p>\n

        \n
      • \u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0439 \u043f\u0443\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0438:<\/strong> \u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 2-4 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u0442\u0435\u043c\u0430\u043c \u0438 1 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438.<\/li>\n
      • \u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435:<\/strong> \u0414\u043b\u044f \u0434\u043b\u0438\u043d\u043d\u044b\u0445 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u043e\u0435 \u043e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435.<\/li>\n
      • \u041f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u0432 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0435:<\/strong> \u0420\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0442\u0435 \u043e\u0434\u0438\u043d \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0438 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043f\u043e\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/li>\n
      • \u0417\u0430\u0433\u0440\u0443\u0436\u0430\u0435\u043c\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441:<\/strong> \u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0438\u043b\u0438 \u0448\u0430\u0431\u043b\u043e\u043d, \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u0430\u0434\u0440\u0435\u0441 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b (\u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u043d\u0435 \u0434\u043b\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0441\u043f\u0430\u043c\u0430).<\/li>\n<\/ul>\n

        \u0428\u0430\u0433 3: \u041f\u043e\u043b\u0443\u0447\u0430\u0439\u0442\u0435 \u0446\u0438\u0442\u0438\u0440\u0443\u0435\u043c\u043e\u0441\u0442\u044c, \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b, \u0430 \u043d\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u043d\u044b\u0435 \u043c\u043d\u0435\u043d\u0438\u044f.<\/h2>\n

        \u0421\u0438\u0441\u0442\u0435\u043c\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0438 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u044b \u0441\u0441\u044b\u043b\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u0432\u043d\u043e\u0441\u044f\u0442 \u0447\u0442\u043e-\u0442\u043e \u043d\u043e\u0432\u043e\u0435: \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u043b\u0438 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438. \u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u0438\u043d \u0440\u0430\u0437\u0434\u0435\u043b \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0438 \u0431\u044b\u043b\u043e \u0442\u0440\u0443\u0434\u043d\u043e \u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0441\u0442\u0438.<\/p>\n

          \n
        • \u0418\u0441\u0445\u043e\u0434\u043d\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430:<\/strong> \u041d\u0430\u0437\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u00ab\u0422\u0440\u0430\u0444\u0438\u043a-\u0414\u043e\u0432\u0435\u0440\u0438\u0435-\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u00bb) \u0438 \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u0435, \u043a\u0430\u043a \u0435\u0451 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c.<\/li>\n
        • \u041f\u0440\u0438\u043c\u0435\u0440\u044b:<\/strong> \u041f\u043e\u043a\u0430\u0436\u0438\u0442\u0435 \u0434\u0432\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 (\u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0438 \u043f\u043b\u043e\u0445\u043e\u0439) \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043e\u0434\u043d\u043e\u0439 \u0438 \u0442\u043e\u0439 \u0436\u0435 \u0442\u0430\u043a\u0442\u0438\u043a\u0438.<\/li>\n
        • \u041e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b:<\/strong> \u0412\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0435 \u0441\u043f\u0438\u0441\u043a\u0438, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0438 \u0434\u0435\u0440\u0435\u0432\u044c\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439.<\/li>\n<\/ul>\n

          \u0428\u0430\u0433 4: \u0418\u0437\u043c\u0435\u0440\u044f\u0439\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0438\u043a\u0438.<\/h2>\n

          \u041a\u043e\u0433\u0434\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u043a\u043e\u043b\u0435\u0431\u043b\u0435\u0442\u0441\u044f, \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u043e \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043d\u0430\u0431\u043e\u0440 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0438\u0445 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/p>\n

            \n
          • \u0412\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0435 \u0441\u0435\u0441\u0441\u0438\u0438:<\/strong> \u0412\u0440\u0435\u043c\u044f \u043f\u0440\u0435\u0431\u044b\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 + \u0433\u043b\u0443\u0431\u0438\u043d\u0430 \u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0438 \u0438\u043b\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.<\/li>\n
          • \u0413\u043b\u0443\u0431\u0438\u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b:<\/strong> \u0421\u0435\u0441\u0441\u0438\u0438 \u0441 2 \u0438 \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 (\u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0439 \u043f\u0440\u043e\u043a\u0441\u0438-\u0441\u0435\u0440\u0432\u0435\u0440 \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0430\u0434\u0440\u0435\u0441\u0430\u0446\u0438\u0438 \u0441\u0441\u044b\u043b\u043e\u043a).<\/li>\n
          • \u041f\u043e\u0434\u043f\u0438\u0441\u043a\u0438:<\/strong> \u041f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 \u043d\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u0443\u044e \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u0447\u0435\u0442\u043d\u044b\u0445 \u0437\u0430\u043f\u0438\u0441\u0435\u0439 \u0441 SEO-\u0446\u0435\u043b\u0435\u0439.<\/li>\n
          • \u0414\u043e\u0445\u043e\u0434:<\/strong> RPM \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u0438\u043b\u0438 \u043f\u043b\u0430\u0442\u043d\u044b\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c.<\/li>\n<\/ul>\n

            \u0428\u0430\u0433 5: \u0421\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u00ab\u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u0438 \u043a \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435\u00bb \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0438.<\/h2>\n

            \u041f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0432 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441. \u041f\u0440\u043e\u0441\u0442\u043e\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e, \u043d\u0435 \u0437\u0430\u043c\u0435\u0434\u043b\u044f\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.<\/p>\n

              \n
            • \u041c\u0435\u0442\u0430-\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0438 \u043e\u0442\u0440\u044b\u0432\u043e\u043a \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u044b \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u044e, \u0437\u0430\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u043c\u0443 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435.<\/li>\n
            • \u041e\u0434\u0438\u043d \u0438\u0437 \u0440\u0430\u0437\u0434\u0435\u043b\u043e\u0432 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a\/\u0442\u0430\u0431\u043b\u0438\u0446\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043a\u0440\u0430\u0442\u043a\u043e \u0438\u0437\u043b\u043e\u0436\u0435\u043d\u044b \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u044d\u0442\u0430\u043f\u044b.<\/li>\n
            • \u0414\u0432\u0435 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0432\u0435\u0434\u0443\u0442 \u043d\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438; \u043e\u0434\u043d\u0430 \u0441\u0441\u044b\u043b\u043a\u0430 \u0432\u0435\u0434\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/li>\n
            • \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u043c\u0435\u044e\u0442 \u043e\u043f\u0438\u0441\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044e, \u0430 \u043d\u0435 \u0441\u043b\u0443\u0436\u0430\u0442 \u0443\u043a\u0440\u0430\u0448\u0435\u043d\u0438\u0435\u043c.<\/li>\n
            • \u041e\u0434\u0438\u043d \u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u043e\u0435 \u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c.<\/li>\n<\/ul>\n

              \u0418\u0442\u043e\u0433<\/h2>\n

              \u041c\u0435\u0442\u043e\u0434 \u00ab\u043d\u0443\u043b\u0435\u0432\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430\u00bb \u043d\u0435 \u043f\u0440\u0435\u043a\u0440\u0430\u0449\u0430\u0435\u0442 SEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439; \u043e\u043d \u043c\u0435\u043d\u044f\u0435\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u044f\u0441\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0446\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0446\u0438\u043a\u043b\u043e\u0432 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043a\u0430\u0436\u0434\u044b\u0439 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u043b \u0432\u0430\u0448\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0441\u0440\u0435\u0434\u0438 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u043b \u0432\u0430\u0448 \u0434\u043e\u0445\u043e\u0434 \u0441 \u0442\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>","protected":false},"excerpt":{"rendered":"

              \u041a\u043e\u0433\u0434\u0430 \u043e\u0442\u0432\u0435\u0442\u044b \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0434\u043e \u043a\u043b\u0438\u043a\u0430, \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0443\u0436\u043d\u044b \u043d\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438. \u0412 \u044d\u0442\u043e\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430, \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0438 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c, \u0447\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c.<\/p>","protected":false},"author":24,"featured_media":9982,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1219],"tags":[1221,1222,1224,1223,1220],"class_list":["post-9983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishing-technology","tag-ai-overviews","tag-audience-retention","tag-content-measurement","tag-newsletter-growth","tag-zero-click-search"],"yoast_head":"\nZero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/ru\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When answers show up before a click, publishers need new playbooks. 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