{"id":7321,"date":"2024-03-11T02:33:46","date_gmt":"2024-03-11T02:33:46","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=7321"},"modified":"2024-03-11T02:43:53","modified_gmt":"2024-03-11T02:43:53","slug":"9-interactive-brand-guideline-examples","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/ru\/9-interactive-brand-guideline-examples\/7321\/","title":{"rendered":"9 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0441 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0432\u044b\u0432\u043e\u0434\u0430\u043c\u0438 \u043f\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443"},"content":{"rendered":"<p>\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u0435\u0440\u0432\u043e\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435 \u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432? \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u044d\u0442\u043e \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433. \u0412\u043e \u043c\u043d\u043e\u0433\u043e\u043c \u044d\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0438 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u043c\u0435\u043d\u044f\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0433\u0440\u044b. \u0417\u0434\u0435\u0441\u044c \u0432 \u0438\u0433\u0440\u0443 \u0432\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0431\u0440\u0435\u043d\u0434\u0430. \u0412\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0437\u0430\u043f\u043e\u043c\u043d\u0438\u0442\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0441\u043e\u0437\u0434\u0430\u0434\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u044f\u0441\u0430\u044e\u0449\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443. \u0415\u0434\u0438\u043d\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c, \u043d\u043e \u0438 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u0435 \u043d\u0430\u0434\u0435\u0436\u043d\u043e\u0441\u0442\u0438. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0443 <a href=\"https:\/\/blog.flipbuilder.com\/ru\/9-interactive-brand-guideline-examples\/7321\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443<\/a> \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0438\u0442 \u0432\u0430\u0441 \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">1. 9 Amazing Brand Guideline Examples to Spark Your Creativity<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(1) <a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/3423\/7349\/files\/Twitch_Guidelines.pdf?v=1630653198\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitch<\/a><\/h3>\n\n\n\n<p>\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u0431\u0440\u0435\u043d\u0434\u0430 Twitch \u0441\u0442\u043e\u043b\u044c \u0436\u0435 \u043a\u0440\u0430\u0441\u043e\u0447\u043d\u044b \u0438 \u0436\u0438\u0432\u044b, \u043a\u0430\u043a \u0438 \u043c\u043d\u043e\u0433\u043e\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u0440\u0435\u0436\u0438\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u043d \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u0435\u0442. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0442\u0434\u0430\u0435\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u0441\u0432\u043e\u0435\u043c\u0443 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u043c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0430. \u0412 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0442\u0430\u043a\u0436\u0435 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0446\u0432\u0435\u0442\u043e\u0432\u043e\u0439 \u043f\u0430\u043b\u0438\u0442\u0440\u044b, \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438 \u0438 \u0433\u043e\u043b\u043e\u0441\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 Twitch.&nbsp;<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/vcas\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(2) <a href=\"https:\/\/s3.amazonaws.com\/arena-attachments\/2578621\/b56e5c76f2f8f3254a0c41c1221f8ef5.pdf?1534796623\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dropbox<\/a><\/h3>\n\n\n\n<p>\u0413\u043b\u0438\u0444\u044b, \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u0434\u0430\u0436\u0435 \u043e\u0431\u0440\u0430\u0437\u0435\u0446 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0431\u0430\u043d\u043d\u0435\u0440\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0432 PDF-\u0444\u0430\u0439\u043b\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 Dropbox. \u041e\u043d \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u0438 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435. \u0426\u0432\u0435\u0442\u043e\u0432\u0430\u044f \u043f\u0430\u043b\u0438\u0442\u0440\u0430 Dropbox \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 18 \u0446\u0432\u0435\u0442\u043e\u0432, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0443\u0434\u0435\u043b\u044f\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u044f\u043c \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u043e\u0432, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0438 \u044f\u0440\u043a\u0438\u0435 \u0446\u0432\u0435\u0442\u043e\u0432\u044b\u0435 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/roze\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(3)<strong> <\/strong><a href=\"https:\/\/spreadtruth.com\/wp-content\/uploads\/2021\/06\/Spread-Truth-Brand-Guidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spread Truth<\/a><\/h3>\n\n\n\n<p>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 PDF \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0435\u0434\u0438\u043d\u044b\u0439 \u0442\u043e\u043d, \u0432\u043d\u0435\u0448\u043d\u0438\u0439 \u0432\u0438\u0434 \u0438 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u0435 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438\u0441\u0442\u0438\u043d\u044b. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u043d\u0430\u0431\u043e\u0440 \u043f\u0440\u0430\u0432\u0438\u043b \u0434\u043b\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u044b, \u0448\u0440\u0438\u0444\u0442\u044b, \u0446\u0432\u0435\u0442\u0430 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b. \u041e\u0431\u0440\u0430\u0437\u044b, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0432 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0440\u0435\u043b\u044f\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0430\u0441\u043f\u0435\u043a\u0442 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043f\u0440\u0430\u0432\u0434\u044b.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/jlwm\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(4) <a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/3423\/7349\/files\/TikTok_guidelines.pdf?v=1630652127\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok for Business<\/a><\/h3>\n\n\n\n<p>TikTok \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u2014 \u044d\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0430\u044f TikTok, \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0434\u043b\u044f \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0432\u0438\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u043e\u0432. \u041f\u0440\u0438\u043c\u0435\u0440 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u043c \u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043e\u0431\u043c\u0435\u043d\u0443 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u043c\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0434\u0438\u0437\u0430\u0439\u043d\u0430, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u043c \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u041a\u043e\u0433\u0434\u0430 \u0434\u0435\u043b\u043e \u0434\u043e\u0445\u043e\u0434\u0438\u0442 \u0434\u043e \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430, \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438, \u0446\u0432\u0435\u0442\u0430 \u0438 \u043d\u0430\u0431\u043e\u0440\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u0430, \u0432 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u044b \u0432\u0435\u0449\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c, \u0442\u0435\u043c \u0441\u0430\u043c\u044b\u043c \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u044f \u0435\u0434\u0438\u043d\u044b\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430. \u041f\u043e\u0441\u043b\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0444\u0430\u0439\u043b\u044b \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430, \u0448\u0440\u0438\u0444\u0442\u044b, \u0446\u0432\u0435\u0442\u043e\u0432\u0443\u044e \u043f\u0430\u043b\u0438\u0442\u0440\u0443 \u0438 \u0444\u0430\u0439\u043b\u044b \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u043d\u0430\u0431\u043e\u0440\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/ocbq\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(5) <a href=\"https:\/\/technology-signals.com\/wp-content\/uploads\/download-manager-files\/corporate_brand_guidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adobe<\/a><\/h3>\n\n\n\n<p>Adobe \u2014 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439-\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0435\u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0447\u0442\u043e \u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0447\u0440\u0435\u0437\u0432\u044b\u0447\u0430\u0439\u043d\u043e \u043e\u0431\u0448\u0438\u0440\u043d\u043e. \u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u043a\u0440\u0430\u0442\u043a\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0435\u0433\u043e \u043c\u0438\u0441\u0441\u0438\u0438, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438. \u0422\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043e\u043d \u0443\u0433\u043b\u0443\u0431\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u0441\u0432\u043e\u0439 \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0438 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/bsir\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(6) <a href=\"https:\/\/a.slack-edge.com\/4d5bb\/marketing\/img\/media-kit\/slack_brand_guidelines_september2020.pdf?_ga=2.162793084.1705868189.1709704876-1206965039.1709704876\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Slack<\/a><\/h3>\n\n\n\n<p>Slack \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0441\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044f \u0441\u0432\u043e\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0433\u043e\u043b\u043e\u0441 \u0431\u0440\u0435\u043d\u0434\u0430. \u0412 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 PDF \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442\u0441\u044f \u043c\u043d\u043e\u0433\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0431 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0445 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0430, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043e\u043a\u0442\u043e\u0442\u043e\u0440\u043f, \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430, \u0437\u043d\u0430\u0447\u043a\u0438 \u0438 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/rfwz\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(7) <a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/3423\/7349\/files\/spotify-brand-guide.pdf?v=1630652773\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify<\/a><\/h3>\n\n\n\n<p>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 Spotify \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 PDF \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u043e \u043d\u0430 \u0434\u0432\u0435 \u0447\u0430\u0441\u0442\u0438: \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432. \u0415\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430. \u0427\u0442\u043e\u0431\u044b \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u043e\u0441\u0442\u044c \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430, Spotify \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0435\u0442, \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u0438 \u043a\u0430\u043a \u043e\u0431\u0449\u0430\u0442\u044c\u0441\u044f \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430\u0445.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/pwfc\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(8) <a href=\"https:\/\/www.paris2024.org\/en\/design\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olympic Games Paris 2024<\/a><\/h3>\n\n\n\n<p>\u041f\u0430\u0440\u0438\u0436-2024 \u043e\u0442\u0434\u0430\u0435\u0442 \u0434\u0430\u043d\u044c \u0443\u0432\u0430\u0436\u0435\u043d\u0438\u044f \u0418\u0433\u0440\u0430\u043c 1924 \u0433\u043e\u0434\u0430 \u0438 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0446\u0435\u043b\u044b\u0439 \u0441\u043f\u0435\u043a\u0442\u0440 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u044f. \u0412 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u044b 5 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0430, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0437\u043d\u0430\u043a\u043e\u0432\u0443\u044e \u044d\u043c\u0431\u043b\u0435\u043c\u0443, \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443, \u0446\u0432\u0435\u0442\u043e\u0432\u0443\u044e \u0441\u0445\u0435\u043c\u0443, \u0438\u043a\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0438\u044e \u0438 \u0430\u0440\u043a\u0443. \u0417\u0434\u0435\u0441\u044c \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0434\u0435\u0441\u044f\u0442\u044c \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u043d\u044b\u0445 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u043e\u0445\u0432\u0430\u0442 \u0418\u0433\u0440.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-Paris-2024.png\"><img decoding=\"async\" width=\"840\" height=\"411\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-Paris-2024.png\" alt=\"\u043f\u0440\u0438\u043c\u0435\u0440 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443\" class=\"wp-image-7322\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-Paris-2024.png 840w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-Paris-2024-300x147.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-Paris-2024-768x376.png 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2024\/03\/brand-guideline-example-Paris-2024-18x9.png 18w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(9) <a href=\"https:\/\/storage.googleapis.com\/snap-inc\/brand-guidelines\/snapchat-brand-standards.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Snapchat<\/a><\/h3>\n\n\n\n<p>Snapchat \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0443\u043a\u0430\u0437\u0430\u043d\u043e, \u0447\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0438 \u0447\u0442\u043e \u043d\u0435\u043b\u044c\u0437\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0430 \u0434\u043b\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430. \u0415\u0433\u043e \u043f\u0440\u0438\u0437\u0440\u0430\u0447\u043d\u044b\u0439 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u0438 \u0436\u0435\u043b\u0442\u044b\u0439 \u0446\u0432\u0435\u0442 Snap \u2014 \u044d\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0431\u0440\u0435\u043d\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442 \u0435\u0433\u043e \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u044d\u0442\u0438 \u0434\u0432\u0430 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u044b \u043a\u0430\u043a\u0438\u043c-\u043b\u0438\u0431\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u043c.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/online.flipbuilder.com\/Yvette\/pfva\/' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">2. 4 Essential Elements to Include in A Brand Guideline<\/h2>\n\n\n\n<p>\u0423\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u043e \u043b\u043e\u0433\u043e\u0442\u0438\u043f. \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0439\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c 4 \u0432\u0430\u0436\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0432 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(1) Logo<\/h3>\n\n\n\n<p>\u041b\u043e\u0433\u043e\u0442\u0438\u043f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435\u043e\u0442\u044a\u0435\u043c\u043b\u0435\u043c\u043e\u0439 \u0447\u0430\u0441\u0442\u044c\u044e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0431\u0440\u0435\u043d\u0434\u0430. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u0438 \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u0435 \u0434\u0435\u0442\u0430\u043b\u0438 \u0435\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0430. \u041f\u0440\u043e\u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438, \u0432\u044b \u0432 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(2) Color Palette<\/h3>\n\n\n\n<p>\u0426\u0432\u0435\u0442 \u2014 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u0445 \u0447\u0430\u0441\u0442\u0435\u0439 \u0431\u0440\u0435\u043d\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u044d\u0441\u0442\u0435\u0442\u0438\u043a\u0443 \u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u0440\u043e\u0447\u043d\u044b\u043c \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u0432\u044f\u0437\u044f\u043c \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0435\u0440\u0441\u0438\u0439 \u0441\u0432\u043e\u0435\u0439 \u0446\u0432\u0435\u0442\u043e\u0432\u043e\u0439 \u043f\u0430\u043b\u0438\u0442\u0440\u044b \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0449\u0430\u044f \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0446\u0432\u0435\u0442\u043e\u0432.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(3) Typography<\/h3>\n\n\n\n<p>\u0422\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u2013 \u044d\u0442\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0431\u0443\u043a\u0432 \u0438 \u043d\u0430\u0431\u043e\u0440\u0430 \u0442\u0435\u043a\u0441\u0442\u0430 \u0440\u0430\u0437\u0431\u043e\u0440\u0447\u0438\u0432\u044b\u043c \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u043c\u044b \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0448\u0440\u0438\u0444\u0442\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u043b\u0443\u0447\u0430\u0435\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-no-translation=\"\">(4) Brand Voice<\/h3>\n\n\n\n<p>\u0413\u043e\u043b\u043e\u0441 \u0431\u0440\u0435\u043d\u0434\u0430 \u2013 \u044d\u0442\u043e \u0442\u043e, \u043a\u0430\u043a \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434. \u0415\u0433\u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0435\u043b\u044c\u0437\u044f \u043d\u0435\u0434\u043e\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c. \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0433\u043e\u043b\u043e\u0441\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u0448\u0438\u043c \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0430\u043c, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0438 \u0432\u0441\u0435\u043c, \u043a\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c, \u0442\u043e\u0447\u043d\u043e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0435, \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044f \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0432\u043e \u0432\u0441\u0435\u0445 \u0442\u043e\u0447\u043a\u0430\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-no-translation=\"\">Conclusion<\/h2>\n\n\n\n<p>\u0418\u0437\u0443\u0447\u0438\u0432 \u0441\u043f\u0438\u0441\u043e\u043a \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0438 \u0447\u0435\u0442\u044b\u0440\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443, \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435? \u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043b\u0435\u0433\u043a\u043e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443, <a href=\"https:\/\/www.flipbuilder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">1\u0422\u041f10\u0422<\/a> \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c. \u042d\u0442\u043e\u0442 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0443\u0435\u0442 PDF-\u0444\u0430\u0439\u043b \u0441 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u043c \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0432 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0444\u043b\u0438\u043f\u0431\u0443\u043a \u0437\u0430 \u0441\u0447\u0438\u0442\u0430\u043d\u043d\u044b\u0435 \u043c\u0438\u043d\u0443\u0442\u044b. \u041e\u043d \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0432\u0430\u043c \u043c\u043e\u0449\u043d\u044b\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0435\u0441\u044c \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0438 \u0441 \u043b\u0435\u0433\u043a\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443. \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0432\u043e\u043f\u043b\u043e\u0449\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434 \u0432 \u0436\u0438\u0437\u043d\u044c \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441!<\/p>\n\n\n\n<div class=\"wp-block-columns dash-block-pro is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group pro has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<br>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.86), 24px);font-style:normal;font-weight:700\">\u041f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 PDF \u0432 Flipbook \u043b\u0435\u0433\u043a\u043e<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\"><strong>\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0434\u043b\u044f Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\"><strong>\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0434\u043b\u044f Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<br>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u0435\u0440\u0432\u043e\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435 \u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432? \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u044d\u0442\u043e \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433. \u042d\u0442\u043e \u0432 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0438 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u2014 \u044d\u0442\u043e \u0444\u0430\u043a\u0442\u043e\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u0435\u043d\u044f\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0433\u0440\u044b. \u0412\u043e\u0442 \u0433\u0434\u0435 \u0432 \u0438\u0433\u0440\u0443 \u0432\u0441\u0442\u0443\u043f\u0430\u0435\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443. \u0412\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u043e\u0441\u0442\u0430\u043d\u0435\u0442\u0441\u044f [\u2026]<\/p>","protected":false},"author":17,"featured_media":7325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1079,1087,1086,1088],"tags":[],"class_list":["post-7321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-guideline","category-brand-guideline-content","category-brand-guideline-example","category-brand-guideline-pdf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Interactive Brand Guideline Examples with Content Key Takeaways<\/title>\n<meta name=\"description\" content=\"Easily keep your brand consistent with a stunning brand guideline! Explore the 9 inspiring brand guidelines examples to get started now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/ru\/9-interactive-brand-guideline-examples\/7321\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Interactive Brand Guideline Examples with Content Key Takeaways\" \/>\n<meta property=\"og:description\" content=\"Easily keep your brand consistent with a stunning brand guideline! 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