{"id":252,"date":"2019-06-06T13:00:00","date_gmt":"2019-06-06T13:00:00","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=252"},"modified":"2025-06-16T01:34:58","modified_gmt":"2025-06-16T01:34:58","slug":"using-time-relevant-holiday-content-in-your-e-catalog","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/ru\/using-time-relevant-holiday-content-in-your-e-catalog\/252\/","title":{"rendered":"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 \u0432\u0430\u0448\u0435\u043c \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u043c \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0435"},"content":{"rendered":"<p>\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043e\u0442\u0447\u0435\u0442\u0443 (<a title=\"4 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\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435.<\/p>\n<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/06\/4430_happy-holiday.gif\"><img decoding=\"async\" class=\"size-thumbnail wp-image-255 alignright\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/06\/4430_happy-holiday-150x150.gif\" alt=\"4430_\u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u043e\u0433\u043e \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0430\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>\u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u043f\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u043b\u0438 \u0441\u0432\u043e\u0438 \u0431\u0440\u0435\u043d\u0434\u044b \u0438 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\u041f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438 \u0448\u0438\u0440\u043e\u043a\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b \u0438 \u043e\u0442\u043c\u0435\u0447\u0430\u044e\u0442\u0441\u044f, \u0438 \u043a\u043e\u0433\u0434\u0430 \u044d\u0442\u0438 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438 \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0430\u044e\u0442\u0441\u044f, \u043e\u043d\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0442\u0435\u043c\u0430\u043c\u0438 \u0432 \u0446\u0435\u043d\u0442\u0440\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u043e\u0433\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0433\u043e \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430 \u0441 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c \u043c\u043e\u0436\u0435\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u043e\u0445\u0432\u0430\u0442\u0443 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p>\u041a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0437\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u0441 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0438 \u044f\u0440\u043a\u0438\u043c \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u043c? \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0432\u0435\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0432 \u044d\u0442\u043e\u043c:<\/p>\n<p>1. \u0421\u0432\u044f\u0436\u0438\u0442\u0435 \u0441\u0432\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0441 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0430\u043c\u0438<\/p>\n<p>\u041f\u043e\u0447\u0435\u043c\u0443 \u043b\u044e\u0434\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0432\u0430\u0448\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e? \u0412\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c \u0438\u0445. \u041d\u0435 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u0430\u0447\u0438\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430 \u0442\u043e\u043c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u0438 \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438\u043b\u0438 \u043a\u0430\u043a\u0438\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043e\u043d\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044f \u0438\u043c, \u043a\u0430\u043a\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u0443 \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0438\u0437 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0432\u0434\u0432\u043e\u0435 \u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0437\u0430\u0442\u0440\u0430\u0447\u0438\u0432\u0430\u044f \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430 \u043c\u0435\u043d\u044c\u0448\u0435 \u0443\u0441\u0438\u043b\u0438\u0439. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043a\u0430\u0436\u0438\u0442\u0435 \u0438\u043c, \u0447\u0442\u043e \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0432\u044b\u0431\u043e\u0440 \u0434\u043b\u044f \u043f\u043e\u0434\u0430\u0440\u043a\u0430 \u043d\u0430 \u0414\u0435\u043d\u044c \u043c\u0430\u0442\u0435\u0440\u0438. \u041b\u044e\u0434\u0438 \u0431\u0443\u0434\u0443\u0442 \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044b \u0432 \u0432\u0430\u0448 \u043a\u0430\u0442\u0430\u043b\u043e\u0433, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0438 \u0435\u0433\u043e \u043a\u043e \u0414\u043d\u044e \u043c\u0430\u0442\u0435\u0440\u0438 \u0432 Google.<\/p>\n<p>2. \u041d\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0435\u0433\u043e \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u043c \u0432\u043e\u0437\u0434\u0443\u0445\u043e\u043c<\/p>\n<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/06\/Merry-Christmas.jpg\"><img decoding=\"async\" class=\"wp-image-253 aligncenter\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/06\/Merry-Christmas-300x169.jpg\" alt=\"\u0421 \u0420\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u043e\u043c\" width=\"240\" height=\"135\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/06\/Merry-Christmas-300x169.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/06\/Merry-Christmas.jpg 600w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p>\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 \u0432\u0430\u0448 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u043c\u043e\u0436\u0435\u0442 \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0443 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0430 \u0438 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\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435, \u0447\u0442\u043e \u043e\u043d\u0438 \u043f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0443\u044e\u0442, \u0435\u0441\u043b\u0438 \u0443\u0432\u0438\u0434\u044f\u0442 \u0441\u043d\u0435\u0436\u0438\u043d\u043a\u0438, \u043f\u043b\u0430\u0432\u0430\u044e\u0449\u0438\u0435 \u0432 \u0432\u0430\u0448\u0435\u043c \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0435. \u042d\u0442\u043e \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442 \u0438\u043c \u043e \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0430\u044e\u0449\u0435\u043c\u0441\u044f \u0420\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u0435.<\/p>\n<p>3. \u0414\u0430\u0439\u0442\u0435 \u0441\u043a\u0438\u0434\u043a\u0443 \u0441\u0432\u043e\u0438\u043c \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f\u043c<\/p>\n<p>\u041f\u0440\u0430\u0437\u0434\u043d\u0438\u043a \u2013 \u043e\u0442\u043b\u0438\u0447\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f 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\u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0441\u043f\u0435\u0447\u0430\u0442\u0430\u0442\u044c \u043a\u0430\u043a \u043a\u0443\u043f\u043e\u043d.<\/p>\n<p><span style=\"font-weight: 400;\">\u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u0431\u0435\u0437 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0430, <a href=\"https:\/\/fliphtml5.com\/\" target=\"_blank\" rel=\"noopener\">\u0424\u043b\u0438\u043fHTML5<\/a> \u044d\u0442\u043e \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443. \u041e\u043d \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0441\u043f\u0435\u043a\u0442\u0440 <a href=\"https:\/\/fliphtml5.com\/templates\/catalog\/\" target=\"_blank\" rel=\"noopener\">\u0448\u0430\u0431\u043b\u043e\u043d\u044b \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u043e\u0432<\/a>, \u0447\u0442\u043e \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u043e\u0432. FlipHTML5&#039;s <a href=\"https:\/\/fliphtml5.com\/features\/catalog\/\" target=\"_blank\" rel=\"noopener\">Excel \u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433<\/a> \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u043b\u0435\u0433\u043a\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0444\u0430\u0439\u043b\u044b Excel \u0438\u043b\u0438 CSV \u0432 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 <\/span><a href=\"https:\/\/fliphtml5.com\/learning-center\/solution-electronic-catalog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0438<\/span><\/a><span style=\"font-weight: 400;\">. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u043e\u0439 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\u043e\u0441\u043d\u043e\u0432\u0435 \u0418\u0418<\/span><\/a><span style=\"font-weight: 400;\"> \u0434\u043b\u044f \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430. \u041f\u0440\u043e\u0441\u0442\u043e \u0432\u0432\u0435\u0434\u0438\u0442\u0435 \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u043a\u0438, \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0418\u0418 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u043e \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044b\u0435 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0438 \u0437\u0430 \u0441\u0447\u0438\u0442\u0430\u043d\u043d\u044b\u0435 \u043c\u0438\u043d\u0443\u0442\u044b.<\/span><\/p>\n<p>\u0411\u0435\u0437\u0443\u043c\u0438\u0435 \u0414\u043d\u044f \u043c\u0430\u0442\u0435\u0440\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0442\u043e \u043f\u0440\u043e\u0448\u043b\u043e, \u043d\u043e \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0430\u0435\u0442\u0441\u044f \u0414\u0435\u043d\u044c \u043e\u0442\u0446\u0430. \u041a\u0430\u043a\u0438\u0435 \u043f\u043b\u0430\u043d\u044b \u043d\u0430 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438?<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043e\u0442\u0447\u0451\u0442\u0443 (Top 4 Digital Marketing Trends for 2013), 4 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0442\u0440\u0435\u043d\u0434\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 2013 \u0433\u043e\u0434\u0430 \u2014 \u044d\u0442\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438, \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u0430\u0432\u0442\u043e\u0440\u0430. \u041d\u0435\u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0447\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0442\u043c\u0435\u0447\u0435\u043d \u043a\u0430\u043a \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u0439. \u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0438\u0437 \u0442\u043e\u043b\u043f\u044b, \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u043e 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