{"id":10209,"date":"2026-08-06T19:17:06","date_gmt":"2026-08-06T19:17:06","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/"},"modified":"2026-08-06T19:19:54","modified_gmt":"2026-08-06T19:19:54","slug":"accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/ru\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/","title":{"rendered":"\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438: \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430, \u043f\u043e\u0434\u043f\u0438\u0441\u0435\u0439 \u0438 \u043f\u043e\u0440\u044f\u0434\u043a\u0430 \u0447\u0442\u0435\u043d\u0438\u044f."},"content":{"rendered":"
\"\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435<\/figure>\n

\u0414\u043b\u044f \u043a\u043e\u043c\u0430\u043d\u0434, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438<\/a> \u0438\u043b\u0438 \u0436\u0435 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/a>FlipHTML5 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0439 \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u043e\u0439 \u0442\u043e\u0447\u043a\u043e\u0439 \u0434\u043b\u044f \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f. \u0426\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f<\/a> \u0440\u0430\u0431\u043e\u0447\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0441 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435\u043c \u0438 \u0443\u0434\u043e\u0431\u043d\u044b\u043c \u0434\u043b\u044f \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/p>\n

<\/p>\n

\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 \u043f\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u0432 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u0434\u0435\u043b\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442\u0441\u044f \u0441 \u043f\u0440\u043e\u0435\u043a\u0442\u0430: \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u0430, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u0430, \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0435\u0442\u0441\u044f. \u0415\u0441\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u043d\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u043e \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f, \u0438 \u0432 \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430 \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430 \u043e\u0434\u043d\u0438 \u0438 \u0442\u0435 \u0436\u0435 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f.<\/p>\n

\u042d\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u0432... \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438<\/strong>\u0412 \u0446\u0435\u043d\u0442\u0440\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u2014 \u0442\u0440\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u0438\u0437 \u0441\u0442\u0440\u043e\u044f \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430\u0445, EPUB-\u0444\u0430\u0439\u043b\u0430\u0445 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445: \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442<\/strong>, \u0441\u0443\u0431\u0442\u0438\u0442\u0440\u044b\/\u0441\u0442\u0435\u043d\u043e\u0433\u0440\u0430\u043c\u043c\u044b<\/strong>, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0440\u044f\u0434\u043e\u043a\/\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0447\u0442\u0435\u043d\u0438\u044f<\/strong>\u0426\u0435\u043b\u044c \u043f\u0440\u043e\u0441\u0442\u0430: \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0439 \u043f\u0443\u0442\u044c \u043f\u0443\u0442\u0435\u043c \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e.<\/p>\n

\u041f\u043e\u0447\u0435\u043c\u0443 \u00ab\u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438\u00bb \u0438\u043c\u0435\u0435\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u0434\u0435\u043b\u0435<\/h2>\n

\u0414\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430, \u0438 \u0440\u044b\u0447\u0430\u0433\u043e\u043c \u0440\u043e\u0441\u0442\u0430:<\/p>\n

    \n
  • \u041e\u0445\u0432\u0430\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438:<\/strong> \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0432\u0441\u043f\u043e\u043c\u043e\u0433\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c, \u0441\u0443\u0431\u0442\u0438\u0442\u0440\u0430\u043c \u0438\u043b\u0438 \u0443\u0434\u043e\u0431\u043e\u0447\u0438\u0442\u0430\u0435\u043c\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435, \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0431\u043e\u043b\u044c\u0448\u0435\u043c\u0443 \u0447\u0438\u0441\u043b\u0443 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n
  • SEO \u0438 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445:<\/strong> \u0427\u0435\u0442\u043a\u0438\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438, \u043f\u043e\u044f\u0441\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0434\u0435\u043b\u0430\u044e\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c\u0438 \u043a\u0430\u043a \u0434\u043b\u044f \u0441\u0438\u0441\u0442\u0435\u043c, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u043b\u044e\u0434\u0435\u0439.<\/li>\n
  • \u041e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c:<\/strong> \u0412\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u043d\u0430 \u044d\u0442\u0430\u043f\u0435 \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f (\u0432 \u0431\u0440\u0438\u0444\u0438\u043d\u0433\u0435, \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c, \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u043c\u0438) \u043e\u0431\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0434\u0435\u0448\u0435\u0432\u043b\u0435, \u0447\u0435\u043c \u0438\u0445 \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u0437\u0434\u043d\u0438\u0445 \u0441\u0442\u0430\u0434\u0438\u044f\u0445.<\/li>\n
  • \u0421\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0440\u0438\u0441\u043a\u0430:<\/strong> \u041f\u043e\u0432\u0442\u043e\u0440\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e\u0441\u0442\u0435\u0439, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043d\u0435\u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435\u043c \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c.<\/li>\n<\/ul>\n

    \u0422\u0440\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/h2>\n

    1) \u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 (\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0449\u0438\u0435 \u0441\u043c\u044b\u0441\u043b)<\/h3>\n

    \u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u2014 \u044d\u0442\u043e \u043d\u0435 \u00ab\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u0439\u00bb, \u0430 \u00ab\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u00bb. \u0412 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u043c \u0434\u0435\u043b\u0435 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438 \u2014 \u044d\u0442\u043e \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430, \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438 \u0432\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0434\u043b\u0438\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f.<\/p>\n

    \u0420\u0430\u0431\u043e\u0447\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442:<\/strong><\/p>\n

      \n
    • \u0414\u043b\u044f \u0432\u0441\u0435\u0445 \u043d\u0435\u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439 \u043f\u0440\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 (alt text).<\/li>\n
    • \u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u0432 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0430\u043a\u0442\u0438\u0432\u043e\u0432<\/strong> \u0432 \u0432\u0430\u0448\u0435\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u043c\u0438 (DAM), \u0430 \u043d\u0435 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e, \u043a\u043e\u0433\u0434\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e.<\/li>\n
    • \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0441\u0442\u0438\u043b\u044e: \u0443\u043a\u0430\u0436\u0438\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0434\u043b\u0438\u043d\u0443 (\u043e\u0431\u044b\u0447\u043d\u043e 80-150 \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432), \u0438\u0437\u0431\u0435\u0433\u0430\u0439\u0442\u0435 \u0444\u0440\u0430\u0437 \u0442\u0438\u043f\u0430 \u00ab\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\u00bb \u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b.<\/li>\n
    • \u0414\u043b\u044f \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\/\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442, \u0430 \u0440\u044f\u0434\u043e\u043c \u2014 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u043e\u0435 \u0440\u0435\u0437\u044e\u043c\u0435 \u0438\u043b\u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0434\u0430\u043d\u043d\u044b\u0445.<\/li>\n
    • \u0414\u043b\u044f \u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439 \u0440\u0430\u0437\u0440\u0435\u0448\u0438\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0444\u043b\u0430\u0433\u0430 \u00ab\u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439\u00bb, \u0447\u0442\u043e\u0431\u044b \u043f\u0443\u0441\u0442\u043e\u0439 \u0430\u0442\u0440\u0438\u0431\u0443\u0442 alt \u0431\u044b\u043b \u0443\u043a\u0430\u0437\u0430\u043d \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u043d\u043e.<\/li>\n<\/ul>\n

      2) \u0421\u0443\u0431\u0442\u0438\u0442\u0440\u044b \u0438 \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u043a\u0438 (\u0432\u0438\u0434\u0435\u043e \u0438 \u0430\u0443\u0434\u0438\u043e)<\/h3>\n

      \u0422\u0435\u043f\u0435\u0440\u044c \u0441\u0443\u0431\u0442\u0438\u0442\u0440\u044b \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0447\u0430\u0441\u0442\u044c\u044e \u0431\u0430\u0437\u043e\u0432\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u044b \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438. \u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u0430\u044f \u043e\u0448\u0438\u0431\u043a\u0430 \u2014 \u044d\u0442\u043e \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438\u0445 \u043a\u0430\u043a \u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0438\u043b\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0441\u0443\u0431\u0442\u0438\u0442\u0440\u043e\u0432 \u0431\u0435\u0437 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438.<\/p>\n

      \u0420\u0430\u0431\u043e\u0447\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442:<\/strong><\/p>\n

        \n
      • \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043e: \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0441\u0443\u0431\u0442\u0438\u0442\u0440\u044b (SRT\/VTT) \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u0438\u0445 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u0432\u0438\u0434\u0435\u043e\u0444\u0430\u0439\u043b\u043e\u043c.<\/li>\n
      • \u0414\u043b\u044f \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u043e\u0432\/\u0432\u0435\u0431\u0438\u043d\u0430\u0440\u043e\u0432: \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u043a\u0443 \u0438 \u043a\u0440\u0430\u0442\u043a\u043e\u0435 \u0440\u0435\u0437\u044e\u043c\u0435 \u0434\u043b\u044f \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430 \u0447\u0442\u0435\u043d\u0438\u044f.<\/li>\n
      • \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u043d\u044b\u0439 \u044d\u0442\u0430\u043f \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430: \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0439, \u0443\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043d\u043e\u043c\u0435\u0440\u043e\u0432 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u0432.<\/li>\n
      • \u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u00ab\u0441\u0442\u0430\u0442\u0443\u0441 \u043f\u043e\u0434\u043f\u0438\u0441\u0438\u00bb \u0432\u0438\u0434\u0438\u043c\u044b\u043c \u0432 \u0432\u0430\u0448\u0435\u043c \u0440\u0430\u0431\u043e\u0447\u0435\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 (\u0447\u0435\u0440\u043d\u043e\u0432\u0438\u043a, \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043e, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043e).<\/li>\n<\/ul>\n

        3) \u041f\u043e\u0440\u044f\u0434\u043e\u043a \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0447\u0442\u0435\u043d\u0438\u044f (\u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438, \u0441\u043f\u0438\u0441\u043a\u0438, \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u044b)<\/h3>\n

        \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0441 \u043f\u043e\u0440\u044f\u0434\u043a\u043e\u043c \u0447\u0442\u0435\u043d\u0438\u044f \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0442, \u043a\u043e\u0433\u0434\u0430 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u0445\u043e\u0440\u043e\u0448\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e, \u043d\u043e \u043d\u0435 \u0438\u043c\u0435\u044e\u0442 \u0441\u043c\u044b\u0441\u043b\u0430 \u043f\u0440\u0438 \u043b\u0438\u043d\u0435\u0439\u043d\u043e\u043c \u0447\u0442\u0435\u043d\u0438\u0438 (\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0447\u0442\u0435\u043d\u0438\u044f \u0441 \u044d\u043a\u0440\u0430\u043d\u0430, \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u044b\u0439 \u0440\u0435\u0436\u0438\u043c, \u043f\u0435\u0440\u0435\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 EPUB). \u041e\u0431\u044b\u0447\u043d\u043e \u044d\u0442\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u0430\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430: \u043f\u0440\u043e\u043f\u0443\u0449\u0435\u043d\u043d\u044b\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438, \u043d\u0435\u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0430\u044f \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0438\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0431\u0435\u0437 \u043d\u0430\u0434\u043b\u0435\u0436\u0430\u0449\u0438\u0445 \u043c\u0435\u0442\u043e\u043a.<\/p>\n

        \u0420\u0430\u0431\u043e\u0447\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442:<\/strong><\/p>\n

          \n
        • \u0412\u043d\u0435\u0434\u0440\u0438\u0442\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432: \u043e\u0434\u0438\u043d \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a H1 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u0437\u0430\u0442\u0435\u043c \u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432 H2\/H3.<\/li>\n
        • \u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0442\u0435\u043a\u0441\u0442 \u0441\u0441\u044b\u043b\u043a\u0438 \u0441 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u043c \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\u043c (\u0438\u0437\u0431\u0435\u0433\u0430\u0439\u0442\u0435 \u0444\u0440\u0430\u0437 \u0442\u0438\u043f\u0430 \u00ab\u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u0437\u0434\u0435\u0441\u044c\u00bb).<\/li>\n
        • \u041f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0435 \u0441\u043f\u0438\u0441\u043a\u0438 \u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0443\u043b\u043e\u0432\u043a\u0430\u043c \u0441 \u043e\u0442\u0441\u0442\u0443\u043f\u0430\u043c\u0438.<\/li>\n
        • \u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0444\u043e\u0440\u043c \u0438 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432: \u043c\u0435\u0442\u043e\u043a, \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0439 \u0444\u043e\u043a\u0443\u0441\u0430 \u0438 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043b\u0430\u0432\u0438\u0430\u0442\u0443\u0440\u044b.<\/li>\n<\/ul>\n

          \u041a\u043e\u043d\u0432\u0435\u0439\u0435\u0440\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434: \u0433\u0434\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438?<\/h2>\n

          \u0414\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0435\u0434\u0438\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u044f \u0432 \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u0445 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0440\u044b \u0432 \u0442\u0440\u0435\u0445 \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u0445: \u043f\u0440\u0438 \u043f\u0440\u0438\u0435\u043c\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043f\u0440\u0438 \u0441\u0431\u043e\u0440\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043f\u0435\u0440\u0435\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439.<\/p>\n

          \u0412\u0432\u043e\u0434 \u0434\u0430\u043d\u043d\u044b\u0445 (\u043a\u0440\u0430\u0442\u043a\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u043f\u043e\u043b\u044f CMS, \u043c\u0435\u0442\u0430\u0434\u0430\u043d\u043d\u044b\u0435 DAM)<\/h3>\n
            \n
          • \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043b\u044f \u0434\u043b\u044f: \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f (\u0438\u043b\u0438 \u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0444\u043b\u0430\u0436\u043a\u0430), \u0444\u0430\u0439\u043b\u0430 \u0441\u0443\u0431\u0442\u0438\u0442\u0440\u043e\u0432 \u043a \u0432\u0438\u0434\u0435\u043e \u0438 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u043a\u0443.<\/li>\n
          • \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u043c\u044b\u0435 \u0441\u043b\u043e\u0432\u0430\u0440\u0438 \u0434\u043b\u044f \u0442\u0438\u043f\u043e\u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 (\u0441\u0442\u0430\u0442\u044c\u044f, \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u0430\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430, EPUB), \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043c\u043e\u0433\u043b\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0432\u044b\u0432\u043e\u0434\u0430.<\/li>\n
          • \u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0439\u0442\u0435 \u043c\u0435\u0442\u0430\u0434\u0430\u043d\u043d\u044b\u0435, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0449\u0438\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c, \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u043b\u0438\u0441\u044c \u043f\u0440\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438.<\/li>\n<\/ul>\n

            \u0421\u0431\u043e\u0440\u043a\u0430 (\u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430 \u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u0430)<\/h3>\n
              \n
            • \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u044b, \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435: \u0432\u044b\u043d\u043e\u0441\u043a\u0438, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f, \u0447\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0441\u043f\u0438\u0441\u043a\u0438 \u0448\u0430\u0433\u043e\u0432.<\/li>\n
            • \u041f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0442\u0438\u0442\u0435 \u043d\u0435\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043c\u0435\u0436\u0434\u0443 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u043c\u0438 \u0432 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0435 \u0438\u043b\u0438 \u0432\u044b\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0433\u0440\u043e\u043c\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0435.<\/li>\n
            • \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0442\u0435\u043a\u0441\u0442\u0430, \u043d\u043e \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\/\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u043e\u043c.<\/li>\n<\/ul>\n

              \u041f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 (\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u044d\u0442\u0430\u043f\u044b)<\/h3>\n

              \u041f\u0435\u0440\u0435\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439 \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0432\u0441\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b. \u041f\u0440\u0438 \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0438 \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u044b\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441\u0431\u043e\u0440\u043a\u0438 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0432\u0435\u0440\u0448\u0430\u0442\u044c\u0441\u044f \u0441 \u043e\u0448\u0438\u0431\u043a\u043e\u0439, \u0430 \u043f\u0440\u0438 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u2014 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0435\u043c.<\/p>\n

                \n
              • \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f:<\/strong> \u041d\u0435\u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u044b \u0438\u043c\u0435\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 (alt text); \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0434\u043b\u0438\u043d\u043d\u044b\u0439 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u043c\u0435\u0447\u0430\u0442\u044c \u043a\u0430\u043a \u043d\u0435\u043f\u0440\u0438\u0435\u043c\u043b\u0435\u043c\u044b\u0439.<\/li>\n
              • \u0412\u0438\u0434\u0435\u043e\/\u0430\u0443\u0434\u0438\u043e:<\/strong> \u0421\u0443\u0431\u0442\u0438\u0442\u0440\u044b \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0442; \u0434\u043b\u044f \u043f\u043e\u043b\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0438\u043c\u0435\u0435\u0442\u0441\u044f \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u043a\u0430.<\/li>\n
              • \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430:<\/strong> \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u044b\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b; \u0442\u0435\u043a\u0441\u0442 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u043e\u0441\u0438\u0442 \u043e\u043f\u0438\u0441\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440; \u0441\u043f\u0438\u0441\u043a\u0438 \u043d\u043e\u0441\u044f\u0442 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440.<\/li>\n
              • \u0426\u0432\u0435\u0442\/\u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 (\u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u0430):<\/strong> \u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0442\u043e\u043a\u0435\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430, \u0430 \u043d\u0435 \u043a\u0430\u0436\u0434\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443.<\/li>\n<\/ul>\n

                \u041a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.<\/h2>\n
                  \n
                • \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0432 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0435 \u0438 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0438 \u0438\u043c\u0435\u0435\u0442 \u0441\u043c\u044b\u0441\u043b.<\/li>\n
                • \u041f\u043e \u043a\u0440\u0430\u0439\u043d\u0435\u0439 \u043c\u0435\u0440\u0435, \u043e\u0434\u043d\u0430 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u0441\u0441\u044b\u043b\u043a\u0430 \u0441 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\u043c \u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e.<\/li>\n
                • \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 \u0447\u0435\u0442\u043a\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u044b; \u043f\u0440\u043e\u043f\u0443\u0449\u0435\u043d\u043d\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u0435\u0439 \u043d\u0435\u0442.<\/li>\n
                • \u041b\u044e\u0431\u043e\u0435 \u0432\u0438\u0434\u0435\u043e: \u0441\u0443\u0431\u0442\u0438\u0442\u0440\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u044b; \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0430\u044f \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u043a\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430.<\/li>\n
                • \u041b\u044e\u0431\u0430\u044f \u0442\u0430\u0431\u043b\u0438\u0446\u0430: \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u044f\u0447\u0435\u0439\u043a\u0438 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430 \u0438 \u043a\u0440\u0430\u0442\u043a\u043e\u0435 \u043f\u043e\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u0430 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442.<\/li>\n<\/ul>\n

                  \u041a\u0430\u043a \u043d\u0430\u0447\u0430\u0442\u044c \u0437\u0430 \u043e\u0434\u043d\u0443 \u043d\u0435\u0434\u0435\u043b\u044e (\u0431\u0435\u0437 \u043a\u0438\u043f\u044f\u0447\u0435\u043d\u0438\u044f \u043e\u043a\u0435\u0430\u043d\u0430)<\/h2>\n
                    \n
                  1. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043e\u0434\u0438\u043d \u043a\u0430\u043d\u0430\u043b:<\/strong> \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u0432\u0435\u0431-\u0441\u0442\u0430\u0442\u0435\u0439 (\u0441\u0430\u043c\u044b\u0439 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043e\u0431\u044a\u0435\u043c, \u043f\u0440\u043e\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c).<\/li>\n
                  2. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0434\u0432\u0430 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044f:<\/strong> \u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0444\u043b\u0430\u0433.<\/li>\n
                  3. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0432\u043e\u0440\u043e\u0442\u0430:<\/strong> \u0411\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044e, \u0435\u0441\u043b\u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043b\u044f.<\/li>\n
                  4. \u041e\u0431\u0443\u0447\u0438\u0442\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u0443:<\/strong> 30 \u043c\u0438\u043d\u0443\u0442 \u043d\u0430 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u0432 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432.<\/li>\n
                  5. \u041c\u0435\u0440\u0430:<\/strong> \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u0434\u043e\u043b\u044e \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439, \u043f\u0440\u043e\u0448\u0435\u0434\u0448\u0438\u0445 \u0432\u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438.<\/li>\n<\/ol>\n

                    \u041a\u043e\u0433\u0434\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0447\u0430\u0441\u0442\u044c\u044e \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u043e \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442\u0441\u044f. \u0427\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0447\u0430\u044e\u0442. \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0447\u0430\u044e\u0442. \u0418 \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u00ab\u043d\u0430\u043b\u043e\u0433 \u043d\u0430 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0448\u0438\u0431\u043e\u043a \u043f\u043e\u0437\u0436\u0435\u00bb.<\/p>\n

                    \"\u0420\u0430\u0431\u043e\u0447\u0438\u0439<\/figure>\n
                    \"\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439<\/figure>","protected":false},"excerpt":{"rendered":"

                    \u0414\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u2014 \u044d\u0442\u043e \u043d\u0435 \u0440\u0430\u0437\u043e\u0432\u0430\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430, \u0430 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441. \u0412 \u044d\u0442\u043e\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e, \u043a\u0430\u043a \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442, \u043f\u043e\u0434\u043f\u0438\u0441\u0438 \u0438 \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0447\u0442\u0435\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0435\u0434\u0438\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u043e \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u043b\u0441\u044f \u043f\u043e \u0432\u0441\u0435\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c.<\/p>","protected":false},"author":24,"featured_media":10208,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1309,1310,1311],"class_list":["post-10209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-publishing","tag-alt-text","tag-captions","tag-reading-order"],"yoast_head":"\nAccessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/ru\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Accessibility is not a one-time audit. It is ongoing operations. This guide shows how publishers can systematize alt text, captions, and reading order so accessible content ships consistently across channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/ru\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T19:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T19:19:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Glenn Kan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Kan\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/\"},\"author\":{\"name\":\"Glenn Kan\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\"},\"headline\":\"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order\",\"datePublished\":\"2026-08-06T19:17:06+00:00\",\"dateModified\":\"2026-08-06T19:19:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/\"},\"wordCount\":810,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png\",\"keywords\":[\"alt text\",\"captions\",\"reading order\"],\"articleSection\":[\"Digital Publishing\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/\",\"name\":\"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png\",\"datePublished\":\"2026-08-06T19:17:06+00:00\",\"dateModified\":\"2026-08-06T19:19:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png\",\"width\":1200,\"height\":630,\"caption\":\"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - digital publishing illustration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\",\"name\":\"Glenn Kan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"caption\":\"Glenn Kan\"},\"url\":\"https:\/\/blog.flipbuilder.com\/ru\/author\/blogfber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/ru\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/","og_locale":"ru_RU","og_type":"article","og_title":"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - FlipBuilder Blog","og_description":"Accessibility is not a one-time audit. It is ongoing operations. This guide shows how publishers can systematize alt text, captions, and reading order so accessible content ships consistently across channels.","og_url":"https:\/\/blog.flipbuilder.com\/ru\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/","og_site_name":"FlipBuilder Blog","article_published_time":"2026-08-06T19:17:06+00:00","article_modified_time":"2026-08-06T19:19:54+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png","type":"image\/png"}],"author":"Glenn Kan","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Glenn Kan","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/"},"author":{"name":"Glenn Kan","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061"},"headline":"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order","datePublished":"2026-08-06T19:17:06+00:00","dateModified":"2026-08-06T19:19:54+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/"},"wordCount":810,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png","keywords":["alt text","captions","reading order"],"articleSection":["Digital Publishing"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/","url":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/","name":"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png","datePublished":"2026-08-06T19:17:06+00:00","dateModified":"2026-08-06T19:19:54+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#primaryimage","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order.png","width":1200,"height":630,"caption":"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order - digital publishing illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/accessibility-ops-for-digital-publishing-automating-alt-text-captions-and-reading-order\/10209\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Accessibility Ops for Digital Publishing: Automating Alt Text, Captions, and Reading Order"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061","name":"Glenn Kan","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","caption":"Glenn Kan"},"url":"https:\/\/blog.flipbuilder.com\/ru\/author\/blogfber\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/posts\/10209"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/comments?post=10209"}],"version-history":[{"count":1,"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/posts\/10209\/revisions"}],"predecessor-version":[{"id":10212,"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/posts\/10209\/revisions\/10212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/media\/10208"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/media?parent=10209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/categories?post=10209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/ru\/wp-json\/wp\/v2\/tags?post=10209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}