{"id":73,"date":"2013-01-23T17:36:09","date_gmt":"2013-01-23T17:36:09","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=73"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"guest-post-should-each-franchise-have-its-own-social-media-strategy","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/ro\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","title":{"rendered":"Postare invitat: Fiecare franciz\u0103 ar trebui s\u0103 aib\u0103 propria strategie de social media?"},"content":{"rendered":"<p><b>Fiecare franciz\u0103 ar trebui s\u0103 aib\u0103 propria strategie de social media?<\/b><\/p>\n<p>De\u021binerea de francize poate fi dificil, deoarece ave\u021bi loca\u021bii diferite de gestionat, mai multe echipe diferite de muncitori de instruit \u0219i de p\u0103strat.<a href=\"https:\/\/blog.flipbuilder.com\/ro\/2013\/01\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/guestpost1image1\/\" rel=\"attachment wp-att-74\"><img decoding=\"async\" class=\"alignright size-full wp-image-74\" alt=\"Guestpost1imagine1\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" width=\"232\" height=\"192\" \/><\/a>? la curent \u0219i mul\u021bi manageri care \u00eencearc\u0103 cu to\u021bii s\u0103 lucreze \u00eempreun\u0103 \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 compania. Cu toate acestea, re\u021belele sociale au ad\u0103ugat un nou nivel de contemplare pentru cei care de\u021bin o companie cu mai multe ramuri diferite. Nu po\u021bi s\u0103 nu te \u00eentrebi: ar trebui s\u0103 creez o strategie de social media \u0219i s\u0103 gestionez social media pentru toate francizele sau ar trebui s\u0103 pun asta \u00een m\u00e2inile fiec\u0103rei companii locale?<!--more--><\/p>\n<p>\u00centrebarea este dur\u0103, deoarece promovarea pe re\u021belele sociale dep\u0103\u0219e\u0219te cu mult simpla trimitere pe Twitter a con\u021binutului. C\u00e2nd lucra\u021bi cu mai multe francize diferite, trebuie s\u0103 determina\u021bi cine va dezvolta post\u0103rile pe re\u021belele sociale, cine va proiecta paginile, cine va posta con\u021binutul \u0219i cine va m\u0103sura succesul \u0219i va analiza datele culese din promovarea re\u021belelor sociale. \u00cen cele din urm\u0103, depinde cu adev\u0103rat de tipul de franciz\u0103 pe care o de\u021bii.<\/p>\n<p><b>C\u00e2nd o abordare centralizat\u0103 este cea mai bun\u0103<\/b><\/p>\n<p>O abordare centralizat\u0103 \u00eenseamn\u0103 pur \u0219i simplu c\u0103 ve\u021bi avea un cont social pe fiecare canal social \u2014 Facebook, Twitter, Google+, LinkedIn \u2014 pentru \u00eentreaga franciz\u0103. Aceasta \u00eenseamn\u0103 c\u0103 directorul sucursalei na\u021bionale este responsabil fie de gestionarea, fie de angajarea pe cineva care s\u0103 gestioneze aceste conturi. Acest lucru ajut\u0103 la men\u021binerea constant\u0103 a lucrurilor \u0219i la men\u021binerea reputa\u021biei m\u0103rcii. C\u00e2teva cazuri \u00een care aceasta este cea mai bun\u0103 strategie includ:<\/p>\n<ul>\n<li><b>Clien\u021bii nu folosesc re\u021belele sociale. <\/b>Ve\u021bi dori s\u0103 analiza\u021bi unde g\u0103sesc consumatorii dvs. informa\u021bii. Cel mai bun mod de a face acest lucru este s\u0103 \u00eentrebi. Ruga\u021bi toate loca\u021biile dvs. s\u0103 \u00eentrebe clien\u021bii dac\u0103 folosesc sau nu re\u021belele sociale pentru a g\u0103si informa\u021bii (orice informa\u021bii, nu neap\u0103rat despre compania dvs.). Dac\u0103 clien\u021bilor dvs. par s\u0103 nu le pese, este probabil cel mai u\u0219or \u0219i cel mai eficient din punct de vedere al costurilor s\u0103 ave\u021bi o abordare unificat\u0103, mai degrab\u0103 dec\u00e2t s\u0103 viza\u021bi anumi\u021bi clien\u021bi \u00een anumite zone care nu folosesc social media \u00een primul r\u00e2nd.<\/li>\n<li><b>Dac\u0103 afacerea dvs. se ocup\u0103 cu informa\u021bii confiden\u021biale.<\/b> Este important s\u0103 iei \u00een considerare ce face de fapt afacerea ta. Industrii precum industria s\u0103n\u0103t\u0103\u021bii trebuie s\u0103 fie incredibil de aten\u021bi atunci c\u00e2nd vine vorba de \u00eemp\u0103rt\u0103\u0219irea informa\u021biilor cu publicul. Social media este un tip de marketing care ajunge imediat la public \u0219i este v\u0103zut de mii de oameni \u00eenainte de a avea \u0219ansa de a realiza c\u0103 ai f\u0103cut o gre\u0219eal\u0103. Dac\u0103 exist\u0103 vreo \u0219ans\u0103 s\u0103 ai probleme legale din cauza a ceva ce spui, este important s\u0103 nu pui re\u021belele sociale \u00een m\u00e2inile sucursalelor tale locale.<\/li>\n<li><b>Dac\u0103 vrei ceva mai rentabil. <\/b>O parte din a oferi managerilor francizelor control asupra re\u021belelor sociale este formarea, iar acest lucru poate costa timp \u0219i bani. Este important s\u0103 crea\u021bi un manual de instruire pentru a v\u0103 asigura c\u0103 marca dvs. este reprezentat\u0103 corect \u0219i, \u00een multe cazuri, este logic s\u0103 angaja\u021bi pe cineva care s\u0103 v\u0103 \u00eenve\u021be personalul despre cum s\u0103 analizeze datele din re\u021belele de socializare \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 sensibilizarea. Toate acestea cost\u0103 un ban, a\u0219a c\u0103 dac\u0103 dori\u021bi s\u0103 economisi\u021bi bani, ar fi mai bine s\u0103 ave\u021bi o abordare centralizat\u0103 (cel pu\u021bin la \u00eenceput).<\/li>\n<\/ul>\n<p>Este important s\u0103 ne d\u0103m seama c\u0103 luarea re\u021belelor sociale \u00een m\u00e2inile filialei na\u021bionale nu \u00eenseamn\u0103 c\u0103 lucrurile vor fi mai u\u0219or de gestionat. S-ar putea s\u0103 fie o op\u021biune mai sigur\u0103, dar este posibil s\u0103 fie nevoie totu\u0219i s\u0103 angaja\u021bi o echip\u0103 pentru a men\u021bine lucrurile \u00een ordine.<\/p>\n<p><b>C\u00e2nd re\u021belele sociale ar trebui l\u0103sate \u00een m\u00e2inile filialelor locale<\/b><\/p>\n<p>Aceast\u0103 abordare ar putea fi pu\u021bin mai riscant\u0103 la \u00eenceput, dar odat\u0103 ce vorbe\u0219ti cu toate loca\u021biile tale \u0219i te asiguri c\u0103 toat\u0103 lumea este pe aceea\u0219i pagin\u0103, ar trebui s\u0103 \u00eenceap\u0103 s\u0103 se formeze un sistem \u0219i lucrurile ar trebui s\u0103 func\u021bioneze f\u0103r\u0103 probleme. C\u00e2teva cazuri \u00een care o abordare descentralizat\u0103 func\u021bioneaz\u0103 cel mai bine includ:<\/p>\n<ul>\n<li><b>Diferen\u021be semnificative de la loca\u021bie la loca\u021bie<\/b>. Ve\u021bi dori s\u0103 analiza\u021bi c\u00e2t de diferi\u021bi sunt clien\u021bii dvs. de la o loca\u021bie la alta. Aceasta \u00eenseamn\u0103 s\u0103 analiza\u021bi totul, de la loca\u021bia real\u0103 a francizei (rural, urban, suburban etc.) p\u00e2n\u0103 la datele demografice ale clien\u021bilor. Dac\u0103 aceste diferen\u021be sunt suficiente pentru ca produsele \u0219i alte tactici de marketing ale dvs. s\u0103 varieze de la loca\u021bie la loca\u021bie, probabil c\u0103 strategia dvs. de social media ar trebui, de asemenea.<\/li>\n<li><b>Controlul francizei cu alte ini\u021biative de marketing<\/b>. Sunt \u0219anse ca re\u021belele sociale s\u0103 fie ultima form\u0103 de marketing care s\u0103 fie pus\u0103 \u00een aplicare cu adev\u0103rat. Prin urmare, este important s\u0103 v\u0103 uita\u021bi la ce responsabilit\u0103\u021bi de marketing le-a\u021bi acordat tuturor loca\u021biilor dvs. de franciz\u0103 p\u00e2n\u0103 acum. Dac\u0103 v-a\u021bi sim\u021bit confortabil \u00een trecut, oferindu-le managerilor de sucursale control asupra reputa\u021biei m\u0103rcii, este posibil ca re\u021belele sociale s\u0103 nu fie deloc diferite.<\/li>\n<\/ul>\n<p>De\u021bine\u021bi mai multe francize \u0219i a\u021bi decis c\u0103 o abordare este mai bun\u0103 dec\u00e2t alta? Spune-ne povestea ta \u0219i ce a func\u021bionat pentru tine \u00een comentariile de mai jos.<\/p>\n<p><i>Credit foto: blog.hubspot.com<\/i><\/p>\n<p><i>Amanda DiSilvestro este absolvent\u0103 a Universit\u0103\u021bii de Stat din Illinois. De\u0219i a absolvit o diplom\u0103 de educa\u021bie \u00een limba englez\u0103, s-a trezit lucr\u00e2nd ca blogger cu norm\u0103 \u00eentreag\u0103 \u00een departamentul SEO\/social media de la <\/i><a href=\"http:\/\/www.highervisibility.com\/\"><i>Vizibilitate mai mare<\/i><\/a><i>.com<\/i><i>, un lider <\/i><a href=\"http:\/\/www.highervisibility.com\/franchise-seo-services\/\"><i>SEO pentru francize<\/i><\/a><i>.<\/i><\/p>\n<p><i>?<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Fiecare franciz\u0103 ar trebui s\u0103 aib\u0103 propria strategie de social media? De\u021binerea de francize poate fi dificil, deoarece ave\u021bi loca\u021bii diferite de gestionat, mai multe echipe diferite de muncitori de preg\u0103tit \u0219i p\u0103strat? la curent, \u0219i mul\u021bi manageri care \u00eencearc\u0103 cu to\u021bii s\u0103 lucreze \u00eempreun\u0103 \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 compania. Cu toate acestea, re\u021belele sociale au ad\u0103ugat un nou nivel de [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/ro\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. 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