{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/ro\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Utilizarea marketingului de c\u0103r\u021bi electronice pentru a promova idei noi \u00een Noul An"},"content":{"rendered":"

Dac\u0103 sunte\u021bi proprietarul unei mici afaceri, o persoan\u0103? de consultan\u021b\u0103? sau partea de marketing a unei companii mai mari, \u00eenceputul lunii ianuarie este momentul s\u0103 reflecta\u021bi. Este timpul s\u0103 revizuim ce a func\u021bionat \u0219i ce nu a func\u021bionat anul trecut. Timp cum \u00eei pl\u0103cea s\u0103 spun\u0103 lui Steve Covey, \u201es\u0103 ascu\u021bi fer\u0103str\u0103ul\u201d<\/p>\n

Dar ce leg\u0103tur\u0103 are asta cu publicarea de con\u021binut?<\/p>\n

Orice strategie de marketing bun\u0103 ar trebui s\u0103 evolueze \u00een jurul unei teme centrale. Primul con\u021binut pe care l-a\u021bi prezentat \u00eentr-un nou an ar trebui s\u0103 fie punctul central al tuturor mesajelor dvs. Dar mersul \u00eentr-o singur\u0103 direc\u021bie poate fi un risc.<\/p>\n

De unde \u0219tii ce va func\u021biona?<\/p>\n

C\u00e2nd c\u0103uta\u021bi r\u0103spunsuri la ce s\u0103 face\u021bi \u00een continuare, este important s\u0103 v\u0103 uita\u021bi la ceea ce a func\u021bionat \u00een trecut. Acest lucru nu \u00eenseamn\u0103 \u00een niciun fel s\u0103 v\u0103 recicla\u021bi campaniile de succes \u0219i s\u0103 rula\u021bi din nou ceva similar. \u00cen timp ce cel mai bun curs poate fi s\u0103 continui pe o cale care a adus noi clien\u021bi \u0219i a crescut venituri, ar putea fi, de asemenea, plafonul care face ca afacerea ta s\u0103 ajung\u0103 la platou. Ceea ce vrei s\u0103 cau\u021bi \u00een campaniile din anul precedent este urm\u0103torul:<\/p>\n

    \n
  1. Ce a rezonat? C\u0103uta\u021bi teme sau mesaje care au atras interac\u021biunile cu clien\u021bii poten\u021biali \u0219i i-au determinat \u0219i pe ace\u0219tia s\u0103 cumpere.<\/li>\n
  2. Ce nu a f\u0103cut? Uite ce campanii au c\u0103zut. Uita\u021bi-v\u0103 la textele de marketing \u0219i la con\u021binutul care nu a rezonat.<\/li>\n
  3. Ce feedback a\u021bi primit cu privire la campaniile dvs.? Intern, extern, totul este de valoare.<\/li>\n<\/ol>\n

    Odat\u0103 ce a\u021bi adunat aceste date, pute\u021bi \u00eencepe s\u0103 c\u0103uta\u021bi o idee nou\u0103 pentru Anul Nou. Te po\u021bi sprijini pe ideile care au rezonat \u00een trecut, evit\u00e2nd \u00een acela\u0219i timp pe cele care au c\u0103zut. Crearea unei teme noi cu \u00eencredere ar trebui s\u0103 fie mult mai u\u0219oar\u0103 dac\u0103 te descurci mai \u00eent\u00e2i din trecut.<\/p>\n

    Un ultim g\u00e2nd \u00eenainte de a fugi \u0219i de a \u00eencepe s\u0103 dezvolta\u021bi con\u021binut:<\/p>\n

    \u00cencerca\u021bi s\u0103 v\u0103 actualiza\u021bi con\u021binutul \u0219i ideile. C\u0103r\u021bile electronice care rezoneaz\u0103 \u00een prezent au tendin\u021ba de a avea un joc mai imediat dec\u00e2t cele care se simt \u00eenvechite sau atrag o gam\u0103 prea mare de oameni. Afla\u021bi ce este important pentru publicul dvs. \u0219i ce rezoneaz\u0103. O modalitate u\u0219oar\u0103 de a face acest lucru este s\u0103-i urm\u0103ri\u021bi pe twitter sau s\u0103 v\u0103 conecta\u021bi cu ei pe alte re\u021bele sociale \u0219i s\u0103 urm\u0103ri\u021bi ce distribuie \u0219i comenteaz\u0103.<\/p>\n

    Mult succes \u0219i un An Nou fericit \u0219i fructuos de la Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Dac\u0103 sunte\u021bi proprietarul unei mici afaceri, o persoan\u0103? de consultan\u021b\u0103? sau partea de marketing a unei companii mai mari, \u00eenceputul lunii ianuarie este momentul s\u0103 reflecta\u021bi. Este timpul s\u0103 revizuim ce a func\u021bionat \u0219i ce nu a func\u021bionat anul trecut. Timp, cum \u00eei pl\u0103cea s\u0103 spun\u0103 lui Steve Covey, \u201es\u0103 ascu\u021bi fer\u0103str\u0103ul\u201d, Dar ce \u00eenseamn\u0103 acest [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/ro\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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