{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/pt\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Usando o marketing de e-books para promover novas ideias no Ano Novo"},"content":{"rendered":"

Se voc\u00ea \u00e9 propriet\u00e1rio de uma pequena empresa, uma pessoa - consultoria - ou o bra\u00e7o de marketing de uma empresa maior, o in\u00edcio de janeiro \u00e9 a hora de refletir. \u00c9 hora de rever o que funcionou e n\u00e3o funcionou no ano passado. Tempo como Steve Covey gostava de dizer, \u201cpara afiar a serra\u201d,<\/p>\n

Mas o que isso tem a ver com a publica\u00e7\u00e3o de conte\u00fado?<\/p>\n

Qualquer boa estrat\u00e9gia de marketing deve evoluir em torno de um tema central. O primeiro conte\u00fado que voc\u00ea apresentar em um novo ano deve ser o foco de todas as suas mensagens. Mas ir em uma \u00fanica dire\u00e7\u00e3o pode ser um risco.<\/p>\n

Como voc\u00ea sabe o que vai funcionar?<\/p>\n

Ao procurar as respostas sobre o que fazer a seguir, \u00e9 importante olhar para o que funcionou no passado. Isso n\u00e3o significa de forma alguma reciclar suas campanhas de sucesso e executar algo semelhante novamente. Embora o melhor caminho seja continuar em um caminho que trouxe novos clientes e aumento de receita, tamb\u00e9m pode ser o teto que faz com que seu neg\u00f3cio estacione. O que voc\u00ea quer procurar nas campanhas do ano anterior \u00e9 o seguinte:<\/p>\n

    \n
  1. O que ressoou? Procure temas ou mensagens que atra\u00edram intera\u00e7\u00f5es com clientes em potencial e os levaram a comprar tamb\u00e9m.<\/li>\n
  2. O que n\u00e3o aconteceu? Veja quais campanhas ca\u00edram por terra. Olhe para a c\u00f3pia de marketing e conte\u00fado que n\u00e3o ressoou.<\/li>\n
  3. Que feedback voc\u00ea recebeu em suas campanhas? Interno, externo, tudo tem valor.<\/li>\n<\/ol>\n

    Depois de reunir esses dados, voc\u00ea pode come\u00e7ar a procurar uma nova ideia para o Ano Novo. Voc\u00ea pode se apoiar nas ideias que ressoaram no passado, enquanto evita as que falharam. Montar um novo tema com confian\u00e7a deve ser muito mais f\u00e1cil se voc\u00ea gerenciar primeiro do passado.<\/p>\n

    Um pensamento final antes de sair correndo e come\u00e7ar a desenvolver conte\u00fado:<\/p>\n

    Tente tornar seu conte\u00fado e ideias atuais. Os eBooks que ressoam no agora tendem a ter uma reprodu\u00e7\u00e3o mais imediata do que aqueles que parecem obsoletos ou atraem um grande n\u00famero de pessoas. Saiba o que \u00e9 importante para o seu p\u00fablico e o que ressoa. Uma maneira f\u00e1cil de fazer isso \u00e9 segui-los no twitter ou se conectar com eles em outras redes sociais e ver o que eles est\u00e3o compartilhando e comentando.<\/p>\n

    Boa sorte e um feliz e frut\u00edfero ano novo da Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Se voc\u00ea \u00e9 propriet\u00e1rio de uma pequena empresa, uma pessoa - consultoria - ou o bra\u00e7o de marketing de uma empresa maior, o in\u00edcio de janeiro \u00e9 a hora de refletir. \u00c9 hora de rever o que funcionou e n\u00e3o funcionou no ano passado. Tempo como Steve Covey gostava de dizer, \u201cpara afiar a serra\u201d, Mas o que isso [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/pt\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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