{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/pt\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"Pr\u00e1ticas recomendadas de e-books de neg\u00f3cios, n\u00e3o \u00e9 a coisa mais f\u00e1cil de descobrir"},"content":{"rendered":"<p>Quando voc\u00ea faz uma pesquisa no Google, voc\u00ea obt\u00e9m algumas dicas b\u00e1sicas sobre coisas que qualquer escritor deve saber. Os principais artigos sobre o assunto sugerem que voc\u00ea escolha um t\u00f3pico atraente (duh), escreva com clareza (s\u00e9rio?) e certifique-se de envolver seus leitores (ok!). Embora tudo isso seja um conselho muito bom, se n\u00e3o minuciosamente \u00f3bvio, para qualquer leitor, ele n\u00e3o cobre verdadeiramente os tr\u00eas princ\u00edpios b\u00e1sicos de por que as pessoas est\u00e3o publicando um eBook em primeiro lugar.<\/p>\n<ol>\n<li>Aumente o alcance.<\/li>\n<li>Melhorar a marca.<\/li>\n<li>Impulsione novos neg\u00f3cios.<\/li>\n<\/ol>\n<p><!--more-->Agora, deixe-me ser claro. Na minha opini\u00e3o, e sim, \u00e9 apenas minha opini\u00e3o, um eBook n\u00e3o \u00e9 uma vers\u00e3o digital de um tomo impresso. Um eBook n\u00e3o \u00e9 o motivo pelo qual usamos nossos Kindles, embora seja uma maneira pr\u00e1tica de visualiz\u00e1-los. N\u00e3o, um eBook, em sua forma original, \u00e9 um guia gratuito ou quase gratuito que ajuda algu\u00e9m a aprender o b\u00e1sico de uma tarefa\/projeto ou a ter uma no\u00e7\u00e3o de uma maneira emergente de pensar. Isso pode parecer um processo de pensamento estreito, mas, na verdade, se voc\u00ea est\u00e1 tentando fornecer conte\u00fado valioso para seus leitores em potencial?clientes?, voc\u00ea est\u00e1 fazendo um ou outro, se n\u00e3o ambos.<\/p>\n<p>Ent\u00e3o, agora que eu reclamei sobre como outros, bem as duas primeiras p\u00e1ginas de resultados do Google, \u201cabordaram os conceitos por tr\u00e1s do compartilhamento de melhores pr\u00e1ticas, permita-me jogar meu conselho dando chap\u00e9u no ringue. Na minha opini\u00e3o, h\u00e1 quatro coisas que um grande eBook consegue realizar. Se voc\u00ea cumprir esses pontos com sucesso, ficar\u00e1 extremamente ocupado com solicita\u00e7\u00f5es de seus servi\u00e7os.<\/p>\n<ol>\n<li>?Matter \u2013 Seu eBook tem que importar para os outros. Se voc\u00ea est\u00e1 pensando muito \u00e0 frente ou repetindo o conhecimento dos outros, voc\u00ea vai se ver limpando a poeira virtual para o seu esfor\u00e7o n\u00e3o t\u00e3o baixado. Se voc\u00ea n\u00e3o tem algo novo para compartilhar com o mundo, deixe a escrita para quando tiver. Se voc\u00ea fizer isso, certifique-se de compartilh\u00e1-lo de uma maneira acess\u00edvel e f\u00e1cil de digerir. Salve os pensamentos realmente impressionantes para sua classe avan\u00e7ada e na introdu\u00e7\u00e3o de suas ideias, apenas pinte uma imagem que os fa\u00e7a querer mais. Lembre-se, voc\u00ea pode cobrar por essas aulas avan\u00e7adas.<\/li>\n<li>Clareza \u2013 Agora eu sei que dito anteriormente, bem provocado, que escrever com clareza \u00e9 um dado adquirido. Clareza n\u00e3o \u00e9 escrever com clareza, \u00e9 entregar sua mensagem de uma maneira que facilite a digest\u00e3o do seu novo conceito. \u00c9 uma quest\u00e3o de construir uma escada de seu conhecimento para seus leitores e ajud\u00e1-los a atravessar o abismo de seu n\u00e3o saber.<\/li>\n<li>Timing \u2013 Parte da resson\u00e2ncia com seu p\u00fablico \u00e9 saber quando envolv\u00ea-los. O tempo diz respeito a v\u00e1rias coisas; a data de lan\u00e7amento do seu eBook, a forma como voc\u00ea o promove e principalmente o momento dos assuntos que voc\u00ea est\u00e1 introduzindo. Realmente tente desempenhar o papel de seu leitor pretendido enquanto pensa sobre essas coisas. N\u00e3o libere um trabalho quando eles estiverem muito ocupados ou focados em outros assuntos.<\/li>\n<li>Estilo \u2013 As pessoas s\u00e3o atra\u00eddas por coisas que apelam aos seus sentidos. Um livro bem escrito pode ser perdido em uma jaqueta branca simples, bem como em muito vestir. Tome cuidado para tornar seu eBook visualmente atraente e as pessoas primeiro o ler\u00e3o e depois o recomendar\u00e3o.<\/li>\n<\/ol>\n<p>?<\/p>\n<p>Bem, \u00e9 isso. Se voc\u00ea conseguir todos esses quatro pist\u00f5es disparando, seu eBook se tornar\u00e1 uma ferramenta de boas-vindas em seu kit de prospec\u00e7\u00e3o e cultivo de leads. Estamos ansiosos para ajud\u00e1-lo com a parte de estilo e qualquer outra coisa que possa ajud\u00e1-lo a obter sucesso.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #5db73c;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\">Baixar para Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #3c96b7;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\">Baixar para Mac OS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Quando voc\u00ea faz uma pesquisa no Google, voc\u00ea obt\u00e9m algumas dicas b\u00e1sicas sobre coisas que qualquer escritor deve saber. Os principais artigos sobre o assunto sugerem que voc\u00ea escolha um t\u00f3pico atraente (duh), escreva com clareza (s\u00e9rio?) e certifique-se de envolver seus leitores (ok!). Embora tudo isso seja bom, se n\u00e3o um conselho meticulosamente \u00f3bvio [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/pt\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. 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