{"id":228,"date":"2013-05-22T21:00:16","date_gmt":"2013-05-22T21:00:16","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=228"},"modified":"2018-10-29T06:24:50","modified_gmt":"2018-10-29T06:24:50","slug":"using-youtube-to-drive-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/pt\/using-youtube-to-drive-traffic-to-your-website\/228\/","title":{"rendered":"Usando o YouTube para direcionar o tr\u00e1fego para seu site"},"content":{"rendered":"

Dizem que uma imagem vale mais que mil palavras, ent\u00e3o imagine a hist\u00f3ria que um v\u00eddeo conta? Em vez de um fragmento, uma fatia solit\u00e1ria da vida, um v\u00eddeo apresenta toda a hist\u00f3ria. Quando se trata de marketing, os v\u00eddeos s\u00e3o uma maneira poderosa de exibir seus produtos de forma intuitiva e animada.<\/p>\n

A aceita\u00e7\u00e3o global do YouTube e sua mudan\u00e7a de gatos fofos para o mundo dos neg\u00f3cios d\u00e1 \u00e0s empresas a capacidade de usar v\u00eddeos para marcar seus neg\u00f3cios e promover produtos com facilidade. O YouTube \u00e9 o segundo site mais visitado do mundo; esse \u00e9 um p\u00fablico global que voc\u00ea pode alcan\u00e7ar de forma eficaz e eficiente. Ao contr\u00e1rio da publicidade on-line, que pode ser cara, o YouTube \u00e9 uma maneira incrivelmente barata de promover suas ideias, pois permite enviar v\u00eddeos ilimitados gratuitamente. N\u00e3o custa nada al\u00e9m de um pouco de tempo para colocar seus an\u00fancios na frente do p\u00fablico.<\/p>\n

Mas como voc\u00ea pode fazer pleno uso desta plataforma poderosa e gratuita?\"flip_builder_blog_youtube\"<\/a><\/p>\n

Como o YouTube pode direcionar o tr\u00e1fego para seu site?<\/p>\n

Aqui est\u00e3o algumas dicas para ajudar a direcionar o tr\u00e1fego para seu site usando o YouTube:<\/p>\n

    \n
  1. Crie v\u00eddeos de alta qualidade<\/li>\n<\/ol>\n

    Alta qualidade nem sempre significa alta defini\u00e7\u00e3o, mas tamb\u00e9m se refere \u00e0 qualidade do seu conte\u00fado. Voc\u00ea precisa ter uma ideia clara do que vai apresentar ao seu p\u00fablico e como apresent\u00e1-lo. Apenas certifique-se de que seus v\u00eddeos sejam novos, atraentes e interessantes. Existem etapas para a cria\u00e7\u00e3o de v\u00eddeos eficazes e, se seguidas, levam a um conte\u00fado melhor.<\/p>\n

      \n
    • * Escreva um storyboard e um roteiro o m\u00e1ximo poss\u00edvel.<\/li>\n
    • *Grave seu v\u00eddeo v\u00e1rias vezes para praticar.<\/li>\n
    • *Grave um corte \u00e1spero final.<\/li>\n
    • *Edite o v\u00eddeo, primeiro focando no visual e depois insira anima\u00e7\u00f5es, dublagem de voz ou m\u00fasica de fundo quando necess\u00e1rio.<\/li>\n
    • *Sempre adicione sua marca com link do site e marca d'\u00e1gua e assim por diante.<\/li>\n
    • *Ap\u00f3s a edi\u00e7\u00e3o, voc\u00ea deve enviar o v\u00eddeo em formato HD (1280\u00d7720) que \u00e9 exibido perfeitamente no YouTube.<\/li>\n<\/ul>\n

       <\/p>\n

      2. ?Crie uma conta do YouTube para sua empresa em vez de usar uma conta pessoal<\/p>\n

      Ao usar o YouTube, voc\u00ea deve ter em mente que sua conta representa sua empresa e n\u00e3o voc\u00ea mesmo e tudo o que voc\u00ea publica tem impacto em sua empresa. Esta \u00e9 uma plataforma oficial da sua empresa, ent\u00e3o oficialize: Usando o nome da sua empresa! Lembre-se de que voc\u00ea pode alterar o nome da sua conta apenas uma vez. Al\u00e9m disso, voc\u00ea deve preencher o m\u00e1ximo poss\u00edvel do seu perfil comercial, incluindo perfil, imagem e arte do canal. Isso ajuda os usu\u00e1rios a encontrar voc\u00ea no YouTube.<\/p>\n

      3. ?Defina categorias e listas de reprodu\u00e7\u00e3o para os v\u00eddeos<\/p>\n

      \u00c9 uma boa ideia dividir seus v\u00eddeos em diferentes categorias de acordo com o conte\u00fado de seus v\u00eddeos, especialmente quando voc\u00ea tem muitos v\u00eddeos. Se voc\u00ea colocar seus v\u00eddeos em listas de reprodu\u00e7\u00e3o diferentes, permitir\u00e1 que seus visitantes naveguem pelos v\u00eddeos com mais facilidade. Isso ajuda a melhorar a experi\u00eancia e aumentar a oportunidade de atrair seus visitantes de volta.<\/p>\n

      4. ?Seja ativo no YouTube<\/p>\n

      A m\u00eddia social exige esfor\u00e7os e n\u00e3o h\u00e1 exce\u00e7\u00e3o para o YouTube. \u00c9 aconselh\u00e1vel manter sua conta do YouTube atualizada para que seus visitantes estejam constantemente cientes de novos conte\u00fados, caso contr\u00e1rio, em uma terra de v\u00eddeos t\u00e3o cheia de op\u00e7\u00f5es, eles esquecer\u00e3o de voc\u00ea. Carregue seus v\u00eddeos no YouTube regularmente, por exemplo, uma vez por semana. E se voc\u00ea n\u00e3o tem v\u00eddeos para compartilhar, ainda tem outras formas de se manter ativo no YouTube: inscreva-se em v\u00eddeos de outros canais; assista, comente e compartilhe seus v\u00eddeos.<\/p>\n

      5. ?Otimize para seu v\u00eddeo<\/p>\n

      Assim que terminar de enviar um v\u00eddeo, voc\u00ea poder\u00e1 facilitar o acesso ao seu v\u00eddeo. Definir informa\u00e7\u00f5es b\u00e1sicas como t\u00edtulo, descri\u00e7\u00e3o e tags para o v\u00eddeo; isso torna sua pesquisa de v\u00eddeo amig\u00e1vel. Adicione o link do seu site na caixa de descri\u00e7\u00e3o para direcionar o tr\u00e1fego para seu site. Al\u00e9m disso, voc\u00ea pode conectar sua conta do YouTube a outras redes sociais, como Facebook e Twitter. Essa estrat\u00e9gia de marketing multiplataforma ajuda a alcan\u00e7ar um p\u00fablico maior e direcionar mais tr\u00e1fego para seu site.<\/p>\n

      Finalmente, certifique-se de promover seus v\u00eddeos por toda parte. Seu site, suas contas sociais e no YouTube regularmente. Nem todo mundo notar\u00e1 na primeira vez que voc\u00ea postar, e basta uma pessoa influente para compartilhar seu v\u00eddeo para que voc\u00ea receba uma enxurrada de tr\u00e1fego. Continue e mais cedo ou mais tarde voc\u00ea ser\u00e1 um Rob Reiner regular.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Dizem que uma imagem vale mais que mil palavras, ent\u00e3o imagine a hist\u00f3ria que um v\u00eddeo conta? Em vez de um fragmento, uma fatia solit\u00e1ria da vida, um v\u00eddeo apresenta toda a hist\u00f3ria. Quando se trata de marketing, os v\u00eddeos s\u00e3o uma maneira poderosa de exibir seus produtos de maneira intuitiva e animada. A aceita\u00e7\u00e3o global [\u2026]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,15,14],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media","category-video","category-website-marketing"],"yoast_head":"\nUsing YouTube to drive traffic to your website - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/pt\/using-youtube-to-drive-traffic-to-your-website\/228\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using YouTube to drive traffic to your website - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"They say an image is worth a thousand words, so just imagine the story a video tells? 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