{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/pl\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Wykorzystanie marketingu e-book\u00f3w do promowania nowych pomys\u0142\u00f3w na Nowy Rok"},"content":{"rendered":"

Je\u015bli jeste\u015b w\u0142a\u015bcicielem ma\u0142ej firmy, jednoosobow\u0105 firm\u0105 konsultingow\u0105 lub dzia\u0142em marketingu wi\u0119kszej firmy, pora na refleksj\u0119 na pocz\u0105tku stycznia. Nadszed\u0142 czas, aby przejrze\u0107, co dzia\u0142a\u0142o, a co nie dzia\u0142a\u0142o w zesz\u0142ym roku. Czas, gdy Steve Covey uwielbia\u0142 mawia\u0107 \u201enaostrzy\u0107 pi\u0142\u0119\u201d,<\/p>\n

Ale co to ma wsp\u00f3lnego z publikowaniem tre\u015bci?<\/p>\n

Ka\u017cda dobra strategia marketingowa powinna ewoluowa\u0107 wok\u00f3\u0142 g\u0142\u00f3wnego tematu. Pierwsza tre\u015b\u0107, kt\u00f3r\u0105 publikujesz w nowym roku, powinna by\u0107 g\u0142\u00f3wnym tematem wszystkich Twoich wiadomo\u015bci. Ale p\u00f3j\u015bcie w jednym kierunku mo\u017ce by\u0107 ryzykowne.<\/p>\n

Sk\u0105d wiesz, co zadzia\u0142a?<\/p>\n

Szukaj\u0105c odpowiedzi na to, co robi\u0107 dalej, wa\u017cne jest, aby przyjrze\u0107 si\u0119 temu, co sprawdzi\u0142o si\u0119 w przesz\u0142o\u015bci. Nie oznacza to w \u017caden spos\u00f3b recyklingu udanych kampanii i ponownego uruchomienia czego\u015b podobnego. Chocia\u017c najlepszym kursem mo\u017ce by\u0107 kontynuowanie \u015bcie\u017cki, kt\u00f3ra przynios\u0142a nowych klient\u00f3w i zwi\u0119kszy\u0142a przychody, mo\u017ce to by\u0107 r\u00f3wnie\u017c pu\u0142ap, kt\u00f3ry powoduje, \u017ce Twoja firma osi\u0105ga plateau. To, czego chcesz szuka\u0107 w kampaniach z zesz\u0142ego roku, to:<\/p>\n

    \n
  1. Co rezonowa\u0142o? Szukaj temat\u00f3w lub wiadomo\u015bci, kt\u00f3re zach\u0119caj\u0105 do interakcji z potencjalnymi klientami i sk\u0142aniaj\u0105 ich do zakupu.<\/li>\n
  2. Co nie? Zobacz, jakie kampanie nie powiod\u0142y si\u0119. Sp\u00f3jrz na tekst marketingowy i tre\u015bci, kt\u00f3re nie odbi\u0142y si\u0119 echem.<\/li>\n
  3. Jakie opinie otrzyma\u0142e\u015b na temat swoich kampanii? Wewn\u0119trzne, zewn\u0119trzne, to wszystko ma warto\u015b\u0107.<\/li>\n<\/ol>\n

    Po zebraniu tych danych mo\u017cesz zacz\u0105\u0107 szuka\u0107 nowego pomys\u0142u na Nowy Rok. Mo\u017cesz oprze\u0107 si\u0119 na pomys\u0142ach, kt\u00f3re rezonowa\u0142y w przesz\u0142o\u015bci, unikaj\u0105c tych, kt\u00f3re upad\u0142y. Pewne tworzenie nowego motywu powinno by\u0107 o wiele \u0142atwiejsze, je\u015bli zarz\u0105dzasz jako pierwszy z przesz\u0142o\u015bci.<\/p>\n

    Ostatnia my\u015bl, zanim uciekniesz i zaczniesz tworzy\u0107 tre\u015bci:<\/p>\n

    Postaraj si\u0119, aby Twoje tre\u015bci i pomys\u0142y by\u0142y aktualne. eBooki, kt\u00f3re rozbrzmiewaj\u0105 obecnie, maj\u0105 tendencj\u0119 do szybszego odtwarzania ni\u017c te, kt\u00f3re wydaj\u0105 si\u0119 nieaktualne lub przemawiaj\u0105 do zbyt du\u017cej liczby os\u00f3b. Dowiedz si\u0119, co jest wa\u017cne dla Twoich odbiorc\u00f3w i co ma odd\u017awi\u0119k. Prostym sposobem na to jest obserwowanie ich na Twitterze lub \u0142\u0105czenie si\u0119 z nimi w innych sieciach spo\u0142eczno\u015bciowych i ogl\u0105danie tego, co udost\u0119pniaj\u0105 i komentuj\u0105.<\/p>\n

    Powodzenia i szcz\u0119\u015bliwego i owocnego Nowego Roku od Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Je\u015bli jeste\u015b w\u0142a\u015bcicielem ma\u0142ej firmy, jednoosobow\u0105 firm\u0105 konsultingow\u0105 lub dzia\u0142em marketingu wi\u0119kszej firmy, pora na refleksj\u0119 na pocz\u0105tku stycznia. Nadszed\u0142 czas, aby przejrze\u0107, co dzia\u0142a\u0142o, a co nie dzia\u0142a\u0142o w zesz\u0142ym roku. Czas, jak Steve Covey uwielbia\u0142 mawia\u0107 \u201enaostrzy\u0107 pi\u0142\u0119\u201d, ale co to oznacza [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/pl\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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