{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/pl\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"Najlepsze praktyki dotycz\u0105ce e-book\u00f3w biznesowych, a nie naj\u0142atwiejsza rzecz do odkrycia"},"content":{"rendered":"

Kiedy przeprowadzasz wyszukiwanie w Google, otrzymujesz kilka podstawowych wskaz\u00f3wek na temat rzeczy, kt\u00f3re ka\u017cdy pisarz powinien wiedzie\u0107. Najlepsze artyku\u0142y na ten temat sugeruj\u0105, aby\u015b wybra\u0142 interesuj\u0105cy temat (duh), pisa\u0142 wyra\u017anie (naprawd\u0119?) i upewni\u0142 si\u0119, \u017ce anga\u017cujesz swoich czytelnik\u00f3w (ok!). Chocia\u017c jest to dobra, je\u015bli nie oczywista rada dla ka\u017cdego czytelnika, tak naprawd\u0119 nie obejmuje ona trzech podstawowych zasad, dlaczego ludzie publikuj\u0105 e-booki.<\/p>\n

    \n
  1. Zwi\u0119ksz zasi\u0119g.<\/li>\n
  2. Popraw mark\u0119.<\/li>\n
  3. Prowad\u017a nowy biznes.<\/li>\n<\/ol>\n

    Teraz wyja\u015bni\u0119. Moim zdaniem i tak jest to tylko moja opinia, eBook nie jest cyfrow\u0105 wersj\u0105 drukowanego tomu. Ebook nie jest powodem, dla kt\u00f3rego u\u017cywamy naszych Kindle, chocia\u017c jest to wygodny spos\u00f3b ich przegl\u0105dania. Nie, e-book w swojej oryginalnej formie jest darmowym lub prawie darmowym przewodnikiem, kt\u00f3ry pomaga komu\u015b pozna\u0107 podstawy zadania\/projektu lub pozna\u0107 nowy spos\u00f3b my\u015blenia. Mo\u017ce to wydawa\u0107 si\u0119 w\u0105skim procesem my\u015blowym, ale naprawd\u0119, je\u015bli starasz si\u0119 dostarczy\u0107 cenne tre\u015bci swoim potencjalnym czytelnikom, robisz jedno lub drugie, je\u015bli nie oba.<\/p>\n

    Wi\u0119c teraz, kiedy narzekam na to, jak inni, dobrze dwie najlepsze strony wynik\u00f3w Google, podeszli do koncepcji dzielenia si\u0119 najlepszymi praktykami, pozw\u00f3l mi rzuci\u0107 moj\u0105 rad\u0119 na ring. Moim zdaniem s\u0105 cztery rzeczy, kt\u00f3re udaje si\u0119 osi\u0105gn\u0105\u0107 dzi\u0119ki \u015bwietnemu eBookowi. Je\u015bli uda Ci si\u0119 zrealizowa\u0107 te punkty, b\u0119dziesz bardzo zaj\u0119ty pro\u015bbami o Twoje us\u0142ugi.<\/p>\n

      \n
    1. ?Materia\u0142 \u2013 Tw\u00f3j eBook ma znaczenie dla innych. Je\u015bli jeste\u015b zbyt wybiegaj\u0105cy w my\u015bleniu lub powtarzasz wiedz\u0119 innych, odkryjesz, \u017ce otrzepujesz wirtualny kurz do swoich nie tak pobranych wysi\u0142k\u00f3w. Je\u015bli nie masz nic nowego do podzielenia si\u0119 ze \u015bwiatem, zostaw pisanie, kiedy to zrobisz. Je\u015bli tak, upewnij si\u0119, \u017ce udost\u0119pniasz go w spos\u00f3b przyst\u0119pny i \u0142atwy do przyswojenia. Zapisz naprawd\u0119 imponuj\u0105ce my\u015bli dla swojej zaawansowanej klasy i we wst\u0119pie do swoich pomys\u0142\u00f3w po prostu namaluj obraz, kt\u00f3ry sprawi, \u017ce b\u0119d\u0105 chcieli wi\u0119cej. Pami\u0119taj, \u017ce mo\u017cesz pobiera\u0107 op\u0142aty za te zaawansowane zaj\u0119cia.<\/li>\n
    2. Przejrzysto\u015b\u0107 \u2013 Teraz wiem, \u017ce wcze\u015bniej powiedziane, dobrze dra\u017cnione, \u017ce pisanie jasno jest dane. Przejrzysto\u015b\u0107 nie oznacza klarownego pisania, ale dostarczanie wiadomo\u015bci w spos\u00f3b, kt\u00f3ry u\u0142atwia przyswojenie nowej koncepcji. Jest to kwestia zbudowania drabiny prowadz\u0105cej od Twojej wiedzy do czytelnik\u00f3w i pomocy im w przej\u015bciu przez przepa\u015b\u0107 ich niewiedzy.<\/li>\n
    3. Wyczucie czasu \u2013 cz\u0119\u015bci\u0105 rezonowania z publiczno\u015bci\u0105 jest wiedza, kiedy ich zaanga\u017cowa\u0107. Czas dotyczy kilku rzeczy; data wydania eBooka, spos\u00f3b jego promowania, a przede wszystkim czas poruszania temat\u00f3w. Naprawd\u0119 staraj si\u0119 odgrywa\u0107 rol\u0119 zamierzonego czytelnika, gdy my\u015blisz o tych rzeczach. Nie publikuj pracy, gdy s\u0105 zbyt zaj\u0119ci lub skupieni na innych sprawach.<\/li>\n
    4. Styl \u2013 Ludzi przyci\u0105gaj\u0105 rzeczy, kt\u00f3re dzia\u0142aj\u0105 na ich zmys\u0142y. Dobrze napisana ksi\u0105\u017cka mo\u017ce zgubi\u0107 si\u0119 w zwyk\u0142ej bia\u0142ej marynarce, a tak\u017ce w zbyt du\u017cym opatrunku. Zadbaj o to, aby Tw\u00f3j eBook by\u0142 atrakcyjny wizualnie, a ludzie najpierw go przeczytaj\u0105, a nast\u0119pnie polec\u0105.<\/li>\n<\/ol>\n

      ?<\/p>\n

      C\u00f3\u017c, to wszystko. Je\u015bli zdo\u0142asz uruchomi\u0107 wszystkie cztery z tych t\u0142ok\u00f3w, Tw\u00f3j eBook stanie si\u0119 narz\u0119dziem powitalnym w Twoim zestawie do poszukiwania i uprawy o\u0142owiu. Z niecierpliwo\u015bci\u0105 czekamy na pomoc w kwestii stylu i wszystkiego, co mo\u017ce pom\u00f3c Ci osi\u0105gn\u0105\u0107 sukces.<\/p>\n\n\n\n

      \n
      \n
      \n
      \n
      \n
      Pobierz dla Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
      \n
      \n
      Pobierz dla systemu operacyjnego Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Kiedy przeprowadzasz wyszukiwanie w Google, otrzymujesz kilka podstawowych wskaz\u00f3wek na temat rzeczy, kt\u00f3re ka\u017cdy pisarz powinien wiedzie\u0107. Najlepsze artyku\u0142y na ten temat sugeruj\u0105, aby\u015b wybra\u0142 interesuj\u0105cy temat (duh), pisa\u0142 wyra\u017anie (naprawd\u0119?) i upewni\u0142 si\u0119, \u017ce anga\u017cujesz swoich czytelnik\u00f3w (ok!). Chocia\u017c to wszystko jest dobre, je\u015bli nie drobiazgowo oczywista rada [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nBusiness eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/pl\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. The top articles on the subject suggest you pick a compelling topic (duh), write clearly (really?) and that you make sure to engage your readers (ok!). While this is all good if not painstakingly obvious advice […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/pl\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-13T23:08:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-25T01:31:04+00:00\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\"},\"author\":{\"name\":\"karl\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\"},\"headline\":\"Business eBook best practices, not the easiest thing to uncover\",\"datePublished\":\"2012-12-13T23:08:04+00:00\",\"dateModified\":\"2022-07-25T01:31:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\"},\"wordCount\":623,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"articleSection\":[\"eBooks\",\"Marketing\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\",\"name\":\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"datePublished\":\"2012-12-13T23:08:04+00:00\",\"dateModified\":\"2022-07-25T01:31:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business eBook best practices, not the easiest thing to uncover\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\",\"name\":\"karl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"caption\":\"karl\"},\"url\":\"https:\/\/blog.flipbuilder.com\/pl\/author\/karl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/pl\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","og_locale":"pl_PL","og_type":"article","og_title":"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog","og_description":"When you do a Google search, you get some basic tips on well things that any writer should know. The top articles on the subject suggest you pick a compelling topic (duh), write clearly (really?) and that you make sure to engage your readers (ok!). While this is all good if not painstakingly obvious advice […]","og_url":"https:\/\/blog.flipbuilder.com\/pl\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","og_site_name":"FlipBuilder Blog","article_published_time":"2012-12-13T23:08:04+00:00","article_modified_time":"2022-07-25T01:31:04+00:00","author":"karl","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"karl","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/"},"author":{"name":"karl","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9"},"headline":"Business eBook best practices, not the easiest thing to uncover","datePublished":"2012-12-13T23:08:04+00:00","dateModified":"2022-07-25T01:31:04+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/"},"wordCount":623,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"articleSection":["eBooks","Marketing"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","url":"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","name":"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"datePublished":"2012-12-13T23:08:04+00:00","dateModified":"2022-07-25T01:31:04+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Business eBook best practices, not the easiest thing to uncover"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9","name":"karl","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","caption":"karl"},"url":"https:\/\/blog.flipbuilder.com\/pl\/author\/karl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts\/30"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":11,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":2241,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts\/30\/revisions\/2241"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}