{"id":146,"date":"2013-03-27T20:53:30","date_gmt":"2013-03-27T20:53:30","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=146"},"modified":"2018-10-29T06:24:51","modified_gmt":"2018-10-29T06:24:51","slug":"getting-the-most-out-of-your-content-marketing-efforts","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/pl\/getting-the-most-out-of-your-content-marketing-efforts\/146\/","title":{"rendered":"Jak najlepiej wykorzysta\u0107 swoje dzia\u0142ania w zakresie content marketingu"},"content":{"rendered":"

\"Czy-Google-B\u00f3g\"<\/a>\u201eWed\u0142ug Google tre\u015b\u0107 wci\u0105\u017c jest kr\u00f3lem\u201d. \u2013 Ka\u017cdy Marketer<\/p>\n

Wed\u0142ug Google? A mo\u017ce wed\u0142ug twoich odbiorc\u00f3w!<\/p>\n

Osoby odwiedzaj\u0105ce Twoje us\u0142ugi internetowe najpierw pobior\u0105 pr\u00f3bk\u0119 Twoich tre\u015bci, a je\u015bli spodoba im si\u0119 smak, poch\u0142o\u0144 tyle, ile mo\u017cesz zaoferowa\u0107. Konieczne jest maksymalne wykorzystanie tego zachowania, poniewa\u017c kupuj\u0105cy coraz cz\u0119\u015bciej podejmuj\u0105 decyzje dotycz\u0105ce zakupu na podstawie tego, co mo\u017cemy dostarczy\u0107 za po\u015brednictwem tre\u015bci online. Oto kilka wskaz\u00f3wek\/krok\u00f3w, jak najlepiej wykorzysta\u0107 content marketing.<\/p>\n

    \n
  1. Udost\u0119pniaj\u0105c tre\u015bci w sieci spo\u0142eczno\u015bciowej, zawsze oferuj atrakcyjn\u0105 \u015bcie\u017ck\u0119 do klikni\u0119cia. Nie polegaj tylko na tytule linku, aby przekaza\u0107 sedno sprawy, dodaj troch\u0119 warto\u015bci. Cytat z pracy, po kt\u00f3rym nast\u0119puje sugestia pod\u0105\u017cania \u015bcie\u017ck\u0105, to cz\u0119sto tylko \u201eco\u015b\u201d potrzebnego do zwi\u0119kszenia liczby wy\u015bwietle\u0144.<\/span><\/li>\n
  2. Prowad\u017a z najlepszymi tre\u015bciami. Najpierw opublikuj swoj\u0105 najbardziej efektywn\u0105 dokumentacj\u0119. Niech ludzie b\u0119d\u0105 podekscytowani, a wtedy za ka\u017cdym razem, gdy opublikujesz, b\u0119d\u0105 to po\u017cera\u0107.<\/li>\n
  3. U\u017cywaj kategorii i tag\u00f3w w dowolnym medium, kt\u00f3re na to pozwala. Kiedy ju\u017c trafisz na czytelnictwo, chcesz u\u0142atwi\u0107 ludziom czytanie wi\u0119cej. Nigdy nie wiesz, kt\u00f3ry fragment lub obraz wywo\u0142a decyzj\u0119 o zakupie, ale im d\u0142u\u017cej utrzymujesz zaanga\u017cowanie ludzi i przechodzisz od tego, co znale\u017ali do tego, co ma znaczenie, tym wi\u0119ksze prawdopodobie\u0144stwo, \u017ce dokonaj\u0105 zakupu.<\/li>\n
  4. Daj ludziom mo\u017cliwo\u015b\u0107 dzia\u0142ania i poproszenia o wi\u0119cej informacji. Zawsze miej \u015bcie\u017cki do kontaktu z Twoimi tre\u015bciami.<\/li>\n
  5. Ci\u0105gle generuj nowe tre\u015bci. Recykling zawarto\u015bci to dobry spos\u00f3b na zmaksymalizowanie liczby wy\u015bwietle\u0144, ale musisz dodawa\u0107 do swoich bibliotek, aby zwi\u0119kszy\u0107 lojalno\u015b\u0107 i przepustowo\u015b\u0107.<\/li>\n<\/ol>\n

    Mam nadziej\u0119, \u017ce te wskaz\u00f3wki pomog\u0105 ci w twoich wysi\u0142kach i pami\u0119taj, \u017ce jest to najzgrabniejszy spos\u00f3b dzielenia si\u0119 swoim tre\u015b\u0107 to flipbook<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    \u201eWed\u0142ug Google tre\u015b\u0107 wci\u0105\u017c jest kr\u00f3lem\u201d. \u2013 Ka\u017cdy marketer wed\u0142ug Google? A mo\u017ce wed\u0142ug twoich odbiorc\u00f3w! Osoby odwiedzaj\u0105ce Twoje us\u0142ugi internetowe najpierw pobior\u0105 pr\u00f3bk\u0119 Twoich tre\u015bci, a je\u015bli spodoba im si\u0119 smak, poch\u0142o\u0144 tyle, ile mo\u017cesz zaoferowa\u0107. Konieczne jest, aby [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,19,7,14],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-content","category-flipbooks","category-marketing","category-website-marketing"],"yoast_head":"\nGetting the most out of your content marketing efforts - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/pl\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting the most out of your content marketing efforts - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"“According to Google, content is still king.” – Every Marketer According to Google? How about according to your audience! People coming to your web properties are coming to first take a sample of your content and if they enjoy the taste, devour as much as you can offer. It is imperative that you make the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/pl\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-27T20:53:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/45.56.103.83:8080\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\"},\"author\":{\"name\":\"karl\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\"},\"headline\":\"Getting the most out of your content marketing efforts\",\"datePublished\":\"2013-03-27T20:53:30+00:00\",\"dateModified\":\"2018-10-29T06:24:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg\",\"articleSection\":[\"Content\",\"Flipbooks\",\"Marketing\",\"Website marketing\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\",\"name\":\"Getting the most out of your content marketing efforts - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg\",\"datePublished\":\"2013-03-27T20:53:30+00:00\",\"dateModified\":\"2018-10-29T06:24:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Getting the most out of your content marketing efforts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\",\"name\":\"karl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g\",\"caption\":\"karl\"},\"url\":\"https:\/\/blog.flipbuilder.com\/pl\/author\/karl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Getting the most out of your content marketing efforts - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/pl\/getting-the-most-out-of-your-content-marketing-efforts\/146\/","og_locale":"pl_PL","og_type":"article","og_title":"Getting the most out of your content marketing efforts - FlipBuilder Blog","og_description":"“According to Google, content is still king.” – Every Marketer According to Google? How about according to your audience! People coming to your web properties are coming to first take a sample of your content and if they enjoy the taste, devour as much as you can offer. It is imperative that you make the […]","og_url":"https:\/\/blog.flipbuilder.com\/pl\/getting-the-most-out-of-your-content-marketing-efforts\/146\/","og_site_name":"FlipBuilder Blog","article_published_time":"2013-03-27T20:53:30+00:00","article_modified_time":"2018-10-29T06:24:51+00:00","og_image":[{"url":"http:\/\/45.56.103.83:8080\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg"}],"author":"karl","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"karl","Szacowany czas czytania":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/"},"author":{"name":"karl","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9"},"headline":"Getting the most out of your content marketing efforts","datePublished":"2013-03-27T20:53:30+00:00","dateModified":"2018-10-29T06:24:51+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/"},"wordCount":311,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg","articleSection":["Content","Flipbooks","Marketing","Website marketing"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/","url":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/","name":"Getting the most out of your content marketing efforts - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg","datePublished":"2013-03-27T20:53:30+00:00","dateModified":"2018-10-29T06:24:51+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#primaryimage","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/03\/Is-Google-God-194x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/getting-the-most-out-of-your-content-marketing-efforts\/146\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Getting the most out of your content marketing efforts"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9","name":"karl","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3253ba77d48efdf0a76fcd8787e58d9d?s=96&d=mm&r=g","caption":"karl"},"url":"https:\/\/blog.flipbuilder.com\/pl\/author\/karl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts\/146"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":3,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/posts\/146\/revisions\/150"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/pl\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}