{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/nl\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"E-bookmarketing gebruiken om nieuwe idee\u00ebn in het nieuwe jaar te promoten"},"content":{"rendered":"

Als u een eigenaar van een klein bedrijf bent, een adviesbureau voor \u00e9\u00e9n persoon of de marketingafdeling van een groter bedrijf, begin januari is het tijd om na te denken. Het is tijd om te bekijken wat er vorig jaar wel en niet werkte. Tijd zoals Steve Covey graag zei: "om de zaag te slijpen",<\/p>\n

Maar wat heeft dit met content publishing te maken?<\/p>\n

Elke goede marketingstrategie moet rond een centraal thema evolueren. De eerste inhoud die u in een nieuw jaar naar voren brengt, moet de focus zijn van al uw berichten. Maar in \u00e9\u00e9n richting gaan kan een risico zijn.<\/p>\n

Hoe weet je wat zal werken?<\/p>\n

Bij het zoeken naar de antwoorden op wat nu te doen, is het belangrijk om te kijken naar wat in het verleden heeft gewerkt. Dit betekent op geen enkele manier dat u uw succesvolle campagnes moet recyclen en opnieuw iets soortgelijks moet uitvoeren. Hoewel de beste koers misschien is om door te gaan op een pad dat nieuwe klanten en hogere inkomsten heeft opgeleverd, kan het ook het plafond zijn dat ervoor zorgt dat uw bedrijf op een hoger plan komt. Wat u wilt zoeken in de campagnes van het voorgaande jaar is als volgt:<\/p>\n

    \n
  1. Wat resoneerde? Zoek naar thema's of berichten die interacties met prospects hebben uitgelokt en ertoe hebben geleid dat ze ook kopen.<\/li>\n
  2. Wat niet? Kijk naar welke campagnes zijn mislukt. Kijk naar marketingtekst en inhoud die niet resoneerde.<\/li>\n
  3. Welke feedback kreeg je op je campagnes? Intern, extern, het is allemaal van waarde.<\/li>\n<\/ol>\n

    Als je deze gegevens hebt verzameld, kun je op zoek gaan naar een nieuw idee voor het nieuwe jaar. U kunt leunen op de idee\u00ebn die in het verleden resoneerden, terwijl u de idee\u00ebn vermijdt die plat vielen. Met vertrouwen een nieuw thema samenstellen zou een stuk makkelijker moeten zijn als je het eerst uit het verleden haalt.<\/p>\n

    Nog een laatste gedachte voordat je wegrent en inhoud gaat ontwikkelen:<\/p>\n

    Probeer uw inhoud en idee\u00ebn actueel te maken. eBooks die een weerklank vinden in het heden, worden doorgaans sneller afgespeeld dan boeken die oud aanvoelen of een te groot aantal mensen aanspreken. Weet wat belangrijk is voor je publiek en wat resoneert. Een gemakkelijke manier om dit te doen, is door ze te volgen op Twitter of contact met ze op te nemen op andere sociale netwerken en te kijken wat ze delen en becommentari\u00ebren.<\/p>\n

    Veel geluk en een gelukkig en vruchtbaar nieuwjaar van Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Als u een eigenaar van een klein bedrijf bent, een adviesbureau voor \u00e9\u00e9n persoon of de marketingafdeling van een groter bedrijf, begin januari is het tijd om na te denken. Het is tijd om te bekijken wat er vorig jaar wel en niet werkte. Tijd zoals Steve Covey graag zei: "om de zaag te slijpen", Maar wat betekent dit [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/nl\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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