{"id":10309,"date":"2026-09-01T19:16:54","date_gmt":"2026-09-01T19:16:54","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/"},"modified":"2026-09-01T19:19:03","modified_gmt":"2026-09-01T19:19:03","slug":"first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/kr\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/","title":{"rendered":"\ub514\uc9c0\ud138 \ucd9c\ud310\uc0ac\ub97c \uc704\ud55c \uc790\uc0ac \ub3c5\uc790 \ub370\uc774\ud130: \ud0c0\uc0ac \ucfe0\ud0a4 \uc5c6\uc774 \ub3c5\uc790 \ud504\ub85c\ud544 \uad6c\ucd95\ud558\uae30"},"content":{"rendered":"
\"\ub514\uc9c0\ud138<\/figure>\n

\ube44\uad50\ud558\ub294 \ud300\uc758 \uacbd\uc6b0 \ub514\uc9c0\ud138 \ucd9c\ud310 \ud50c\ub7ab\ud3fc<\/a> \ub610\ub294 \ucf58\ud150\uce20 \uac8c\uc2dc \ud50c\ub7ab\ud3fc<\/a>FlipHTML5\ub294 \uc5f0\uacb0\uc744 \uc704\ud55c \uc720\uc6a9\ud55c \ucc38\uace0 \uc790\ub8cc\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucd9c\ud310<\/a> \uc628\ub77c\uc778 \ubc30\ud3ec \ubc0f \uac00\ub3c5\uc131 \uc788\ub294 \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \uac16\ucd98 \uc6cc\ud06c\ud50c\ub85c\uc6b0.<\/p>\n

<\/p>\n

\ub514\uc9c0\ud138 \ucd9c\ud310\uc0ac\ub4e4\uc740 \uc218\ub144\uac04 \uc18c\uc15c \ud50c\ub7ab\ud3fc \ud0c0\uac9f\ud305, \uc81c3\uc790 \ucfe0\ud0a4, \ucd94\ucc9c \ub370\uc774\ud130, \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \uc138\uadf8\uba3c\ud2b8\uc640 \uac19\uc740 \uc720\ub8cc \ub3c5\uc790 \uc2e0\ud638\uc5d0 \uc758\uc874\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc2e0\ud638\ub4e4\uc740 \uc810\uc810 \uc2e0\ub8b0\ub3c4\ub97c \uc783\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc740 \ub354\uc6b1 \uc5c4\uaca9\ud574\uc84c\uace0, \ube0c\ub77c\uc6b0\uc800 \ucd94\uc801\uc740 \uc57d\ud654\ub418\uc5c8\uc73c\uba70, \ub3c5\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \ud589\ub3d9 \uc815\ubcf4\uac00 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ud1b5\uc81c\uad8c\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc790\uc0ac \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130<\/strong> \uc774\ub97c \ud1b5\ud574 \ucd9c\ud310\uc0ac\ub4e4\uc740 \ub354\uc6b1 \uacac\uace0\ud55c \uae30\ubc18\uc744 \ub9c8\ub828\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc678\ubd80 \uc2e0\ud638\uc5d0 \uc758\uc874\ud558\uc5ec \ub3c5\uc790\uac00 \ub204\uad6c\uc778\uc9c0 \ucd94\uce21\ud558\ub294 \ub300\uc2e0, \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5, \ud68c\uc6d0\uac00\uc785, \ucf58\ud150\uce20 \uc120\ud638\ub3c4, \uc6f9\uc0ac\uc774\ud2b8 \uc774\uc6a9 \ud589\ud0dc, \uad00\uc2ec\uc0ac, \ub3d9\uc758\ud558\uc5d0 \uc218\uc9d1\ub41c \ucc38\uc5ec \ub370\uc774\ud130 \ub4f1 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \uc720\uc6a9\ud55c \ub3c5\uc790 \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd9c\ud310\uc5d0\uc11c \uc790\uc0ac \ub3c5\uc790 \ub370\uc774\ud130\uac00 \uc758\ubbf8\ud558\ub294 \ubc14\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \uc790\uccb4 \ucc44\ub110\uc744 \ud1b5\ud574 \ub3c5\uc790\ub85c\ubd80\ud130 \uc9c1\uc811 \uc218\uc9d1\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc774\uba54\uc77c \uac00\uc785, \uad6c\ub3c5 \uc0c1\ud0dc, \uc8fc\uc81c \uc120\ud638\ub3c4, \ucf58\ud150\uce20 \uc800\uc7a5, \uae30\uc0ac \uc644\ub8cc\uc728, \uc774\ubca4\ud2b8 \ub4f1\ub85d, \uc124\ubb38 \uc870\uc0ac \ub2f5\ubcc0 \ubc0f \uacc4\uc815 \uc218\uc900\uc758 \uc77d\uae30 \uae30\ub85d \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ud45c\ub294 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \ub3c5\uc790\uc758 \uc2e0\ub8b0\ub97c \uc190\uc0c1\uc2dc\ud0a4\uc9c0 \uc54a\uc73c\uba74\uc11c \ud3b8\uc9d1 \uacb0\uc815, \ub3c5\uc790\uce35 \uac1c\ubc1c, \uac1c\uc778\ud654, \uc81c\ud488 \ud328\ud0a4\uc9d5 \ubc0f \uc218\uc775 \ucc3d\ucd9c \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ud544\uc694\ud55c \ucda9\ubd84\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uc790\uc0ac \ub370\uc774\ud130 \uc804\ub7b5\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n

1. \ubd84\ud3ec\ub97c \uc608\uce21\ud558\uae30\uac00 \ub354 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/h3>\n

\uac80\uc0c9, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uadf8\ub9ac\uace0 \ucd94\ucc9c \ud2b8\ub798\ud53d\uc740 \ube60\ub974\uac8c \ubcc0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\uc790\uc640 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uba74 \ud37c\ube14\ub9ac\uc154\ub294 \ub274\uc2a4\ub808\ud130, \uc54c\ub9bc, \uba64\ubc84\uc2ed, \ucee4\ubba4\ub2c8\ud2f0, \uadf8\ub9ac\uace0 \uc790\uccb4 \uc571\uc744 \ud1b5\ud574 \ub3c5\uc790\uc5d0\uac8c \ub354\uc6b1 \uc548\uc815\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \uac1c\uc778\ud654\uc5d0\ub294 \ub354 \ub098\uc740 \uc785\ub825\uac12\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/h3>\n

\ud6a8\uacfc\uc801\uc778 \uac1c\uc778\ud654\ub294 \uce68\ud574\uc801\uc778 \ucd94\uc801\uc5d0\uc11c \uc2dc\uc791\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ud788\ub824 \uba85\ud655\ud55c \uc2e0\ud638\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \uc989, \uad00\uc2ec \uc8fc\uc81c, \uc120\ud638\ud558\ub294 \ud615\uc2dd, \uc77d\uae30 \ube48\ub3c4, \uc800\uc7a5\ub41c \ucf58\ud150\uce20, \uadf8\ub9ac\uace0 \ucf58\ud150\uce20 \uad6c\ub9e4 \ubc0f \uc18c\ube44 \ub2e8\uacc4 \ub4f1\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ud638\ub97c \ud1b5\ud574 \uac8c\uc2dc\uc790\ub294 \ub2e4\uc74c\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uae30\uc0ac, \uc5d0\ub514\uc158, \uac00\uc774\ub4dc \ub610\ub294 \uc81c\ud488\uc744 \ucd94\ucc9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \ub9e4\ucd9c\ud300\uc740 \uc591\uc9c8\uc758 \uc138\uadf8\uba3c\ud2b8\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/h3>\n

\uad11\uace0\uc8fc, \uc2a4\ud3f0\uc11c, \uad6c\ub3c5 \uad00\ub9ac\ud300 \ubaa8\ub450 \ub354\uc6b1 \uc138\ubd84\ud654\ub41c \uc7a0\uc7ac\uace0\uac1d \uc138\ubd84\ud654\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc758\ub97c \uc5bb\uc740 \uc8fc\uc81c \uad00\uc2ec\ub3c4 \ubc0f \ucc38\uc5ec\ub3c4 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud55c \ud37c\ube14\ub9ac\uc154\ub294 \ub2e8\uc21c\ud55c \ud398\uc774\uc9c0 \uc870\ud68c\uc218\uac00 \uc544\ub2cc \uc7a0\uc7ac\uace0\uac1d \uac00\uce58\ub97c \uc911\uc2ec\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uad6c\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba3c\uc800 \uc218\uc9d1\ud560 \uac00\uce58\uac00 \uc788\ub294 \ub370\uc774\ud130 \ud544\ub4dc<\/h2>\n

\ud3b8\uc9d1\uc790, \uc2dc\uccad\uc790 \uad00\ub9ac\ud300, \uc81c\ud488 \uad00\ub9ac\ud300\uc774 \uc774\ud574\ud560 \uc218 \uc788\ub294 \uc791\uc740 \ubaa8\ub378\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n

    \n
  • \uc2e0\uc6d0 \ud655\uc778 \ud544\ub4dc:<\/strong> \uc774\uba54\uc77c \uc8fc\uc18c, \uacc4\uc815 ID, \uad6c\ub3c5 \uc0c1\ud0dc, \uad00\ub828 \uad6d\uac00 \ub610\ub294 \uc9c0\uc5ed.<\/li>\n
  • \uc120\ud638\ub3c4 \ud56d\ubaa9:<\/strong> \ud314\ub85c\uc6b0\ud558\ub294 \uc8fc\uc81c, \ub274\uc2a4\ub808\ud130 \uc120\ud0dd, \ucf58\ud150\uce20 \ud615\uc2dd \uae30\ubcf8 \uc124\uc815, \uc54c\ub9bc \uc124\uc815.<\/li>\n
  • \ucc38\uc5ec \ubd84\uc57c:<\/strong> \ubc29\ubb38 \ud69f\uc218, \uae30\uc0ac \uc644\ub8cc \ud69f\uc218, \uc800\uc7a5 \ud69f\uc218, \uacf5\uc720 \ud69f\uc218, \ub313\uae00 \uc218, \ub2e4\uc6b4\ub85c\ub4dc \ud69f\uc218 \ubc0f \ubc18\ubcf5 \uc77d\uae30 \ud328\ud134.<\/li>\n
  • \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ud544\ub4dc:<\/strong> \uc775\uba85 \ubc29\ubb38\uc790, \ub4f1\ub85d\ub41c \ub3c5\uc790, \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\uc790, \uccb4\ud5d8 \uc0ac\uc6a9\uc790, \uc720\ub8cc \uad6c\ub3c5\uc790, \uad6c\ub3c5 \ud574\uc9c0\uc790.<\/li>\n
  • \ub3d9\uc758 \ud56d\ubaa9:<\/strong> \uad8c\ud55c, \ub3d9\uc758 \ucd9c\ucc98, \ud0c0\uc784\uc2a4\ud0ec\ud504, \uc815\ucc45 \ubc84\uc804 \ubc0f \ud1b5\uc2e0 \uae30\ubcf8 \uc124\uc815.<\/li>\n<\/ul>\n

    \ub3c5\uc790 \ud504\ub85c\ud544 \uad6c\ucd95\uc744 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \uc6cc\ud06c\ud50c\ub85c<\/h2>\n
    \"\ub514\uc9c0\ud138<\/figure>\n

    1\ub2e8\uacc4: \uc9c0\ub3c4 \ub3c5\uc790\uc758 \uac00\uce58 \ud3c9\uac00 \uc21c\uac04<\/h3>\n

    \ub3c5\uc790\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uac00\uce58\ub97c \uc5bb\ub294 \uc9c0\uc810\uc744 \ud30c\uc545\ud558\uc138\uc694. \uc608\ub97c \ub4e4\uc5b4 \uac00\uc774\ub4dc \ub2e4\uc6b4\ub85c\ub4dc, \uae30\uc0ac \uc800\uc7a5, \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5, \ud2b9\uc815 \uc8fc\uc81c \ud314\ub85c\uc6b0, \uc6e8\ube44\ub098 \ub4f1\ub85d, \ud50c\ub9bd\ubd81 \uc544\uce74\uc774\ube0c \uc811\uc18d \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc21c\uac04\ub4e4\uc774 \ubc29\ud574\ud558\ub294 \ud31d\uc5c5\ucc3d\ubcf4\ub2e4 \ub370\uc774\ud130\ub97c \uc694\uccad\ud558\uae30\uc5d0 \ub354 \ud6a8\uacfc\uc801\uc778 \uc2dc\uc810\uc785\ub2c8\ub2e4.<\/p>\n

    2\ub2e8\uacc4: \ucf58\ud150\uce20 \ubd84\ub958 \uccb4\uacc4\ub97c \uc7a0\uc7ac\uace0\uac1d \ub370\uc774\ud130\uc640 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/h3>\n

    \uc8fc\uc81c \ubd84\ub958 \uccb4\uacc4\ub294 \ub3c5\uc790 \ud504\ub85c\ud544\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ud65c\uc6a9\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub3c5\uc790\uac00 "\uc804\uc790\ucc45 \uc81c\uc791" \ub610\ub294 "\ucf58\ud150\uce20 \uc804\ub7b5"\uacfc \uac19\uc740 \ud0dc\uadf8\uac00 \ub2ec\ub9b0 \ucf58\ud150\uce20\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \uc77d\ub294\ub2e4\uba74, \uc774\ub7ec\ud55c \uad00\uc2ec\uc0ac\ub97c \ubc14\ud0d5\uc73c\ub85c \ub274\uc2a4\ub808\ud130 \ubc1c\uc1a1, \ucd94\ucc9c \uae30\uc0ac \uc120\uc815, \ud310\ub9e4 \ud6c4\uc18d \uc870\uce58 \ub610\ub294 \ud5a5\ud6c4 \ud3b8\uc9d1 \uacc4\ud68d\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    3\ub2e8\uacc4: \uc810\uc9c4\uc801 \ud504\ub85c\ud30c\uc77c\ub9c1 \uc0ac\uc6a9<\/h3>\n

    \ubaa8\ub4e0 \uc138\ubd80 \uc815\ubcf4\ub97c \ud55c \ubc88\uc5d0 \uc694\uad6c\ud558\uc9c0 \ub9c8\uc138\uc694. \uccab \ub9cc\ub0a8\uc5d0 \ud544\uc694\ud55c \ucd5c\uc18c\ud55c\uc758 \uc815\ubcf4\ub9cc \uc218\uc9d1\ud55c \ud6c4, \ub3c5\uc790\uac00 \uad00\uc2ec\uc744 \ubcf4\uc774\uba74 \ub354 \uad6c\uccb4\uc801\uc778 \uc120\ud638 \uc0ac\ud56d\uc744 \uc694\uccad\ud558\uc138\uc694. \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5\uc5d0\ub294 \uc774\uba54\uc77c \uc8fc\uc18c\ub9cc \ud544\uc694\ud560 \uc218 \uc788\uc9c0\ub9cc, \ud68c\uc6d0 \ud504\ub85c\ud544\uc744 \ud1b5\ud574 \ub098\uc911\uc5d0 \uc8fc\uc81c \uc120\ud0dd\uc774\ub098 \ud615\uc2dd \uc120\ud638\ub3c4\ub97c \uc694\uccad\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    4\ub2e8\uacc4: \ud45c\uc2dc\ub418\ub294 \ud658\uacbd \uc124\uc815 \ucee8\ud2b8\ub864\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/h3>\n

    \ub3c5\uc790\ub294 \uc774\uba54\uc77c \uc218\uc2e0 \ube48\ub3c4, \uad00\uc2ec \uc8fc\uc81c \ubc0f \ub3d9\uc758 \uc124\uc815\uc744 \ubcc0\uacbd\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud658\uacbd \uc124\uc815 \uc13c\ud130\ub294 \uad6c\ub3c5 \ucde8\uc18c\uc728\uc744 \uc904\uc774\uace0 \uac1c\uc778 \ub9de\ucda4 \uc124\uc815\uc774 \uc228\uaca8\uc838 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc720\uc6a9\ud558\uac8c \ub290\uaef4\uc9c0\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

    5\ub2e8\uacc4: \ud3b8\uc9d1 \ud53c\ub4dc\ubc31 \ub8e8\ud504 \uad6c\ucd95<\/h3>\n

    \uc790\uc0ac \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud305 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\ub9cc \uba38\ubb3c\ub7ec\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ud3b8\uc9d1\uc790\ub4e4\uc740 \uba85\ud655\ud55c \uc694\uc57d \uc815\ubcf4\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc8fc\uc81c\uac00 \ubc18\ubcf5\ud574\uc11c \uc77d\uac8c \ub9cc\ub4dc\ub294\uc9c0, \uc5b4\ub5a4 \ud615\uc2dd\uc758 \ucf58\ud150\uce20\uac00 \uc77c\ubc18 \ub3c5\uc790\ub97c \uc0ac\ub85c\uc7a1\ub294\uc9c0, \uc5b4\ub5a4 \ud398\uc774\uc9c0\uac00 \uad6c\ub3c5\uc790\ub97c \ud655\ubcf4\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc81c\ub300\ub85c \uc11c\ube44\uc2a4\ubc1b\uc9c0 \ubabb\ud558\ub294\uc9c0 \ub4f1\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    \ud754\ud788 \uc800\uc9c0\ub974\ub294 \uc2e4\uc218\ub4e4\uc744 \ud53c\ud558\ub294 \ubc29\ubc95<\/h2>\n
    \"\ub514\uc9c0\ud138<\/figure>\n
      \n
    • \uc0ac\uc6a9 \uc0ac\ub840 \uc5c6\uc774 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ud589\uc704:<\/strong> \ubaa8\ub4e0 \ud56d\ubaa9\uc740 \uc758\uc0ac \uacb0\uc815, \uc6cc\ud06c\ud50c\ub85c \ub610\ub294 \ub3c5\uc790\uc758 \uc774\uc810\uc744 \uc9c0\uc6d0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n
    • \ud398\uc774\uc9c0 \uc870\ud68c\uc218\uc640 \uad00\uacc4 \uac15\ub3c4\ub97c \ud63c\ub3d9\ud558\ub294 \uac83:<\/strong> \uc644\ub8cc, \uc800\uc7a5, \ubc18\ud488 \ubc0f \uad6c\ub3c5\uc740 \uc885\uc885 \ub354 \uac15\ub825\ud55c \uc2e0\ud638\uc785\ub2c8\ub2e4.<\/li>\n
    • \ud0dc\uadf8\uac00 \uadf8\ub300\ub85c \ud758\ub7ec\uac00\ub3c4\ub85d \ub0b4\ubc84\ub824 \ub450\uae30:<\/strong> \ubd84\ub958 \uccb4\uacc4 \uad00\ub9ac\uac00 \ubd80\uc2e4\ud558\uba74 \ud504\ub85c\ud544\uc774 \ubd88\ubd84\uba85\ud574\uc9c0\uace0 \uac1c\uc778\ud654 \uae30\ub2a5\uc774 \uc57d\ud574\uc9d1\ub2c8\ub2e4.<\/li>\n
    • \ub3d9\uc758 \ub85c\uc9c1 \uc228\uae30\uae30:<\/strong> \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \ucd9c\ud310\uc5d0\ub294 \uba85\ud655\ud55c \uad8c\ud55c \uc124\uc815\uacfc \uac04\ud3b8\ud55c \ud658\uacbd\uc124\uc815 \ubcc0\uacbd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n
    • \ub108\ubb34 \uc77c\ucc0d \uacfc\ub3c4\ud558\uac8c \uac1c\uc778\ud654\ud558\ub294 \uac83:<\/strong> \ubcf5\uc7a1\ud55c \uac1c\ubcc4 \uacbd\ud5d8\uc744 \uc2dc\ub3c4\ud558\uae30 \uc804\uc5d0 \uc8fc\uc81c\ubcc4 \uad8c\uc7a5 \uc0ac\ud56d\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/li>\n<\/ul>\n

      \uacb0\ub860\uc801\uc73c\ub85c<\/h2>\n

      \uc790\uc0ac \ub370\uc774\ud130(First-party audience data)\ub294 \ub514\uc9c0\ud138 \ud37c\ube14\ub9ac\uc154\uac00 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ub3c5\uc790\uc640\uc758 \ub354\uc6b1 \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uac00\uc7a5 \uc88b\uc740 \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e4\uc6a9\uc801\uc778 \uac83\uc785\ub2c8\ub2e4. \uc989, \ub3d9\uc758\ub97c \uc5bb\uc740 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0, \uc774\ub97c \ucf58\ud150\uce20 \ubd84\ub958 \uccb4\uacc4\uc640 \uc5f0\uacb0\ud558\uace0, \ub3c5\uc790\uc5d0\uac8c \uc120\ud638\ub3c4 \uc81c\uc5b4 \uad8c\ud55c\uc744 \ubd80\uc5ec\ud558\uace0, \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud3b8\uc9d1 \ubc0f \uc218\uc775 \uacc4\ud68d\uc5d0 \ubc18\uc601\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uc18c\uaddc\ubaa8\ub85c \uc2dc\uc791\ud558\uc5ec \uac00\uce58\ub97c \uac00\uc2dc\ud654\ud558\uace0, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc2e0\ub8b0\ub97c \uc313\uc544 \ub098\uac00\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"

      \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \ub3c5\uc790\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 \uc720\uc6a9\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub3c5\uc790 \ud504\ub85c\ud544\uc744 \ub9cc\ub4dc\ub294 \ub370 \ud544\uc694\ud55c \ud544\ub4dc, \uc6cc\ud06c\ud50c\ub85c \ubc0f \ub3d9\uc758 \uad00\ud589\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>","protected":false},"author":24,"featured_media":10308,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1341,1344,1343,1342],"class_list":["post-10309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-publishing","tag-audience-analytics","tag-content-personalization","tag-newsletter-strategy","tag-reader-profiles"],"yoast_head":"\nFirst-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/kr\/first-party-audience-data-for-digital-publishers-building-reader-profiles-without-third-party-cookies\/10309\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First-Party Audience Data for Digital Publishers: Building Reader Profiles Without Third-Party Cookies - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"First-party audience data helps publishers understand readers without relying on third-party cookies. 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