{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/it\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Usare il marketing di eBook per promuovere nuove idee nel nuovo anno"},"content":{"rendered":"

Se sei un piccolo imprenditore, una persona? consulenza? o il braccio di marketing di un'azienda pi\u00f9 grande, la prima parte di gennaio \u00e8 il momento di riflettere. \u00c8 tempo di rivedere ci\u00f2 che ha funzionato e ci\u00f2 che non ha funzionato l'anno scorso. Il tempo, come amava dire Steve Covey, "per affilare la sega",<\/p>\n

Ma cosa c'entra questo con la pubblicazione di contenuti?<\/p>\n

Qualsiasi buona strategia di marketing dovrebbe evolversi attorno a un tema centrale. Il primo contenuto che pubblichi in un nuovo anno dovrebbe essere al centro di tutti i tuoi messaggi. Ma andare in un'unica direzione pu\u00f2 essere un rischio.<\/p>\n

Come fai a sapere cosa funzioner\u00e0?<\/p>\n

Quando si cercano le risposte su cosa fare dopo, \u00e8 importante guardare a cosa ha funzionato in passato. Questo non significa in alcun modo riciclare le tue campagne di successo ed eseguire di nuovo qualcosa di simile. Mentre la strada migliore potrebbe essere quella di continuare su un percorso che ha portato nuovi clienti e un aumento delle entrate, potrebbe anche essere il tetto che causa il plateau della tua attivit\u00e0. Quello che vuoi cercare nelle campagne dell'anno precedente \u00e8 il seguente:<\/p>\n

    \n
  1. Cosa risuonava? Cerca temi o messaggi che abbiano invogliato le interazioni con i potenziali clienti e portato anche loro ad acquistare.<\/li>\n
  2. Cosa no? Guarda quali campagne sono fallite. Guarda il testo di marketing e i contenuti che non hanno risuonato.<\/li>\n
  3. Che feedback hai ricevuto sulle tue campagne? Interno, esterno, \u00e8 tutto di valore.<\/li>\n<\/ol>\n

    Una volta raccolti questi dati, puoi iniziare a cercare una nuova idea per il nuovo anno. Puoi appoggiarti alle idee che hanno risuonato in passato, evitando quelle che sono fallite. Mettere insieme un nuovo tema con sicurezza dovrebbe essere molto pi\u00f9 facile se gestisci prima dal passato.<\/p>\n

    Un ultimo pensiero prima di scappare e iniziare a sviluppare contenuti:<\/p>\n

    Cerca di rendere attuali i tuoi contenuti e le tue idee. Gli eBook che risuonano nel presente tendono a essere giocati in modo pi\u00f9 immediato rispetto a quelli che si sentono stantii o si rivolgono a una gamma troppo ampia di persone. Scopri cosa \u00e8 importante per il tuo pubblico e cosa risuona. Un modo semplice per farlo \u00e8 seguirli su Twitter o connettersi con loro su altri social network e guardare cosa stanno condividendo e commentando.<\/p>\n

    Buona fortuna e un felice e fruttuoso anno nuovo da Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Se sei un piccolo imprenditore, una persona? consulenza? o il braccio di marketing di un'azienda pi\u00f9 grande, la prima parte di gennaio \u00e8 il momento di riflettere. \u00c8 tempo di rivedere ci\u00f2 che ha funzionato e ci\u00f2 che non ha funzionato l'anno scorso. Il tempo, come amava dire Steve Covey, "per affilare la sega", ma cosa significa questo [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/it\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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