{"id":73,"date":"2013-01-23T17:36:09","date_gmt":"2013-01-23T17:36:09","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=73"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"guest-post-should-each-franchise-have-its-own-social-media-strategy","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/hu\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","title":{"rendered":"Vend\u00e9gbejegyz\u00e9s: Minden franchise-nak legyen saj\u00e1t k\u00f6z\u00f6ss\u00e9gi m\u00e9dia strat\u00e9gi\u00e1ja?"},"content":{"rendered":"<p><b>Minden franchise-nak legyen saj\u00e1t k\u00f6z\u00f6ss\u00e9gi m\u00e9dia strat\u00e9gi\u00e1ja?<\/b><\/p>\n<p>A franchise-ok birtokl\u00e1sa bonyolult lehet, mert k\u00fcl\u00f6nb\u00f6z\u0151 helyeket kell kezelnie, t\u00f6bb k\u00fcl\u00f6nb\u00f6z\u0151 munkav\u00e1llal\u00f3i csapatot kell kik\u00e9peznie \u00e9s tartania.<a href=\"https:\/\/blog.flipbuilder.com\/hu\/2013\/01\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/guestpost1image1\/\" rel=\"attachment wp-att-74\"><img decoding=\"async\" class=\"alignright size-full wp-image-74\" alt=\"Vend\u00e9gbejegyz\u00e9s1k\u00e9p1\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" width=\"232\" height=\"192\" \/><\/a>? sebess\u00e9ggel, \u00e9s sok menedzser, akik mindannyian megpr\u00f3b\u00e1lnak egy\u00fctt dolgozni \u00e9s jav\u00edtani a v\u00e1llalaton. A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia azonban \u00faj szintre emelte az elm\u00e9lked\u00e9st azok sz\u00e1m\u00e1ra, akik t\u00f6bb k\u00fcl\u00f6nb\u00f6z\u0151 \u00e1gazattal rendelkez\u0151 c\u00e9get birtokolnak. Nem teheti meg, de felteszi mag\u00e1nak a k\u00e9rd\u00e9st: Alkossak-e k\u00f6z\u00f6ss\u00e9gim\u00e9dia-strat\u00e9gi\u00e1t \u00e9s kezeljem a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t az \u00f6sszes franchise eset\u00e9ben, vagy tegyem ezt minden helyi v\u00e1llalat kez\u00e9be?<!--more--><\/p>\n<p>A k\u00e9rd\u00e9s neh\u00e9z, mert a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia n\u00e9pszer\u0171s\u00edt\u00e9se messze t\u00falmutat a tartalom egyszer\u0171 tweetel\u00e9s\u00e9n. Ha t\u00f6bb k\u00fcl\u00f6nb\u00f6z\u0151 franchise-szal dolgozol, akkor meg kell hat\u00e1roznod, hogy ki fejleszti a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia posztokat, ki tervezi az oldalakat, ki fogja k\u00f6zz\u00e9tenni a tartalmat, \u00e9s ki m\u00e9ri fel a sikert \u00e9s elemzi a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia prom\u00f3ci\u00f3j\u00e1b\u00f3l gy\u0171jt\u00f6tt adatokat. V\u00e9gs\u0151 soron a franchise t\u00edpus\u00e1t\u00f3l f\u00fcgg.<\/p>\n<p><b>Amikor a k\u00f6zpontos\u00edtott megk\u00f6zel\u00edt\u00e9s a legjobb<\/b><\/p>\n<p>A k\u00f6zpontos\u00edtott megk\u00f6zel\u00edt\u00e9s egyszer\u0171en azt jelenti, hogy minden k\u00f6z\u00f6ss\u00e9gi csatorn\u00e1n \u2013 Facebookon, Twitteren, Google+-on, LinkedInen \u2013 egy k\u00f6z\u00f6ss\u00e9gi fi\u00f3k lesz a teljes franchise-hoz. Ez azt jelenti, hogy a nemzeti fi\u00f3kvezet\u0151 felel\u0151s ezeknek a sz\u00e1ml\u00e1knak a kezel\u00e9s\u00e9\u00e9rt, vagy felvesz valakit a sz\u00e1ml\u00e1k kezel\u00e9s\u00e9re. Ez seg\u00edt meg\u0151rizni a dolgok k\u00f6vetkezetess\u00e9g\u00e9t \u00e9s fenntartani a m\u00e1rka h\u00edrnev\u00e9t. N\u00e9h\u00e1ny p\u00e9lda, amikor ez a legjobb strat\u00e9gia:<\/p>\n<ul>\n<li><b>Az \u00fcgyfelek nem haszn\u00e1lj\u00e1k a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t. <\/b>\u00c9rdemes elemezni, hogy a fogyaszt\u00f3k hol tal\u00e1lnak inform\u00e1ci\u00f3t. A legjobb m\u00f3dja annak, hogy ez megt\u00f6rt\u00e9njen, ha megk\u00e9rdezed. Minden hely\u00e9n k\u00e9rdezze meg \u00fcgyfeleit, hogy a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t haszn\u00e1lj\u00e1k-e inform\u00e1ci\u00f3k keres\u00e9s\u00e9re (b\u00e1rmilyen inform\u00e1ci\u00f3ra, nem felt\u00e9tlen\u00fcl a c\u00e9g\u00e9re vonatkoz\u00f3an). Ha \u00fagy t\u0171nik, \u00fcgyfeleit ez nem \u00e9rdekli, val\u00f3sz\u00edn\u0171leg a legegyszer\u0171bb \u00e9s a legk\u00f6lts\u00e9ghat\u00e9konyabb az egys\u00e9ges megk\u00f6zel\u00edt\u00e9s alkalmaz\u00e1sa, ahelyett, hogy meghat\u00e1rozott ter\u00fcleteken c\u00e9lozn\u00e1 meg azokat az \u00fcgyfeleket, akik eleve nem haszn\u00e1lj\u00e1k a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t.<\/li>\n<li><b>Ha v\u00e1llalkoz\u00e1sa bizalmas inform\u00e1ci\u00f3kkal foglalkozik.<\/b> Fontos \u00e1tgondolni, hogy val\u00f3j\u00e1ban mivel is foglalkozik az \u00d6n v\u00e1llalkoz\u00e1sa. Az olyan ipar\u00e1gaknak, mint az eg\u00e9szs\u00e9g\u00fcgyi ipar, rendk\u00edv\u00fcl \u00f3vatosnak kell lenni\u00fck, amikor inform\u00e1ci\u00f3kat osztanak meg a nyilv\u00e1noss\u00e1ggal. A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia egy olyan marketingfajta, amely azonnal a nyilv\u00e1noss\u00e1g el\u00e9 ker\u00fcl, \u00e9s t\u00f6bb ezren l\u00e1tj\u00e1k, miel\u0151tt r\u00e1j\u00f6nne, hogy hib\u00e1zott. Ha van r\u00e1 es\u00e9ly, hogy jogi bajba ker\u00fclj\u00f6n valami miatt, amit mond, fontos, hogy ne adja a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t a helyi fi\u00f3kok kez\u00e9be.<\/li>\n<li><b>Ha valami k\u00f6lts\u00e9ghat\u00e9konyabbat szeretne. <\/b>A franchise menedzserek k\u00f6z\u00f6ss\u00e9gi m\u00e9dia feletti ellen\u0151rz\u00e9s\u00e9nek r\u00e9sze a k\u00e9pz\u00e9s, \u00e9s ez id\u0151be \u00e9s p\u00e9nzbe ker\u00fclhet. Fontos, hogy k\u00e9sz\u00edtsen egy k\u00e9pz\u00e9si k\u00e9zik\u00f6nyvet annak \u00e9rdek\u00e9ben, hogy megbizonyosodjon arr\u00f3l, hogy a m\u00e1rk\u00e1ja megfelel\u0151en jelenik meg, \u00e9s sok esetben \u00e9rdemes felvenni valakit, aki megtan\u00edtja a munkat\u00e1rsait a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia adatainak elemz\u00e9s\u00e9re \u00e9s a megsz\u00f3l\u00edt\u00e1s jav\u00edt\u00e1s\u00e1ra. Mindez el\u00e9g fill\u00e9rbe ker\u00fcl, \u00edgy ha p\u00e9nzt szeretne megtakar\u00edtani, akkor a legjobb a k\u00f6zpontos\u00edtott megk\u00f6zel\u00edt\u00e9s alkalmaz\u00e1sa (legal\u00e1bbis eleinte).<\/li>\n<\/ul>\n<p>Fontos felismerni, hogy a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia nemzeti \u00e1g\u00e1nak kez\u00e9be v\u00e9tele nem jelenti azt, hogy a dolgok k\u00f6nnyebben kezelhet\u0151k lesznek. Lehet, hogy ez egy biztons\u00e1gosabb megold\u00e1s, de el\u0151fordulhat, hogy egy csapatot kell felvennie, hogy rendben tartsa a dolgokat.<\/p>\n<p><b>Mikor kell a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t a helyi fi\u00f3kok kez\u00e9ben hagyni<\/b><\/p>\n<p>Ez a megk\u00f6zel\u00edt\u00e9s eleinte kicsit kock\u00e1zatosabb lehet, de ha m\u00e1r az \u00f6sszes helysz\u00ednnel besz\u00e9lsz, \u00e9s megbizonyosodsz arr\u00f3l, hogy mindenki ugyanazon az oldalon van, egy rendszernek el kell kezdenie kialakulnia, \u00e9s a dolgoknak z\u00f6kken\u0151mentesen kell menni\u00fck. N\u00e9h\u00e1ny p\u00e9lda, ahol a decentraliz\u00e1lt megk\u00f6zel\u00edt\u00e9s m\u0171k\u00f6dik a legjobban, a k\u00f6vetkez\u0151k:<\/p>\n<ul>\n<li><b>Jelent\u0151s helyek k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9gek<\/b>. \u00c9rdemes elemeznie, hogy az \u00fcgyfelek mennyiben k\u00fcl\u00f6nb\u00f6znek egym\u00e1st\u00f3l az egyes helyeken. Ez azt jelenti, hogy mindent elemezni kell a franchise t\u00e9nyleges hely\u00e9t\u0151l (vid\u00e9ki, v\u00e1rosi, el\u0151v\u00e1rosi stb.) az \u00fcgyfelek demogr\u00e1fiai adataiig. Ha ezek a k\u00fcl\u00f6nbs\u00e9gek el\u00e9gs\u00e9gesek ahhoz, hogy term\u00e9kei \u00e9s egy\u00e9b marketingtaktik\u00e1ja helyenk\u00e9nt v\u00e1ltozzon, akkor val\u00f3sz\u00edn\u0171leg a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia strat\u00e9gi\u00e1j\u00e1nak is meg kell tennie.<\/li>\n<li><b>Franchise vez\u00e9rl\u00e9s m\u00e1s marketing kezdem\u00e9nyez\u00e9sekkel<\/b>. Val\u00f3sz\u00edn\u0171, hogy a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia a marketing utols\u00f3 form\u00e1ja, amelyet val\u00f3ban be kell vezetni. Ez\u00e9rt fontos, hogy megvizsg\u00e1lja, milyen marketingfeladatokat ruh\u00e1zott eddig az \u00f6sszes franchise-hely\u00e9re. Ha kor\u00e1bban k\u00e9nyelmesen \u00e1tadta a fi\u00f3kvezet\u0151knek a m\u00e1rka h\u00edrnev\u00e9t, akkor lehet, hogy a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1nak sem kell m\u00e1snak lennie.<\/li>\n<\/ul>\n<p>T\u00f6bb franchise tulajdonosa van, \u00e9s \u00fagy d\u00f6nt\u00f6tt, hogy az egyik megk\u00f6zel\u00edt\u00e9s jobb, mint a m\u00e1sik? Mondja el nek\u00fcnk t\u00f6rt\u00e9net\u00e9t \u00e9s azt, hogy mi v\u00e1lt be \u00d6nnek az al\u00e1bbi megjegyz\u00e9sekben.<\/p>\n<p><i>Fot\u00f3 forr\u00e1sa: blog.hubspot.com<\/i><\/p>\n<p><i>Amanda DiSilvestro az Illinois \u00c1llami Egyetemen v\u00e9gzett. B\u00e1r angol oktat\u00e1si diplom\u00e1t szerzett, azon kapta mag\u00e1t, hogy f\u0151\u00e1ll\u00e1s\u00fa bloggerk\u00e9nt dolgozik a SEO\/social media oszt\u00e1lyon <\/i><a href=\"http:\/\/www.highervisibility.com\/\"><i>Jobb l\u00e1that\u00f3s\u00e1g<\/i><\/a><i>.com<\/i><i>, vezet\u0151 <\/i><a href=\"http:\/\/www.highervisibility.com\/franchise-seo-services\/\"><i>SEO franchise sz\u00e1m\u00e1ra<\/i><\/a><i>.<\/i><\/p>\n<p><i>?<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Minden franchise-nak legyen saj\u00e1t k\u00f6z\u00f6ss\u00e9gi m\u00e9dia strat\u00e9gi\u00e1ja? A franchise-ok birtokl\u00e1sa bonyolult lehet, mert k\u00fcl\u00f6nb\u00f6z\u0151 helyeket kell kezelnie, t\u00f6bb k\u00fcl\u00f6nb\u00f6z\u0151 munkav\u00e1llal\u00f3i csapatot kell kik\u00e9peznie \u00e9s tartania? sebess\u00e9ggel, \u00e9s sok menedzser, akik mindannyian megpr\u00f3b\u00e1lnak egy\u00fctt dolgozni \u00e9s jav\u00edtani a v\u00e1llalaton. A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia azonban \u00faj szintre emelte a [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/hu\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. Social media, however, has added a new level of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/hu\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-23T17:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/45.56.103.83:8080\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"},\"author\":{\"name\":\"karl\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\"},\"headline\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy?\",\"datePublished\":\"2013-01-23T17:36:09+00:00\",\"dateModified\":\"2018-10-29T06:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"name\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? 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