{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/hu\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Az eBook marketing haszn\u00e1lata \u00faj \u00f6tletek n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re az \u00faj\u00e9vben"},"content":{"rendered":"

Ha \u00d6n egy kisv\u00e1llalkoz\u00e1s tulajdonosa, egyszem\u00e9lyes? tan\u00e1csad\u00f3? vagy egy nagyobb c\u00e9g marketing \u00e1ga, akkor janu\u00e1r eleje a gondolkod\u00e1s ideje. Ideje \u00e1ttekinteni, mi m\u0171k\u00f6d\u00f6tt \u00e9s mi nem m\u0171k\u00f6d\u00f6tt tavaly. Az id\u0151, ahogy Steve Covey szerette mondani: \u201e\u00e9lezni a f\u0171r\u00e9szt\u201d,<\/p>\n

De mi k\u00f6ze ennek a tartalom k\u00f6zz\u00e9t\u00e9tel\u00e9hez?<\/p>\n

Minden j\u00f3 marketingstrat\u00e9gi\u00e1nak egy k\u00f6zponti t\u00e9ma k\u00f6r\u00e9 kell alakulnia. Az \u00faj \u00e9vben k\u00f6zz\u00e9tett els\u0151 tartalom legyen minden \u00fczeneted k\u00f6z\u00e9ppontj\u00e1ban. De ha egyetlen ir\u00e1nyba haladunk, ez kock\u00e1zatot jelenthet.<\/p>\n

Honnan tudod, hogy mi fog m\u0171k\u00f6dni?<\/p>\n

Amikor a k\u00f6vetkez\u0151 l\u00e9p\u00e9sekre keresi a v\u00e1laszt, fontos megvizsg\u00e1lni, mi m\u0171k\u00f6d\u00f6tt a m\u00faltban. Ez semmik\u00e9ppen sem jelenti azt, hogy \u00fajrahasznos\u00edtsa sikeres kamp\u00e1nyait, \u00e9s futtasson \u00fajra valami hasonl\u00f3t. B\u00e1r a legjobb megold\u00e1s az, ha folytatja azt az utat, amely \u00faj \u00fcgyfeleket hozott \u00e9s n\u00f6velte a bev\u00e9telt, ez lehet az a plafon is, amely miatt v\u00e1llalkoz\u00e1sa fenns\u00edkra ker\u00fcl. Amit az el\u0151z\u0151 \u00e9v kamp\u00e1nyaiban keresni szeretne, az a k\u00f6vetkez\u0151:<\/p>\n

    \n
  1. Mi visszhangzott? Keressen olyan t\u00e9m\u00e1kat vagy \u00fczeneteket, amelyek interakci\u00f3ra cs\u00e1b\u00edtott\u00e1k a potenci\u00e1lis \u00fcgyfeleket, \u00e9s v\u00e1s\u00e1rl\u00e1sra k\u00e9sztett\u00e9k \u0151ket.<\/li>\n
  2. Mi nem? N\u00e9zze meg, milyen kamp\u00e1nyok buktak el. N\u00e9zze meg a marketingsz\u00f6veget \u00e9s a tartalmat, amely nem kapott visszhangot.<\/li>\n
  3. Milyen visszajelz\u00e9seket kapt\u00e1l kamp\u00e1nyaiddal kapcsolatban? Bels\u0151, k\u00fcls\u0151, ez mind \u00e9rt\u00e9kes.<\/li>\n<\/ol>\n

    Miut\u00e1n \u00f6sszegy\u0171jt\u00f6tte ezeket az adatokat, elkezdhet \u00faj \u00f6tletet keresni az \u00faj\u00e9vre. T\u00e1maszkodhat azokra az \u00f6tletekre, amelyek kor\u00e1bban visszhangot keltettek, mik\u00f6zben elker\u00fclheti azokat, amelyek eld\u0151ltek. Egy \u00faj t\u00e9ma magabiztos \u00f6ssze\u00e1ll\u00edt\u00e1sa sokkal k\u00f6nnyebb lesz, ha el\u0151sz\u00f6r kezeli a m\u00faltat.<\/p>\n

    M\u00e9g egy utols\u00f3 gondolat, miel\u0151tt elfutsz \u00e9s tartalomfejleszt\u00e9sbe kezdesz:<\/p>\n

    Pr\u00f3b\u00e1ld meg aktu\u00e1liss\u00e1 tenni tartalmaidat \u00e9s \u00f6tleteidet. A mostan\u00e1ban visszhangz\u00f3 e-k\u00f6nyvek \u00e1ltal\u00e1ban azonnali lej\u00e1tsz\u00e1sra ker\u00fclnek, mint azok, amelyek elavultnak t\u0171nnek, vagy t\u00fal sok ember sz\u00e1m\u00e1ra vonz\u00f3ak. Tudd, hogy mi a fontos a k\u00f6z\u00f6ns\u00e9ged sz\u00e1m\u00e1ra, \u00e9s mi az, ami rezon\u00e1l. Ennek egy egyszer\u0171 m\u00f3dja, ha k\u00f6veti \u0151ket a Twitteren, vagy kapcsolatba l\u00e9p vel\u00fck m\u00e1s k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zatokon, \u00e9s figyeli, hogy mit osztanak meg \u00e9s komment\u00e1lnak.<\/p>\n

    Sok sikert \u00e9s boldog \u00e9s gy\u00fcm\u00f6lcs\u00f6z\u0151 \u00faj \u00e9vet k\u00edv\u00e1n a Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Ha \u00d6n egy kisv\u00e1llalkoz\u00e1s tulajdonosa, egyszem\u00e9lyes? tan\u00e1csad\u00f3? vagy egy nagyobb c\u00e9g marketing \u00e1ga, akkor janu\u00e1r eleje a gondolkod\u00e1s ideje. Ideje \u00e1ttekinteni, mi m\u0171k\u00f6d\u00f6tt \u00e9s mi nem m\u0171k\u00f6d\u00f6tt tavaly. Az id\u0151, ahogy Steve Covey szerette azt mondani, hogy \u201e\u00e9lezni a f\u0171r\u00e9szt\u201d, de mit jelent ez [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,7],"tags":[],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/hu\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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