{"id":522,"date":"2018-11-16T03:11:54","date_gmt":"2018-11-16T03:11:54","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=522"},"modified":"2018-11-16T03:34:04","modified_gmt":"2018-11-16T03:34:04","slug":"how-to-create-a-digital-lookbook","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/hu\/how-to-create-a-digital-lookbook\/522\/","title":{"rendered":"Hogyan k\u00e9sz\u00edts\u00fcnk digit\u00e1lis lookbookot"},"content":{"rendered":"A statikus m\u00e1r nem mag\u00e1val ragad\u00f3. Ahol a dinamikus oldallapoz\u00e1si st\u00edlus felkelti a legnagyobb figyelmet, a <strong>digit\u00e1lis lookbook szoftver<\/strong> minden olyan m\u00e1rka preferencialist\u00e1ja uralkodik, amely megpr\u00f3b\u00e1lja n\u00e9pszer\u0171s\u00edteni a term\u00e9keit. F\u0151leg a kiad\u00f3kra szabva, hogy n\u00f6velj\u00e9k kiadv\u00e1nyaik el\u0151fizet\u00e9seit, nemcsak \u0151ket, hanem a v\u00e1llalkoz\u00e1sokat is felhatalmazza, \u00e9s egy egyedi lookbook seg\u00edts\u00e9g\u00e9vel pr\u00f3b\u00e1lj\u00e1k el\u00e9rni a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fcket. \r\n\r\n<strong>Flip PDF Professional<\/strong>, az FlipBuilder speci\u00e1lis szoftvercsomagja ezt lehet\u0151v\u00e9 teszi! Az Windows oper\u00e1ci\u00f3s rendszerre let\u00f6lthet\u0151 szoftver\u00e9vel kiv\u00e1l\u00f3 lehet\u0151s\u00e9get k\u00edn\u00e1l a felhaszn\u00e1l\u00f3knak, hogy az unalmas lookbookokat \u00e9l\u00e9nk \u00e9s professzion\u00e1lis megjelen\u00e9s\u0171 forr\u00e1sokk\u00e1 alak\u00edts\u00e1k. \r\n\r\n&nbsp;\r\n<iframe style=\"width:760px;height:424px;border: 1px solid #504f4f;\" src=\"\/\/static.flipbuilder.com\/demo\/hermes\/mobile\/index.html\"  seamless=\"seamless\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" ><\/iframe>\r\n \r\n&nbsp;\r\n<div class=\"down-box\">\r\n\r\nA legjobb asztali digit\u00e1lis kiad\u00f3i szoftver Lookbookokhoz\/prospektusokhoz\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #5db73c;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\">Let\u00f6lt\u00e9s Windows-hez<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #3c96b7;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\">Let\u00f6lt\u00e9s Mac oper\u00e1ci\u00f3s rendszerhez<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\r\n&nbsp;\r\n\r\nEgy kezd\u0151 sz\u00e1m\u00e1ra ez kiss\u00e9 bonyolultnak t\u0171nhet, ez\u00e9rt ez az \u00edr\u00e1s c\u00e9lja, hogy felvil\u00e1gos\u00edtson a l\u00e9p\u00e9sekr\u0151l. K\u00f6vesse az al\u00e1bbiakban le\u00edrtakat, hogy r\u00e1j\u00f6jj\u00f6n, a folyamat val\u00f3j\u00e1ban egy torta.  \r\n\r\n&nbsp;\r\n<h3>1. l\u00e9p\u00e9s: PDF import\u00e1l\u00e1sa<\/h3>\r\n\r\nTegy\u00fck fel, hogy sikeresen elind\u00edtotta az alkalmaz\u00e1st az asztalon. Az azonnali kezd\u00e9shez egyszer\u0171en import\u00e1lja a lookbookot PDF form\u00e1tum\u00e1ban az \u201e\u00daj projekt l\u00e9trehoz\u00e1sa\u201d gombra kattintva. Ha elk\u00e9sz\u00fclt, a HTML5 \u00e9s az Flash k\u00e9t verzi\u00f3ja k\u00f6z\u00fcl v\u00e1laszthat.  \r\n\r\n&nbsp;\r\n<a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/import-pdf.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/import-pdf.jpg\" alt=\"\" width=\"760\" height=\"463\" class=\"aligncenter size-full wp-image-477\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/import-pdf.jpg 760w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/import-pdf-300x183.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/import-pdf-1x1.jpg 1w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a> \r\n&nbsp;\r\n\r\nA \u201eHTML5\u201d lehet\u0151s\u00e9gre kattintva szabadon b\u00f6ng\u00e9szhet a gy\u0171jtem\u00e9nyei k\u00f6z\u00f6tt, \u00e9s felt\u00f6ltheti l\u00e9trehozott digit\u00e1lis flipbookj\u00e1t. Az \u201eImport\u00e1l\u00e1s most\u201d azonnal elvezeti \u00d6nt a <a href=\"http:\/\/www.flipbuilder.com\/extension\/lookbook.html\">PDF lookbook szoftver<\/a>, unalmas lookbookod megjelen\u00edt\u00e9se lapozhat\u00f3 lap alap\u00fa form\u00e1ban. K\u00f6vesse az al\u00e1bbi \u00e1br\u00e1t, hogy jelz\u00e9st kapjon. \r\n\r\n&nbsp;\r\n<h3>2. l\u00e9p\u00e9s: Tegye testre, hogy multim\u00e9di\u00e1val gazdag\u00edtsa<\/h3>\r\n\r\nMost, hogy a f\u0151ablakban landolt, n\u00e9zzen k\u00f6r\u00fcl a men\u00fck k\u00f6z\u00f6tt, hogy testreszabhassa a lookbookot, \u00e9s gazdag\u00edtsa azt hotspotokkal, kamer\u00e1kkal, gombokkal, k\u00e9pekkel, hivatkoz\u00e1sokkal \u00e9s mi m\u00e1ssal! \r\n\r\n&nbsp;\r\n<a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/lookbook-layout.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/lookbook-layout.jpg\" alt=\"\" width=\"760\" height=\"452\" class=\"aligncenter size-full wp-image-527\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/lookbook-layout.jpg 760w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/lookbook-layout-300x178.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/lookbook-layout-1x1.jpg 1w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>\r\n &nbsp;\r\n\r\nP\u00e9ld\u00e1ul, ha ruh\u00e1zati v\u00e1llalkoz\u00e1sa van, akkor esetleg felvehet egy hotspotot a ki\u00e1ll\u00edtott ruh\u00e1k csillog\u00f3 r\u00e9szeire. A sz\u00ednek, t\u00edpusok \u00e9s alfa sz\u00ednek sz\u00e9les v\u00e1laszt\u00e9k\u00e1b\u00f3l v\u00e1laszthat\u00f3 szabads\u00e1g is rendelkez\u00e9sre \u00e1ll, \u00edgy szerkesztheti a hotspotot.  \r\n\r\n&nbsp;\r\n<h3>3. l\u00e9p\u00e9s: N\u00f6velje a vizu\u00e1lis \u00e9rdekl\u0151d\u00e9st az oldalszerkeszt\u0151 lehet\u0151s\u00e9g felfedez\u00e9s\u00e9vel<\/h3>\r\n\r\nMeglepet\u00e9s meglepet\u00e9s! Igen, van m\u00e9g egy \u201eoldalszerkeszt\u0151\u201d is, amellyel minden oldalt k\u00fcl\u00f6n-k\u00fcl\u00f6n megl\u00e1togathat, \u00e9s \u00e9rz\u00e9keny elemeket, p\u00e9ld\u00e1ul sz\u00f6veget, filmet, vide\u00f3kat a \u201eYouTube\u201d-r\u00f3l, hangot \u00e9s m\u00e9g sok m\u00e1st beilleszthet. Mindezek a legfels\u0151 panelen tal\u00e1lhat\u00f3k. \r\n\r\n&nbsp; \r\n<a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/2-page-editor.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/2-page-editor.jpg\" alt=\"\" width=\"760\" height=\"451\" class=\"aligncenter size-full wp-image-528\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/2-page-editor.jpg 760w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/2-page-editor-300x178.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/2-page-editor-1x1.jpg 1w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>\r\n&nbsp;\r\n\r\nAzok sz\u00e1m\u00e1ra, akik k\u00e9peket adnak hozz\u00e1, sz\u0171r\u0151k \u00e9s keretek \u00e1llnak rendelkez\u00e9sre a mer\u00e9sz hat\u00e1sok alkalmaz\u00e1s\u00e1ra, az eszt\u00e9tika jav\u00edt\u00e1s\u00e1ra, a konkr\u00e9t t\u00e1rgyak kiemel\u00e9s\u00e9re, a sz\u00ednek manipul\u00e1l\u00e1s\u00e1ra \u00e9s v\u00e9g\u00fcl az egyedis\u00e9g kiemel\u00e9s\u00e9re. \r\n\r\n&nbsp;\r\n<a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/3-img-filter.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/3-img-filter.jpg\" alt=\"\" width=\"760\" height=\"450\" class=\"aligncenter size-full wp-image-529\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/3-img-filter.jpg 760w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/3-img-filter-300x178.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/3-img-filter-1x1.jpg 1w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>\r\n&nbsp;\r\n\r\nAlkalmaz\u00e1sa ut\u00e1n a \u201eMent\u00e9s \u00e9s kil\u00e9p\u00e9s\u201d gomb azonnal a f\u0151oldalra viszi, ahol a \u201eTervez\u00e9si be\u00e1ll\u00edt\u00e1sok\u201d, \u201eK\u00f6nyvjelz\u0151 lapok\u201d \u00e9s \u201eTartalomjegyz\u00e9k\u201d tal\u00e1lhat\u00f3k az oldals\u00f3 panelen. \r\n \r\n&nbsp;\r\n<a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/4-template.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/4-template.jpg\" alt=\"\" width=\"760\" height=\"522\" class=\"aligncenter size-full wp-image-530\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/4-template.jpg 760w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/4-template-300x206.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/4-template-1x1.jpg 1w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>\r\n&nbsp;\r\n\r\nAhogy a fenti k\u00e9pen is l\u00e1that\u00f3, m\u00e9g a h\u00e1tt\u00e9rben is m\u0171k\u00f6dik egy be\u00e1ll\u00edt\u00e1s a sablonok list\u00e1j\u00e1b\u00f3l a \u201eTervez\u00e9si be\u00e1ll\u00edt\u00e1sok\u201d lapon. Az eredm\u00e9ny az al\u00e1bbi k\u00e9phez hasonl\u00f3nak t\u0171nik.\r\n\r\n&nbsp;\r\n<h3>4. l\u00e9p\u00e9s: Ossza meg k\u00f6zeli \u00e9s szeretteivel\/c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9vel<\/h3>\r\n &nbsp;\r\n<a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/5-publish-output.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/5-publish-output.jpg\" alt=\"\" width=\"760\" height=\"463\" class=\"aligncenter size-full wp-image-525\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/5-publish-output.jpg 760w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/5-publish-output-300x183.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/5-publish-output-1x1.jpg 1w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>\r\n&nbsp;\r\n\r\nAz Flip PDF Professional h\u00e1rom praktikus m\u00f3dot k\u00edn\u00e1l a felhaszn\u00e1l\u00f3knak a flip-page alap\u00fa lookbook megoszt\u00e1s\u00e1ra. \r\n\r\n<ul>\r\n<li>K\u00f6zz\u00e9t\u00e9tel<\/li>\r\n<li>Felt\u00f6lt\u00e9s Online<\/li>\r\n<li>Cloud Publish <\/li>\r\n<\/ul>\r\n\r\n\r\nC\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9t\u0151l f\u00fcgg\u0151en ossza meg online, vagy azonnal k\u00fcldje el e-mailben bar\u00e1tainak, hogy rekl\u00e1mozza term\u00e9keit, \u00e9s megmutassa kreat\u00edv gondolkod\u00e1sm\u00f3dj\u00e1t. A szoftver t\u00e1mogatja a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n, p\u00e9ld\u00e1ul a Google+-on, a LinkedIn-en, a Facebookon \u00e9s a Twitteren val\u00f3 megoszt\u00e1st is, \u00edgy b\u0151s\u00e9ges lehet\u0151s\u00e9get k\u00edn\u00e1l a k\u00f6z\u00f6ns\u00e9ggel val\u00f3 jobb kapcsolattart\u00e1sra. \r\n\r\n&nbsp;\r\n<a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/upload-online.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/upload-online.jpg\" alt=\"\" width=\"760\" height=\"445\" class=\"aligncenter size-full wp-image-526\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/upload-online.jpg 760w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/upload-online-300x176.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2018\/11\/upload-online-1x1.jpg 1w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>\r\n&nbsp;\r\n\r\nAz online megoszt\u00e1shoz a feladat v\u00e9grehajt\u00e1s\u00e1hoz be kell jelentkezni egy \u00faj\/megl\u00e9v\u0151 fi\u00f3kba. \r\n\r\n&nbsp;\r\n<h3>5. l\u00e9p\u00e9s: \u00c9lvezze a rivaldaf\u00e9nyt<\/h3>\r\n\r\nK\u00e9sz\u00fclj\u00f6n fel a h\u00edzelg\u0151 megjegyz\u00e9sek fogad\u00e1s\u00e1ra, \u00e9s er\u0151s\u00edtse meg k\u00f6vet\u0151i b\u00e1zis\u00e1t a multim\u00e9di\u00e1s megragad\u00f3 lookbook seg\u00edts\u00e9g\u00e9vel. \r\n\r\n&nbsp;\r\n<h3>K\u00f6vetkeztet\u00e9s<\/h3>\r\n\r\nHa van butikja vagy \u00fczletl\u00e1nca, kezdje el m\u00e9g ma! Nincs r\u00e1 m\u00f3d, megb\u00e1nn\u00e1d. Ingyenes hozz\u00e1f\u00e9r\u00e9st kap a pr\u00f3baverzi\u00f3hoz, de a jobb \u00e9s professzion\u00e1lisabb eredm\u00e9nyek \u00e9rdek\u00e9ben pr\u00f3b\u00e1lja meg friss\u00edteni. A v\u00e1laszt\u00e1s a ti\u00e9d, de az \u00edg\u00e9ret az Flip PDF Professionals! \r\n\r\n&nbsp;\r\n<iframe style=\"width:760px;height:424px;border: 1px solid #504f4f;\" src=\"\/\/static.flipbuilder.com\/demo\/hardgraft-catalog\/mobile\/index.html\"  seamless=\"seamless\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" ><\/iframe>\r\n \r\n&nbsp;\r\n<div class=\"down-box\">\r\n\r\nA legjobb asztali Lookbook k\u00e9sz\u00edt\u0151 szoftver\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #5db73c;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\">Let\u00f6lt\u00e9s Windows-hez<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #3c96b7;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\">Let\u00f6lt\u00e9s Mac oper\u00e1ci\u00f3s rendszerhez<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>A statikus m\u00e1r nem mag\u00e1val ragad\u00f3. Ahol a dinamikus oldallapoz\u00e1si st\u00edlus vonzza a legnagyobb figyelmet, ott egy digit\u00e1lis lookbook szoftver uralja minden term\u00e9k\u00e9t rekl\u00e1mozni pr\u00f3b\u00e1l\u00f3 m\u00e1rka preferencialist\u00e1j\u00e1t. F\u0151leg a kiad\u00f3kra szabva, hogy n\u00f6velj\u00e9k kiadv\u00e1nyaik el\u0151fizet\u00e9seit, nemcsak \u0151ket, hanem a v\u00e1llalkoz\u00e1sokat is felhatalmazza, \u00e9s megpr\u00f3b\u00e1lj\u00e1k el\u00e9rni c\u00e9lk\u00f6z\u00f6ns\u00e9geiket [\u2026]<\/p>","protected":false},"author":5,"featured_media":527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flipbook-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create A Digital Lookbook<\/title>\n<meta name=\"description\" content=\"a digital lookbook software reigns the preference list of every brand trying to publicise their products. Tailored chiefly for the publishers to increase the subscription of their publishings, it empowers not just them but also businesses, trying to reach their target audiences via a unique lookbook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/hu\/how-to-create-a-digital-lookbook\/522\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create A Digital Lookbook\" \/>\n<meta property=\"og:description\" content=\"a digital lookbook software reigns the preference list of every brand trying to publicise their products. 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