{"id":9983,"date":"2026-05-27T02:12:16","date_gmt":"2026-05-27T02:12:16","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/"},"modified":"2026-05-27T02:12:16","modified_gmt":"2026-05-27T02:12:16","slug":"zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/he\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/","title":{"rendered":"\u05e1\u05e7\u05d9\u05e8\u05d4 \u05db\u05dc\u05dc\u05d9\u05ea \u05e9\u05dc \u05d7\u05d9\u05e4\u05d5\u05e9 \u05dc\u05dc\u05d0 \u05e7\u05dc\u05d9\u05e7\u05d9\u05dd \u05d5\u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea: \u05de\u05d3\u05e8\u05d9\u05da \u05dc\u05de\u05d5\u05e6\u05d9\u05d0\u05d9\u05dd \u05dc\u05d0\u05d5\u05e8 \u05dc\u05e9\u05d9\u05de\u05d5\u05e8 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d5\u05d4\u05db\u05e0\u05e1\u05d5\u05ea"},"content":{"rendered":"
\"\u05e1\u05e7\u05d9\u05e8\u05d4<\/figure>\n

\u05e2\u05d1\u05d5\u05e8 \u05e6\u05d5\u05d5\u05ea\u05d9\u05dd \u05d4\u05de\u05e9\u05d5\u05d5\u05d9\u05dd \u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05ea \u05d4\u05d5\u05e6\u05d0\u05d4 \u05dc\u05d0\u05d5\u05e8 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea<\/a> \u05d0\u05d5\u05b9 \u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05ea \u05e4\u05e8\u05e1\u05d5\u05dd \u05ea\u05d5\u05db\u05df<\/a>, FlipHTML5 \u05d4\u05d9\u05d0 \u05e0\u05e7\u05d5\u05d3\u05ea \u05d9\u05d9\u05d7\u05d5\u05e1 \u05e9\u05d9\u05de\u05d5\u05e9\u05d9\u05ea \u05dc\u05d7\u05d9\u05d1\u05d5\u05e8 \u05d4\u05d5\u05e6\u05d0\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea<\/a> \u05d6\u05e8\u05d9\u05de\u05d5\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e2\u05dd \u05d4\u05e4\u05e6\u05d4 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea \u05d5\u05d4\u05e6\u05d2\u05d4 \u05d9\u05d3\u05d9\u05d3\u05d5\u05ea\u05d9\u05ea \u05dc\u05e7\u05d5\u05e8\u05d0.<\/p>\n

<\/p>\n

\u05d2\u05d9\u05dc\u05d5\u05d9 \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05e9\u05ea\u05e0\u05d4. \u05d9\u05d5\u05ea\u05e8 \u05e9\u05d0\u05d9\u05dc\u05ea\u05d5\u05ea \u05de\u05e7\u05d1\u05dc\u05d5\u05ea \u05db\u05e2\u05ea \u05ea\u05e9\u05d5\u05d1\u05d4 \u05d9\u05e9\u05d9\u05e8\u05d5\u05ea \u05d1\u05d3\u05e3 \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9, \u05d1\u05e1\u05d9\u05db\u05d5\u05dd \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05d0\u05d5 \u05d1\u05dc\u05d5\u05d7 \u05d9\u05d3\u05e2. \u05d6\u05d4 \u05dc\u05d0 \u05d0\u05d5\u05de\u05e8 \u05e9\u05d1\u05e2\u05dc\u05d9 \u05d0\u05ea\u05e8\u05d9\u05dd \u05e6\u05e8\u05d9\u05db\u05d9\u05dd \u05dc\u05d4\u05e4\u05e1\u05d9\u05e7 \u05dc\u05d4\u05e9\u05e7\u05d9\u05e2 \u05d1\u05d7\u05d9\u05e4\u05d5\u05e9. \u05d6\u05d4 \u05d0\u05d5\u05de\u05e8 \u05e9\u05d4\u05de\u05d8\u05e8\u05d4 \u05e6\u05e8\u05d9\u05db\u05d4 \u05dc\u05d4\u05ea\u05e8\u05d7\u05d1 \u05de... \u05de\u05e7\u05d1\u05dc \u05d0\u05ea \u05d4\u05e7\u05dc\u05d9\u05e7<\/strong> \u05dc \u05e8\u05db\u05d9\u05e9\u05ea \u05d0\u05de\u05d5\u05df \u05d5\u05d2\u05d9\u05d5\u05e1 \u05d1\u05d9\u05e7\u05d5\u05e8\u05d9\u05dd \u05d7\u05d5\u05d6\u05e8\u05d9\u05dd<\/strong>.<\/p>\n

\u05e1\u05e4\u05e8 \u05d4\u05d3\u05e8\u05db\u05d4 \u05d6\u05d4 \u05de\u05ea\u05de\u05e7\u05d3 \u05d1\u05e4\u05e2\u05d5\u05dc\u05d5\u05ea \u05de\u05e2\u05e9\u05d9\u05d5\u05ea: \u05db\u05d9\u05e6\u05d3 \u05dc\u05e2\u05e6\u05d1 \u05de\u05d0\u05de\u05e8\u05d9\u05dd \u05e2\u05d1\u05d5\u05e8 \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05d5\u05d3\u05e8\u05e0\u05d9\u05d5\u05ea, \u05db\u05d9\u05e6\u05d3 \u05dc\u05d4\u05e4\u05d5\u05da \u05ea\u05e9\u05d5\u05de\u05ea \u05dc\u05d1 \u05e8\u05d6\u05d4 \u05dc\u05de\u05e0\u05d5\u05d9\u05d9\u05dd, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05de\u05d3\u05d5\u05d3 \u05d4\u05e6\u05dc\u05d7\u05d4 \u05db\u05d0\u05e9\u05e8 \u05d4\u05e7\u05dc\u05d9\u05e7 \u05db\u05d1\u05e8 \u05d0\u05d9\u05e0\u05d5 \u05de\u05d5\u05d1\u05d8\u05d7.<\/p>\n

\u05de\u05d4 \u05d4\u05de\u05e9\u05de\u05e2\u05d5\u05ea \u05d4\u05d0\u05de\u05d9\u05ea\u05d9\u05ea \u05e9\u05dc "\u05d0\u05e4\u05e1 \u05e7\u05dc\u05d9\u05e7\u05d9\u05dd" \u05e2\u05d1\u05d5\u05e8 \u05de\u05e4\u05e8\u05e1\u05de\u05d9\u05dd<\/h2>\n

\u05d2\u05d9\u05dc\u05d5\u05d9 \u05dc\u05dc\u05d0 \u05e7\u05dc\u05d9\u05e7\u05d9\u05dd \u05de\u05d5\u05e4\u05d9\u05e2 \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05d1\u05d0\u05d7\u05ea \u05de\u05d4\u05d3\u05e8\u05db\u05d9\u05dd \u05d4\u05d1\u05d0\u05d5\u05ea:<\/p>\n

    \n
  • \u05e1\u05d9\u05db\u05d5\u05de\u05d9\u05dd \/ \u05e1\u05e7\u05d9\u05e8\u05d5\u05ea \u05e9\u05dc \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea:<\/strong> \u05ea\u05e9\u05d5\u05d1\u05d5\u05ea \u05de\u05e7\u05d5\u05e6\u05e8\u05d5\u05ea \u05e9\u05de\u05e6\u05d8\u05d8\u05d5\u05ea \u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05d0\u05da \u05de\u05e4\u05d7\u05d9\u05ea\u05d5\u05ea \u05e7\u05dc\u05d9\u05e7\u05d9\u05dd.<\/li>\n
  • \u05e7\u05d8\u05e2\u05d9 \u05d5\u05d9\u05d3\u05d0\u05d5 \u05e0\u05d1\u05d7\u05e8\u05d9\u05dd:<\/strong> \u05e4\u05e1\u05e7\u05d4, \u05e8\u05e9\u05d9\u05de\u05d4 \u05d0\u05d5 \u05d8\u05d1\u05dc\u05d4 \u05e9\u05e0\u05dc\u05e7\u05d7\u05d5 \u05de\u05e2\u05de\u05d5\u05d3 \u05d5\u05de\u05d5\u05e6\u05d2\u05d9\u05dd \u05d1\u05e8\u05d0\u05e9 \u05d4\u05d3\u05e3.<\/li>\n
  • \u05e4\u05d0\u05e0\u05dc\u05d9\u05dd \u05e9\u05dc \u05d9\u05d3\u05e2:<\/strong> \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05de\u05d5\u05e0\u05d7\u05d5\u05ea-\u05d9\u05e9\u05d5\u05ea \u05e9\u05e2\u05d5\u05e0\u05d5\u05ea \u05e2\u05dc \u05db\u05d5\u05d5\u05e0\u05d4 \u05dc\u05dc\u05d0 \u05d1\u05d9\u05e7\u05d5\u05e8.<\/li>\n
  • \u05d0\u05e0\u05e9\u05d9\u05dd \u05e9\u05d5\u05d0\u05dc\u05d9\u05dd \u05d2\u05dd:<\/strong> \u05ea\u05e9\u05d5\u05d1\u05d5\u05ea \u05e0\u05d9\u05ea\u05e0\u05d5\u05ea \u05dc\u05d4\u05e8\u05d7\u05d1\u05d4 \u05e9\u05d9\u05db\u05d5\u05dc\u05d5\u05ea \u05dc\u05e1\u05e4\u05d5\u05d2 \u05d0\u05ea \u05d4\u05e4\u05d2\u05d9\u05e9\u05d4.<\/li>\n<\/ul>\n

    \u05e9\u05dc\u05d1 1: \u05db\u05ea\u05d1\u05d5 \u05dc\u05de\u05e2\u05df \u05d1\u05d4\u05d9\u05e8\u05d5\u05ea "\u05e0\u05d9\u05ea\u05e0\u05ea \u05dc\u05d7\u05d9\u05dc\u05d5\u05e5" (\u05de\u05d1\u05dc\u05d9 \u05dc\u05d7\u05e9\u05d5\u05e3 \u05d4\u05db\u05dc)<\/h2>\n

    \u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05e2\u05d3\u05d9\u05e4\u05d5\u05ea \u05ea\u05d5\u05db\u05df \u05e9\u05e7\u05dc \u05dc\u05e0\u05d9\u05ea\u05d5\u05d7. \u05d5\u05d3\u05d0\u05d5 \u05e9\u05d4\u05de\u05d1\u05e0\u05d4 \u05e9\u05dc\u05db\u05dd \u05d1\u05e8\u05d5\u05e8 \u05db\u05da \u05e9\u05e0\u05d9\u05ea\u05df \u05d9\u05d4\u05d9\u05d4 \u05dc\u05d4\u05d1\u05d9\u05df \u05d0\u05ea \u05d4\u05e8\u05e2\u05d9\u05d5\u05e0\u05d5\u05ea \u05d4\u05d8\u05d5\u05d1\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc\u05db\u05dd \u05d1\u05de\u05d4\u05d9\u05e8\u05d5\u05ea, \u05d0\u05da \u05d4\u05e9\u05d0\u05d9\u05e8\u05d5 \u05e2\u05d5\u05de\u05e7 \u05dc\u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05d4\u05d6\u05e7\u05d5\u05e7\u05d9\u05dd \u05dc\u05de\u05d3\u05e8\u05d9\u05da \u05d4\u05de\u05dc\u05d0.<\/p>\n

      \n
    • \u05ea\u05e9\u05d5\u05d1\u05d4 \u05de\u05d5\u05e7\u05d3\u05de\u05ea:<\/strong> \u05d4\u05d5\u05e1\u05e3 \u05e1\u05d9\u05db\u05d5\u05dd \u05e9\u05dc 2-3 \u05de\u05e9\u05e4\u05d8\u05d9\u05dd \u05d0\u05d7\u05e8\u05d9 \u05d4\u05d4\u05e7\u05d3\u05de\u05d4 \u05d4\u05de\u05e6\u05d9\u05d9\u05df \u05d0\u05ea \u05d4\u05de\u05e1\u05e7\u05e0\u05d4.<\/li>\n
    • \u05d4\u05e9\u05ea\u05de\u05e9\u05d5 \u05d1\u05db\u05d5\u05ea\u05e8\u05d5\u05ea \u05d4\u05e0\u05d9\u05ea\u05e0\u05d5\u05ea \u05dc\u05e1\u05e8\u05d9\u05e7\u05d4:<\/strong> H2s \u05e9\u05ea\u05d5\u05d0\u05de\u05d9\u05dd \u05e9\u05d0\u05dc\u05d5\u05ea \u05d5\u05d4\u05d7\u05dc\u05d8\u05d5\u05ea \u05d0\u05de\u05d9\u05ea\u05d9\u05d5\u05ea.<\/li>\n
    • \u05de\u05e2\u05d3\u05d9\u05e4\u05d9\u05dd \u05e8\u05e9\u05d9\u05de\u05d5\u05ea \u05d5\u05d8\u05d1\u05dc\u05d0\u05d5\u05ea:<\/strong> \u05e9\u05dc\u05d1\u05d9\u05dd, \u05e8\u05e9\u05d9\u05de\u05d5\u05ea \u05d1\u05d3\u05d9\u05e7\u05d4, \u05d4\u05e9\u05d5\u05d5\u05d0\u05d5\u05ea \u05d5\u05de\u05e1\u05d2\u05e8\u05d5\u05ea \u05d9\u05d3\u05d9\u05d3\u05d5\u05ea\u05d9\u05d9\u05dd \u05dc\u05e7\u05d5\u05d3 \u05d8\u05e7\u05e1\u05d8.<\/li>\n
    • \u05d4\u05d2\u05d3\u05d9\u05e8\u05d5 \u05de\u05d5\u05e0\u05d7\u05d9\u05dd:<\/strong> \u05d4\u05d2\u05d3\u05e8\u05d5\u05ea \u05e7\u05e6\u05e8\u05d5\u05ea \u05de\u05e4\u05d7\u05d9\u05ea\u05d5\u05ea \u05d0\u05ea \u05d4\u05e2\u05de\u05d9\u05de\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8 \u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05d5\u05d1\u05e0\u05d9 \u05d0\u05d3\u05dd.<\/li>\n<\/ul>\n

      \u05e9\u05dc\u05d1 2: \u05d4\u05e4\u05db\u05d5 \u05d0\u05ea \u05ea\u05e9\u05d5\u05de\u05ea \u05d4\u05dc\u05d1 \u05dc\u05e9\u05d9\u05de\u05d5\u05e8 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05dc\u05d5\u05dc\u05d0\u05d5\u05ea "\u05d4\u05e6\u05e2\u05d3 \u05d4\u05d1\u05d0"<\/h2>\n

      \u05d0\u05dd \u05d7\u05dc\u05e7 \u05de\u05d4\u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05dc\u05d0 \u05dc\u05d5\u05d7\u05e6\u05d9\u05dd, \u05ea\u05e0\u05d0\u05d9 \u05d4\u05e0\u05d9\u05e6\u05d7\u05d5\u05df \u05e9\u05dc\u05db\u05dd \u05d4\u05d5\u05e4\u05da \u05dc\u05d4\u05de\u05e8\u05d4 \u05d5\u05d1\u05d9\u05e7\u05d5\u05e8\u05d9\u05dd \u05d7\u05d5\u05d6\u05e8\u05d9\u05dd \u05de\u05d0\u05dc\u05d4 \u05e9\u05db\u05df. \u05d1\u05e0\u05d5 \u05dc\u05d5\u05dc\u05d0\u05d5\u05ea \u05d1\u05e8\u05d5\u05e8\u05d5\u05ea \u05e9\u05de\u05e2\u05d1\u05d9\u05e8\u05d5\u05ea \u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05de\u05e2\u05de\u05d5\u05d3 \u05d0\u05d7\u05d3 \u05dc\u05de\u05e9\u05e0\u05d4\u05d5 \u05d5\u05dc\u05ea\u05d5\u05da \u05e2\u05e8\u05d5\u05e6\u05d9\u05dd \u05e9\u05d1\u05d1\u05e2\u05dc\u05d5\u05ea\u05db\u05dd.<\/p>\n

        \n
      • \u05e0\u05ea\u05d9\u05d1 \u05e7\u05d9\u05e9\u05d5\u05e8 \u05e4\u05e0\u05d9\u05de\u05d9:<\/strong> \u05db\u05dc\u05dc\u05d5 2-4 \u05e7\u05d9\u05e9\u05d5\u05e8\u05d9\u05dd \u05e7\u05d5\u05e0\u05d8\u05e7\u05e1\u05d8\u05d5\u05d0\u05dc\u05d9\u05d9\u05dd \u05dc\u05de\u05d3\u05e8\u05d9\u05da \u05e2\u05de\u05d5\u05d3\u05d9 \u05ea\u05d5\u05d5\u05da \u05d5\u05dc\u05de\u05e7\u05e8\u05d4 \u05d1\u05d5\u05d7\u05df \u05d0\u05d7\u05d3 \u05e7\u05e9\u05d5\u05e8.<\/li>\n
      • \u05e0\u05d9\u05d5\u05d5\u05d8 \u05d1\u05d3\u05e3:<\/strong> \u05d4\u05e9\u05ea\u05de\u05e9\u05d5 \u05d1\u05ea\u05d5\u05db\u05df \u05e2\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd \u05e7\u05e6\u05e8 \u05e2\u05d1\u05d5\u05e8 \u05de\u05d3\u05e8\u05d9\u05db\u05d9\u05dd \u05d0\u05e8\u05d5\u05db\u05d9\u05dd.<\/li>\n
      • \u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4 \u05dc\u05e0\u05d9\u05d5\u05d6\u05dc\u05d8\u05e8:<\/strong> \u05d4\u05e6\u05d9\u05d1\u05d5 \u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4 \u05de\u05d5\u05e2\u05d9\u05dc\u05d4 \u05d0\u05d7\u05ea \u05d1\u05e2\u05dc\u05ea \u05d7\u05d9\u05db\u05d5\u05da \u05e0\u05de\u05d5\u05da \u05dc\u05e7\u05e8\u05d0\u05ea \u05d4\u05e8\u05e9\u05de\u05d4, \u05e7\u05e8\u05d5\u05d1 \u05dc\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05de\u05e6\u05e2.<\/li>\n
      • \u05e0\u05db\u05e1 \u05dc\u05d4\u05d5\u05e8\u05d3\u05d4:<\/strong> \u05d4\u05e6\u05d9\u05e2\u05d5 \u05e8\u05e9\u05d9\u05de\u05ea \u05d1\u05d3\u05d9\u05e7\u05d4 \u05d0\u05d5 \u05ea\u05d1\u05e0\u05d9\u05ea \u05d4\u05d3\u05d5\u05e8\u05e9\u05d5\u05ea \u05db\u05ea\u05d5\u05d1\u05ea \u05d3\u05d5\u05d0"\u05dc (\u05d0\u05d5\u05e4\u05e6\u05d9\u05d5\u05e0\u05dc\u05d9, \u05dc\u05d0 \u05e1\u05e4\u05d0\u05dd).<\/li>\n<\/ul>\n

        \u05e9\u05dc\u05d1 3: \u05e6\u05d1\u05e8\u05d5 \u05e6\u05d9\u05d8\u05d5\u05d8\u05d9\u05dd \u05e2\u05dc \u05d9\u05d3\u05d9 \u05e4\u05e8\u05e1\u05d5\u05dd \u05e0\u05db\u05e1\u05d9\u05dd \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05d9\u05dd, \u05dc\u05d0 \u05e7\u05d8\u05e2\u05d9\u05dd \u05db\u05dc\u05dc\u05d9\u05d9\u05dd<\/h2>\n

        \u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d5\u05e2\u05d5\u05e8\u05db\u05d9\u05dd \u05e9\u05dc \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05de\u05e6\u05d8\u05d8\u05d9\u05dd \u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05e9\u05de\u05d1\u05d9\u05d0\u05d9\u05dd \u05de\u05e9\u05d4\u05d5 \u05d7\u05d3\u05e9: \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05e7\u05e0\u05d9\u05d9\u05e0\u05d9\u05d9\u05dd, \u05d3\u05d5\u05d2\u05de\u05d0\u05d5\u05ea \u05d0\u05de\u05d9\u05ea\u05d9\u05d5\u05ea \u05d0\u05d5 \u05de\u05e1\u05d2\u05e8\u05d5\u05ea \u05de\u05e7\u05d5\u05e8\u05d9\u05d5\u05ea. \u05d9\u05e9 \u05dc\u05d4\u05e7\u05e9\u05d5\u05ea \u05e2\u05dc \u05e9\u05db\u05e4\u05d5\u05dc \u05e9\u05dc \u05dc\u05e4\u05d7\u05d5\u05ea \u05d7\u05dc\u05e7 \u05d0\u05d7\u05d3 \u05de\u05db\u05dc \u05de\u05d0\u05de\u05e8.<\/p>\n

          \n
        • \u05de\u05e1\u05d2\u05e8\u05ea \u05de\u05e7\u05d5\u05e8\u05d9\u05ea:<\/strong> \u05e6\u05d9\u05d9\u05df \u05de\u05d5\u05d3\u05dc \u05e4\u05e9\u05d5\u05d8 (\u05dc\u05de\u05e9\u05dc, "\u05ea\u05e0\u05d5\u05e2\u05d4-\u05d0\u05de\u05d5\u05df-\u05e9\u05d9\u05de\u05d5\u05e8") \u05d5\u05d4\u05e1\u05d1\u05e8 \u05db\u05d9\u05e6\u05d3 \u05dc\u05d9\u05d9\u05e9\u05dd \u05d0\u05d5\u05ea\u05d5.<\/li>\n
        • \u05d3\u05d5\u05d2\u05de\u05d0\u05d5\u05ea:<\/strong> \u05d4\u05e8\u05d0\u05d5 \u05e9\u05e0\u05d9 \u05d9\u05d9\u05e9\u05d5\u05de\u05d9\u05dd \u05e7\u05d5\u05e0\u05e7\u05e8\u05d8\u05d9\u05d9\u05dd (\u05d8\u05d5\u05d1\u05d9\u05dd \u05d5\u05e8\u05e2\u05d9\u05dd) \u05e9\u05dc \u05d0\u05d5\u05ea\u05d4 \u05d8\u05e7\u05d8\u05d9\u05e7\u05d4.<\/li>\n
        • \u05ea\u05d1\u05e0\u05d9\u05d5\u05ea \u05ea\u05e4\u05e2\u05d5\u05dc\u05d9\u05d5\u05ea:<\/strong> \u05dc\u05db\u05dc\u05d5\u05dc \u05e8\u05e9\u05d9\u05de\u05d5\u05ea \u05ea\u05d9\u05d5\u05d2, \u05d4\u05d2\u05d3\u05e8\u05d5\u05ea \u05d5\u05e2\u05e6\u05d9 \u05d4\u05d7\u05dc\u05d8\u05d4.<\/li>\n<\/ul>\n

          \u05e9\u05dc\u05d1 4: \u05de\u05d3\u05d9\u05d3\u05ea \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea, \u05dc\u05d0 \u05e8\u05e7 \u05e7\u05dc\u05d9\u05e7\u05d9\u05dd<\/h2>\n

          \u05db\u05d0\u05e9\u05e8 \u05e9\u05d9\u05e2\u05d5\u05e8 \u05d4\u05e7\u05dc\u05d9\u05e7\u05d9\u05dd \u05de\u05e9\u05ea\u05e0\u05d4, \u05d4\u05de\u05d3\u05d9\u05d3\u05d4 \u05e6\u05e8\u05d9\u05db\u05d4 \u05dc\u05d4\u05ea\u05de\u05e7\u05d3 \u05d1\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e2\u05e1\u05e7\u05d9\u05d5\u05ea \u05d5\u05d1\u05d4\u05ea\u05e0\u05d4\u05d2\u05d5\u05ea \u05d1\u05d0\u05ea\u05e8. \u05d9\u05e9 \u05dc\u05e2\u05e7\u05d5\u05d1 \u05d1\u05d0\u05d5\u05e4\u05df \u05e2\u05e7\u05d1\u05d9 \u05d0\u05d7\u05e8 \u05e7\u05d1\u05d5\u05e6\u05d4 \u05e7\u05d8\u05e0\u05d4 \u05e9\u05dc \u05de\u05d3\u05d3\u05d9\u05dd \u05d5\u05dc\u05e1\u05e7\u05d5\u05e8 \u05d0\u05d5\u05ea\u05dd \u05d1\u05e7\u05e6\u05d1 \u05e7\u05d1\u05d5\u05e2.<\/p>\n

            \n
          • \u05de\u05e4\u05d2\u05e9\u05d9\u05dd \u05de\u05e2\u05d5\u05e8\u05e8\u05d9 \u05e2\u05e0\u05d9\u05d9\u05df:<\/strong> \u05d6\u05de\u05df \u05e9\u05d4\u05d9\u05d9\u05d4 \u05d1\u05d0\u05ea\u05e8 + \u05e2\u05d5\u05de\u05e7 \u05d2\u05dc\u05d9\u05dc\u05d4 \u05d0\u05d5 \u05d0\u05d9\u05e8\u05d5\u05e2\u05d9 \u05d0\u05d9\u05e0\u05d8\u05e8\u05d0\u05e7\u05e6\u05d9\u05d4.<\/li>\n
          • \u05e2\u05d5\u05de\u05e7 \u05e2\u05de\u05d5\u05d3:<\/strong> \u05e1\u05e9\u05e0\u05d9\u05dd \u05e2\u05dd 2+ \u05e6\u05e4\u05d9\u05d5\u05ea \u05d1\u05d3\u05e3 (\u05e4\u05e8\u05d5\u05e7\u05e1\u05d9 \u05e7\u05d9\u05e9\u05d5\u05e8 \u05e4\u05e0\u05d9\u05de\u05d9).<\/li>\n
          • \u05de\u05e0\u05d5\u05d9\u05d9\u05dd:<\/strong> \u05d4\u05e8\u05e9\u05de\u05d5\u05ea \u05dc\u05e0\u05d9\u05d5\u05d6\u05dc\u05d8\u05e8 \u05d0\u05d5 \u05d9\u05e6\u05d9\u05e8\u05ea \u05d7\u05e9\u05d1\u05d5\u05e0\u05d5\u05ea \u05de\u05e0\u05d7\u05d9\u05ea\u05d5\u05ea SEO.<\/li>\n
          • \u05d4\u05b7\u05db\u05e0\u05b8\u05e1\u05b8\u05d4:<\/strong> \u05d4\u05db\u05e0\u05e1\u05d4 \u05dc\u05d0\u05dc\u05e3 \u05d4\u05d5\u05e4\u05e2\u05d5\u05ea \u05e9\u05dc \u05de\u05d5\u05d3\u05e2\u05d5\u05ea, \u05d4\u05de\u05e8\u05d5\u05ea \u05e9\u05d5\u05ea\u05e4\u05d9\u05dd \u05d0\u05d5 \u05e9\u05d3\u05e8\u05d5\u05d2\u05d9\u05dd \u05d1\u05ea\u05e9\u05dc\u05d5\u05dd \u05d4\u05de\u05d9\u05d5\u05d7\u05e1\u05d9\u05dd \u05dc\u05ea\u05d5\u05db\u05df.<\/li>\n<\/ul>\n

            \u05e9\u05dc\u05d1 5: \u05d1\u05e0\u05d9\u05d9\u05ea \u05e8\u05e9\u05d9\u05de\u05ea \u05d1\u05d3\u05d9\u05e7\u05d4 \u05e9\u05dc "\u05de\u05d5\u05db\u05e0\u05d5\u05ea \u05dc\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d7\u05d9\u05e4\u05d5\u05e9" \u05dc\u05db\u05dc \u05de\u05d0\u05de\u05e8<\/h2>\n

            \u05d4\u05e4\u05db\u05d5 \u05d0\u05ea \u05e1\u05e4\u05e8 \u05d4\u05d4\u05d3\u05e8\u05db\u05d4 \u05dc\u05ea\u05d4\u05dc\u05d9\u05da \u05e2\u05d1\u05d5\u05d3\u05d4 \u05d7\u05d5\u05d6\u05e8. \u05e8\u05e9\u05d9\u05de\u05ea \u05ea\u05d9\u05d5\u05d2 \u05e7\u05dc\u05ea \u05de\u05e9\u05e7\u05dc \u05e9\u05d5\u05de\u05e8\u05ea \u05e2\u05dc \u05d0\u05d9\u05db\u05d5\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea \u05de\u05d1\u05dc\u05d9 \u05dc\u05d4\u05d0\u05d8 \u05d0\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd.<\/p>\n

              \n
            • \u05ea\u05d9\u05d0\u05d5\u05e8 \u05d4\u05de\u05d8\u05d0 \u05d5\u05d4\u05e7\u05d8\u05e2 \u05e0\u05db\u05ea\u05d1\u05d9\u05dd \u05d5\u05de\u05d5\u05ea\u05d0\u05de\u05d9\u05dd \u05dc\u05d4\u05d1\u05d8\u05d7\u05ea \u05d4\u05de\u05d0\u05de\u05e8.<\/li>\n
            • \u05e1\u05e2\u05d9\u05e3 \u05d0\u05d7\u05d3 \u05db\u05d5\u05dc\u05dc \u05e8\u05e9\u05d9\u05de\u05d4\/\u05d8\u05d1\u05dc\u05d4 \u05d1\u05e8\u05d5\u05e8\u05d4 \u05d4\u05de\u05e1\u05db\u05de\u05ea \u05d0\u05ea \u05d4\u05e9\u05dc\u05d1\u05d9\u05dd \u05d4\u05de\u05e8\u05db\u05d6\u05d9\u05d9\u05dd.<\/li>\n
            • \u05e9\u05e0\u05d9 \u05e7\u05d9\u05e9\u05d5\u05e8\u05d9\u05dd \u05e4\u05e0\u05d9\u05de\u05d9\u05d9\u05dd \u05de\u05e6\u05d1\u05d9\u05e2\u05d9\u05dd \u05e2\u05dc \u05db\u05d9\u05e1\u05d5\u05d9 \u05d9\u05e8\u05d5\u05e7-\u05e2\u05d3; \u05e7\u05d9\u05e9\u05d5\u05e8 \u05d0\u05d7\u05d3 \u05de\u05e6\u05d1\u05d9\u05e2 \u05e2\u05dc \u05d3\u05e3 \u05d4\u05de\u05e8\u05d4.<\/li>\n
            • \u05dc\u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05d9\u05e9 \u05d8\u05e7\u05e1\u05d8 \u05d7\u05dc\u05d5\u05e4\u05d9 \u05ea\u05d9\u05d0\u05d5\u05e8\u05d9 \u05d5\u05d4\u05df \u05ea\u05d5\u05de\u05db\u05d5\u05ea \u05d1\u05d4\u05d1\u05e0\u05d4, \u05dc\u05d0 \u05d1\u05e7\u05d9\u05e9\u05d5\u05d8.<\/li>\n
            • \u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4 \u05d9\u05d7\u05d9\u05d3\u05d4 \u05de\u05e2\u05d5\u05d3\u05d3\u05ea \u05d4\u05e8\u05e9\u05de\u05d4 \u05d0\u05d5 \u05e4\u05e2\u05d5\u05dc\u05d4 \u05d0\u05d7\u05e8\u05ea \u05d1\u05d1\u05e2\u05dc\u05d5\u05ea \u05e2\u05e8\u05d5\u05e5.<\/li>\n<\/ul>\n

              \u05e9\u05d5\u05e8\u05d4 \u05ea\u05d7\u05ea\u05d5\u05e0\u05d4<\/h2>\n

              \u05d0\u05e4\u05e1 \u05e7\u05dc\u05d9\u05e7\u05d9\u05dd \u05dc\u05d0 \u05de\u05e1\u05d9\u05d9\u05de\u05d9\u05dd \u05d0\u05ea \u05e7\u05d9\u05d3\u05d5\u05dd \u05d4\u05d0\u05ea\u05e8\u05d9\u05dd \u05e9\u05dc \u05d1\u05e2\u05dc\u05d9 \u05ea\u05d5\u05db\u05df; \u05d4\u05dd \u05de\u05e9\u05e0\u05d9\u05dd \u05d0\u05ea \u05d4\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4. \u05d1\u05e6\u05e2 \u05d0\u05d5\u05e4\u05d8\u05d9\u05de\u05d9\u05d6\u05e6\u05d9\u05d4 \u05dc\u05d1\u05d4\u05d9\u05e8\u05d5\u05ea, \u05e6\u05d9\u05d8\u05d5\u05d8\u05d9\u05dd \u05d5\u05dc\u05d5\u05dc\u05d0\u05d5\u05ea \u05e9\u05d9\u05de\u05d5\u05e8, \u05db\u05da \u05e9\u05db\u05dc \u05e4\u05d9\u05e1\u05ea \u05ea\u05d5\u05db\u05df \u05ea\u05d7\u05d6\u05e7 \u05d0\u05ea \u05e0\u05db\u05e1\u05d9 \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3 \u05e9\u05dc\u05da \u05d5\u05d0\u05ea \u05d4\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05e9\u05dc\u05da \u05dc\u05d0\u05d5\u05e8\u05da \u05d6\u05de\u05df.<\/p>","protected":false},"excerpt":{"rendered":"

              \u05db\u05d0\u05e9\u05e8 \u05ea\u05e9\u05d5\u05d1\u05d5\u05ea \u05de\u05d5\u05e4\u05d9\u05e2\u05d5\u05ea \u05dc\u05e4\u05e0\u05d9 \u05e7\u05dc\u05d9\u05e7, \u05d1\u05e2\u05dc\u05d9 \u05d0\u05ea\u05e8\u05d9\u05dd \u05d6\u05e7\u05d5\u05e7\u05d9\u05dd \u05dc\u05e1\u05d3\u05e8\u05d9 \u05e2\u05d1\u05d5\u05d3\u05d4 \u05d7\u05d3\u05e9\u05d9\u05dd. \u05de\u05d3\u05e8\u05d9\u05da \u05d6\u05d4 \u05de\u05db\u05e1\u05d4 \u05db\u05d9\u05e6\u05d3 \u05dc\u05e2\u05e6\u05d1 \u05e2\u05d1\u05d5\u05e8 \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05d5\u05d3\u05e8\u05e0\u05d9\u05d5\u05ea, \u05dc\u05d4\u05de\u05d9\u05e8 \u05ea\u05e9\u05d5\u05de\u05ea \u05dc\u05d1 \u05dc\u05de\u05e0\u05d5\u05d9\u05d9\u05dd \u05d5\u05dc\u05de\u05d3\u05d5\u05d3 \u05de\u05d4 \u05d1\u05d0\u05de\u05ea \u05de\u05e0\u05d9\u05e2 \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea.<\/p>","protected":false},"author":24,"featured_media":9982,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1219],"tags":[1221,1222,1224,1223,1220],"class_list":["post-9983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishing-technology","tag-ai-overviews","tag-audience-retention","tag-content-measurement","tag-newsletter-growth","tag-zero-click-search"],"yoast_head":"\nZero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/he\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When answers show up before a click, publishers need new playbooks. 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