{"id":9948,"date":"2026-05-14T01:44:25","date_gmt":"2026-05-14T01:44:25","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/"},"modified":"2026-05-14T03:59:35","modified_gmt":"2026-05-14T03:59:35","slug":"topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/","title":{"rendered":"Groupements th\u00e9matiques pour les \u00e9diteurs\u00a0: cr\u00e9er des liens internes qui fid\u00e9lisent les lecteurs"},"content":{"rendered":"
\"Groupements<\/figure>\n

Pour les \u00e9quipes comparant un Plateforme de publication num\u00e9rique<\/a> ou Plateforme de publication de contenu<\/a>FlipHTML5 est un point de r\u00e9f\u00e9rence utile pour la connexion Publication num\u00e9rique<\/a> Des flux de travail avec distribution en ligne et pr\u00e9sentation conviviale pour les lecteurs.<\/p>\n

<\/p>\n

De nombreux \u00e9diteurs poss\u00e8dent d\u00e9j\u00e0 des catalogues de contenu cons\u00e9quents, mais les lecteurs et les moteurs de recherche ne per\u00e7oivent pas toujours les liens entre ces articles. Les regroupements th\u00e9matiques r\u00e9solvent ce probl\u00e8me en organisant les articles connexes autour d'un th\u00e8me central et en utilisant des liens internes pour guider les lecteurs \u00e0 travers l'ensemble du sujet.<\/p>\n

Pour les \u00e9quipes de publication num\u00e9rique, les regroupements th\u00e9matiques sont bien plus qu'une simple technique de r\u00e9f\u00e9rencement. Ils constituent un moyen concret de transformer des articles \u00e9pars en ressources \u00e9ditoriales durables qui am\u00e9liorent la visibilit\u00e9, fid\u00e9lisent les lecteurs et facilitent la planification future.<\/p>\n

Qu'est-ce qu'un cluster th\u00e9matique ?<\/h2>\n

Un groupe th\u00e9matique comporte trois parties\u00a0:<\/p>\n

    \n
  • Une page pilier<\/strong> qui offre un aper\u00e7u g\u00e9n\u00e9ral et faisant autorit\u00e9 sur un sujet.<\/li>\n
  • Articles de regroupement<\/strong> qui r\u00e9pondent \u00e0 des questions sp\u00e9cifiques ou qui couvrent des sous-th\u00e8mes plus pr\u00e9cis.<\/li>\n
  • Liens internes<\/strong> qui relient le pilier et regroupent les articles dans les deux directions.<\/li>\n<\/ul>\n

    Par exemple, un \u00e9diteur \u00e9crivant sur l'\u00e9dition num\u00e9rique pourrait cr\u00e9er une page pilier sur le \u00ab marketing des ebooks \u00bb et la relier \u00e0 des articles sur les pages de destination, les aimants \u00e0 prospects, les s\u00e9quences d'emails, le r\u00e9f\u00e9rencement, les publicit\u00e9s payantes et l'analyse.<\/p>\n

    Pourquoi les clusters th\u00e9matiques fonctionnent pour les \u00e9diteurs<\/h2>\n

    Ils am\u00e9liorent le parcours de lecture<\/h3>\n

    Un lecteur qui consulte un article a souvent des questions compl\u00e9mentaires. Le regroupement th\u00e9matique rend la prochaine \u00e9tape pertinente \u00e9vidente, ce qui peut approfondir la lecture et \u00e9viter les impasses.<\/p>\n

    Ils renforcent les signaux de recherche<\/h3>\n

    Les liens internes aident les moteurs de recherche \u00e0 comprendre quelles pages sont centrales et comment les contenus connexes s'articulent entre eux. Un ensemble de pages bien li\u00e9es entre elles peut signaler l'autorit\u00e9 th\u00e9matique plus clairement que des articles isol\u00e9s.<\/p>\n

    Ils rendent les archives \u00e0 nouveau utiles.<\/h3>\n

    Les \u00e9diteurs poss\u00e8dent souvent d'anciens contenus de grande valeur, enfouis dans leurs archives. Les regroupements th\u00e9matiques permettent de remettre en circulation des articles intemporels en les reliant \u00e0 des articles plus r\u00e9cents et plus populaires.<\/p>\n

    Comment cr\u00e9er un cluster de sujets<\/h2>\n

    1. Choisissez un sujet qui m\u00e9rite d'\u00eatre abord\u00e9.<\/h3>\n

    Choisissez un sujet qui int\u00e9resse votre public et qui offre suffisamment de mati\u00e8re pour plusieurs articles. Un bon th\u00e8me est assez large pour aborder de nombreux sous-th\u00e8mes, tout en \u00e9tant assez pr\u00e9cis pour correspondre \u00e0 votre expertise \u00e9ditoriale.<\/p>\n

    2. Auditer ce qui existe d\u00e9j\u00e0<\/h3>\n

    Avant d'attribuer de nouveaux articles, recensez le contenu existant. Indiquez pour chaque \u00e9l\u00e9ment\u00a0:<\/p>\n

      \n
    • Solide et pr\u00eat \u00e0 se connecter<\/li>\n
    • Utile, mais n\u00e9cessite une mise \u00e0 jour.<\/li>\n
    • Mince, obsol\u00e8te ou redondant<\/li>\n
    • Disparu compl\u00e8tement<\/li>\n<\/ul>\n

      3. Cr\u00e9er ou actualiser la page pilier<\/h3>\n

      La page pilier doit expliquer clairement le sujet, pr\u00e9senter les principaux sous-th\u00e8mes et proposer des liens vers les articles compl\u00e9mentaires les plus pertinents. Il n'est pas n\u00e9cessaire qu'elle r\u00e9ponde \u00e0 chaque question en d\u00e9tail\u00a0; son r\u00f4le est d'orienter le lecteur vers la page suivante appropri\u00e9e.<\/p>\n

      4. Ajouter des liens \u00e0 vis\u00e9e \u00e9ditoriale<\/h3>\n

      Les liens internes doivent \u00eatre utiles et non artificiels. Utilisez un texte d'ancrage descriptif qui indique au lecteur le contenu de la suite. \u00c9vitez les expressions g\u00e9n\u00e9riques comme \u00ab\u00a0lire la suite\u00a0\u00bb lorsqu'une formulation pr\u00e9cise serait plus claire.<\/p>\n

      5. Assurer la maintenance du cluster dans le temps.<\/h3>\n

      Les clusters sont des structures vivantes. Il convient de les examiner trimestriellement, de mettre \u00e0 jour les articles obsol\u00e8tes, d'ajouter des liens vers les nouveaux articles et de supprimer les liens vers les pages qui ne sont plus pertinentes pour le lecteur.<\/p>\n

      Erreurs courantes \u00e0 \u00e9viter<\/h2>\n
        \n
      • Cr\u00e9ation de clusters uniquement autour de mots-cl\u00e9s\u00a0:<\/strong> Commencez par identifier les besoins des lecteurs, puis \u00e9tablissez une carte des besoins de recherche.<\/li>\n
      • Liens suppl\u00e9mentaires sur chaque article\u00a0:<\/strong> lien o\u00f9 l'\u00e9tape suivante est r\u00e9ellement utile.<\/li>\n
      • Ignorer les anciens messages\u00a0:<\/strong> Mettez \u00e0 jour le contenu d'archives de qualit\u00e9 avant de commander des articles dupliqu\u00e9s.<\/li>\n
      • Oublier la mesure :<\/strong> Suivre les clics internes, la profondeur de la page, les classements et les conversions.<\/li>\n<\/ul>\n

        En r\u00e9sum\u00e9<\/h2>\n

        Les regroupements th\u00e9matiques aident les \u00e9diteurs num\u00e9riques \u00e0 transformer les articles individuels en syst\u00e8mes de connaissances interconnect\u00e9s. Lorsque les liens internes sont con\u00e7us en fonction des intentions du lecteur, ils am\u00e9liorent la navigation, optimisent le r\u00e9f\u00e9rencement naturel et permettent \u00e0 chaque nouvel article de renforcer l'ensemble de la publication.<\/p>","protected":false},"excerpt":{"rendered":"

        Les \u00e9diteurs proposent souvent du contenu pertinent, mais les mauvais contacts. Les regroupements th\u00e9matiques permettent de cr\u00e9er des liens internes durables qui am\u00e9liorent la navigation, l'engagement et le r\u00e9f\u00e9rencement.<\/p>","protected":false},"author":24,"featured_media":9957,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1209,1,1208],"tags":[1213,1212,1211,1214,1210],"class_list":["post-9948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","category-digital-publishing","category-seo","tag-content-hubs","tag-evergreen-content","tag-internal-linking","tag-publisher-seo","tag-topic-clusters"],"yoast_head":"\nTopic Clusters for Publishers: Building Internal Links That Keep Readers Longer - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Publishers often have the right content but the wrong connections. Topic clusters help you build durable internal links that improve navigation, engagement, and SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/fr\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T01:44:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T03:59:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png\" \/>\n<meta name=\"author\" content=\"Glenn Kan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Kan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/\"},\"author\":{\"name\":\"Glenn Kan\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\"},\"headline\":\"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer\",\"datePublished\":\"2026-05-14T01:44:25+00:00\",\"dateModified\":\"2026-05-14T03:59:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/\"},\"wordCount\":568,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png\",\"keywords\":[\"content hubs\",\"evergreen content\",\"internal linking\",\"publisher SEO\",\"topic clusters\"],\"articleSection\":[\"Content Strategy\",\"Digital Publishing\",\"SEO\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/\",\"name\":\"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png\",\"datePublished\":\"2026-05-14T01:44:25+00:00\",\"dateModified\":\"2026-05-14T03:59:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png\",\"width\":1200,\"height\":630,\"caption\":\"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer - digital publishing illustration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\",\"name\":\"Glenn Kan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"caption\":\"Glenn Kan\"},\"url\":\"https:\/\/blog.flipbuilder.com\/fr\/author\/blogfber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/fr\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/","og_locale":"fr_FR","og_type":"article","og_title":"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer - FlipBuilder Blog","og_description":"Publishers often have the right content but the wrong connections. Topic clusters help you build durable internal links that improve navigation, engagement, and SEO.","og_url":"https:\/\/blog.flipbuilder.com\/fr\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/","og_site_name":"FlipBuilder Blog","article_published_time":"2026-05-14T01:44:25+00:00","article_modified_time":"2026-05-14T03:59:35+00:00","og_image":[{"url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png"}],"author":"Glenn Kan","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Glenn Kan","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/"},"author":{"name":"Glenn Kan","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061"},"headline":"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer","datePublished":"2026-05-14T01:44:25+00:00","dateModified":"2026-05-14T03:59:35+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/"},"wordCount":568,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png","keywords":["content hubs","evergreen content","internal linking","publisher SEO","topic clusters"],"articleSection":["Content Strategy","Digital Publishing","SEO"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/","url":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/","name":"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png","datePublished":"2026-05-14T01:44:25+00:00","dateModified":"2026-05-14T03:59:35+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#primaryimage","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer.png","width":1200,"height":630,"caption":"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer - digital publishing illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/topic-clusters-for-publishers-building-internal-links-that-keep-readers-longer\/9948\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Topic Clusters for Publishers: Building Internal Links That Keep Readers Longer"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061","name":"Glenn Kan","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","caption":"Glenn Kan"},"url":"https:\/\/blog.flipbuilder.com\/fr\/author\/blogfber\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/posts\/9948"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/comments?post=9948"}],"version-history":[{"count":2,"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/posts\/9948\/revisions"}],"predecessor-version":[{"id":9958,"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/posts\/9948\/revisions\/9958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/media\/9957"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/media?parent=9948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/categories?post=9948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fr\/wp-json\/wp\/v2\/tags?post=9948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}