{"id":819,"date":"2024-07-06T08:37:00","date_gmt":"2024-07-06T08:37:00","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=819"},"modified":"2025-06-13T08:25:21","modified_gmt":"2025-06-13T08:25:21","slug":"how-to-make-a-product-catalogue-from-blank","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/how-to-make-a-product-catalogue-from-blank\/819\/","title":{"rendered":"Comment faire un catalogue de produits \u00e0 partir de vierge"},"content":{"rendered":"<p>Un catalogue de produits n\u2019est qu\u2019une id\u00e9e \u00e0 moins qu\u2019il ne soit organis\u00e9 et imprim\u00e9. Avec le potentiel d&#039;un outil marketing tangible, il a v\u00e9ritablement le pouvoir d&#039;exposer vos gammes de produits devant une large client\u00e8le et m\u00eame d&#039;atteindre ceux qui n&#039;ont pas encore mis les pieds dans votre magasin physique. Cependant, pour un d\u00e9butant, comme il est un peu difficile de <a href=\"https:\/\/blog.flipbuilder.com\/fr\/how-to-make-a-product-catalogue-from-blank\/819\/\" target=\"_blank\" rel=\"noopener\">faire un catalogue de produits<\/a> \u00c0 partir de z\u00e9ro, cet article d\u00e9crit 7 \u00e9tapes pour cr\u00e9er un catalogue imprim\u00e9 et vous permettre de profiter de la gloire de votre premier catalogue de produits professionnels.<\/p>\n<div class=\"down-box\">\n<\/div>\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/static.flipbuilder.com\/demo\/catalog\/cookware-catalogue\/mobile\/index.html' frameborder='0' allowfullscreen><\/iframe><\/div>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\" style=\"margin-top:35px;margin-bottom:35px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\" style=\"background:linear-gradient(90deg,rgb(76,196,82) 0%,rgb(53,187,153) 100%)\"><strong>T\u00e9l\u00e9charger pour<\/strong> <strong>Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--c65d4663930f6b941455f951dbe9e0bd\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=cta\"><strong>T\u00e9l\u00e9charger pour Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n<h2>Guide \u00e9tape par \u00e9tape sur la cr\u00e9ation d&#039;un catalogue de produits<\/h2>\n<h3>1. Rassemblez toutes les informations sur l&#039;entreprise et ses produits<\/h3>\n<p>Avant de cr\u00e9er le catalogue, assurez-vous d&#039;avoir tout \u00e0 port\u00e9e de main, depuis la liste des produits et leurs caract\u00e9ristiques jusqu&#039;\u00e0 l&#039;histoire et les t\u00e9moignages de l&#039;entreprise. N&#039;oubliez pas que le but est d&#039;informer les clients de ce qui est disponible et propos\u00e9.<\/p>\n<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/make-a-product-catalog-product-information.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8081\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/make-a-product-catalog-product-information.jpg\" alt=\"faire un catalogue de produits\" width=\"839\" height=\"559\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/make-a-product-catalog-product-information.jpg 839w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/make-a-product-catalog-product-information-300x200.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/make-a-product-catalog-product-information-768x512.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/make-a-product-catalog-product-information-18x12.jpg 18w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/a><\/p>\n<h3>2. Travaillez l&#039;attractivit\u00e9 visuelle de vos images produits<\/h3>\n<p>Beaucoup pourraient \u00eatre tent\u00e9s d&#039;\u00e9conomiser de l&#039;argent en prenant des photos des produits par eux-m\u00eames, mais \u00e0 moins que vous ne soyez un photographe en herbe et que vous ayez les comp\u00e9tences pour le faire, il est recommand\u00e9 d&#039;engager un professionnel pour faire le travail. La devise est \u00e0 nouveau d&#039;inciter les clients \u00e0 acheter gr\u00e2ce \u00e0 des images visuellement attrayantes.<br \/>Si vous manquez de fonds et souhaitez utiliser vos comp\u00e9tences photographiques inh\u00e9rentes, gardez \u00e0 l\u2019esprit l\u2019ensemble de protocoles d\u2019image suivant\u00a0:<\/p>\n<ul>\n<li>Assurez-vous qu&#039;il s&#039;agit d&#039;un appareil photo num\u00e9rique haute r\u00e9solution<\/li>\n<li>Prenez des photos individuelles de chaque produit et n&#039;investissez pas de temps et d&#039;efforts dans des photos de groupe<\/li>\n<li>Assurez-vous de les positionner sur un fond clair<\/li>\n<li>Cr\u00e9er une profondeur avec une ombre port\u00e9e<\/li>\n<li>300 dpi est la taille de t\u00e9l\u00e9chargement appropri\u00e9e<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/product-catalogue-software-product-images.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8082\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/product-catalogue-software-product-images.jpg\" alt=\"logiciel de catalogue de produits\" width=\"839\" height=\"559\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/product-catalogue-software-product-images.jpg 839w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/product-catalogue-software-product-images-300x200.jpg 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/product-catalogue-software-product-images-768x512.jpg 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/product-catalogue-software-product-images-18x12.jpg 18w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/a><\/p>\n<h3>3. D\u00e9cidez d&#039;une taille appropri\u00e9e et du nombre total de pages<\/h3>\n<p>La taille d&#039;un catalogue parle d&#039;elle-m\u00eame. Alors que les polices trop grandes d\u00e9truisent l\u2019int\u00e9r\u00eat sur-le-champ, les petites polices microscopiques frustrent les clients. Ainsi, la cl\u00e9 d\u2019un catalogue qui suscite l\u2019int\u00e9r\u00eat, qu\u2019il s\u2019agisse d\u2019un objet pour un bureau dans la salle d\u2019attente ou dans un avion, doit \u00eatre de taille pratique.<br \/>Concernant la pagination, assurez-vous toujours qu&#039;elle est coh\u00e9rente, qu&#039;elle contient uniquement les bonnes informations et qu&#039;elle ne se vante jamais trop de votre entreprise. Voici ce que vous pouvez faire\u00a0:<\/p>\n<ul>\n<li>Ins\u00e9rez l&#039;adresse du site Web et le num\u00e9ro de t\u00e9l\u00e9phone sur chaque page, en bas ou en haut, selon ce qui vous convient<\/li>\n<li>Ne d\u00e9passez jamais le nombre de pages au-del\u00e0 de 4 puisque les imprimeurs les gravent g\u00e9n\u00e9ralement sur une seule feuille<\/li>\n<\/ul>\n<h3>4. R\u00e9digez les descriptions de produits et incluez un historique pr\u00e9cis de l&#039;entreprise<\/h3>\n<p>Au lieu de gaspiller votre argent durement gagn\u00e9 avec un r\u00e9dacteur, suivez les astuces simples pour r\u00e9diger une description de produit appropri\u00e9e\u00a0:<\/p>\n<ul>\n<li>Soyez concis<\/li>\n<li>Tenez-vous en \u00e0 un nombre de mots de 50 \u00e0 150 mots<\/li>\n<li>Associez les principaux avantages \u00e0 chacune des fonctionnalit\u00e9s r\u00e9pertori\u00e9es<\/li>\n<li>Incluez le prix, les dimensions ou tout ce qui pourrait en informer les clients<\/li>\n<\/ul>\n<p>Pour que vos clients se sentent plus \u00e0 l&#039;aise, incluez une page d&#039;historique pr\u00e9cise de l&#039;entreprise.<\/p>\n<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture1-e1715758919726.png\"><img decoding=\"async\" class=\"aligncenter wp-image-826\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture1-e1715758919726.png\" alt=\"logiciel de catalogue de produits\" width=\"839\" height=\"474\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture1-e1715758919726.png 581w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture1-e1715758919726-300x169.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture1-e1715758919726-18x10.png 18w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/a><\/p>\n<h3>5. Organisez-le, ajoutez des charges et une couverture impressionnante<\/h3>\n<p>Disposez les images de mani\u00e8re \u00e0 ce que les produits associ\u00e9s soient pr\u00e9sent\u00e9s sur une seule page. Pour l&#039;organiser enfin, assurez-vous qu&#039;il y a un segment d&#039;introduction, une r\u00e9daction \u00e9ducative en collaboration avec des articles et des informations suppl\u00e9mentaires sur la garantie et la politique de retour. Avant de passer \u00e0 la t\u00e2che suivante, assurez-vous que la conception et la typographie sont coh\u00e9rentes.<br \/>En ce qui concerne les charges, n&#039;oubliez pas d&#039;inclure les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n<ul>\n<li>Historique de l&#039;entreprise<\/li>\n<li>T\u00e9moignages clients<\/li>\n<li>Garanties<\/li>\n<\/ul>\n<p><span style=\"font-size: revert; color: initial;\">Enfin, concevez votre couverture de mani\u00e8re \u00e0 attirer imm\u00e9diatement l\u2019attention des clients potentiels. Les trucs et astuces consisteraient \u00e0 inclure des images \u00e9poustouflantes, des remises exclusives, des articles sp\u00e9cialement pr\u00e9sent\u00e9s par votre entreprise, etc.<\/span><\/p>\n<p><a href=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture2-e1715759426583.png\"><img decoding=\"async\" class=\"wp-image-823\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture2-e1715759426583.png\" alt=\"logiciel de cr\u00e9ation de catalogue de produits num\u00e9riques\" width=\"839\" height=\"608\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture2-e1715759426583.png 591w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture2-e1715759426583-300x217.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture2-e1715759426583-18x12.png 18w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/a><\/p>\n<h3>6. Choisissez un design simplifi\u00e9 pour votre bon de commande<\/h3>\n<p>\u00c9tant donn\u00e9 que les formulaires de commande sont les domaines o\u00f9 les doutes surgissent le plus, concevez-les de mani\u00e8re \u00e0 ce qu&#039;ils couvrent les num\u00e9ros de service client, les adresses de livraison, les d\u00e9tails de facturation et les options de quantit\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-825\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture4.png\" alt=\"\" width=\"839\" height=\"870\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture4.png 533w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture4-289x300.png 289w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2019\/01\/Picture4-1x1.png 1w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<h3>7. Recherchez les erreurs dans la maquette et enfin imprimez-la<\/h3>\n<p>V\u00e9rifiez aupr\u00e8s de votre ami graphiste la mise en page et le nombre de produits \u00e0 pr\u00e9senter sur chaque page sans qu&#039;ils ne se rassemblent tous au m\u00eame endroit. Tirez les suggestions de vos acheteurs potentiels en leur distribuant la maquette. Enfin, adressez-vous \u00e0 un professionnel, par exemple une imprimerie commerciale, pour garantir des r\u00e9sultats de qualit\u00e9 dans les plus brefs d\u00e9lais. Quelqu&#039;un en qui vous pouvez avoir confiance s&#039;occupera de tout, depuis le fluage jusqu&#039;\u00e0 la mise en \u0153uvre de la page.<\/p>\n<h2>Conclusion<\/h2>\n<p>Il est incroyablement simple de cr\u00e9er manuellement un catalogue de produits \u00e0 partir de z\u00e9ro. Ce n\u2019est pas aussi intimidant qu\u2019il y para\u00eet. Cependant, si vous souhaitez tirer parti de la proc\u00e9dure de publication automatique, investissez dans des catalogues \u00e9lectroniques en utilisant Flip PDF Plus Pro, un tout-en-un <a href=\"https:\/\/blog.flipbuilder.com\/fr\/digital-product-catalog-software\/3426\/\" target=\"_blank\" rel=\"noopener\">logiciel de catalogue de produits<\/a>. Il convertit les PDF en catalogues num\u00e9riques qui tournent les pages en quelques minutes. En int\u00e9grant des m\u00e9dias riches, des galeries de photos anim\u00e9es et en am\u00e9liorant l&#039;accessibilit\u00e9, il permet aux entreprises de promouvoir leurs produits aupr\u00e8s d&#039;un public plus large. Cet outil puissant a tout ce dont vous avez besoin pour <a href=\"https:\/\/blog.flipbuilder.com\/fr\/how-to-create-a-digital-catalog\/4696\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9er un catalogue num\u00e9rique<\/a>Avec Flip PDF Plus Pro, vous pouvez partager vos catalogues par e-mail et sur les r\u00e9seaux sociaux, ou les int\u00e9grer directement \u00e0 votre site web officiel. Il vous suffit de mettre \u00e0 jour vos flipbooks si besoin.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/fliphtml5.com\/\" target=\"_blank\" rel=\"noopener\">FlipHTML5<\/a> est un autre outil puissant de cr\u00e9ation de catalogues produits qui vous offre des solutions performantes pour cr\u00e9er facilement vos catalogues. Il offre de nombreuses options de personnalisation. <\/span><a href=\"https:\/\/fliphtml5.com\/templates\/catalog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mod\u00e8les de catalogue<\/span><\/a><span style=\"font-weight: 400;\">, vous permettant de choisir celui qui vous pla\u00eet et de le personnaliser selon vos besoins. Vous pouvez ajouter des images, des vid\u00e9os, des hyperliens et bien plus encore pour enrichir votre catalogue. <\/span><a href=\"https:\/\/fliphtml5.com\/features\/catalog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Excel vers catalogue<\/span><\/a><span style=\"font-weight: 400;\"> Cette fonctionnalit\u00e9 transforme rapidement votre flux de donn\u00e9es produit en un flux professionnel <\/span><a href=\"https:\/\/fliphtml5.com\/learning-center\/solution-electronic-catalog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">catalogue \u00e9lectronique<\/span><\/a><span style=\"font-weight: 400;\">Il vous suffit de t\u00e9l\u00e9charger votre fichier Excel ou CSV. De plus, les fonctionnalit\u00e9s avanc\u00e9es de FlipHTML5 <\/span><a href=\"https:\/\/fliphtml5.com\/ai\/ai-catalog-maker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cr\u00e9ateur de catalogue IA<\/span><\/a><span style=\"font-weight: 400;\"> vous aide \u00e0 g\u00e9n\u00e9rer un catalogue magnifiquement con\u00e7u \u00e0 partir d&#039;invites textuelles. <\/span>Essayez-le pour stimuler le succ\u00e8s de votre entreprise\u00a0!<\/p>\n\n\n<div class=\"wp-block-columns dash-block-pro is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group pro has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<br>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.86), 24px);font-style:normal;font-weight:700\">Convertissez facilement votre PDF en Flipbook<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-light-green-cyan-to-vivid-green-cyan-gradient-background has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\"><strong>T\u00e9l\u00e9charger pour Windows<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\"><strong>T\u00e9l\u00e9charger pour Mac<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<br>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un catalogue de produits n\u2019est qu\u2019une id\u00e9e \u00e0 moins qu\u2019il ne soit organis\u00e9 et imprim\u00e9. Avec le potentiel d&#039;un outil marketing tangible, il a v\u00e9ritablement le pouvoir d&#039;exposer vos gammes de produits devant une large client\u00e8le et m\u00eame d&#039;atteindre ceux qui n&#039;ont pas encore mis les pieds dans votre magasin physique. Cependant, pour un d\u00e9butant, puisque [\u2026]<\/p>","protected":false},"author":5,"featured_media":8085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[324,533],"tags":[],"class_list":["post-819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catalogue","category-pdf-catalogue-maker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make A Product Catalogue from Blank<\/title>\n<meta name=\"description\" content=\"A product datalog is the helpful media to present your products &amp; brand, this article jots down 7 steps to making a printed catalogue and letting you bask in the glory of your first business product catalogue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/how-to-make-a-product-catalogue-from-blank\/819\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make A Product Catalogue from Blank\" \/>\n<meta property=\"og:description\" content=\"A product datalog is the helpful media to present your products &amp; brand, this article jots down 7 steps to making a printed catalogue and letting you bask in the glory of your first business product catalogue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/fr\/how-to-make-a-product-catalogue-from-blank\/819\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-06T08:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T08:25:21+00:00\" \/>\n<meta property=\"og:image\" 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