{"id":66,"date":"2013-01-17T16:18:56","date_gmt":"2013-01-17T16:18:56","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=66"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"evangelism-cutting-through-the-noise-getting-eyeballs-on-your-digital-publications","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/evangelism-cutting-through-the-noise-getting-eyeballs-on-your-digital-publications\/66\/","title":{"rendered":"\u00c9vang\u00e9lisation - Couper le bruit\u00a0: obtenir des globes oculaires sur vos publications num\u00e9riques."},"content":{"rendered":"

Vous travaillez sur vos concepts, votre contenu et votre design. Ils ont le bon sens de transformer votre publication en un flip book dynamique et riche en m\u00e9dias.<\/p>\n

Mais et maintenant ?<\/p>\n

Qui va voir votre chef d'oeuvre ?<\/p>\n

Ce sont des questions auxquelles la plupart des auteurs ont du mal \u00e0 r\u00e9pondre car ils se concentrent soit sur le contenu, soit sur le travail que leur contenu est cens\u00e9 leur apporter. Il y a des r\u00e9ponses \u00e9videntes \u00e0 cette question :<\/p>\n

    \n
  1. Cr\u00e9er une page facebook<\/li>\n
  2. Cr\u00e9er un groupe LinkedIn<\/li>\n
  3. Cr\u00e9er un compte Twitter<\/li>\n
  4. Cr\u00e9er un compte Quora<\/li>\n
  5. Cr\u00e9er un compte Pinterest<\/li>\n
  6. Mettre en place une liste de diffusion<\/li>\n
  7. Et ainsi de suite et ainsi de suite\u2026<\/li>\n<\/ol>\n

    MAIS ALORS QUOI!!! Vous avez tous ces endroits sympas o\u00f9 les gens peuvent aller, ET PERSONNE pour y aller. Comment quelqu'un qui n'est pas c\u00e2bl\u00e9 pour commercialiser et construire un public peut-il obtenir un public\u00a0?<\/p>\n

    La r\u00e9ponse est simple en th\u00e9orie et difficile dans l'application. Tout le monde peut le g\u00e9rer, mais cela doit \u00eatre fait avec finesse. Ce que vous devez faire pour vous mettre sur la voie des bien lus et bien re\u00e7us, c'est\u2026 Trouver des \u00e9vang\u00e9listes.<\/p>\n

    Les \u00e9vang\u00e9listes sont les pi\u00e8ces ma\u00eetresses modernes du puzzle du marketing en ligne. Alors que le monde du social continue de cro\u00eetre de fa\u00e7on astronomique et que les voix de beaucoup deviennent de plus en plus grandes, ce sont les \u00e9vang\u00e9listes qui continuent de r\u00e9gner en ma\u00eetre. Les Guy Kawasakis et les Robert Scobles du monde de la technologie, les Elsie Larson et Katie Bowers du monde du bricolage\u00a0; ces voix ne sont pas seulement entendues par beaucoup, mais leurs messages et pens\u00e9es sont partag\u00e9s par beaucoup et vus par beaucoup beaucoup plus.<\/p>\n

    Faire passer le mot par vous-m\u00eame peut \u00eatre co\u00fbteux et\/ou prendre \u00e9norm\u00e9ment de temps. Pour que quelques-uns des \u00e9vang\u00e9listes les plus prolifiques de votre secteur appr\u00e9cient puis partagent votre travail, eh bien, c'est la grande victoire qui vous attirera plus de globes oculaires que vous ne savez quoi en faire.<\/p>\n

    Alors, qui sont les grandes voix de votre communaut\u00e9\u00a0? Savez-vous? Vous devriez, et ils devraient devenir vos meilleurs chemins vers de nombreuses vues. Allez les trouver, maintenant, si vous n'avez pas d\u00e9j\u00e0 arr\u00eat\u00e9 de lire et commenc\u00e9 \u00e0 chercher.<\/p>","protected":false},"excerpt":{"rendered":"

    Vous travaillez sur vos concepts, votre contenu et votre design. Vous avez le bon sens de transformer votre publication en un flip book dynamique et riche en m\u00e9dias. Mais et maintenant ? Qui va voir votre chef d'oeuvre ?<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,8],"tags":[],"class_list":["post-66","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing","category-social-media"],"yoast_head":"\nEvangelism - Cutting through the noise: getting eyeballs on your digital publications. - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/evangelism-cutting-through-the-noise-getting-eyeballs-on-your-digital-publications\/66\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evangelism - Cutting through the noise: getting eyeballs on your digital publications. - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"You labor on your concepts, your content and design. 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