{"id":55,"date":"2013-01-03T23:05:24","date_gmt":"2013-01-03T23:05:24","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=55"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"using-ebook-marketing-to-promote-new-ideas-in-the-new-year","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/","title":{"rendered":"Utiliser le marketing des livres \u00e9lectroniques pour promouvoir de nouvelles id\u00e9es au cours de la nouvelle ann\u00e9e"},"content":{"rendered":"

Si vous \u00eates propri\u00e9taire d'une petite entreprise, une personne seule, un cabinet de conseil ou la branche marketing d'une grande entreprise, le d\u00e9but de janvier est le moment de r\u00e9fl\u00e9chir. Il est temps de revoir ce qui a fonctionn\u00e9 et n'a pas fonctionn\u00e9 l'ann\u00e9e derni\u00e8re. Le temps comme Steve Covey aimait \u00e0 le dire, "d'aiguiser la scie",<\/p>\n

Mais qu'est-ce que cela a \u00e0 voir avec la publication de contenu ?<\/p>\n

Toute bonne strat\u00e9gie marketing doit \u00e9voluer autour d'un th\u00e8me central. Le premier contenu que vous mettez en avant dans une nouvelle ann\u00e9e devrait \u00eatre au centre de tous vos messages. Mais aller dans une seule direction peut \u00eatre un risque.<\/p>\n

Comment savez-vous ce qui fonctionnera ?<\/p>\n

Lorsque vous cherchez les r\u00e9ponses \u00e0 ce qu'il faut faire ensuite, il est important de regarder ce qui a fonctionn\u00e9 dans le pass\u00e9. Cela ne signifie en aucun cas recycler vos campagnes r\u00e9ussies et relancer quelque chose de similaire. Bien que la meilleure solution soit peut-\u00eatre de continuer sur une voie qui a attir\u00e9 de nouveaux clients et augment\u00e9 les revenus, cela pourrait \u00e9galement \u00eatre le plafond qui am\u00e8ne votre entreprise \u00e0 atteindre un plateau. Ce que vous souhaitez rechercher dans les campagnes de l'ann\u00e9e pr\u00e9c\u00e9dente est le suivant\u00a0:<\/p>\n

    \n
  1. Qu'est-ce qui a r\u00e9sonn\u00e9 ? Recherchez des th\u00e8mes ou des messages qui ont suscit\u00e9 des interactions avec des prospects et les ont \u00e9galement amen\u00e9s \u00e0 acheter.<\/li>\n
  2. Qu'est-ce qui n'a pas march\u00e9\u00a0? Regardez quelles campagnes sont tomb\u00e9es \u00e0 plat. Regardez la copie marketing et le contenu qui n'ont pas r\u00e9sonn\u00e9.<\/li>\n
  3. Quels retours avez-vous re\u00e7u sur vos campagnes\u00a0? Interne, externe, tout a de la valeur.<\/li>\n<\/ol>\n

    Une fois que vous avez rassembl\u00e9 ces donn\u00e9es, vous pouvez commencer \u00e0 chercher une nouvelle id\u00e9e pour la nouvelle ann\u00e9e. Vous pouvez vous appuyer sur les id\u00e9es qui ont r\u00e9sonn\u00e9 dans le pass\u00e9, tout en \u00e9vitant celles qui sont tomb\u00e9es \u00e0 plat. Mettre en place un nouveau th\u00e8me en toute confiance devrait \u00eatre beaucoup plus facile si vous g\u00e9rez d'abord le pass\u00e9.<\/p>\n

    Une derni\u00e8re r\u00e9flexion avant de vous lancer et de commencer \u00e0 d\u00e9velopper du contenu\u00a0:<\/p>\n

    Essayez de rendre votre contenu et vos id\u00e9es actuels. Les livres \u00e9lectroniques qui r\u00e9sonnent dans le pr\u00e9sent ont tendance \u00e0 \u00eatre jou\u00e9s plus imm\u00e9diatement que ceux qui semblent obsol\u00e8tes ou qui plaisent \u00e0 un trop grand nombre de personnes. Sachez ce qui est important pour votre public et ce qui r\u00e9sonne. Un moyen simple de le faire est de les suivre sur Twitter ou de se connecter avec eux sur d'autres r\u00e9seaux sociaux et de regarder ce qu'ils partagent et commentent.<\/p>\n

    Bonne chance et bonne et fructueuse nouvelle ann\u00e9e de la part de Flipbuilder.<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Si vous \u00eates propri\u00e9taire d'une petite entreprise, une personne seule, un cabinet de conseil ou la branche marketing d'une grande entreprise, le d\u00e9but de janvier est le moment de r\u00e9fl\u00e9chir. Il est temps de revoir ce qui a fonctionn\u00e9 et n'a pas fonctionn\u00e9 l'ann\u00e9e derni\u00e8re. Le temps comme Steve Covey aimait \u00e0 le dire, \u00ab d'aiguiser la scie \u00bb, mais qu'est-ce que cela [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nUsing eBook marketing to promote new ideas in the New Year - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/using-ebook-marketing-to-promote-new-ideas-in-the-new-year\/55\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using eBook marketing to promote new ideas in the New Year - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a small business owner, a one person?consultancy?or the marketing arm of a larger company, the early part of January is the time to reflect. 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