{"id":39,"date":"2012-12-18T20:28:33","date_gmt":"2012-12-18T20:28:33","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=39"},"modified":"2022-07-25T01:33:11","modified_gmt":"2022-07-25T01:33:11","slug":"building-a-following-through-content-strategic-ebook-marketing","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/building-a-following-through-content-strategic-ebook-marketing\/39\/","title":{"rendered":"Construire un suivi \u00e0 travers le contenu - marketing strat\u00e9gique des livres \u00e9lectroniques"},"content":{"rendered":"

La beaut\u00e9 de d\u00e9velopper un bon contenu et de le pr\u00e9senter d'une mani\u00e8re attrayante pour les lecteurs est qu'il devient un atout pr\u00e9cieux dans la construction d'une marque. Surtout si vous essayez de cr\u00e9er une suite sur les r\u00e9seaux sociaux comme Twitter et LinkedIn. Il est beaucoup plus facile de s'engager avec des clients ou des abonn\u00e9s potentiels en donnant quelque chose de valeur que d'essayer de les convaincre que vous offrez de la valeur. Ainsi, lorsque vous essayez de d\u00e9terminer votre strat\u00e9gie de croissance pour 2013, il serait sage de planifier au moins quelques livres \u00e9lectroniques \u00e0 partager.<\/p>\n

Mais rassembler du contenu et le partager avec la communaut\u00e9 sociale n'est pas seulement une question d'\u00e9criture, d'emballage et de livraison. Cela n\u00e9cessite une strat\u00e9gie et une planification si vous voulez cr\u00e9er un buzz qui g\u00e9n\u00e8re des retours. Vous devez commencer par un sujet actuel et convaincant qui r\u00e9sonnera avec les personnes qui comptent pour vous. Ensuite, vous devez le pr\u00e9senter d'une mani\u00e8re attrayante qui incite les gens \u00e0 tourner les pages. Voici quelques conseils pour faire de votre eBook un succ\u00e8s :<\/p>\n

    \n
  1. Assurez-vous de partager quelque chose de valeur. \u00c9duquez les gens sur la fa\u00e7on de faire quelque chose et ne laissez rien \u00e0 suivre. En offrant quelque chose qui ne n\u00e9cessite pas de ressources suppl\u00e9mentaires pour s'appliquer, vous \u00e9tablissez la confiance. Les gens appr\u00e9cieront ce que vous partagez et ceux qui en b\u00e9n\u00e9ficient seront ouverts \u00e0 vos services ou offres \u00e9tendus.<\/li>\n
  2. Raconter une histoire. Utilisez des cas et des exemples pertinents et pouvant \u00eatre cit\u00e9s. Les citations des personnes impliqu\u00e9es en font partie. Les gens veulent entendre parler d'histoires de r\u00e9ussite auxquelles ils peuvent s'identifier. Plus vous partagez d'exemples concrets, plus votre message r\u00e9sonnera.<\/li>\n
  3. Assurez-vous que votre contenu est attrayant. Dans notre soci\u00e9t\u00e9 de gratification instantan\u00e9e, vous ne pouvez pas partager de contenu de qualit\u00e9 sans aides visuelles. Imagerie, vid\u00e9o, graphiques, flux de travail. Tout est essentiel pour pr\u00e9senter vos connaissances d'une mani\u00e8re agr\u00e9able au go\u00fbt.<\/li>\n<\/ol>\n

     <\/p>\n

    En ce qui concerne le num\u00e9ro 3, nous pouvons vous aider. Utilisation du professionnel Flip PDF pour convertir des ebooks PDF en flip books \u00e9l\u00e9gants<\/a>, vous pouvez int\u00e9grer des vid\u00e9os, des galeries de photos et bien plus encore dans des flip books visuellement attrayants et faciles \u00e0 lire. Alors que nous continuons \u00e0 partager d'excellents conseils sur la fa\u00e7on de mieux commercialiser votre contenu en 2013, nous voulons \u00e9galement nous assurer que vous connaissez tous les avantages de ce qu'offre Flipbuilder. Sur quoi voulez-vous en savoir plus en 2013 ? Commentez ici et nous ferons de notre mieux pour vous aider.<\/p>\n\n\n\n

    \n
    \n
    \n
    \n
    \n
    T\u00e9l\u00e9charger pour Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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    T\u00e9l\u00e9charger pour le syst\u00e8me d'exploitation Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    La beaut\u00e9 de d\u00e9velopper un bon contenu et de le pr\u00e9senter d'une mani\u00e8re attrayante pour les lecteurs est qu'il devient un atout pr\u00e9cieux dans la construction d'une marque. Surtout si vous essayez de cr\u00e9er une suite sur les r\u00e9seaux sociaux comme Twitter et LinkedIn. Il est beaucoup plus facile de s'engager avec des clients ou des abonn\u00e9s potentiels en [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"\nBuilding a following through content - strategic eBook marketing - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/building-a-following-through-content-strategic-ebook-marketing\/39\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a following through content - strategic eBook marketing - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"The beauty of developing good content and packaging it in a way that is appealing to readers is it becomes a valuable asset in building a brand. 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