{"id":30,"date":"2012-12-13T23:08:04","date_gmt":"2012-12-13T23:08:04","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=30"},"modified":"2022-07-25T01:31:04","modified_gmt":"2022-07-25T01:31:04","slug":"business-ebook-best-practices-not-the-easiest-thing-to-uncover","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/","title":{"rendered":"Les meilleures pratiques pour les livres \u00e9lectroniques professionnels, pas la chose la plus facile \u00e0 d\u00e9couvrir"},"content":{"rendered":"<p>Lorsque vous effectuez une recherche sur Google, vous obtenez quelques conseils de base sur des choses bien que tout \u00e9crivain devrait savoir. Les meilleurs articles sur le sujet sugg\u00e8rent que vous choisissiez un sujet convaincant (duh), que vous \u00e9criviez clairement (vraiment\u00a0?) Et que vous vous assuriez d&#039;engager vos lecteurs (ok\u00a0!). Bien que ce soit un bon conseil, sinon m\u00e9ticuleusement \u00e9vident, pour tout lecteur, il ne couvre pas vraiment les trois principes de base de la raison pour laquelle les gens publient un livre \u00e9lectronique en premier lieu.<\/p>\n<ol>\n<li>Augmenter la port\u00e9e.<\/li>\n<li>Am\u00e9liorer la marque.<\/li>\n<li>G\u00e9n\u00e9rez de nouvelles affaires.<\/li>\n<\/ol>\n<p><!--more-->Maintenant, permettez-moi d&#039;\u00eatre clair. \u00c0 mon avis, et oui ce n&#039;est que mon avis, un eBook n&#039;est pas une version num\u00e9rique d&#039;un tome imprim\u00e9. Un eBook n&#039;est pas la raison pour laquelle nous utilisons nos Kindles, bien que ce soit un moyen pratique de les visualiser. Non, un livre \u00e9lectronique, dans sa forme originale, est un guide gratuit ou presque gratuit qui aide quelqu&#039;un \u00e0 apprendre les bases d&#039;une t\u00e2che\/d&#039;un projet ou \u00e0 se faire une id\u00e9e d&#039;une nouvelle fa\u00e7on de penser. Cela peut sembler \u00eatre un processus de r\u00e9flexion \u00e9troit, mais vraiment si vous essayez de fournir un contenu pr\u00e9cieux \u00e0 vos lecteurs potentiels, vous faites l&#039;un ou l&#039;autre sinon les deux.<\/p>\n<p>Alors maintenant que je me suis plaint de la fa\u00e7on dont d&#039;autres, ainsi que les deux premi\u00e8res pages de r\u00e9sultats de Google, ont abord\u00e9 les concepts derri\u00e8re le partage des meilleures pratiques, permettez-moi de lancer mes conseils en donnant le chapeau dans le ring. \u00c0 mon avis, il y a quatre choses qu&#039;un bon livre \u00e9lectronique parvient \u00e0 accomplir. Si vous r\u00e9ussissez \u00e0 respecter ces points, vous vous retrouverez extr\u00eamement occup\u00e9 par les demandes de vos services.<\/p>\n<ol>\n<li>? Mati\u00e8re - Votre eBook doit avoir de l&#039;importance pour les autres. Si vous \u00eates trop avant-gardiste ou si vous r\u00e9p\u00e9tez les connaissances des autres, vous allez vous retrouver \u00e0 balayer la poussi\u00e8re virtuelle de votre effort pas si t\u00e9l\u00e9charg\u00e9. Si vous n&#039;avez rien de nouveau \u00e0 partager avec le monde, laissez l&#039;\u00e9criture au moment o\u00f9 vous en avez. Si vous le faites, assurez-vous de le partager d&#039;une mani\u00e8re accessible et facile \u00e0 dig\u00e9rer. Enregistrez les pens\u00e9es vraiment impressionnantes pour votre classe avanc\u00e9e et dans l&#039;introduction de vos id\u00e9es, peignez simplement une image qui leur donne envie de plus. N&#039;oubliez pas que vous pouvez facturer ces cours avanc\u00e9s.<\/li>\n<li>Clart\u00e9 - Maintenant, je sais ce qui a \u00e9t\u00e9 dit pr\u00e9c\u00e9demment, bien taquin\u00e9, que l&#039;\u00e9criture claire est une donn\u00e9e. La clart\u00e9 n&#039;est pas d&#039;\u00e9crire clairement, c&#039;est de transmettre votre message d&#039;une mani\u00e8re qui facilite la digestion de votre nouveau concept. Il s&#039;agit de construire un escabeau de vos connaissances \u00e0 vos lecteurs et de les aider \u00e0 traverser le gouffre de leur ignorance.<\/li>\n<li>Timing - Une partie de la r\u00e9sonance avec votre public consiste \u00e0 savoir quand l&#039;engager. Le timing concerne plusieurs choses; la date de sortie de votre eBook, la fa\u00e7on dont vous en faites la promotion et surtout le timing des sujets que vous introduisez. Essayez vraiment de jouer le r\u00f4le de votre lecteur vis\u00e9 pendant que vous r\u00e9fl\u00e9chissez \u00e0 ces choses. Ne publiez pas une \u0153uvre lorsqu&#039;ils sont trop occup\u00e9s ou concentr\u00e9s sur d&#039;autres sujets.<\/li>\n<li>Style \u2013 Les gens sont attir\u00e9s par les choses qui font appel \u00e0 leurs sens. Un livre bien \u00e9crit peut \u00eatre perdu dans une veste blanche unie ainsi que trop de pansement. Prenez soin de rendre votre eBook visuellement attrayant et les gens le liront d&#039;abord, puis le recommanderont.<\/li>\n<\/ol>\n<p>?<\/p>\n<p>Eh bien c&#039;est \u00e7a. Si vous parvenez \u00e0 d\u00e9clencher ces quatre pistons, votre eBook deviendra un outil d&#039;accueil dans votre kit de prospection et de prospection. Nous sommes impatients de vous aider avec la partie style et tout ce qui peut vous aider \u00e0 r\u00e9ussir.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #5db73c;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=win&amp;product=pro\">T\u00e9l\u00e9charger pour Windows<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #3c96b7;\" href=\"https:\/\/download.flipbuilder.com\/index.php?platform=mac&amp;product=pro\">T\u00e9l\u00e9charger pour le syst\u00e8me d&#039;exploitation Mac<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Lorsque vous effectuez une recherche sur Google, vous obtenez quelques conseils de base sur des choses bien que tout \u00e9crivain devrait savoir. Les meilleurs articles sur le sujet sugg\u00e8rent que vous choisissiez un sujet convaincant (duh), que vous \u00e9criviez clairement (vraiment\u00a0?) Et que vous vous assuriez d&#039;engager vos lecteurs (ok\u00a0!). Bien que tout cela soit un bon conseil, sinon m\u00e9ticuleusement \u00e9vident [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-ebooks","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/business-ebook-best-practices-not-the-easiest-thing-to-uncover\/30\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business eBook best practices, not the easiest thing to uncover - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When you do a Google search, you get some basic tips on well things that any writer should know. 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