{"id":252,"date":"2019-06-06T13:00:00","date_gmt":"2019-06-06T13:00:00","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=252"},"modified":"2025-06-16T01:34:58","modified_gmt":"2025-06-16T01:34:58","slug":"using-time-relevant-holiday-content-in-your-e-catalog","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/using-time-relevant-holiday-content-in-your-e-catalog\/252\/","title":{"rendered":"Utiliser du contenu de vacances pertinent dans le temps dans votre catalogue \u00e9lectronique"},"content":{"rendered":"

Selon un rapport (Top 4 des tendances du marketing num\u00e9rique pour 2013<\/a>), les quatre principales tendances du marketing num\u00e9rique pour 2013 sont le marketing mobile, les r\u00e9seaux sociaux, le marketing de contenu et le classement des auteurs. Sans surprise, le marketing de contenu est consid\u00e9r\u00e9 comme le plus important. Pour vous d\u00e9marquer, il est essentiel de soigner votre contenu.<\/p>\n

\"4430_bonnes-vacances\"<\/a><\/p>\n

Pendant longtemps, les sp\u00e9cialistes du marketing num\u00e9rique ont fait la promotion de leurs marques et de leurs produits en utilisant un argumentaire de vente manifeste. Pour les grandes entreprises, cela peut \u00eatre un moyen efficace car elles sont bien connues, les gens attendent m\u00eame leurs produits \u00e0 venir. Cependant, les petites entreprises peuvent difficilement s'en passer de cette fa\u00e7on. Heureusement, ce n'est pas la seule fa\u00e7on de rencontrer le succ\u00e8s. Les grands cerveaux comme vous associent vos marques au sujet immortel\u00a0: les vacances. Les vacances sont largement connues et c\u00e9l\u00e9br\u00e9es et lorsque ces vacances approchent, elles deviennent les sujets d'attention. Le marketing avec un catalogue \u00e9lectronique bien con\u00e7u utilisant un contenu de vacances pertinent dans le temps peut maximiser vos efforts pour atteindre un public plus large et augmenter vos ventes.<\/p>\n

Comment pouvez-vous concevoir un catalogue \u00e9lectronique magnifique et attrayant avec un contenu efficace et percutant\u00a0? Voici quelques conseils pour vous aider avec ceci :<\/p>\n

1. Associez vos produits aux f\u00eates<\/p>\n

Pourquoi les gens ach\u00e8tent-ils vos produits ? Vous devez les convaincre. Ne vous concentrez pas uniquement sur la pr\u00e9sentation de vos produits, par exemple sur la qualit\u00e9 de vos produits ou sur les caract\u00e9ristiques de vos produits. Au lieu de cela, leur montrer ce qu'ils peuvent b\u00e9n\u00e9ficier de vos produits vous fera obtenir le double du r\u00e9sultat avec la moiti\u00e9 de l'effort. Par exemple, dites-leur que votre produit est un bon choix pour offrir le jour de la f\u00eate des m\u00e8res. Les gens seront dirig\u00e9s vers votre catalogue m\u00eame s'ils ne recherchent jamais votre produit mais sont pr\u00e9sents pour la f\u00eate des m\u00e8res sur Google.<\/p>\n

2. Faites-le plein d'air festif<\/p>\n

\"Joyeux<\/a><\/p>\n

L'ajout d'articles de vacances en vedette \u00e0 votre catalogue \u00e9lectronique peut renforcer l'air des vacances et donner \u00e0 vos lecteurs une exp\u00e9rience fra\u00eeche et chaleureuse. Vous pouvez int\u00e9grer de la vid\u00e9o, de l'audio, du flash ou de l'image au catalogue. Imaginez qu'une fois que vos lecteurs ouvrent votre catalogue, ils puissent \u00e9couter \u00ab Jingle Bell \u00bb. Imaginez ce qu'ils ressentent s'ils voient des flocons de neige flotter dans votre catalogue. Cela leur rappelle le prochain No\u00ebl.<\/p>\n

3. Offrez des r\u00e9ductions \u00e0 vos lecteurs<\/p>\n

Les vacances sont un bon moment pour la promotion. Offrir une remise peut vous aider \u00e0 \u00e9veiller l'attention de votre public qui sera probablement vos consommateurs. Lorsque vous concevez le catalogue, ajoutez des liens vers votre site Web afin que vos lecteurs puissent acc\u00e9der facilement aux articles \u00e0 prix r\u00e9duits. Et assurez-vous d'avoir mis \u00e0 jour votre site Web avec des \u00e9l\u00e9ments de vacances. En outre, vous pouvez d\u00e9finir une section imprimable qui peut \u00eatre imprim\u00e9e en tant que coupon.<\/p>\n

Si vous vous demandez comment cr\u00e9er un catalogue \u00e9lectronique visuellement \u00e9poustouflant et interactif sans comp\u00e9tences professionnelles en conception, FlipHTML5<\/a> est un outil convivial pour vous aider \u00e0 d\u00e9marrer. Il offre une large gamme de mod\u00e8les de catalogue<\/a>, facilitant la cr\u00e9ation de catalogues \u00e9lectroniques attrayants. FlipHTML5 Excel vers catalogue<\/a> Cette fonctionnalit\u00e9 vous permet de convertir facilement des fichiers Excel ou CSV en fichiers interactifs. <\/span>catalogues en ligne<\/span><\/a>Gr\u00e2ce \u00e0 la prise en charge multim\u00e9dia int\u00e9gr\u00e9e, vous pouvez enrichir votre catalogue en ajoutant des fichiers audio, vid\u00e9o, animations et liens. De plus, vous pouvez \u00e9galement utiliser FlipHTML5. <\/span>Cr\u00e9ateur de catalogue IA<\/span><\/a> Simplifiez la cr\u00e9ation de catalogues. Saisissez simplement les instructions, et l'outil d'IA g\u00e9n\u00e9rera automatiquement des catalogues bien con\u00e7us en quelques minutes.<\/span><\/p>\n

La fr\u00e9n\u00e9sie de la f\u00eate des m\u00e8res vient de passer, mais la f\u00eate des p\u00e8res approche. Quel est votre programme pour les vacances \u00e0 venir ?<\/p>","protected":false},"excerpt":{"rendered":"

Selon un rapport (Top 4 Digital Marketing Trends for 2013), les quatre principales tendances du marketing num\u00e9rique pour 2013 sont le marketing mobile, les r\u00e9seaux sociaux, le marketing de contenu et le classement des auteurs. Sans surprise, le marketing de contenu est consid\u00e9r\u00e9 comme le plus important. Pour vous d\u00e9marquer, il est essentiel de [\u2026]<\/p>","protected":false},"author":4,"featured_media":9723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,6,19,7,14],"tags":[],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-ebooks","category-flipbooks","category-marketing","category-website-marketing"],"yoast_head":"\nUsing time relevant holiday content in your e-Catalog - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/using-time-relevant-holiday-content-in-your-e-catalog\/252\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using time relevant holiday content in your e-Catalog - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"According to a report (Top 4 Digital Marketing Trends for 2013), the top 4 digital marketing trends for 2013 are mobile marketing, social media, content marketing, and author rank. 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