{"id":228,"date":"2013-05-22T21:00:16","date_gmt":"2013-05-22T21:00:16","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=228"},"modified":"2018-10-29T06:24:50","modified_gmt":"2018-10-29T06:24:50","slug":"using-youtube-to-drive-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/using-youtube-to-drive-traffic-to-your-website\/228\/","title":{"rendered":"Utiliser YouTube pour g\u00e9n\u00e9rer du trafic vers votre site Web"},"content":{"rendered":"

On dit qu'une image vaut mille mots, alors imaginez l'histoire qu'une vid\u00e9o raconte\u00a0? Au lieu d'un fragment, d'une tranche de vie solitaire, une vid\u00e9o pr\u00e9sente toute l'histoire. En mati\u00e8re de marketing, les vid\u00e9os sont un moyen puissant de pr\u00e9senter vos produits de mani\u00e8re intuitive et vivante.<\/p>\n

L'acceptation mondiale de YouTube et son passage des chats mignons au monde des affaires donne aux entreprises la possibilit\u00e9 d'utiliser des vid\u00e9os pour marquer leur entreprise et promouvoir facilement leurs produits. YouTube est le deuxi\u00e8me site Web le plus visit\u00e9 au monde\u00a0; c'est un public mondial que vous pouvez atteindre de mani\u00e8re efficace et efficiente. Contrairement \u00e0 la publicit\u00e9 en ligne qui peut devenir co\u00fbteuse, YouTube est un moyen incroyablement peu co\u00fbteux de promouvoir vos id\u00e9es, car il vous permet de t\u00e9l\u00e9charger gratuitement un nombre illimit\u00e9 de vid\u00e9os. Cela ne vous co\u00fbte rien d'autre qu'un peu de temps pour diffuser vos annonces aupr\u00e8s du public.<\/p>\n

Mais comment tirer pleinement parti de cette plateforme puissante mais gratuite ?\"flip_builder_blog_youtube\"<\/a><\/p>\n

Comment YouTube peut-il g\u00e9n\u00e9rer du trafic vers votre site\u00a0?<\/p>\n

Voici quelques conseils pour vous aider \u00e0 g\u00e9n\u00e9rer du trafic vers votre site Web \u00e0 l'aide de YouTube\u00a0:<\/p>\n

    \n
  1. Cr\u00e9er une vid\u00e9o de haute qualit\u00e9<\/li>\n<\/ol>\n

    Haute qualit\u00e9 ne signifie pas toujours haute d\u00e9finition, mais fait \u00e9galement r\u00e9f\u00e9rence \u00e0 la qualit\u00e9 de votre contenu. Vous devez avoir une id\u00e9e claire de ce que vous allez pr\u00e9senter \u00e0 votre public et de la mani\u00e8re de le pr\u00e9senter. Assurez-vous simplement que vos vid\u00e9os sont fra\u00eeches, attrayantes et int\u00e9ressantes. Il y a des \u00e9tapes pour faire une vid\u00e9o efficace et si elles sont suivies, elles conduisent \u00e0 un meilleur contenu.<\/p>\n

      \n
    • * R\u00e9digez un story-board et un sc\u00e9nario autant que possible.<\/li>\n
    • * Enregistrez votre vid\u00e9o plusieurs fois pour vous entra\u00eener.<\/li>\n
    • * Enregistrez un premier montage final.<\/li>\n
    • * Montez la vid\u00e9o, en vous concentrant d'abord sur les \u00e9l\u00e9ments visuels, puis ins\u00e9rez des animations, un doublage vocal ou une musique de fond si n\u00e9cessaire.<\/li>\n
    • * Ajoutez toujours votre marque avec un lien de site Web et un filigrane, etc.<\/li>\n
    • *Apr\u00e8s l'\u00e9dition, vous devez sortir la vid\u00e9o au format HD (1280\u00d7720) qui s'affiche parfaitement sur YouTube.<\/li>\n<\/ul>\n

       <\/p>\n

      2. ?Cr\u00e9ez un compte YouTube pour votre entreprise au lieu d'utiliser un compte personnel<\/p>\n

      Lorsque vous utilisez YouTube, vous devez garder \u00e0 l'esprit que votre compte repr\u00e9sente votre entreprise plut\u00f4t que vous-m\u00eame et que tout ce que vous publiez a un impact sur votre entreprise. Il s'agit d'une plateforme officielle de votre entreprise, alors officialisez-la\u00a0: utilisez le nom de votre entreprise\u00a0! N'oubliez pas que vous ne pouvez modifier le nom de votre compte qu'une seule fois. De plus, vous devez remplir autant que possible le profil de votre entreprise, y compris le profil, l'image et l'art de la cha\u00eene. Cela aide les utilisateurs \u00e0 vous trouver sur YouTube.<\/p>\n

      3. ?D\u00e9finir des cat\u00e9gories et des listes de lecture pour les vid\u00e9os<\/p>\n

      C'est une bonne id\u00e9e de diviser vos vid\u00e9os en diff\u00e9rentes cat\u00e9gories en fonction du contenu de vos vid\u00e9os, surtout lorsque vous avez beaucoup de vid\u00e9os. Si vous placez vos vid\u00e9os dans diff\u00e9rentes playlists, vous permettrez \u00e0 vos visiteurs de naviguer plus facilement dans les vid\u00e9os. Cela permet d'am\u00e9liorer l'exp\u00e9rience et d'augmenter les chances de faire revenir vos visiteurs.<\/p>\n

      4. ?Soyez actif sur YouTube<\/p>\n

      Les m\u00e9dias sociaux demandent des efforts et il n'y a pas d'exception pour YouTube. Il est sage de garder votre compte YouTube \u00e0 jour afin que vos visiteurs soient constamment au courant du nouveau contenu, sinon, dans un pays vid\u00e9o si plein d'options, ils vous oublieront. T\u00e9l\u00e9chargez r\u00e9guli\u00e8rement vos vid\u00e9os sur YouTube, par exemple une fois par semaine. Et si vous n'avez pas de vid\u00e9os \u00e0 partager, vous avez encore d'autres moyens de rester actif sur YouTube\u00a0: abonnez-vous aux vid\u00e9os d'autres cha\u00eenes\u00a0; regardez, commentez et partagez leurs vid\u00e9os.<\/p>\n

      5. ?Optimiser pour votre vid\u00e9o<\/p>\n

      Une fois que vous avez termin\u00e9 de t\u00e9l\u00e9charger une vid\u00e9o, vous pouvez rendre votre vid\u00e9o plus facile d'acc\u00e8s. D\u00e9finissez des informations de base telles que le titre, la description et les balises de la vid\u00e9o\u00a0; cela rend votre recherche vid\u00e9o conviviale. Ajoutez le lien de votre site Web dans la zone de description pour diriger le trafic vers votre site Web. De plus, vous pouvez connecter votre compte YouTube \u00e0 d'autres r\u00e9seaux sociaux tels que Facebook et Twitter. Cette strat\u00e9gie de marketing multiplateforme permet d'atteindre un public plus large et de g\u00e9n\u00e9rer plus de trafic vers votre site Web.<\/p>\n

      Enfin, assurez-vous de promouvoir vos vid\u00e9os partout. Votre site Web, vos comptes sociaux et YouTube sur une base r\u00e9guli\u00e8re. Tout le monde ne remarquera pas la premi\u00e8re fois que vous publierez, et il suffit qu'une personne influente partage votre vid\u00e9o pour que vous obteniez un flot de trafic. Continuez et t\u00f4t ou tard vous serez un Rob Reiner r\u00e9gulier.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      On dit qu'une image vaut mille mots, alors imaginez l'histoire qu'une vid\u00e9o raconte\u00a0? Au lieu d'un fragment, d'une tranche de vie solitaire, une vid\u00e9o pr\u00e9sente toute l'histoire. En mati\u00e8re de marketing, les vid\u00e9os sont un moyen puissant de pr\u00e9senter vos produits de mani\u00e8re intuitive et vivante. L'acceptation mondiale [\u2026]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,15,14],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media","category-video","category-website-marketing"],"yoast_head":"\nUsing YouTube to drive traffic to your website - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/using-youtube-to-drive-traffic-to-your-website\/228\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using YouTube to drive traffic to your website - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"They say an image is worth a thousand words, so just imagine the story a video tells? 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