{"id":146,"date":"2013-03-27T20:53:30","date_gmt":"2013-03-27T20:53:30","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=146"},"modified":"2018-10-29T06:24:51","modified_gmt":"2018-10-29T06:24:51","slug":"getting-the-most-out-of-your-content-marketing-efforts","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/getting-the-most-out-of-your-content-marketing-efforts\/146\/","title":{"rendered":"Tirer le meilleur parti de vos efforts de marketing de contenu"},"content":{"rendered":"

\"Est-Google-Dieu\"<\/a>"Selon Google, le contenu est toujours roi." \u2013 Chaque marketeur<\/p>\n

D'apr\u00e8s Google ? Que diriez-vous selon votre public!<\/p>\n

Les gens qui visitent vos propri\u00e9t\u00e9s Web viennent d'abord prendre un \u00e9chantillon de votre contenu et s'ils appr\u00e9cient le go\u00fbt, d\u00e9vorent autant que vous pouvez offrir. Il est imp\u00e9ratif que vous tiriez le meilleur parti de ce comportement car les acheteurs prennent de plus en plus de d\u00e9cisions sur ce qu'il faut acheter en fonction de ce que nous pouvons offrir via le contenu en ligne. Voici quelques conseils\/\u00e9tapes pour tirer le meilleur parti de votre marketing de contenu.<\/p>\n

    \n
  1. Lorsque vous partagez du contenu sur un r\u00e9seau social, proposez toujours un chemin de clic attrayant. Ne vous fiez pas uniquement au titre du lien pour faire passer le message, ajoutez de la valeur. Une citation de l'\u0153uvre suivie d'une suggestion de suivre le chemin est souvent juste le "quelque chose" suppl\u00e9mentaire n\u00e9cessaire pour augmenter les vues.<\/span><\/li>\n
  2. Menez avec votre meilleur contenu. Publiez d'abord votre documentation la plus efficace. Excitez les gens et chaque fois que vous publierez, ils le d\u00e9voreront.<\/li>\n
  3. Utilisez des cat\u00e9gories et des balises sur tous les supports qui le permettent. Une fois que vous avez touch\u00e9 un filon de lectorat, vous voulez qu'il soit facile pour les gens de lire davantage. Vous ne savez jamais quel passage ou quelle image d\u00e9clenchera une d\u00e9cision d'achat, mais plus vous maintenez les gens engag\u00e9s et passez de ce qu'ils ont trouv\u00e9 \u00e0 ce qui compte, plus ils ach\u00e8teront.<\/li>\n
  4. Donnez aux gens la possibilit\u00e9 d'agir et de demander plus d'informations. Ayez toujours des chemins de contact avec votre contenu.<\/li>\n
  5. Continuez \u00e0 g\u00e9n\u00e9rer du contenu frais. Le recyclage du contenu est un bon moyen de maximiser les vues, mais vous devez ajouter \u00e0 vos biblioth\u00e8ques pour augmenter la fid\u00e9lit\u00e9 et la bande passante.<\/li>\n<\/ol>\n

    J'esp\u00e8re que ces conseils vous aideront dans vos efforts et gardez \u00e0 l'esprit que la fa\u00e7on la plus astucieuse de partager votre le contenu est un flip book<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    "Selon Google, le contenu est toujours roi." \u2013 Chaque marketeur selon Google\u00a0? Que diriez-vous selon votre public! Les gens qui visitent vos propri\u00e9t\u00e9s Web viennent d'abord prendre un \u00e9chantillon de votre contenu et s'ils appr\u00e9cient le go\u00fbt, d\u00e9vorent autant que vous pouvez offrir. Il est imp\u00e9ratif que vous fassiez le [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,19,7,14],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-content","category-flipbooks","category-marketing","category-website-marketing"],"yoast_head":"\nGetting the most out of your content marketing efforts - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fr\/getting-the-most-out-of-your-content-marketing-efforts\/146\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting the most out of your content marketing efforts - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"“According to Google, content is still king.” – Every Marketer According to Google? 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