{"id":10272,"date":"2026-08-24T05:58:49","date_gmt":"2026-08-24T05:58:49","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus\/10272\/"},"modified":"2026-08-24T05:58:49","modified_gmt":"2026-08-24T05:58:49","slug":"experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fr\/experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus\/10272\/","title":{"rendered":"Gestion des exp\u00e9rimentations pour les \u00e9diteurs num\u00e9riques\u00a0: tester les formats, les tunnels de conversion et la valeur pour le lecteur sans perdre de vue l\u2019objectif principal"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus.png\" alt=\"Liste d&#039;exp\u00e9rimentations pour les \u00e9diteurs num\u00e9riques\u00a0: tester les formats, les parcours clients et la valeur pour le lecteur sans perdre de vue l&#039;objectif principal - illustration de la liste d&#039;exp\u00e9rimentations pour l&#039;\u00e9dition num\u00e9rique\" class=\"wp-image-10269\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus.png 1200w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus-300x158.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus-1024x538.png 1024w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus-768x403.png 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p><!-- meta-description: Learn how digital publishers can manage experiment backlogs for formats, CTAs, SEO, newsletters, and reader experience without distracting editorial teams. --><\/p>\n<p><strong>Les arri\u00e9r\u00e9s d&#039;exp\u00e9rimentation pour les \u00e9diteurs num\u00e9riques<\/strong> Transformer des id\u00e9es \u00e9parses en un syst\u00e8me g\u00e9rable. Au lieu de r\u00e9agir \u00e0 chaque nouveau format, fonctionnalit\u00e9 de plateforme, mise \u00e0 jour de recherche ou strat\u00e9gie de newsletter, les r\u00e9dacteurs peuvent collecter les id\u00e9es, les \u00e9valuer, effectuer des tests cibl\u00e9s et d\u00e9cider lesquelles m\u00e9ritent une place permanente dans le flux de travail \u00e9ditorial.<\/p>\n<p>Cette approche est utile aux \u00e9quipes \u00e9ditoriales, marketing, produit et d&#039;audience qui publient des articles, des livres num\u00e9riques interactifs, des newsletters, des ressources \u00e0 acc\u00e8s restreint et des portails th\u00e9matiques. L&#039;objectif n&#039;est pas de tout tester, mais de tester les \u00e9l\u00e9ments pertinents de mani\u00e8re suffisamment structur\u00e9e pour que les r\u00e9sultats am\u00e9liorent la valeur pour le lecteur et les performances commerciales.<\/p>\n<div class=\"wp-block-group\">\n<h2>Points cl\u00e9s \u00e0 retenir<\/h2>\n<ul>\n<li>Utilisez une seule liste de t\u00e2ches pour publier vos exp\u00e9riences afin que les id\u00e9es ne se perdent pas dans les fils de discussion ou les comptes rendus de r\u00e9union.<\/li>\n<li>\u00c9valuez chaque id\u00e9e selon sa valeur pour le lecteur, son impact commercial, l&#039;effort qu&#039;elle requiert, la confiance qu&#039;elle inspire et son potentiel d&#039;apprentissage.<\/li>\n<li>Limitez la taille des tests \u00e0 une dur\u00e9e de 2 \u00e0 4 semaines, puis documentez la d\u00e9cision.<\/li>\n<li>Mesurez \u00e0 la fois le comportement du public et les co\u00fbts \u00e9ditoriaux avant de g\u00e9n\u00e9raliser un format gagnant.<\/li>\n<\/ul>\n<\/div>\n<h2>Table des mati\u00e8res<\/h2>\n<ol>\n<li><a href=\"#why-publishers-need-an-experiment-backlog\">Pourquoi les \u00e9diteurs ont besoin d&#039;un backlog d&#039;exp\u00e9rimentation<\/a><\/li>\n<li><a href=\"#what-belongs-in-the-backlog\">Ce qui doit \u00eatre mis en attente<\/a><\/li>\n<li><a href=\"#score-ideas-before-you-schedule-them\">Notez les id\u00e9es avant de les programmer.<\/a><\/li>\n<li><a href=\"#run-small-tests-with-clear-exit-rules\">Effectuez des tests \u00e0 petite \u00e9chelle avec des r\u00e8gles de sortie claires.<\/a><\/li>\n<li><a href=\"#turn-results-into-repeatable-workflows\">Transformer les r\u00e9sultats en flux de travail reproductibles<\/a><\/li>\n<\/ol>\n<h2 id=\"why-publishers-need-an-experiment-backlog\">Pourquoi les \u00e9diteurs ont besoin d&#039;un backlog d&#039;exp\u00e9rimentation<\/h2>\n<p>Les \u00e9quipes de publication num\u00e9rique sont constamment incit\u00e9es \u00e0 innover\u00a0: contenus interactifs int\u00e9gr\u00e9s, r\u00e9sum\u00e9s IA, vid\u00e9os courtes, titres alternatifs, modules de capture d\u2019emails, flipbooks \u00e0 acc\u00e8s restreint, regroupements th\u00e9matiques et appels \u00e0 l\u2019action plus percutants. Faute de planification, ces id\u00e9es se transforment souvent en projets annexes qui perturbent la production ou disparaissent avant m\u00eame d\u2019avoir \u00e9t\u00e9 \u00e9valu\u00e9es.<\/p>\n<p>Un backlog permet \u00e0 l&#039;\u00e9quipe de se poser trois questions pratiques\u00a0: Quel probl\u00e8me de lecture cette id\u00e9e r\u00e9sout-elle\u00a0? Quel r\u00e9sultat justifierait son maintien\u00a0? Quel serait le co\u00fbt de sa maintenance apr\u00e8s la phase de test\u00a0? Ces questions permettent de maintenir l&#039;exp\u00e9rimentation ax\u00e9e sur la qualit\u00e9 de la publication plut\u00f4t que sur la nouveaut\u00e9.<\/p>\n<h2 id=\"what-belongs-in-the-backlog\">Ce qui doit \u00eatre mis en attente<\/h2>\n<p>Un backlog utile combine des id\u00e9es \u00e9ditoriales, produit, SEO et de distribution. Chaque \u00e9l\u00e9ment doit \u00eatre suffisamment pr\u00e9cis pour \u00eatre test\u00e9, mais pas trop d\u00e9taill\u00e9 afin que l&#039;\u00e9quipe ne passe pas plus de temps \u00e0 planifier qu&#039;\u00e0 apprendre.<\/p>\n<ul>\n<li><strong>Tests de format\u00a0:<\/strong> Tableaux comparatifs, aper\u00e7us interactifs, r\u00e9sum\u00e9s audio, listes de contr\u00f4le t\u00e9l\u00e9chargeables ou pages d&#039;accompagnement de type flipbook.<\/li>\n<li><strong>Tests de d\u00e9couverte\u00a0:<\/strong> Des mod\u00e8les de titres r\u00e9vis\u00e9s, des blocs FAQ, un balisage de sch\u00e9ma, des modules de liens internes ou un placement plus judicieux des hubs th\u00e9matiques.<\/li>\n<li><strong>Tests de conversion\u00a0:<\/strong> Invites \u00e0 newsletter, appels \u00e0 l&#039;action pour des d\u00e9monstrations, portails de ressources, blocs de formation produit ou parcours d&#039;int\u00e9gration des lecteurs.<\/li>\n<li><strong>Tests de r\u00e9tention\u00a0:<\/strong> Des suggestions pour enregistrer pour plus tard, des modules sur les \u00e9ditions connexes, des courriels de suivi, des indicateurs de progression de lecture ou des recommandations d&#039;archives.<\/li>\n<li><strong>Tests de flux de travail\u00a0:<\/strong> briefs r\u00e9utilisables, mod\u00e8les de m\u00e9dias, listes de contr\u00f4le QA avant publication ou suggestions de m\u00e9tadonn\u00e9es automatis\u00e9es.<\/li>\n<\/ul>\n<p>Pour les \u00e9quipes comparant un <a href=\"https:\/\/fliphtml5.com\/\" target=\"_blank\" rel=\"noopener\">Plateforme de publication num\u00e9rique<\/a> ou <a href=\"https:\/\/fliphtml5.com\/\" target=\"_blank\" rel=\"noopener\">Plateforme de publication de contenu<\/a>Le backlog peut \u00e9galement permettre de suivre les exp\u00e9riences n\u00e9cessitant un support de la plateforme, telles que les \u00e9ditions int\u00e9gr\u00e9es, la capture de prospects, l&#039;analyse, la lecture mobile et les liens de publication partageables.<\/p>\n<h2 id=\"score-ideas-before-you-schedule-them\">Notez les id\u00e9es avant de les programmer.<\/h2>\n<p>Chaque backlog a besoin d&#039;un syst\u00e8me de notation simple. Une \u00e9chelle de 1 \u00e0 5 suffit g\u00e9n\u00e9ralement. \u00c9valuez chaque id\u00e9e selon sa valeur pour le lecteur, son impact commercial, l&#039;effort requis, le niveau de confiance et le potentiel d&#039;apprentissage. Ajoutez ensuite une br\u00e8ve note expliquant la note, car le raisonnement est plus utile que le chiffre lui-m\u00eame.<\/p>\n<table>\n<thead>\n<tr>\n<th>Zone de score<\/th>\n<th>Ce que cela signifie<\/th>\n<th>Bon signal<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Valeur du lecteur<\/td>\n<td>L&#039;exp\u00e9rience aide clairement le public<\/td>\n<td>R\u00e9sout un point de friction connu<\/td>\n<\/tr>\n<tr>\n<td>Impact sur l&#039;entreprise<\/td>\n<td>Dans quelle mesure cela contribue directement aux abonnements, aux prospects, aux ventes ou \u00e0 la fid\u00e9lisation<\/td>\n<td>Se connecte \u00e0 un indicateur de performance cl\u00e9 (KPI) d\u00e9fini.<\/td>\n<\/tr>\n<tr>\n<td>Effort<\/td>\n<td>De combien de travail \u00e9ditorial, de conception, de d\u00e9veloppement ou d&#039;assurance qualit\u00e9 a-t-il besoin ?<\/td>\n<td>Peut \u00eatre lanc\u00e9 sans bloquer la publication principale<\/td>\n<\/tr>\n<tr>\n<td>Confiance<\/td>\n<td>Dans quelle mesure les preuves soutiennent cette id\u00e9e<\/td>\n<td>Appuy\u00e9 par des analyses, des donn\u00e9es de recherche ou les commentaires des lecteurs<\/td>\n<\/tr>\n<tr>\n<td>potentiel d&#039;apprentissage<\/td>\n<td>Dans quelle mesure ce r\u00e9sultat peut-il \u00e9clairer les d\u00e9cisions futures ?<\/td>\n<td>S&#039;applique \u00e0 plusieurs articles ou \u00e9ditions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Limitez les calculs math\u00e9matiques \u00e0 des \u00e9tapes simples. Un test peu contraignant mais \u00e0 fort potentiel d&#039;apprentissage peut s&#039;av\u00e9rer utile m\u00eame si son impact commercial attendu est incertain. Une refonte complexe doit \u00eatre \u00e9tay\u00e9e par des preuves plus solides avant sa mise en production.<\/p>\n<h2 id=\"run-small-tests-with-clear-exit-rules\">Effectuez des tests \u00e0 petite \u00e9chelle avec des r\u00e8gles de sortie claires.<\/h2>\n<p>Les meilleures exp\u00e9riences de publication sont cibl\u00e9es. Au lieu de chercher \u00e0 \u00ab am\u00e9liorer l&#039;engagement des lecteurs \u00bb, testez plut\u00f4t \u00ab l&#039;ajout d&#039;un bloc FAQ de trois questions \u00e0 10 articles permanents et comparez la profondeur de d\u00e9filement, les clics internes et les impressions de recherche apr\u00e8s 28 jours \u00bb. Cette seconde approche repose sur un \u00e9chantillon, une p\u00e9riode d\u00e9finie et des donn\u00e9es mesurables.<\/p>\n<p>D\u00e9finissez une r\u00e8gle de sortie avant le lancement. D\u00e9cidez si le r\u00e9sultat sera int\u00e9gr\u00e9 au flux de travail standard, soumis \u00e0 un nouveau test ou abandonn\u00e9. Cela \u00e9vite que des exp\u00e9riences peu concluantes ne s&#039;\u00e9ternisent parce que personne ne souhaite les consid\u00e9rer comme termin\u00e9es.<\/p>\n<h3>Un bref r\u00e9sum\u00e9 de test<\/h3>\n<ol>\n<li><strong>Hypoth\u00e8se:<\/strong> ce que vous pr\u00e9voyez d&#039;am\u00e9liorer et pourquoi.<\/li>\n<li><strong>Segment d&#039;audience\u00a0:<\/strong> quels lecteurs, sujets ou types d&#039;articles sont inclus.<\/li>\n<li><strong>Changement:<\/strong> le contenu exact, le mod\u00e8le, l&#039;appel \u00e0 l&#039;action ou l&#039;ajustement du flux de travail.<\/li>\n<li><strong>Indicateurs de succ\u00e8s\u00a0:<\/strong> 2 ou 3 mesures principales plus un garde-fou de qualit\u00e9.<\/li>\n<li><strong>Date de r\u00e9vision :<\/strong> L&#039;\u00e9quipe d\u00e9cidera alors de la suite des \u00e9v\u00e9nements.<\/li>\n<\/ol>\n<h2 id=\"turn-results-into-repeatable-workflows\">Transformer les r\u00e9sultats en flux de travail reproductibles<\/h2>\n<p>Les tests de publication ne sont pertinents que si leurs r\u00e9sultats modifient les comportements. Si une nouvelle page d&#039;accompagnement de type flipbook augmente le nombre de clics qualifi\u00e9s, mais n\u00e9cessite six heures suppl\u00e9mentaires par \u00e9dition, la prochaine \u00e9tape pourrait consister en la cr\u00e9ation d&#039;un mod\u00e8le plut\u00f4t qu&#039;en un d\u00e9ploiement \u00e0 plus grande \u00e9chelle. Si un appel \u00e0 l&#039;action dans une newsletter am\u00e9liore les inscriptions, mais r\u00e9duit le taux de lecture compl\u00e8te des articles, l&#039;\u00e9quipe aura peut-\u00eatre besoin de r\u00e8gles de placement plut\u00f4t que d&#039;une norme uniforme.<\/p>\n<p>Apr\u00e8s chaque test, consignez quatre r\u00e9sultats possibles\u00a0: maintenir, it\u00e9rer, suspendre ou abandonner. Ajoutez les donn\u00e9es probantes, le responsable de la d\u00e9cision et le co\u00fbt de maintenance. Ainsi, l\u2019exp\u00e9rimentation s\u2019int\u00e8gre \u00e0 la m\u00e9moire organisationnelle au lieu de se limiter \u00e0 un compte rendu de campagne ponctuel.<\/p>\n<h2>Erreurs courantes \u00e0 \u00e9viter<\/h2>\n<ul>\n<li><strong>Tester trop de variables\u00a0:<\/strong> Modifiez un seul \u00e9l\u00e9ment significatif \u00e0 la fois, lorsque cela est possible.<\/li>\n<li><strong>Ignorer l&#039;effort \u00e9ditorial :<\/strong> Une tactique qui g\u00e9n\u00e8re des clics mais ralentit l&#039;\u00e9quipe risque de ne pas \u00eatre viable \u00e0 grande \u00e9chelle.<\/li>\n<li><strong>Utilisation exclusive des indicateurs de trafic\u00a0:<\/strong> Inclure des signaux de qualit\u00e9 tels que la finalisation, les sauvegardes, les r\u00e9ponses, les prospects ou les visites de retour.<\/li>\n<li><strong>Passage \u00e0 la documentation\u00a0:<\/strong> Les tests non document\u00e9s sont faciles \u00e0 reproduire par accident six mois plus tard.<\/li>\n<li><strong>Promouvoir les victoires modestes :<\/strong> Il est n\u00e9cessaire d&#039;\u00e9tablir une r\u00e8gle de d\u00e9cision claire avant d&#039;int\u00e9grer un test au flux de travail standard.<\/li>\n<\/ul>\n<h2>Foire aux questions<\/h2>\n<h3>Combien d&#039;exp\u00e9riences de publication une \u00e9quipe devrait-elle mener simultan\u00e9ment\u00a0?<\/h3>\n<p>La plupart des petites \u00e9quipes devraient mener de 1 \u00e0 3 exp\u00e9riences simultan\u00e9ment. Cela suffit pour continuer \u00e0 apprendre sans surcharger les r\u00e9dacteurs, les concepteurs et les analystes. Les \u00e9quipes plus importantes peuvent en mener davantage si chaque test a un responsable clairement identifi\u00e9, une date de lancement, une date de r\u00e9vision et un plan de mesure.<\/p>\n<h3>Quelles sont les m\u00e9triques les plus efficaces pour les exp\u00e9rimentations en mati\u00e8re d&#039;\u00e9dition num\u00e9rique\u00a0?<\/h3>\n<p>Utilisez des indicateurs pertinents. Les tests de format peuvent suivre la profondeur de d\u00e9filement, le taux de compl\u00e9tion et les clics. Les tests SEO peuvent suivre les impressions, le positionnement et les entr\u00e9es organiques. Les tests de conversion doivent suivre le taux d&#039;inscription, la qualit\u00e9 des prospects ou les revenus g\u00e9n\u00e9r\u00e9s. Int\u00e9grez syst\u00e9matiquement un indicateur de r\u00e9f\u00e9rence pour l&#039;exp\u00e9rience utilisateur.<\/p>\n<h3>Chaque article devrait-il faire partie d&#039;une exp\u00e9rience ?<\/h3>\n<p>Non. La publication de base exige de la coh\u00e9rence. Il convient de r\u00e9aliser des tests sur un \u00e9chantillon d\u00e9fini d&#039;articles, d&#039;\u00e9ditions ou de pages d&#039;accueil, puis de g\u00e9n\u00e9raliser le processus uniquement lorsque le r\u00e9sultat est utile, durable et coh\u00e9rent avec le parcours du lecteur.<\/p>\n<h2>Conclusion<\/h2>\n<p>Un backlog d&#039;exp\u00e9rimentation pour les \u00e9diteurs num\u00e9riques permet aux \u00e9quipes de tester diff\u00e9rents formats, parcours de lecture et exp\u00e9riences utilisateur sans perdre de vue l&#039;objectif \u00e9ditorial. Commencez par une liste partag\u00e9e, \u00e9valuez les id\u00e9es \u00e0 l&#039;aide d&#039;un mod\u00e8le simple, effectuez des tests sur 2 \u00e0 4 semaines et transformez chaque r\u00e9sultat en une d\u00e9cision claire. Au fil du temps, ce backlog devient un outil pratique pour am\u00e9liorer le contenu, optimiser les flux de travail et faire des choix plus \u00e9clair\u00e9s en mati\u00e8re de technologies de publication.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_workflow.png\" alt=\"Flux de travail de gestion des exp\u00e9riences en attente pour les \u00e9quipes d&#039;\u00e9dition num\u00e9rique\" class=\"wp-image-10270\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_workflow.png 1200w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_workflow-300x169.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_workflow-1024x576.png 1024w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_workflow-768x432.png 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_workflow-18x10.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_scorecard.png\" alt=\"Mod\u00e8le de notation pour les exp\u00e9riences d&#039;\u00e9dition num\u00e9rique\" class=\"wp-image-10271\" srcset=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_scorecard.png 1200w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_scorecard-300x169.png 300w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_scorecard-1024x576.png 1024w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_scorecard-768x432.png 768w, https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/08\/digital_publishing_experiment-backlogs-for-digital-publishers-testing-formats-funnels-and-reader-value-without-losing-focus_scorecard-18x10.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Un backlog d&#039;exp\u00e9rimentations pratiques aide les \u00e9diteurs num\u00e9riques \u00e0 tester de nouvelles id\u00e9es, \u00e0 pr\u00e9server leur ligne \u00e9ditoriale et \u00e0 d\u00e9terminer quels formats, parcours clients et exp\u00e9riences de lecture m\u00e9ritent davantage d&#039;investissement.<\/p>","protected":false},"author":24,"featured_media":10269,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1326],"class_list":["post-10272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-publishing","tag-publishing-experiments"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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