{"id":9983,"date":"2026-05-27T02:12:16","date_gmt":"2026-05-27T02:12:16","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/"},"modified":"2026-05-27T02:12:16","modified_gmt":"2026-05-27T02:12:16","slug":"zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fi\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/","title":{"rendered":"Nollaklikkaushaun ja teko\u00e4lyn yleiskatsaukset: Julkaisijoiden k\u00e4sikirja asiakaspysyvyyden ja tulojen parantamiseksi"},"content":{"rendered":"
\"Nollaklikkaushaun<\/figure>\n

Joukkueille, jotka vertailevat a:ta Digitaalinen julkaisualusta<\/a> tai Sis\u00e4ll\u00f6njulkaisualusta<\/a>FlipHTML5 on hy\u00f6dyllinen viitekehys yhteydenpitoon Digitaalinen julkaisu<\/a> ty\u00f6nkulkuja verkossa ja lukijayst\u00e4v\u00e4llisell\u00e4 esitystavalla.<\/p>\n

<\/p>\n

L\u00f6yt\u00e4vyys muuttuu. Useampi kysely saa nyt vastauksen suoraan hakutulossivulla, teko\u00e4lyn yhteenvedossa tai tietopaneelissa. T\u00e4m\u00e4 ei tarkoita, ett\u00e4 julkaisijoiden pit\u00e4isi lopettaa hakuun investoiminen. Se tarkoittaa, ett\u00e4 tavoitteen on laajennuttava klikkauksen saaminen<\/strong> to luottamuksen ansaitseminen ja uusintavierailujen houkutteleminen<\/strong>.<\/p>\n

T\u00e4m\u00e4 k\u00e4sikirja keskittyy k\u00e4yt\u00e4nn\u00f6n toimiin: miten muotoilla artikkeleita nykyaikaisia hakutuloksia varten, miten silm\u00e4ilty huomio muunnetaan tilauksiksi ja miten mitata menestyst\u00e4, kun klikkaus ei ole en\u00e4\u00e4 taattu.<\/p>\n

Mit\u00e4 "nollaklikkaus" todella tarkoittaa julkaisijoille<\/h2>\n

Nollaklikkausta hy\u00f6dynt\u00e4v\u00e4 l\u00f6yt\u00f6 ilmenee tyypillisesti jollakin seuraavista tavoista:<\/p>\n

    \n
  • Teko\u00e4lyn yhteenvedot \/ yleiskatsaukset:<\/strong> tiivistetyt vastaukset, jotka mainitsevat l\u00e4hteet, mutta v\u00e4hent\u00e4v\u00e4t klikkauksia.<\/li>\n
  • Esittelyss\u00e4 olevat katkelmat:<\/strong> sivulta otettu kappale, luettelo tai taulukko, joka n\u00e4ytet\u00e4\u00e4n sivun yl\u00e4osassa.<\/li>\n
  • Tietopaneelit:<\/strong> kokonaisuusl\u00e4ht\u00f6iset tulokset, jotka t\u00e4ytt\u00e4v\u00e4t aikomuksen ilman vierailua.<\/li>\n
  • Ihmiset kysyv\u00e4t my\u00f6s:<\/strong> laajennettavia vastauksia, jotka voivat omaksua istunnon.<\/li>\n<\/ul>\n

    Vaihe 1: Kirjoita selke\u00e4sti ja helposti ymm\u00e4rrett\u00e4v\u00e4sti (paljastamatta kaikkea)<\/h2>\n

    Hakuj\u00e4rjestelm\u00e4t suosivat helposti j\u00e4sennett\u00e4v\u00e4\u00e4 sis\u00e4lt\u00f6\u00e4. Tee rakenteestasi selke\u00e4, jotta parhaat ideasi ymm\u00e4rret\u00e4\u00e4n nopeasti, mutta j\u00e4t\u00e4 syvyytt\u00e4 lukijoille, jotka tarvitsevat koko oppaan.<\/p>\n

      \n
    • Vastaus etuk\u00e4teen:<\/strong> Lis\u00e4\u00e4 johdannon j\u00e4lkeen 2\u20133 lauseen yhteenveto, jossa kerrotaan lopetus.<\/li>\n
    • K\u00e4yt\u00e4 helposti luettavia otsikoita:<\/strong> H2-kysymykset, jotka vastaavat todellisia kysymyksi\u00e4 ja p\u00e4\u00e4t\u00f6ksi\u00e4.<\/li>\n
    • Suosi listoja ja taulukoita:<\/strong> Vaiheet, tarkistuslistat, vertailut ja viitekehykset ovat katkelmayst\u00e4v\u00e4llisi\u00e4.<\/li>\n
    • M\u00e4\u00e4rittele termit:<\/strong> Lyhyet m\u00e4\u00e4ritelm\u00e4t v\u00e4hent\u00e4v\u00e4t ep\u00e4selvyyksi\u00e4 teko\u00e4lyj\u00e4rjestelmille ja ihmisille.<\/li>\n<\/ul>\n

      Vaihe 2: Muuta huomio keskittymiskyvyksi seuraavan vaiheen silmukoiden avulla<\/h2>\n

      Jos jotkut lukijat eiv\u00e4t koskaan klikkaa, voittoehdoksi tulee konversiot ja paluuk\u00e4ynnit niilt\u00e4, jotka klikkaavat. Luo selkeit\u00e4 silmukoita, jotka siirt\u00e4v\u00e4t lukijoita sivulta toiselle ja omistamiinsa kanaviin.<\/p>\n

        \n
      • Sis\u00e4inen linkkipolku:<\/strong> Sis\u00e4llyt\u00e4 2\u20134 kontekstuaalista linkki\u00e4 pilarioppaaseen ja yhteen aiheeseen liittyv\u00e4\u00e4n tapaustutkimukseen.<\/li>\n
      • Sivun navigointi:<\/strong> K\u00e4yt\u00e4 pitkiss\u00e4 oppaissa lyhytt\u00e4 sis\u00e4llysluetteloa.<\/li>\n
      • Uutiskirjeen toimintakehotus:<\/strong> aseta yksi hy\u00f6dyllinen ja helppok\u00e4ytt\u00f6inen tilauskehote l\u00e4helle keskikohtaa.<\/li>\n
      • Ladattava resurssi:<\/strong> tarjoa tarkistuslista tai mallipohja, joka vaatii s\u00e4hk\u00f6postin l\u00e4hett\u00e4misen (valinnainen, ei roskapostia).<\/li>\n<\/ul>\n

        Vaihe 3: Hanki viittauksia julkaisemalla ainutlaatuisia materiaaleja, \u00e4l\u00e4 yleisi\u00e4 mielipiteit\u00e4<\/h2>\n

        Teko\u00e4lyj\u00e4rjestelm\u00e4t ja toimittajat viittaavat l\u00e4hteisiin, jotka tuovat jotain uutta: teollis- tai tekij\u00e4noikeustietoa, oikeita esimerkkej\u00e4 tai alkuper\u00e4isi\u00e4 viitekehyksi\u00e4. Tee jokaisesta artikkelista ainakin yksi osio, jota on vaikea kopioida.<\/p>\n

          \n
        • Alkuper\u00e4inen kehys:<\/strong> Nime\u00e4 yksinkertainen malli (esim. \u201dLiikenne-Luottamus-S\u00e4ilytys\u201d) ja selit\u00e4, miten sit\u00e4 sovelletaan.<\/li>\n
        • Esimerkkej\u00e4:<\/strong> n\u00e4yt\u00e4 kaksi konkreettista toteutusta (hyv\u00e4\u00e4 ja huonoa) samasta taktiikasta.<\/li>\n
        • Toimintamallit:<\/strong> sis\u00e4lt\u00e4v\u00e4t tarkistuslistoja, m\u00e4\u00e4ritelmi\u00e4 ja p\u00e4\u00e4t\u00f6ksentekopuita.<\/li>\n<\/ul>\n

          Vaihe 4: Mittaa tuloksia, \u00e4l\u00e4 vain klikkauksia<\/h2>\n

          Kun klikkausten m\u00e4\u00e4r\u00e4 vaihtelee, mittaamisen tulisi keskitty\u00e4 liiketoiminnan tuloksiin ja sivuston toimintaan. Seuraa pient\u00e4 joukkoa mittareita johdonmukaisesti ja tarkastele niit\u00e4 s\u00e4\u00e4nn\u00f6llisesti.<\/p>\n

            \n
          • Sitoutuneet sessiot:<\/strong> sivustolla vietetty aika + vierityssyvyys tai vuorovaikutustapahtumat.<\/li>\n
          • Sivun syvyys:<\/strong> istunnot, joilla on v\u00e4hint\u00e4\u00e4n 2 sivun katselukertaa (sis\u00e4inen linkitysv\u00e4lityspalvelin).<\/li>\n
          • Tilaukset:<\/strong> uutiskirjeen tilaukset tai tilien luomiset hakukoneoptimoinnin laskeutumissivuilta.<\/li>\n
          • Tulot:<\/strong> mainosten RPM-tulot, kumppanuuskumppanien konversiot tai sis\u00e4lt\u00f6\u00f6n liittyv\u00e4t maksulliset p\u00e4ivitykset.<\/li>\n<\/ul>\n

            Vaihe 5: Laadi jokaiselle artikkelille tarkistuslista \u201dSERP-valmius\u201d<\/h2>\n

            Tee k\u00e4sikirjasta toistettava ty\u00f6nkulku. Kevyt tarkistuslista pit\u00e4\u00e4 laadun tasaisena hidastamatta julkaisua.<\/p>\n

              \n
            • Metakuvaus ja ote on kirjoitettu ja linjattu artikkelilupauksen kanssa.<\/li>\n
            • Yhdess\u00e4 osiossa on selke\u00e4 luettelo\/taulukko, joka tiivist\u00e4\u00e4 keskeiset vaiheet.<\/li>\n
            • Kaksi sis\u00e4ist\u00e4 linkki\u00e4 johtaa aina saatavilla olevaan uutissis\u00e4lt\u00f6\u00f6n; yksi linkki johtaa konversiosivulle.<\/li>\n
            • Kuvissa on kuvaileva alt-teksti, ja ne tukevat ymm\u00e4rryst\u00e4, eiv\u00e4t koristelua.<\/li>\n
            • Yksitt\u00e4inen toimintakehotus kannustaa tilaamaan tai tekem\u00e4\u00e4n muita omistetun kanavan toimia.<\/li>\n<\/ul>\n

              Lopputulos<\/h2>\n

              Nollaklikkaus ei lopeta julkaisijan hakukoneoptimointia; se muuttaa strategiaa. Optimoi selkeyden, viittausten ja asiakassuhteiden lis\u00e4\u00e4miseksi, jotta jokainen sis\u00e4lt\u00f6 vahvistaa yleis\u00f6resurssejasi ja tulojasi ajan mittaan.<\/p>","protected":false},"excerpt":{"rendered":"

              Kun vastaukset n\u00e4kyv\u00e4t ennen klikkausta, julkaisijat tarvitsevat uusia toimintaohjeita. T\u00e4m\u00e4 opas kattaa sen, miten hakutulokset muotoillaan nykyaikaisille hakutuloksille, miten huomio muunnetaan tilauksiksi ja miten mitataan, mik\u00e4 todellisuudessa ohjaa tuloksia.<\/p>","protected":false},"author":24,"featured_media":9982,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1219],"tags":[1221,1222,1224,1223,1220],"class_list":["post-9983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishing-technology","tag-ai-overviews","tag-audience-retention","tag-content-measurement","tag-newsletter-growth","tag-zero-click-search"],"yoast_head":"\nZero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fi\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"When answers show up before a click, publishers need new playbooks. This guide covers how to format for modern SERPs, convert attention into subscriptions, and measure what actually drives outcomes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/fi\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T02:12:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png\" \/>\n<meta name=\"author\" content=\"Glenn Kan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glenn Kan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\"},\"author\":{\"name\":\"Glenn Kan\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\"},\"headline\":\"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue\",\"datePublished\":\"2026-05-27T02:12:16+00:00\",\"dateModified\":\"2026-05-27T02:12:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\"},\"wordCount\":626,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png\",\"keywords\":[\"AI Overviews\",\"audience retention\",\"content measurement\",\"newsletter growth\",\"zero-click search\"],\"articleSection\":[\"Publishing Technology\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\",\"name\":\"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png\",\"datePublished\":\"2026-05-27T02:12:16+00:00\",\"dateModified\":\"2026-05-27T02:12:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png\",\"width\":1200,\"height\":630,\"caption\":\"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - digital publishing illustration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.flipbuilder.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#website\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"name\":\"FlipBuilder Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\",\"name\":\"FlipBuilder Blog\",\"url\":\"https:\/\/blog.flipbuilder.com\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"contentUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png\",\"width\":190,\"height\":38,\"caption\":\"FlipBuilder Blog\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061\",\"name\":\"Glenn Kan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g\",\"caption\":\"Glenn Kan\"},\"url\":\"https:\/\/blog.flipbuilder.com\/fi\/author\/blogfber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.flipbuilder.com\/fi\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/","og_locale":"fi_FI","og_type":"article","og_title":"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog","og_description":"When answers show up before a click, publishers need new playbooks. This guide covers how to format for modern SERPs, convert attention into subscriptions, and measure what actually drives outcomes.","og_url":"https:\/\/blog.flipbuilder.com\/fi\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/","og_site_name":"FlipBuilder Blog","article_published_time":"2026-05-27T02:12:16+00:00","og_image":[{"url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png"}],"author":"Glenn Kan","twitter_card":"summary_large_image","twitter_misc":{"Kirjoittanut":"Glenn Kan","Arvioitu lukuaika":"3 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#article","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/"},"author":{"name":"Glenn Kan","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061"},"headline":"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue","datePublished":"2026-05-27T02:12:16+00:00","dateModified":"2026-05-27T02:12:16+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/"},"wordCount":626,"publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png","keywords":["AI Overviews","audience retention","content measurement","newsletter growth","zero-click search"],"articleSection":["Publishing Technology"],"inLanguage":"fi"},{"@type":"WebPage","@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/","url":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/","name":"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - FlipBuilder Blog","isPartOf":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png","datePublished":"2026-05-27T02:12:16+00:00","dateModified":"2026-05-27T02:12:16+00:00","breadcrumb":{"@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/"]}]},{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#primaryimage","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2026\/05\/digital_publishing_zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue.png","width":1200,"height":630,"caption":"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue - digital publishing illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.flipbuilder.com\/zero-click-search-and-ai-overviews-a-publisher-playbook-for-retention-and-revenue\/9983\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.flipbuilder.com\/"},{"@type":"ListItem","position":2,"name":"Zero-Click Search and AI Overviews: A Publisher Playbook for Retention and Revenue"}]},{"@type":"WebSite","@id":"https:\/\/blog.flipbuilder.com\/tr\/#website","url":"https:\/\/blog.flipbuilder.com\/tr\/","name":"FlipBuilder Blog","description":"","publisher":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.flipbuilder.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/blog.flipbuilder.com\/tr\/#organization","name":"FlipBuilder Blog","url":"https:\/\/blog.flipbuilder.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","contentUrl":"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2022\/07\/logo-2-1-1.png","width":190,"height":38,"caption":"FlipBuilder Blog"},"image":{"@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/7280c46f4331b9c794879b3d1d170061","name":"Glenn Kan","image":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fa2bde4752924302bd97095dba511fc?s=96&d=mm&r=g","caption":"Glenn Kan"},"url":"https:\/\/blog.flipbuilder.com\/fi\/author\/blogfber\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/posts\/9983"}],"collection":[{"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/comments?post=9983"}],"version-history":[{"count":0,"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/posts\/9983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/media\/9982"}],"wp:attachment":[{"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/media?parent=9983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/categories?post=9983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.flipbuilder.com\/fi\/wp-json\/wp\/v2\/tags?post=9983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}