{"id":73,"date":"2013-01-23T17:36:09","date_gmt":"2013-01-23T17:36:09","guid":{"rendered":"https:\/\/blog.flipbuilder.com\/?p=73"},"modified":"2018-10-29T06:24:52","modified_gmt":"2018-10-29T06:24:52","slug":"guest-post-should-each-franchise-have-its-own-social-media-strategy","status":"publish","type":"post","link":"https:\/\/blog.flipbuilder.com\/fi\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/","title":{"rendered":"Vierasviesti: Pit\u00e4isik\u00f6 jokaisella franchising-yrityksell\u00e4 olla oma sosiaalisen median strategia?"},"content":{"rendered":"<p><b>Pit\u00e4isik\u00f6 jokaisella franchising-yrityksell\u00e4 olla oma sosiaalisen median strategia?<\/b><\/p>\n<p>Franchising-yritysten omistaminen voi olla hankalaa, koska sinulla on eri toimipisteit\u00e4 hallinnoitavana, useita erilaisia ty\u00f6ntekij\u00f6it\u00e4 koulutettavana ja pidett\u00e4v\u00e4n\u00e4.<a href=\"https:\/\/blog.flipbuilder.com\/fi\/2013\/01\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/guestpost1image1\/\" rel=\"attachment wp-att-74\"><img decoding=\"async\" class=\"alignright size-full wp-image-74\" alt=\"Vierasposti1kuva1\" src=\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" width=\"232\" height=\"192\" \/><\/a>? vauhdissa, ja monet johtajat, jotka kaikki yritt\u00e4v\u00e4t ty\u00f6skennell\u00e4 yhdess\u00e4 ja parantaa yrityst\u00e4. Sosiaalinen media on kuitenkin lis\u00e4nnyt pohdiskelun uudelle tasolle niille, jotka omistavat useamman eri toimialan yrityksen. Et voi muuta kuin kysy\u00e4 itselt\u00e4si: Pit\u00e4isik\u00f6 minun luoda sosiaalisen median strategia ja hallinnoida sosiaalista mediaa kaikille franchising-yrityksille vai pit\u00e4isik\u00f6 minun antaa t\u00e4m\u00e4 jokaisen paikallisen yrityksen k\u00e4siin?<!--more--><\/p>\n<p>Kysymys on vaikea, koska sosiaalisen median edist\u00e4minen menee paljon pidemm\u00e4lle kuin pelkk\u00e4 sis\u00e4ll\u00f6n tviittaus. Kun ty\u00f6skentelet useiden eri franchising-yhti\u00f6iden kanssa, sinun on m\u00e4\u00e4ritett\u00e4v\u00e4, kuka kehitt\u00e4\u00e4 sosiaalisen median julkaisut, kuka suunnittelee sivut, kuka julkaisee sis\u00e4ll\u00f6n ja kuka mittaa menestyst\u00e4 ja analysoi sosiaalisen median promootiosta ker\u00e4tty\u00e4 dataa. Loppujen lopuksi se riippuu todella omistamasi franchising-tyypist\u00e4.<\/p>\n<p><b>Milloin keskitetty l\u00e4hestymistapa on paras<\/b><\/p>\n<p>Keskitetty l\u00e4hestymistapa tarkoittaa yksinkertaisesti sit\u00e4, ett\u00e4 sinulla on yksi sosiaalinen tili jokaisella sosiaalisen kanavan \u2013 Facebook, Twitter, Google+, LinkedIn \u2013 koko franchising-alueella. T\u00e4m\u00e4 tarkoittaa, ett\u00e4 valtakunnallinen sivukonttorin johtaja on vastuussa joko n\u00e4iden tilien hallinnasta tai jonkun palkkaamisesta hallinnoimaan n\u00e4it\u00e4 tilej\u00e4. T\u00e4m\u00e4 auttaa pit\u00e4m\u00e4\u00e4n asiat johdonmukaisina ja yll\u00e4pit\u00e4m\u00e4\u00e4n br\u00e4ndin mainetta. Muutamia tapauksia, joissa t\u00e4m\u00e4 on paras strategia, ovat:<\/p>\n<ul>\n<li><b>Asiakkaat eiv\u00e4t k\u00e4yt\u00e4 sosiaalista mediaa. <\/b>Haluat analysoida, mist\u00e4 kuluttajasi l\u00f6yt\u00e4v\u00e4t tietoa. Paras tapa saada t\u00e4m\u00e4 tapahtumaan on kysy\u00e4. Pyyd\u00e4 kaikkia toimipisteit\u00e4si kysym\u00e4\u00e4n asiakkailta, k\u00e4ytt\u00e4v\u00e4tk\u00f6 he sosiaalista mediaa tiedon etsimiseen (kaikki tiedot, eiv\u00e4t v\u00e4ltt\u00e4m\u00e4tt\u00e4 yrityksest\u00e4si). Jos asiakkaasi eiv\u00e4t n\u00e4yt\u00e4 v\u00e4litt\u00e4v\u00e4n, on luultavasti helpointa ja kustannustehokkainta k\u00e4ytt\u00e4\u00e4 yhten\u00e4ist\u00e4 l\u00e4hestymistapaa sen sijaan, ett\u00e4 kohdistaisit tiettyihin asiakkaisiin tietyill\u00e4 alueilla, jotka eiv\u00e4t alun perin k\u00e4yt\u00e4 sosiaalista mediaa.<\/li>\n<li><b>Jos yrityksesi k\u00e4sittelee luottamuksellisia tietoja.<\/b> On t\u00e4rke\u00e4\u00e4 pohtia, mit\u00e4 yrityksesi todella tekee. Terveysalan kaltaisten toimialojen on oltava uskomattoman varovaisia jakaessaan tietoa yleis\u00f6n kanssa. Sosiaalinen media on er\u00e4\u00e4nlaista markkinointia, joka tulee heti yleis\u00f6n tietoon ja jonka n\u00e4kev\u00e4t tuhannet ennen kuin ehdit tajuta, ett\u00e4 olet tehnyt virheen. Jos on olemassa mahdollisuus, ett\u00e4 joudut oikeudellisiin ongelmiin jonkun sanomasi takia, on t\u00e4rke\u00e4\u00e4, ettet anna sosiaalista mediaa paikallisten konttoreiden k\u00e4siin.<\/li>\n<li><b>Jos haluat jotain kustannustehokkaampaa. <\/b>Osa franchising-johtajien sosiaalisen median hallinnan antamisesta on koulutus, ja se voi maksaa aikaa ja rahaa. On t\u00e4rke\u00e4\u00e4, ett\u00e4 luot koulutusoppaan varmistaaksesi, ett\u00e4 br\u00e4ndisi on edustettuna oikein, ja monissa tapauksissa on j\u00e4rkev\u00e4\u00e4 palkata joku opettamaan henkil\u00f6kunnallesi kuinka analysoida sosiaalisen median dataa ja parantaa tavoitettavuutta. T\u00e4m\u00e4 kaikki maksaa melkoisen pennin, joten jos haluat s\u00e4\u00e4st\u00e4\u00e4 rahaa, saattaa olla parasta k\u00e4ytt\u00e4\u00e4 keskitetty\u00e4 l\u00e4hestymistapaa (ainakin aluksi).<\/li>\n<\/ul>\n<p>On t\u00e4rke\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4, ett\u00e4 sosiaalisen median ottaminen kansallisen haaran k\u00e4siin ei tarkoita, ett\u00e4 asiat olisivat helpompia hallita. Se saattaa olla turvallisempi vaihtoehto, mutta saatat silti joutua palkkaamaan tiimin pit\u00e4m\u00e4\u00e4n asiat kunnossa.<\/p>\n<p><b>Milloin sosiaalinen media pit\u00e4isi j\u00e4tt\u00e4\u00e4 paikallisten sivukonttoreiden k\u00e4siin<\/b><\/p>\n<p>T\u00e4m\u00e4 l\u00e4hestymistapa saattaa olla aluksi hieman riskialtisempi, mutta kun puhut kaikkien toimipisteidesi kanssa ja varmistat, ett\u00e4 kaikki ovat samalla sivulla, j\u00e4rjestelm\u00e4n pit\u00e4isi alkaa muodostua ja asioiden pit\u00e4isi toimia sujuvasti. Muutamia tapauksia, joissa hajautettu l\u00e4hestymistapa toimii parhaiten, ovat:<\/p>\n<ul>\n<li><b>Merkitt\u00e4v\u00e4t sijainnin v\u00e4liset erot<\/b>. Haluat analysoida, kuinka erilaisia asiakkaasi ovat eri paikoissa. T\u00e4m\u00e4 tarkoittaa kaiken analysointia franchising-yhti\u00f6n todellisesta sijainnista (maaseutu, kaupunki, esikaupunki jne.) asiakkaiden demografisiin tietoihin. Jos n\u00e4m\u00e4 erot riitt\u00e4v\u00e4t siihen, ett\u00e4 tuotteesi ja muut markkinointitaktiikat vaihtelevat paikasta toiseen, todenn\u00e4k\u00f6isesti my\u00f6s sosiaalisen median strategiasi pit\u00e4isi olla.<\/li>\n<li><b>Franchise-hallinta muiden markkinointialoitteiden kanssa<\/b>. On mahdollista, ett\u00e4 sosiaalinen media on viimeinen markkinointimuoto, joka todella otetaan k\u00e4ytt\u00f6\u00f6n. Siksi on t\u00e4rke\u00e4\u00e4 tarkastella, mit\u00e4 markkinointivastuita olet antanut kaikille franchising-toimipisteillesi t\u00e4h\u00e4n menness\u00e4. Jos olet aiemmin tuntenut olosi mukavaksi antaa toimipisteesi johtajille vallan hallita br\u00e4ndin mainetta, sosiaalisen median ei v\u00e4ltt\u00e4m\u00e4tt\u00e4 tarvitse olla erilainen.<\/li>\n<\/ul>\n<p>Omistatko useita franchiseja ja oletko p\u00e4\u00e4tt\u00e4nyt, ett\u00e4 yksi l\u00e4hestymistapa on parempi kuin toinen? Kerro meille tarinasi ja mik\u00e4 on toiminut sinulle alla olevissa kommenteissa.<\/p>\n<p><i>Kuvan luotto: blog.hubspot.com<\/i><\/p>\n<p><i>Amanda DiSilvestro on valmistunut Illinois State Universityst\u00e4. Vaikka h\u00e4n valmistui englanninkielisest\u00e4 koulutustutkinnosta, h\u00e4n huomasi ty\u00f6skentelev\u00e4ns\u00e4 kokop\u00e4iv\u00e4isen\u00e4 bloggaajana SEO\/sosiaalisen median osastolla osoitteessa <\/i><a href=\"http:\/\/www.highervisibility.com\/\"><i>Korkeampi N\u00e4kyvyys<\/i><\/a><i>.com<\/i><i>, johtava <\/i><a href=\"http:\/\/www.highervisibility.com\/franchise-seo-services\/\"><i>SEO franchising-yrityksille<\/i><\/a><i>.<\/i><\/p>\n<p><i>?<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Pit\u00e4isik\u00f6 jokaisella franchising-yrityksell\u00e4 olla oma sosiaalisen median strategia? Franchising-yritysten omistaminen voi olla hankalaa, koska sinulla on eri toimipisteit\u00e4 hallinnoitavana, useita erilaisia ty\u00f6ntekij\u00f6it\u00e4 koulutettavana ja pidett\u00e4v\u00e4n\u00e4? vauhdissa, ja monet johtajat, jotka kaikki yritt\u00e4v\u00e4t ty\u00f6skennell\u00e4 yhdess\u00e4 ja parantaa yrityst\u00e4. Sosiaalinen media on kuitenkin lis\u00e4nnyt uuden tason [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.flipbuilder.com\/fi\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? - FlipBuilder Blog\" \/>\n<meta property=\"og:description\" content=\"Should Each Franchise Have Its Own Social Media Strategy? Owning franchises can be tricky because you have different locations to manage, several different teams of workers to train and keep? up to speed, and many managers who all try to work together and improve the company. Social media, however, has added a new level of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.flipbuilder.com\/fi\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\" \/>\n<meta property=\"og:site_name\" content=\"FlipBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-23T17:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-29T06:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/45.56.103.83:8080\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\" \/>\n<meta name=\"author\" content=\"karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"},\"author\":{\"name\":\"karl\",\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#\/schema\/person\/43c60beda614b07e0e8263cbbc3495d9\"},\"headline\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy?\",\"datePublished\":\"2013-01-23T17:36:09+00:00\",\"dateModified\":\"2018-10-29T06:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/tr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.flipbuilder.com\/wp-content\/uploads\/2013\/01\/Guestpost1image1.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"url\":\"https:\/\/blog.flipbuilder.com\/guest-post-should-each-franchise-have-its-own-social-media-strategy\/73\/\",\"name\":\"Guest post: Should Each Franchise Have Its Own Social Media Strategy? 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